This text is built to start conversations, especially with buyers who are curious but not yet committed. Everyone who opened yesterday’s email is your prospecting list for this one.

They’ve already shown interest by engaging with your email, so this is your chance to follow up while the curiosity’s still warm. The script works because it lowers defenses fast (“I know this is probably the wrong time”) and follows with a soft, natural ask (“out of curiosity…”).

It’s simple, disarming, and designed to get a reply.

Right now, homes are sitting longer. Buyers see “60 days on market” and assume something’s off.

This campaign helps you reset that narrative. It gives buyers a smarter lens - one that separates true red flags from real opportunities.

Use this email to shift perception, build trust, and position yourself as the calm, data-driven guide every buyer needs (especially now).

Follow up tomorrow with everyone who opens this email and send them this text.

Every time you complete a CMA, you’re sitting on a conversation starter.

Steve Stych sent a version of this letter and got a listing appointment that turned into a signed listing. His total mailing cost? About $225. His GCI? $15,000.

That’s the power of turning your most marketable CMA into a direct mail campaign. Do 5–10 CMAs a week. Pick the one with the strongest story. Send this letter. It’s simple, repeatable, and it works.

The “reasons to sell” letter is one of our most successful direct mail campaigns because it destroys the biggest objection right out of the gate: “It’s not a good time to sell.” By grounding your message in real, local data - buyer activity, price stability, and days on market - you’re helping prospective sellers shift their perspective.

Plug in your numbers. Customize the reasons if needed. The key is relevance: make it unmistakably about your market, not the national headlines. Then get this one printed for your farm. It’s direct, data-backed, and proven to convert hesitation into conversation.

‍

Everyone who opened yesterday’s email is showing you something important: curiosity. They’re paying attention. That’s your prospecting list for today.

Reference the email as a relevant opening, then ask a question that’s easy to answer: “What’s one feature your current home is missing that your next one has to have?”

One of the secrets we’ve learned for effective outreach? Ask a question they already know the answer to.

Time to start more conversations.

Nearly 1 in 5 listings took a price cut last month, according to Realtor.com. 

That shift gives us the perfect opening for a direct response email with something timely and relevant.

Normally, you might spend hours digging through MLS data to spot those price drops and flag the best buys. But we’re doing something counterintuitive here:

Don’t do the work upfront. Instead, frame it as an invitation: I'm going to review all the recent price reductions. Once I've got my list, do you want me to send it to you right away?

If people respond, then you do the work. It’s efficient, intentional, and it taps the endowment effect, which is that subtle pull that makes people want what already feels like it’s theirs.

Anyone who opens this email? Follow up with them tomorrow with this 1:1 text.

This text is short on purpose, just one line. Have you given up on trying to buy a home this year? It’s straight out of Chris Voss’ playbook. By framing the question negatively, you lower defenses and invite an honest response. People are more likely to correct you (“No, I haven’t given up…”) than agree, which gets the conversation moving.

Send this to everyone who opened yesterday’s email and watch how many conversations you start.

A lot of buyers are waiting for prices to drop before making a move. The subject line teases the two questions they need to ask themselves.

If they open the email, you know there’s a strong chance they’re serious enough to be wrestling with the decision, not just browsing listings for fun.

Most agents wouldn’t tell you this… disarms the reader, setting you apart as the advisor who tells the truth. Then the P.S. drives urgency with a clear next step to anyone who wants to know their options.

Follow up tomorrow with everyone who opens this email and send them this text.

This is where yesterday's email and this text strategy really comes together. Yesterday’s subject line did the heavy lifting: it got people to reveal themselves. They opened because they were curious what happens if rates drop. That’s intent. That’s interest. That’s how you qualify through copy.

Now you follow up with a simple, targeted text. Lead with real proof: you just helped a buyer lock in a lower rate. That’s news worth sharing. Then extend a clear, personal offer: “Want to see what your monthly payment would look like at [%]?”

It’s short. It’s direct. And it keeps the conversation moving forward with the people who already raised their hand.

You don’t win listings by saying the same thing every other agent says. You win by showing sellers you have something no one else can match.

As a Zillow partner agent, you’re not just another option in the stack, you’re the clear advantage. Sellers already know Zillow is where buyers look. What they don’t know is how Showcase tilts the playing field in your favor: more views, more engagement, faster offers, and often higher prices.

This direct mail letter does the heavy lifting for you. Bring it to the table at your next listing appointment (or send it to your farm) and let the numbers speak for themselves.

This is where yesterday's email and this text strategy really come together. Yesterday’s subject line did the heavy lifting: it got people to reveal themselves. They opened because they were curious what happens if rates drop. That’s intent. That’s interest. That’s how you qualify through copy.

Now you follow up with a simple, targeted text. Lead with real proof: you just helped a buyer lock in a lower rate. That’s news worth sharing. Then extend a clear, personal offer: “Want to see what your monthly payment would look like at 6%?”

It’s short. It’s direct. And it keeps the conversation moving forward with the people who already raised their hand.

Rates don’t have to fall far to shake things up.

If the 30-year fixed dropped to 6%, NAR’s chief economist says it would make homeownership possible for 5.5 million more households. About 10% of those people would likely buy within the next year. That’s 550,000 buyers suddenly in the game.

And that kind of shift would push home sales up by 13%.

Here’s why this campaign matters for you: it’s built to qualify through copy. If someone clicks into an email like this, they’re curious about rates, about timing, about opportunity. In other words, they’re already paying close attention. The P.S. gives sellers a gentle way to raise their hand too.

Everyone who opens this email? Follow-up with this text tomorrow.

Rates that start with a “3” carry more weight than most people realize.

That’s the story we’re telling with this campaign. CREA’s chief economist is already pointing to a shift: sales are climbing, five months in a row, and buyers see sub-4% as a return to “normal.” 

Here’s why this campaign matters for you: it’s built to qualify through copy. If someone clicks into an email asking what happens when mortgages fall into the 3s, they’re telling you they’re tuned in. They’re curious about timing, opportunity, and the market’s next move. The P.S. then gives sellers a gentle way to raise their hand, keeping the door open for listing conversations too.

Everyone who opens this email? Send them this follow-up text tomorrow.

This letter works.

The ZMA campaign has been one of our most successful direct mail pieces because it’s simple, personal, and impossible to ignore.

You’re not just dropping a flyer. You’re sending their home, printed straight from either Realtor.ca, HouseSigma, or something similar, with their online estimate circled in pen and a handwritten sticky note that asks: “Would you consider selling for more than this?”

It’s bold. And it sparks exactly the kind of conversation you want with potential sellers.

This updated version keeps the magic of the original which is, the handwritten feel, the direct question but sharpens the copy to drive more responses.

Use it to cut through the noise and get real answers from homeowners who might be more ready than they think.

This letter works.

The ZMA campaign has been one of our most successful direct mail pieces because it’s simple, personal, and impossible to ignore.

You’re not just dropping a flyer. You’re sending their home, printed straight from Zillow, with their Zestimate circled in pen and a handwritten sticky note that asks: “Would you consider selling for more than this?”

It’s bold. And it sparks exactly the kind of conversation you want with potential sellers.

This updated version keeps the magic of the original which is, the handwritten feel, the direct question but sharpens the copy to drive more responses.

Use it to cut through the noise and get real answers from homeowners who might be more ready than they think.

This one’s built for your SOI and past clients.

It’s a simple check-in without any agenda.

You lead with “I know you’re not in the market” which instantly lowers their guard. Then you layer in “I thought of you,” which, as Vanessa Van Edwards teaches, boosts likeability and connection.

From there, pick one of the hooks based on what’s happening near them:

• …just got listed and I thought of you. What do you think of the list price?
• …just had a price reduction and I thought of you. What do you think of the new price?
• …just sold and I thought of you. Did you see the final sale price?

It’s casual, relevant, and easy to respond to, which is exactly what keeps the conversation (and relationship) going.

It’s post–Labour Day, and like clockwork, new listings are flooding the market.

That changes the game.

This week, we’re focusing on purely education: a value-based email with no hard pitch and a soft CTA in the P.S.

The subject line does the qualifying for you. If they open it, chances are they’re already thinking of selling. That’s a lead. Add them to your call list.

Your job here is to guide. Use this as a moment to share your expert ideas. Show them how you would approach the sale if it were your home: how you'd study the comps, price it smart, build momentum before it hits the market, and tailor the marketing to the right buyer.

This is how you become the obvious choice before they even raise their hand.

‍

There are 518,000 more home sellers than buyers right now. (Redfin)

That changes the game.

This week, we’re focusing on purely education: a value-based email with no hard pitch and a soft CTA in the P.S.

The subject line does the qualifying for you. If they open it, chances are they’re already thinking of selling. That’s a lead. Add them to your call list.

Your job here is to guide. Use this as a moment to share your expert ideas. Show them how you would approach the sale if it were your home: how you'd study the comps, price it smart, build momentum before it hits the market, and tailor the marketing to the right buyer.

This is how you become the obvious choice before they even raise their hand.

Don’t text your whole list. Text the people who already raised a hand.

Everyone who opened yesterday’s email told you they’re paying attention- treat them like it.

This follow-up is simple on purpose. Lead with a direct reason you’re reaching out (“busy fall, lots of questions coming in”), then ask a clear multiple-choice question that’s effortless to answer. Short taps, fast signal. You’ll learn what matters - next home, payment, price, or something else - and you’ll know who to call first.

This is precision over volume. Send this only to yesterday’s openers, and watch who leans in.

This is where the follow-up magic happens. Yesterday’s email set the stage - it framed the rate drop and got homeowners leaning in. Today, you’re doubling down by sending this text to everyone who opened that email. 

The structure is intentional: start with a relevant reason to reach out (buyers responding to lower rates), acknowledge the real fear of selling (it can feel overwhelming), and then lower the barrier with a multiple-choice question. That format makes it simple for homeowners to engage without overthinking.

And the close - “Maybe I can help” - keeps it human, conversational, and approachable.

The Bank of Canada’s decision on September 17 is a true marketable moment, and your job is to get in front of it. When rates shift, timelines shift.

We’re using qualify-through-copy right in the subject line to surface intent before you lift the phone. Send this email to your full database today. Watch who opens - that’s your short list. Tomorrow, text those openers with this script to turn curiosity into conversations.

Last week, rates dipped to their lowest level since October. Moments like this wake up on-the-fence sellers. Your job is to meet that energy and turn interest into conversation, fast.

We wrote this email as a direct response play to surface homeowners who might be open to the idea of selling before the end of the year.

Send it to your entire database today. Then, tomorrow, text everyone who opened it to start real one-to-one chats using this script.

‍

When rates move, buyers move. And right now, rates just hit their lowest point since October 2024. 

This is fuel for real conversations with your database. You’re delivering timely, relevant information that matters to them. 

The power of this script is in its simplicity: ending with, “If they drop again, do you want me to let you know right away?” That “right away” isn’t filler - it’s a calibrated offer. If they say yes, you’ve just surfaced intent in real time. 

This script gives you a fast, natural way to reconnect with leads, position yourself as the market expert, and uncover buyers ready to take the next step.

Here's another version to check out.

When rates move, buyers move. And right now, rates just hit their lowest point since October 2024. 

This is fuel for real conversations with your database. You’re delivering timely, relevant information that matters to them. 

And the magic is in the close: ending with a simple, “If rates drop any lower, should I reach out?” It surfaces intent without forcing it. 

This script gives you a fast, natural way to reconnect with leads, position yourself as the market expert, and uncover buyers ready to take the next step.

Here's another version to check out.

Good agents study the market. Great agents take what they learn and turn it into a reason to start conversations. That’s exactly what this text does.

It works because it’s rooted in relevance. You’re not just reaching out - you’re reaching out with something specific your client cares about: the latest sales data in their area. Add in the pattern interrupt - “The results were not what I was expecting” - and you’ve got their attention.

This is proactive prospecting at its best. You’re not waiting for permission to be helpful. You’re creating the moment, offering value, and opening the door to a natural follow-up.

The smart play right now is (and always has been!!) education. Buyers don’t need another market headline; they need someone to help them interpret what matters and how to act on it.

This email does exactly that. Notice how the subject line qualifies upfront, if they open, they’re at least thinking about buying before 2026. Add them to your call list this week.

The body of the email covers three specific levers buyers can watch, and act on. It’s practical, actionable, and positions you as the advisor they want in their corner.

And the P.S.? That’s the subtle pipeline builder. Acknowledge they may not be ready today, but open the door for a 6–12 month conversation.

Most of the time, buyers don’t just need the headline, they need the help interpreting what it means for them. The smart play right now is (and always has been!!) education - especially around mortgage rates.

This email does exactly that. Notice how the subject line qualifies upfront, if they open, they’re at least thinking about buying before 2026. Add them to your call list this week.

The body of the email covers three specific levers buyers can watch, and act on. It’s practical, actionable, and positions you as the advisor they want in their corner.

And the P.S.? That’s the subtle pipeline builder. Acknowledge they may not be ready today, but open the door for a 6–12 month conversation.

‍

We should probably go ahead and recruit Scott Steadman for the creative team at ListingLeads.com. The postcard he shared in our Mastermind Group was that good. From the headline to the body copy to the clear CTA, it nailed everything. Naturally, we had to turn his brilliance into a template you can use for your own Just Sold campaigns.

Here’s why this matters: most “Just Sold” postcards blend into the pile of mail on the counter. They brag about the sale but fail to connect with the neighbor holding the card. This one cuts through. It speaks to the reality of the market, shows proof of performance, and gives homeowners a clear next step. That combination is what creates conversations, and conversations are what lead to listings.

‍

A “Just Sold” letter without the story behind it is a wasted opportunity. Numbers alone don’t inspire confidence, but details do. Homeowners want to know how you got the result, not just that you did. That’s where this campaign shines.

S/O to Vanessa Reilly who created the Just Sold letter (her example below) that inspired this template.

By pulling back the curtain - sharing the strategy, the marketing, the preparation - you’re showing the sweat. You’re giving neighbors insider access they won’t get from Zillow or Redfin. This positions you not as another agent bragging about a sale, but as the expert who knows exactly how to maximize value in their neighborhood.

If you’ve got a standout sale, this is the letter that turns it into momentum. Clear proof. Clear results. And a clear next step for anyone wondering, “What could my home sell for?”

Don’t wait until you secure the listing to start building relationships with the neighbors.

Here’s a strategy to implement as soon as you book the listing appointment: 

1. Build a list of nearby homes using a tool like Propstream.

2. Send this letter to the neighbors. 

If the first time the neighbors hear from you is when you’ve sold the home, you’re missing valuable opportunities. 

By consistently engaging with neighbors at each stage of the listing process, you’re doing more than selling a home, you’re building your listing pipeline. 

This strategy can effectively transform one listing opportunity into two or three additional ones.

This “Forward to a Friend” email has been one of our top performers for years, and this new version makes it even stronger. Why? Because it does three things at once: it gives your database insider access before the listing goes public, it assumes they’re not the buyer (which lowers resistance), and it gives them a simple, clear CTA: share it with someone who might be.

That combination is why this campaign consistently drives conversations, referrals, and results.

Great businesses don’t wait for demand. They create it. That’s exactly why this campaign has been one of our most successful for years: no one else is doing it.

Here’s the play. Before you even walk into the listing appointment, you prime your entire database with this email. The subject line? Impossible to ignore. The copy? Turns the volume allllll the way up.

What does that do? It builds buzz, positions you as the go-to agent with insider access, and gives you a list of curious buyers before the seller has even signed the paperwork. And when you tell your clients you’ve already started promoting their home? That’s the moment you lock in trust, and the listing.

Pro-Tip: Send this email next.

‍

Momentum is everything. Once you’ve sparked curiosity with your pre-appointment email, the next move is to double down - but only with the people who leaned in the first time. That’s why this follow-up is targeted to just the openers. They’ve already raised their hand. Now you fan the flame.

This email takes the intrigue even higher. The subject line flips the script with “I was wrong,” pulling readers back in. The body? It escalates the buzz, paints the home as even more desirable, and gives a clear timeline for when the official details will drop.

The beauty here is in the anticipation - you’re keeping them hooked, making them feel like insiders, and setting up the perfect runway for the launch.

People love an apology

here's the thing is I will say this is the I'm sorry script is a killer killer

way to re-engage people who have let's say you miss an opportunity. So Sam

let's say you were part of my open house as an example.

script as a way to sort of bridge that gap for any old open house leads, but I'm not doing that mass marketing. I'm definitely doing that as a onetoone text.

https://www.youtube.com/live/odQrgYEOWy4

Want us to automate the Deal of the Week for you every week? Try out AI Mode.

The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.

Use the template we provided below to send out your Deal of the Week, use this free tool to write the email and send it yourself, or get AI Mode to automate the entire process for you.

Not sure which listing to feature?

• Filter for new listings (within the last 7 days)
• Focus on your target price point
• Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s your deal of the week.

This is a simple spin-off of the original Name Your Price email - the same psychology, just delivered with a softer, more conversational entry point. Smart agents have already proven this strategy works in email and in direct mail, and the logic is straightforward: when a tactic consistently pulls, you double down on it.

Expired listings are up 56% year to date, and that trend isn’t slowing down as sellers grow impatient and buyers grow pickier.

‍

That’s why we created a new postcard campaign, one that isn’t just for expireds.

‍

It’s designed to demonstrate your expertise so you never have to take on an overpriced listing in the first place.

Real momentum happens when you stop waiting for perfect market conditions and start meeting people where their worries already are. And right now, borrowers are second-guessing everything - from their rates to their monthly payments to whether their loan still makes sense at all.

This is your cue to step in with clarity, not pressure. When you position yourself as the agent who connects clients to real answers - not sales pitches - you elevate trust faster than any market update ever could. People don’t want noise. They want someone who knows who to turn to and why.

That’s exactly why this campaign exists: to help you open that door, introduce your go-to loan officer, and guide your clients toward confident next steps with zero friction. Here’s how to put it into play.

This text is designed for everyone who opened your last email but didn’t respond.

It feels personal, conversational, and creates an easy opening for a reply without pressure.

Use it to re-engage homeowners who are sitting on the fence. It combines empathy about uncertainty with a soft offer of insight about what is actually selling right now.

This message positions you as the trusted advisor who helps homeowners make sense of what’s happening — not just another agent pushing for a listing. It’s empathetic, data-driven, and designed to spark conversations with people who may have been thinking about selling but hit pause.

Just personalize the closing line and send it to your past clients, sphere, or homeowners in your farm. It’s an easy, high-trust touchpoint that can turn into your next listing opportunity.

‍

This message positions you as the trusted advisor who helps homeowners make sense of what’s happening — not just another agent pushing for a listing. It’s empathetic, data-driven, and designed to spark conversations with people who may have been thinking about selling but hit pause.

Just personalize the closing line and send it to your past clients, sphere, or homeowners in your farm. It’s an easy, high-trust touchpoint that can turn into your next listing opportunity.

Nearly 30% of CMA request leads transact within 12 months, which makes home value reports one of the most effective tools for generating future business. This postcard was built to capture that momentum. It grabs attention with a simple truth: those quick-click home valuations miss the mark more often than not. They can’t read the market shifts, the neighborhood upgrades, or the story behind the sale. You can.

Use this campaign to spotlight your expertise and expose the limits of online tools. Strengthen the message with a real example - where an automated estimate undervalued your client’s home by $XX,XXX - and watch how fast trust turns into opportunity.

‍

When a home sells with impressive numbers, that story deserves to be told. It’s proof of what’s possible when strategy, presentation, and expert marketing come together. This Just Sold postcard turns your results into a powerful announcement: something is happening in this neighborhood - and you’re the agent making it happen.

Use it to showcase more than the sale itself. Highlight the process, the attention it generated, and the outcome you delivered. Real stats - views, offers, days on market, over-ask price - build credibility and spark curiosity from nearby homeowners who wonder, “Could that happen for me?”

‍

In a stack of mail, this one stands out.

When you’ve got a listing with true wow factor, you don’t need to oversell it—you just need to get it noticed. This Just Listed postcard does exactly that. The headline (“7 reasons to love…”) sparks curiosity, and the clean layout makes it effortless for readers to scan and imagine who this home might be perfect for.

Use this campaign to spark word-of-mouth momentum. It’s designed to reach the people your network knows - friends, family, or coworkers who might be looking before they’ve even started their search.

Most agents wait for homeowners to think about selling before they talk about home value. Big mistake.

Lower rates are back in the news, activity is ticking up, and homeowners in your database might be wondering what it means for their home.

This campaign removes the biggest objection right out of the gate (“but I’m not selling”) and makes it easy for homeowners to say yes to a simple, valuable update.

Home equity emails have always been top performers - but paired with today’s lower-rate momentum, they become even more powerful.

Use this campaign to reengage your database, deepen trust, and create new listing opportunities.

During the busy Spring season you were likely too busy to send out your “Just Sold” letter.

Don’t worry, we’ve got you :)

Here’s what we want you to do:

1. Make a list of all your notable sales in the Spring.
2. Create a personalized version of the letter below.
3. Mail them to all the similar homes in the neighborhood. 

It’s never too late to send a Just Sold.

This text works because it’s built on two simple but powerful psychological triggers: social proof and likability.

The opening line - “It seems like every week lately I hear from someone…” - taps into social proof, the idea that people look to others’ behavior to guide their own decisions. It lowers resistance by showing that change is normal right now, not risky.

Then comes likability, one of the most studied principles in persuasion. As Vanessa Van Edwards teaches, people are far more likely to respond to someone who makes them feel seen and valued. “Made me think of you” does exactly that - it’s warm, personal, and human.

The question at the end is strategic too. You’re not asking something abstract, you’re asking what they already know. That’s how you start more conversations that actually go somewhere.

Most agents wait for homeowners to think about selling before they talk about home value. Big mistake.

Lower rates are back in the news, activity is ticking up, and homeowners in your database might be wondering what it means for their home.

This campaign removes the biggest objection right out of the gate (“but I’m not selling”) and makes it easy for homeowners to say yes to a simple, valuable update.

Home equity emails have always been top performers - but paired with today’s lower-rate momentum, they become even more powerful.

Use this campaign to reengage your database, deepen trust, and create new listing opportunities.

Two years ago, rates were 7.91%. Now, they’re flirting with the fives.

Five isn’t just another number, it’s the magic number.

When rates are in the sixes, only 6% of prospective sellers think about selling. In the 5’s, that number jumps to 35%.

So what can you do with this information?

Use it to book your next appointment. Send this text to 50 prospects today.

This time of year is perfect for a soft, strategic touchpoint.

As the year winds down, homeowners start thinking about what’s next - new goals, new plans, maybe even a move in 2025. That’s your cue to step in with something valuable: a personalized home value report.

Sure, you could blast it out to your whole list. But a smarter move is to focus on the people who opened yesterday’s email. That subject line did the qualifying for you. If they opened, they’re curious, and this text is your natural next step.

Rates just gave you the perfect reason to text.

With the daily average dipping to around 6.17% (the lowest we’ve seen in nearly three years) buyers are waking up again.

This text builds on that moment - with a home value angle. Send it to everyone who opened yesterday’s email.

The real test in today’s market isn’t how fast you can land a deal...it’s how well you can hold it together once it’s on paper.

Inspections, financing, shifting buyer confidence… there are a hundred little moments where a deal can wobble. And that’s exactly where experience shows up.

This campaign leans into that truth. It spotlights the underrated (but absolutely essential) skill sellers are looking for right now: an agent who can keep the deal steady, calm the chaos, and see it through to closing.

We're using a technique in the subject line that we call "qualifying through copy." If they open the email, it signals some level of interest.

Follow up tomorrow with everyone who opens this email and send them this text.

Redfin just reported that 15% of home sales were canceled last month. That’s one in six. They crumbled during inspection negotiations, paperwork errors, and poor communication between parties.

That’s the real test right now: not how fast you can land a contract, but how well you can protect it once it’s signed.

This campaign leans into that truth. It spotlights the underrated (but absolutely essential) skill that sellers want in an agent right now: the ability to keep a deal together.

We're using a technique in the subject line that we call "qualifying through copy." If they open the email, it signals some level of interest.

Follow up tomorrow with everyone who opens this email and send them this text.

If it doesn’t already, the “Deal of the Week” should live in your weekly SOPs. Every week, find the hottest new listing in your market - and turn it into a reason for people to stop, share, and engage.

We know: you can’t always get the listing agent’s permission to share the photos of your Deal of the Week. That’s why we created this template.

Follow the instructions below on how to edit the template in Canva and post to Instagram.

Not sure which listing to feature?

• Filter for new listings (within the last 7 days)
• Focus on your target price point
• Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s your deal of the week.

Shannon Gillette recently put a spotlight on a familiar December dilemma on Instagram: Should you take your home off the market for the holidays? That's what inspired this campaign.

When many sellers pull their listings, the homes that stay active stand out and attract more serious attention. And buyers are still in the game - RE/MAX Canada reports that one-in-10 Canadians expect to buy a home in the next 12 months.

This timely campaign helps you show sellers the leverage hiding in the “slowdown” and guide them toward a clearer, more confident end-of-year decision.

Shannon Gillette recently put a spotlight on a familiar December dilemma: Should you take your home off the market for the holidays? That's what inspired this campaign.

When many sellers pause, the listings that stay active suddenly get more attention. And with mortgage rates sitting near their lowest point in a year - and an 8% jump in applications - buyers are still out there.

This timely campaign helps you show sellers the leverage hiding in the slowdown and guide them toward a clearer, more confident end-of-year decision.

Every so often, a video goes viral. And when Levi Lascsak’s breakdown hit the ListingLeads Viral Leaderboard with 10X his usual view count, it told us something important: buyers are hungry for clarity on where the real opportunities are hiding.

That’s what inspired this script.

Instead of pushing the same overexposed neighborhoods, you’re walking viewers into the suburbs that are actually positioned to surge, backed by growth data, major projects, and price shifts buyers haven’t caught onto yet. It’s strategic, it’s timely, and it meets people right where their curiosity is already rising.

Use this intro to frame the video as more than a market update, it’s a roadmap to the areas set to move fastest in the year ahead.

Right now, the average 30-year fixed mortgage rate is sitting near its lowest level in a year. That’s what we’re leading with in this Instagram poll.

The next slide is an easy, low-friction question wrapped in a casual, handwritten visual to surface buyers.

Use this to meet the moment, spark curiosity, and start conversations with the people already watching the market.

If it doesn’t already, the “Deal of the Week” should live in your weekly SOPs. Every week, find the hottest new listing in your market - and turn it into a reason for people to stop, share, and engage.

We know: you can’t always get the listing agent’s permission to share the photos of your Deal of the Week. That’s why we created this template. Use the prompt below to create your own AI Whiteboard image.

Not sure which listing to feature?

• Filter for new listings (within the last 7 days)
• Focus on your target price point
• Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s your deal of the week.

This text works because it turns a simple follow-up into a high-response moment. Everyone who opened yesterday’s email is your prospecting list for this script.

The apology is the hook. It feels human, unscripted, and disarming.

Most agents close with low-status lines like “Let me know” or “Just following up.” Those phrases put you in a waiting position. High-status phrasing, the kind Mark Satterfield teaches, flips that dynamic. It shows confidence, direction, and leadership, exactly what clients want from an agent.

Anyone who opened yesterday’s email is your prospecting list for this text. They’ve already shown interest - that’s all the qualification you need. This message is designed to follow up that signal in a way that feels personal, intentional, and low-pressure.

The key phrase here is: “The last time we talked you mentioned…”

Vanessa Van Edwards, a famous psychologist, teaches that this line immediately increases likability because it shows you listened and remembered. In real estate, being likable and competent builds trust quickly.

The hooks provided are simply examples, use the one that matches your actual past conversation with this person. The goal is to reference something specific, then end with an open, non-pushy question.

‍

This text is simple, sincere, and perfectly timed. Right now is the ideal moment to reach out to your 2025 clients with a quick message of genuine appreciation. These are the relationships that matter, and a small, thoughtful touch goes a long way.

The script is intentionally warm and straightforward. Use it as written, or personalize it with a detail from their move. 

Pro-tip: Send this as a text or a 1:1 off-the-cuff video. It doesn’t need to be polished, authentic always beats produced.

Clarity is a power tool in this market. Your potential sellers are absorbing headline after headline, piecing together their own story about what’s happening (and that story usually leans negative). Whoever controls the narrative controls the market, and that's what we're doing here.

First, we mirror what many homeowners are already thinking: “Maybe we should wait to list.” That’s the hook that earns trust. Then we shift the energy with simple, data-backed reasons for optimism.

The campaign flows naturally into the three insights and a soft P.S. offering a home value check.

Clarity is a power tool in this market. Your potential sellers are absorbing headline after headline, piecing together their own story about what’s happening (and that story usually leans negative). Whoever controls the narrative controls the market, and that's what we're doing here.

First, we mirror what many homeowners are already thinking: “Maybe we should wait to list.” That’s the hook that earns trust. Then we shift the energy with simple, data-backed reasons for optimism.

The campaign flows naturally into the three insights and a soft P.S. offering a home value check.

x

Inspired by a killer reel from Rick J Lee, and built around the same psychology behind our “What’s the chance?” text, we’re lowering the bar and opening the loop.

“Getting back in the market” feels casual. The options feel safe. But the insight you get? Game-changing.

This one’s short, strategic, and built for engagement.

‍

This Reel is for the sellers who are feeling anxious, and for the agents who want to speak to that emotion with honesty.

The campaign was inspired by a fantastic post from Shannon Gillette, who nailed what so many homeowners are feeling right now: “We’re doing everything right… so why hasn’t it sold?”

We took that message and reshaped it into a simple, text-based Reel you can post as-is with a reassuring message that normalizes slower sales and reminds sellers: it’s not just you, this is the market.

Update the “average days on market” to match your area, choose a reflective or trending audio, and post it.

If your Story views are strong but engagement is flat—this is the format to fix it.

We’ve been testing all kinds of ways to bring the “Deal of the Week” to Stories—and this one's a keeper.

It’s visual. It’s clever. And it mimics a play we’re seeing everywhere from top influencers: tease the value, show a receipt (like listing views), then drop the link behind an emoji.

Why does it work? Because it builds curiosity before it asks for action.

You’re not shouting “BUY!”—you’re drawing attention to demand. That alone makes this feel less like an ad, more like a can’t-miss opportunity.

The best part? You only need one slide. A Zillow screenshot. A few strategic details. A clear price anchor. 

And everyone who clicks? That’s your follow-up list.

Not sure which listing to feature?

Start here:

• Filter for new listings (within the last 7 days)
  
• Focus on your target price point
  
• Stay in your ideal neighborhood or farm area
  

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s the listing with heat behind it.

Use this format to test urgency, stay visible with buyers, and stay top of mind.

This Story poll is a simple way to turn views into conversations.

By offering specific options (price, feature, location), you give buyers an easy, non-intrusive way to raise their hand.

It works because it feels like help, not a sales pitch.

Customize the options based on what buyers in your market are actually searching for, then post.

When responses come in, check your DMs and follow up with confidence.

See below for recommended follow-up scripts to keep the convo going.

You’re not just selling homes. You’re selling certainty—in a market full of doubt.

The mistake? Thinking your experience speaks for itself. It doesn’t. Not anymore.

We saw this video by Dewayne Carpenter—just 90 seconds, no fluff, no hype—and it stopped us cold. It framed experience not as ego, but as an edge. And it did what most agent videos don’t: it made us feel the value of working with someone who’s done the reps.

So we reverse-engineered it.

We broke down the structure, reworked the beats, and wrote you a script that’s ready to record—without sounding like a script. Something you could put on your homepage, pin to your YouTube channel, or use as a trust-building asset when someone’s deciding whether to hit “schedule a call.”

This isn’t about flexing your résumé. It’s about translating experience into language the consumer actually understands—and values.

Use this to show—not tell—why working with you isn’t a gamble. It’s a shortcut.

Inventory's up. Some buyers are paying closer attention—but they haven’t all told an agent they’re looking.

This story helps you change that—without being pushy.

It’s a simple market update with a smart twist: a timely stat, a relatable poll, and a chance to spot who's quietly keeping tabs on new listings. Use it to stay visible, start conversations, and surface warm leads hiding in plain sight.

Pro tip: Anyone who taps the poll is showing interest. Send them a quick DM to start the conversation.

Note: You can swap “Zillow” with Realtor.ca, HouseSigma, or whatever’s most familiar to your audience.

We’ve been testing a lot of ways to bring the Deal of the Week strategy to Stories—and this one’s a winner.

It’s simple. Swipeable. And engineered to build momentum before the CTA hits.

Instead of leading with a poll (which can feel rushed), we let the story unfold over 3 slides—hook → details → standout features—then drop the poll. That structure alone gave us 6x more engagement in recent tests.

The best part? This is one of those rare story templates that works whether you're showing your face or not. You can record a walkthrough, use listing photos, or keep it text-only and still make it feel personal and high-value.

We pulled the hook from one of the 1,200 top-performing Instagram creators we track at Listing Leads—and built the rest to help you execute fast.

Use it to spotlight hidden gems, test urgency-driven content, or just stay top of mind with serious buyers.

Not every lead gen post needs to be a market update or a polished Reel.

Sometimes, the best engagement comes from a simple question that gets people talking.

This one came from Jeremy Knight—he posted it to his Facebook page and the comments took off. It’s bold enough to spark reactions, but casual enough to feel like a real conversation starter:

“A client just asked me what [Area]’s most overrated neighborhood is. 😳
I think I know the answer…what do you think?”

It’s light, local, and designed to stir the pot just enough.

Post it on your page. Better yet—drop it in your community Facebook group.You’ll learn what people really think—and keep yourself front and center in the process.

If you want to post a market update that actually gets attention—start here.

This Reel was inspired by Katie Day’s “5 Most Sold Neighborhoods” video, which pulled in over 15,000 views in less than a week.

Why? Because it’s simple, hyperlocal, and answers a question buyers and sellers actually care about:

Where are homes selling right now?

Use this at the end of the month to highlight the top-performing neighborhoods in your city—sales volume, average price, days on market. You can record a quick video breaking it down… or keep it simple and plug the numbers into our faceless template.

Either way, it’s a fast, effective way to stay visible, relevant, and valuable—without needing to over-explain the market.

‍

Not every Story needs to be educational. Sometimes it just needs to start a conversation.

This one came from Jeremy Knight—he posted it to his Facebook page and the comments took off. It’s bold enough to spark reactions, but casual enough to feel like a real conversation starter: “A client just asked me what [Area]’s most overrated neighborhood is. 😳 I think I know the answer…what do you think?”

Add a question box. That’s it.

It’s local. It’s fun. And it gets people talking. You’ll spark DMs, get a read on public opinion, maybe even uncover a few strong opinions to share (anonymously or not—your call).

We’ve been testing a lot of ways to bring the Deal of the Week strategy to Stories—and this one’s a winner.

It’s simple. Swipeable. And engineered to build momentum before the CTA hits.

Instead of leading with a poll (which can feel rushed), we let the story unfold over 3 slides—hook → details → standout features—then drop the poll. That structure alone gave us 6x more engagement in recent tests.

The best part? This is one of those rare story templates that works whether you're showing your face or not. You can record a walkthrough, use listing photos, or keep it text-only and still make it feel personal and high-value.

We pulled the hook from one of the 1,200 top-performing Instagram creators we track at Listing Leads—and built the rest to help you execute fast.

Use it to spotlight hidden gems, test urgency-driven content, or just stay top of mind with serious buyers.

‍

This is the kind of content buyers actually save.

It answers a question they’re already thinking about—“Can I make a low offer?”—and gives them a smart, helpful framework for when and how that works.

The beauty of this Reel? You don’t even need to be on camera.
The caption does the heavy lifting, walking through timing, terms, and tone—while the Reel itself can be as simple as a text-based hook or B-roll with overlay.

We know listings are sitting on the market longer right now, so we thought this might be a good moment to meet the market with a message like this. It’s timely, relevant—and likely to resonate.

After analyzing thousands of real estate creators, we’ve noticed a trend: the highest-engagement polls are often the most casual. They feel like a text from a friend, not a marketing post. That’s exactly what this story is designed to do.

Starting with “Debated not posting this…” immediately disarms your audience. It signals vulnerability and curiosity—two powerful triggers that drive replies, votes, and DMs. Pair that with a low-maintenance design and a simple poll format, and you’ve got a high-impact story that feels spontaneous but is strategically built for engagement.

Use this poll to re-engage buyers who may be silently struggling or considering stepping out of the market. It opens the door to honest conversations—and gives you a soft way to reintroduce helpful guidance.

This Reel taps into a trend that’s everywhere right now (like here) — and for good reason.

It’s not just funny. It’s tribal. It’s us vs. them, but in the most charming, slightly unhinged, deeply relatable way.

“[Your City] Propaganda I Am Absolutely Falling For” is your chance to lovingly call out the oddly specific, wildly inaccurate, and completely accepted delusions your city lives by.

Think: overpriced habits, generational conditioning, chaotic seasonal rituals — all delivered like a late-night group chat that got out of hand (in the best way).

Why it works:

• Builds instant connection with your local audience
• Makes people laugh and feel seen
• Reinforces that you're not just a local expert — you’re one of them

And best of all? It’s ridiculously easy to make. Swap in your city, riff on 15 local one-liners, hit post, and watch the comments roll in: “ALL OF THE ABOVE ❤️” “Felt way too seen 😭” “Okay but why is this actually true?”

Some will laugh, some will argue, and some will start adding their own. That’s when you know it’s working.

We hear it all the time from top agents: "The marketing was so good, my sellers joked they didn’t want to move anymore."

That insight sparked this post.

We turned it into a carousel with a hook that sellers (and future clients) can’t ignore:

“Every seller we work with has second thoughts right before we list.”

Because this is your moment to show the sweat—to spotlight the prep, the polish, the vision-building that happens before a home ever hits the market.

This carousel helps you:

• Show off your behind-the-scenes process
  
• Explain why marketing matters
  
• Make a confident call to action to DM when it’s time to sell

Smart. Emotional. Sharable.That’s the kind of marketing that sells homes and builds your brand.

This Reel was inspired by a viral post from Lucky to Live Here:

“Houses that sold with the highest taxes in 2025 on Long Island.”

 It’s hyper-local, data-driven, and built for curiosity clicks.

We’ve turned that idea into a customizable Instagram Reel template for your market.

Pick the hook that fits your area best:
→ The steepest price cuts
→ The highest taxes
→ The longest or shortest days on market
→ The highest monthly payments

Then showcase 3–4 recent sales with that stat front and center. Quick to make, easy to engage—and a smart way to start conversations

This one’s built to spark engagement—and get your clients thinking.

Homeowners pulled $25B in equity last quarter, the highest Q1 total since 2008. On average, they’re sitting on over $200K in tappable equity. (Source: ICE Mortgage Tech)

Use this poll to start a bigger conversation: What could your equity actually do for you?

It’s a soft entry point into deeper DMs—and a perfect opportunity to follow up with anyone who responds with an offer to prepare an updated equity report, no strings attached.

1 in 7 deals fell apart last month. (Redfin)

Not offers that never came in. Contracts that were accepted—and then canceled.

That stat alone gives you a reason to speak up. Because behind every canceled deal is a question your clients are already asking: Is now still a good time to buy or sell?

This video gives you a calm, data-backed way to answer it.

You’ll walk buyers through the silver linings. Show sellers where the leverage still exists. And offer a neighborhood-level perspective most agents never take the time to explain.

If you’re looking for a smart, steady way to show up this week—this is it.

Price drops are happening for a reason.
Some homes were overpriced. Some sellers misread the market.

But for buyers? That shift creates opportunity.

This Instagram Story leans into what’s actually happening—without sugarcoating it. It gives buyers a reason to engage, and gives you a simple way to start real conversations based on real-time changes in the market.

Here’s the post—just plug in the neighborhood:

“This is 1 of 4 homes that just had a price drop…
…in one of the hottest neighborhoods in [City Name].
Should I send you the other 3?? They're all priced below recent comps.”

→ Yes, I’m curious → Show me the deals

Selling a home is rarely as simple—or as fast—as people expect.

That’s why we created this carousel: to walk future sellers through what the process actually feels like. The decisions, the doubts, the waiting, the wins.

It’s not meant to capture every scenario. Instead, it offers a realistic, emotionally honest timeline to help set better expectations—especially in a market where things are taking longer and patience matters more than ever.

Just one note: you’ll want to edit Slide 7 to reflect the average days on market in your area.Use it as-is—or tweak the timeline to better fit what you’re seeing with your clients.

This Reel flips the narrative—and that’s exactly why it works.

Most buyers have a surface-level impression of your area: traffic, sprawl, or sky-high prices. But that’s not the whole story. 

Inspired by Marie Lee’s viral Instagram Reel, this format is a smart way to shift perception in 7 seconds or less.

Here’s why it works:

• It creates contrast—what people think vs. what’s true.
• It uses humor and visual storytelling to reframe objections.
• It builds local pride while educating your audience.
  
  

A few example angles you could use:

• “When I say I live in East Nashville, they think I mean Broadway crowds… but I really mean tree-lined streets and neighbors who bring you sourdough.”
  
  
• “When I say I’m in Miami, they picture traffic on I-95… but I’m really biking to a quiet café two blocks from the bay.”
  
  
• “When I say I live in Jersey City, people think it’s just high-rises and PATH trains… but I really mean farmers markets and parks with skyline views.”
  
  
• “When I say I live in Scottsdale, they think I mean golf courses and gated communities… but I really mean trails, tacos, and sunset hikes after work.”

Use this Reel to reclaim the narrative—and connect with buyers who want what you see every day.

Sometimes the best lead gen is just asking the right question.
‍
This Instagram Poll does more than boost engagement—it gives you real-time insight into what’s actually holding people back from selling.

Here’s what makes it effective:

• It meets sellers where they are: stuck in limbo.
• It surfaces objections without making it about you.
• It creates a low-risk way for followers to raise their hand.

Use it to start DMs, guide your content, and tailor your follow-ups.

Simple. Specific. Seller-focused.

The Magic Buyer Letter can be repurposed into videos, emails, and social posts.

This campaign is simple, specific, and wildly effective.

Justin Holder just double-ended a 1.5M deal and generates consistent business from a simple strategy.

Here’s what you need:

1. You need a buyer who’s looking for a house.
2. You need to take your qualified buyers who can’t find a home and turn it into a marketing campaign.

Use this post to turn private buyer needs into public seller conversations.

The Magic Buyer Letter can be repurposed into videos, emails, and social posts.

This campaign is simple, specific, and wildly effective.

Justin Holder just double-ended a 1.5M deal and generates consistent business from a simple strategy.

Here’s what you need:

1. You need a buyer who’s looking for a house.
2. You need to take your qualified buyers who can’t find a home and turn it into a marketing campaign.

Use this post to turn private buyer needs into public seller conversations.

The Magic Buyer Letter can be repurposed into videos, emails, and social posts.

This campaign is simple, specific, and wildly effective.

Justin Holder just double-ended a 1.5M deal and generates consistent business from a simple strategy.

Here’s what you need:

1. You need a buyer who’s looking for a house.
2. You need to take your qualified buyers who can’t find a home and turn it into a marketing campaign.

Use this post to turn private buyer needs into public seller conversations.

‍

The Magic Buyer Letter can be repurposed into videos, emails, and social posts.

This campaign is simple, specific, and wildly effective.

Justin Holder just double-ended a 1.5M deal and generates consistent business from a simple strategy.

Here’s what you need:

1. You need a buyer who’s looking for a house.
2. You need to take your qualified buyers who can’t find a home and turn it into a marketing campaign.

Use this post to turn private buyer needs into public seller conversations.

Most buyers think a “deal” means the lowest price.

But real value? It’s more nuanced.

This carousel is designed to educate your audience.
To train their eye.
To help them understand what makes a home undervalued—even if it doesn’t look like a steal on paper.

From location perks to price gaps to hidden upside, you’re not just posting listings—you’re teaching buyers how to spot opportunity.

Pro tip: The more specific you make it to your market, the more valuable—and irreplaceable—it becomes. This is the kind of content they can’t find on Zillow.

As you know, we’re always testing. One of the big zen learnings we’ve had recently was using multiple stories to drive up conversion. In fact a recent story I posted got 6x more engagement when I used the poll at the END, not the beginning of the story.

Sometimes the best way to start a conversation is to ask a question.

This Instagram Story series is designed to engage Silver Tsunami sellers by inviting them into the process—not pushing them through it. By framing it as a simple market survey, you create a safe, judgment-free space for them to reflect on what’s driving their decisions and what’s holding them back.

It builds trust, surfaces valuable insights, and opens the door to future conversations.Pro-Tip: Follow up with everyone who responds to your IG Poll.

For many Silver Tsunami sellers, it’s not about square footage—it’s about lifestyle, cost of living, and day-to-day freedom.

This carousel gives you a visual, data-backed way to highlight neighborhoods where that next chapter could actually cost less. You’re not just sharing listings—you’re showing smarter options. With property taxes, utility costs, and price points side-by-side, it’s easy for longtime homeowners to imagine what a more affordable future could look like.

Use this to educate, inspire, and start real conversations.

‍

Side-by-side market comparisons are one of the easiest ways to create high-impact video content—and most agents overlook them.

This script isn’t just about [City 1] vs. [City 2]. It’s about helping your audience think like a buyer or seller in 2025.

When you contrast two markets:
– You simplify complex data
– You position yourself as the local expert
– You give buyers and sellers a decision-making framework

Even better? You don’t have to claim one market is “better.” You just have to show them how to choose based on their goals.

Use this script to lead with insight, build trust, and stay top of mind—because clarity is the new clickbait.

Sometimes the simplest polls spark the best convos.

We saw a version of this in a supplement ad—quick, scroll-stopping, and surprisingly effective. So we adapted it for real estate.

It’s a low-friction way to nudge your audience into thinking about their home’s value without asking for anything upfront. Just curiosity, reflection, and a little reminder that you're the go-to when they're ready to dig deeper.

Yes, your followers could look this up on Zillow. But they won’t—and they don’t want to.

That’s what makes this Instagram poll (inspired by Pip Haxby-Thompson) so effective. It’s simple: show one home that just sold for under [$] in a popular neighborhood, then ask, “Wanna see the other two?” with two easy responses:
→ Obviously
→ Yes please!

It’s low-effort for them, high-leverage for you. You create curiosity. They raise their hand. And just like that, you have a reason to DM, share a link, and start a real conversation.

Pro tip: Set up a landing page with a zoomed-in map showing the properties. It makes the whole thing feel exclusive—and positions you as the local expert who knows what’s selling, where, and for how much.

This simple Story question—used by Bill Olson to spark hundreds of replies—is a smart way to create two-way connection. It’s not just engagement for the sake of it. It’s data, dialogue, and content fuel all in one. Use it to:
‍
• Surface what people actually care about in your area
• Kick off conversations that don’t feel salesy
• Crowdsource ideas for carousels, captions, or videos

Pro tip: Save the best answers and turn them into a shareable follow-up post like this one that garnered 452 comments (and counting).

This script was inspired by Olga Moreno’s “8 HUGE Changes Coming to Las Vegas in 2025!!” video—which pulled in over 18,000 views. Not because she went viral. But because she nailed what so many agents miss: people want the big picture.

This isn’t a market update. It’s a narrative.

It gives context to all the local change your audience is seeing—but not fully understanding. It answers the question behind the question: What’s happening in this city, and what does it mean for me?

Here’s how to make it work:

• Start strong—mention the city, the year, and why this matters now.
  Use stats or headlines sparingly—this is about momentum, not overload.
• Think like a tour guide. You’re not just selling homes—you’re showing them what’s coming.

And remember: people don’t just want listings. They want to follow someone who’s plugged in, paying attention, and thinking ahead. This video positions you as exactly that.

This text is built to start conversations, especially with buyers who are curious but not yet committed. Everyone who opened yesterday’s email is your prospecting list for this one.

They’ve already shown interest by engaging with your email, so this is your chance to follow up while the curiosity’s still warm. The script works because it lowers defenses fast (“I know this is probably the wrong time”) and follows with a soft, natural ask (“out of curiosity…”).

It’s simple, disarming, and designed to get a reply.

Right now, homes are sitting longer. Buyers see “60 days on market” and assume something’s off.

This campaign helps you reset that narrative. It gives buyers a smarter lens - one that separates true red flags from real opportunities.

Use this email to shift perception, build trust, and position yourself as the calm, data-driven guide every buyer needs (especially now).

Follow up tomorrow with everyone who opens this email and send them this text.

Every time you complete a CMA, you’re sitting on a conversation starter.

Steve Stych sent a version of this letter and got a listing appointment that turned into a signed listing. His total mailing cost? About $225. His GCI? $15,000.

That’s the power of turning your most marketable CMA into a direct mail campaign. Do 5–10 CMAs a week. Pick the one with the strongest story. Send this letter. It’s simple, repeatable, and it works.

The “reasons to sell” letter is one of our most successful direct mail campaigns because it destroys the biggest objection right out of the gate: “It’s not a good time to sell.” By grounding your message in real, local data - buyer activity, price stability, and days on market - you’re helping prospective sellers shift their perspective.

Plug in your numbers. Customize the reasons if needed. The key is relevance: make it unmistakably about your market, not the national headlines. Then get this one printed for your farm. It’s direct, data-backed, and proven to convert hesitation into conversation.

‍

Everyone who opened yesterday’s email is showing you something important: curiosity. They’re paying attention. That’s your prospecting list for today.

Reference the email as a relevant opening, then ask a question that’s easy to answer: “What’s one feature your current home is missing that your next one has to have?”

One of the secrets we’ve learned for effective outreach? Ask a question they already know the answer to.

Time to start more conversations.