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Open House Blueprint

Campaigns
What Most People Don't Know About the [Neighborhood] Market

This postcard is designed to hit at just the right time—when competition is fierce and sellers are starting to pay closer attention.

In many markets right now, demand is surging. Homes are selling over asking, often with multiple backup offers and no contingencies. But most homeowners don’t fully realize just how competitive things have gotten in their neighborhood.

That’s the power of this piece—it delivers hyper-local proof that now might be their moment.

Customize it with your latest market data. Plug in a recent win and testimonial. And make sure your call-to-action is easy to act on—because when sellers see what’s happening nearby, they’re more likely to raise their hand.

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The Magic Number Text

Direct questions make people hesitate. Strategic statements make them lean in.

‍This campaign is built around the Elicitation Tactic—a psychology-backed approach where, instead of asking, you suggest. It’s subtle, but powerful. Because when people aren’t being pushed, they’re more likely to engage.

You’re not asking, “Would you sell?” You’re planting a thought:

“Wondering if there’s a number that would make the conversation worth having—even if selling wasn’t your plan for this year.”

It’s non-threatening. Emotionally intelligent. And perfect for sellers who aren’t raising their hand—but might be open, given the right offer.

Trying to make sense of this market? (CA)

This week’s email is grounded in insights from RBC’s latest housing report and recent coverage from The Globe and Mail. Together, they capture a clear mood in the market: caution.

National resales fell nearly 10% in February—the sharpest monthly drop in years. But that stat alone doesn’t tell the whole story.

Because in a cautious market, people don’t stop moving. They just move differently.

This email helps you communicate that nuance—to show up as a calm, informed resource in a time when many are feeling uncertain.

Trying to make sense of this market?

This week’s email pulls from two of the most respected sources in housing data—Altos Research and ATTOM. Together, they paint a picture that’s more complex than the headlines suggest.

It’s a national view—but one that helps you frame local conversations with more clarity and confidence.

Because even when your market behaves differently, buyers and sellers are still hearing national narratives. Your job is to bring perspective.

Here’s what the latest numbers show—and how to use them to educate, inform, and stay relevant.

This template also includes a direct-response P.S. designed to surface potential sellers—so you can spark the right conversations at the right time.

Blueprint

2025 Open House Blueprint

How to Maximize Open Houses: Simple Strategies for More Leads & Listings

Open Houses aren’t just about selling one home—they’re about building momentum. When done right, they create a ripple effect, generating new leads, strengthening your local presence, and positioning you as the agent who gets results.
But here’s the thing: most agents treat Open Houses like passive events. They put up signs, unlock the door, and hope for the best. The smartest agents? They treat them like strategic marketing campaigns.

This blueprint lays out a step-by-step system for maximizing every Open House—from driving traffic before the event to creating an experience that sticks, and most importantly, following up in a way that turns visitors into real clients.
Use this playbook to get the most out of every Open House. If you implement it consistently, you won’t just sell homes—you’ll build a pipeline that never runs dry.

1. Drive Traffic Before the Open House

Doorknock and personally invite neighbors

Host a Neighbor’s Only Open House on the Thursday evening prior to the public open house. Door knock on Wednesday and Thursday to deliver this letter (or mail them out ahead of time).

Neighbor Only Open House

Nicole Odom reached out to me to help her revamp her Neighbors Only Open House letter.

The formula we used is simple—

👉Direct and clear opening 

👉Urgency 

👉Encouraged her neighbors to bring a friend/family member

👉Added a subtext that “I’m good at my job” 

Whenever you’re creating a marketing campaign, it’s vital that you understand the emotion you’re trying to elicit and the action you want to trigger.

You should 1000% use this for your next listing.

Promote it on social media

Marketing an Open House isn’t just about posting a flyer and hoping people show up. It’s about creating a moment—something people feel like they need to be part of. And social media is where that moment starts.

Open House Social

Marketing an Open House isn’t just about posting a flyer and hoping people show up. It’s about creating a moment—something people feel like they need to be part of. And social media is where that moment starts.

Use the Canva template below as a starting point for marketing your Open House on your Instagram Stories.

Pro-Tip: After you share the template that includes the Open House information, take a couple behind-the-scenes shots of the home or neighborhood to post on your Instagram Stories in addition to the template.

Place signs all over town

On Friday evening or early Saturday morning, start by placing the "Open House Saturday" sign in the yard. Then, distribute 20-30 directional signs throughout the neighborhood, ensuring high visibility. Prioritize entrances, major intersections, and every key turn leading to the home. If people struggle to find it, they won’t come. Keep a simple map of sign locations to make pickup quick and efficient.

2. Create a Standout Open House Experience

Host open houses consistently—when neighbors see you in action, they start to recognize your name.
Capture high-quality photos and videos (including behind-the-scenes footage) to use for future marketing.
Offer memorable branded gifts (think succulents, custom party favors, or chocolate coins with your business card).
Run a fun giveaway (a basket filled with local goodies makes a great conversation starter).
Invite your lender to answer financing questions on the spot.
Keep kids entertained with a coloring station—happy parents stay longer and engage more.

3. Maximize Follow-Up & Social Proof

Follow up with attendees to nurture leads

Most agents lose business not because they lack leads—but because they don’t follow up. An Open House is just the first conversation. What you do next determines whether that lead turns into a real opportunity.

Open House Follow Up Text

Most follow-up texts fail because they feel like a sales pitch. This one works because it does the opposite—it gives the lead control.

“Should I contact you if…” is a powerful phrase. It shifts the conversation from pushing a sale to seeking permission. And that matters because people are more likely to engage when they feel like they’re choosing to.

But here’s the key: make it feel local. If they toured a home in [Neighborhood], reference it. If there are similar listings coming soon, hint at them. The goal isn’t just to follow up—it’s to keep the conversation open and position yourself as the agent they want to hear from.

Use this text to re-engage buyers without sounding pushy.

Open House Follow Up Call Script

Buyers move fast, and so should you. Following up the next day keeps the conversation fresh—while they still remember the home, their impressions, and most importantly, you.

Open House Follow Up Call Script

The biggest mistake agents make with Open House follow-ups? Waiting too long to reach out.

Buyers move fast, and so should you. Following up the next day keeps the conversation fresh—while they still remember the home, their impressions, and most importantly, you.

This script is designed to feel natural, not scripted. It starts with permission (“Is now a bad time?”) and leans into curiosity (“What stood out to you?”). No pressure, no hard sell—just a real conversation that helps you understand where they are in the process.

If they loved the home, great. If not? Use this call to uncover what is a better fit and position yourself as the agent who listens.

Follow up early, ask the right questions, and turn Open House visitors into real clients.

Exclusive Open House Invite for Past Guests

Smart agents know that one Open House can lead to the next. Every buyer who walks through the door—whether they loved that home or not—is a lead who’s actively searching. So why not use that connection to keep them engaged?

Exclusive Open House Invite for Past Guests

Smart agents know that one Open House can lead to the next. Every buyer who walks through the door—whether they loved that home or not—is a lead who’s actively searching. So why not use that connection to keep them engaged?

This email works because it feels personal. It’s not a generic “Come to my Open House” blast—it’s an intentional, direct invitation. And by using the Deal of the Week strategy, you create curiosity without giving everything away. No full address. No full listing. Just enough intrigue to make them reply.

Use this as a simple but effective way to turn past Open House visitors into future clients. If they’re serious about buying, they’ll want the details.