90-Day Social Media Marketing Blueprint

Reel: Deal of the Week

Hook:

Finding a [rare home feature] in [City/Area] is like finding a unicorn—and I found one.

Framework:

• Start with why this home is rare or hard to find
• Highlight the unexpected value or upgrades
• Give a quick tour of the main home and layout
• Spotlight the bonus space or flexible living areas
• Emphasize the lifestyle benefit of the location
• End with a call to action to comment for details

Example:

IG Story

Reel: This is gonna be the newest hotspot in [Area].

Topic:

Local News

Hook:

This is gonna be the newest hotspot in [Area].

Framework:

• Tease the new or up-and-coming spot in your area
• Share where it is without giving away too much
• Describe the vibe—what it looks, sounds, or feels like
• Highlight what stood out to you (menu, design, atmosphere)
• Add a personal detail about your experience
• Give your take on who it’s perfect for or when to go
• End with a clear call to action or invite to check it out

Example

IG Story

Reel: The first time you drive through, you realize why this is the most popular neighborhood in [Area].

Topic:

Faceless Creator / Community Spotlight

Hook:

The first time you drive through, you realize why this is the most popular neighborhood in [Area].

Framework:

• Set the scene by describing how the neighborhood feels
• Introduce the buyer perspective—why people are drawn here
• Highlight what makes it stand out with clear facts (schools, lot size, amenities)
• Paint the lifestyle with emotional or visual details
• Mention the types of homes or price points available
• End with a call to action for those who want to learn more

Example:

Reel: Deal of the Week

Hook:

For just [$ down payment] ask me how you can become the new owner of this [property type] located in [city] with [key feature].

Framework:

• Start with a scroll-stopping, specific hook
• Show the property type and location
• Explain why it’s a smart investment opportunity
• Walk through the space with a quick visual tour
• End with a call to action to get more info

Example:

IG Story

Reel: This is how much money you to need to make to buy...

Topic:

Listing Videos

Hook:

This is how much money you need to make to buy the most affordable [#]-bedroom in [City].

Framework:

• Start with a clear, attention-grabbing hook
• Share the price and quick property snapshot
• Break down the monthly payment (with taxes, insurance, etc.)
• Do the math on income needed to qualify
• Give an example scenario of who this could work for
• Lightly suggest who this home is a fit for
• End with a soft CTA and encourage a comment or DM

Example:

IG Story

Reel: Here's 5 [Area] weekday specials in 30 seconds.

Topic:

Local Hot Spots

Hook:

Here’s 5 [Area] weekday specials in 30 seconds.

Framework:

• Open with a fast hook with a clear promise
• Break down each day’s deal quickly and clearly
• Add personality—use humor, local insights, or personal favorites
• End with an optional CTA to save, share, or tag a friend

Example:

Reel: Deal of the Week

Hook:

Show me a home near [City] with [desirable feature].

Framework:

• Start with what makes the neighborhood special or in demand
• Share the name, location, and local lifestyle vibe
• Mention there’s a rare or limited opportunity available
• Highlight the home’s key features and layout
• Call out 1–2 unique or unexpected selling points
• End with a soft call to action to learn more or schedule a tour

Example:

IG Story

Reel: This is hands down one of my favorite homes in [Location]

Topic:

Listing Videos

Hook:

This is hands down one of my favorite homes in [Location]—let me show you why.

Framework:

• Start with a personal point of view to build connection
• Lead with the lot size or standout exterior feature
• Highlight the showstopper amenity or space
• Share a few bonus or unexpected perks
• Walk through the interior with a focus on lifestyle and flow

Example:

IG Story

Reel: We just sold this [$] property in [Area]

Topic:

Just Sold

Hook:

We just sold this [$] property in [Area], and the story behind this house is a great reminder of why this career is so meaningful.

Framework:

• Start with the win—what just sold and where
• Share the meaningful backstory behind the sale
• Fast-forward to the present moment or closing day
• Reflect on what made this moment special
• Tie it back to your brand values or why you do what you do
• End with a soft close or simple CTA

Example:

Reel: Deal of the Week

Hook:

So many people want to live in this neighborhood, and it's hard to find a home in [neighborhood] for this price.

Framework:

• Highlight the neighborhood’s popularity and low inventory
• Explain what makes this listing stand out at this price
• Describe the lifestyle the home and area offer
• Share a surprising convenience or nearby perk
• End with an optional call to action to reach out or book a tour

Example:

IG Carousel

Reel: A huge change is coming to [Area] in 2025.

Topic:

Local News

Hook:

A huge change is coming to [Area] in 2025.

Framework:

• Lead with the headline to grab attention
• Share the background or what’s been in the works
• Explain the new twist, update, or announcement
• Break down what this could mean for locals or the market
• Preview what’s expected to happen next
• End with an invitation to share thoughts or ask questions

Example:

IG Story

Reel: Viral Market Update

Topic:

Market Update

Hook:

Homes sold in [Month] under [$] in [Area] (last one will shock you)

Framework:

• Hook
• Home #1: Location / bed / bath / listed for / sold for
• Home #2: Location / bed / bath / listed for / sold for
• Home #3: Location / bed / bath / listed for / sold for

Example:

Reel: Deal of the Week

Hook:

This house is my new obsession.

Framework:

• Start with an emotional reaction to draw viewers in
• Pinpoint the exact location with hyperlocal references
• Share a big-picture lifestyle vision for the home
• Highlight a standout design or architectural element
• Walk through the layout in a visual, relatable way
• Zoom in on one or two memorable design details
• End with a personal reflection or final reaction

Example:

IG Carousel

Reel: [City] is actually getting one of these insane [venue/experience type]—and it looks ridiculously awesome.

Topic:

Local News

Hook:

[City] is actually getting one of these insane [venue/experience type]—and it looks ridiculously awesome.

Framework:

• Announce the surprising new venue or feature
• Share key specs or jaw-dropping details
• Highlight what people can do or experience there
• End with a call to action that invites opinions or reactions

Example:

IG Story

Reel: If you live in [state] and [qualifier], you will not believe this.

Topic:

Local News

Hook:

If you live in the state of [state] and [qualifier], you will not believe this.

Framework:

• Start with a surprising or unexpected local change
• Clearly explain what’s happening and when it takes effect
• Break down how it could impact everyday life
• Ask an opinion-based question to invite engagement
• (Optional) Share quick context or your perspective
• End with a simple call to action to join the conversation

Example:

Reel: Deal of the Week

Hook:

You won’t believe this price…

Framework:

• Start with a standout feature or visual moment
• Share the price and location right up front
• Highlight 3–4 key features or selling points
• End with a clear call to action to DM for details

Example:

IG Carousel

Reel: The first thing I notice when I walk into a [property type] home is...

Topic:

Faceless Creator

Hook:

The first thing I notice when I walk into a [property type] home is…

Framework:

• Start with a specific detail you always notice first
• Explain why it matters in the long run
• Describe how it affects the homeowner’s experience
• Share how you guide or educate your clients around it
• End with a conversation-starting call to action

Example:

IG Story

Reel: New [restaurant/shop/store] that just opened in [City].

Topic:

Local News / Faceless Creator

Hook:

New [restaurant/shop/store] that just opened in [City].

Framework:

• Start with the announcement of the new opening
• Share when it opened or is opening
• Explain why you're excited or why it matters locally
• Highlight what people can expect when they visit
• Drop the address or general location pin
• Tie it into the local lifestyle or vibe (walkability, family-friendly, etc.)

Example:

Reel: Deal of the Week

Hook:

It's hard finding a [#] bedroom and [#] bathroom home for an affordable price, but I found one.

Framework:

• Start with the hook to highlight affordability and scarcity
• Feature 1 with text overlay (e.g. large backyard, updated kitchen)
• Feature 2 with text overlay (e.g. vaulted ceilings, natural light)
• Feature 3 with text overlay (e.g. bonus room, walk-in closet)
• Share the price to create urgency or surprise
• End with a direct call to action to DM or comment for details

Example:

IG Carousel

Reel: Construction is officially underway...and it's going to change everything.

Topic:

Local News

Hook:

Construction is officially underway on a [project size/type] in [area/neighborhood]—and it’s going to change everything by [target completion date].

Framework:

• Lead with breaking news to grab attention
• Share where the project is happening and why it matters
• Break down what’s being built and key features
• Explain the projected economic or community impact
• Tie it back to local real estate or business opportunities
• End with a call to action that invites local reactions or questions

Example:

IG Story

Reel: I thought I wanted to live in [well-known City] until I visited [underrated town]...

Topic:

Faceless Creator

Hook:

I thought I wanted to live in [well-known City] until I visited [underrated town] and found everything I was looking for.

Framework:

• Open with a reflective, emotion-led hook
• Acknowledge the appeal of the popular city (caption)
• Break down key lifestyle differences side by side (caption)
• Reassure the viewer they’re not alone in how they feel (caption)
• Offer help in choosing the right fit based on lifestyle (caption)
• End with a CTA to comment for a guide or DM with questions (caption)
• Close with your name and your local market focus (caption)

Example:

Reel: Deal of the Week

Hook:

Can you guess the price of this [home type] in [City/Suburb]?

Framework:

• Open with the price-guessing hook to spark curiosity
  Share a quick local context reference (“just minutes from [landmark]”)
• Tour 3–5 rooms or features that showcase the home’s value
• Highlight 1–2 standout details that make it a great deal
• Reveal the price and invite comments or DMs to learn more

Example:

IG Carousel

Reel: [Area] is getting a massive upgrade...

Topic:

Local News

Hook:

[Area] is getting a massive upgrade and if you're looking to buy or invest in the area, you'll need to hear this.

Framework:

• Start with a bold, future-focused hook
• Share what’s being removed or transformed
• Highlight what’s being built, including key features and scale
• Explain why this matters for buyers or investors
• Share how it could impact local property values
• End with a CTA to comment a keyword or DM for the full scoop

Example:

IG Story

Reel: Viral Market Update

Topic:

Market Update

Hook:

Average Sales Price [Month] 2025 in [Area]

Framework:

• Hook

• [Neighborhood] [$]
• [Neighborhood] [$]
• [Neighborhood] [$]

Example:

Reel: Deal of the Week

Hook:

# bed / # bath / # square feet / Built in [Year] / [City]

Framework:

• Open with a clean, stat-based hook in text overlay
• Show quick visuals of the home (interior + exterior)
• Keep voiceover light or minimal—let the home speak for itself
• End the caption with a CTA to comment for more info

Example:

IG Story

Reel: Finally, a home that checks all the boxes.

Topic:

Listing Videos

Hook:

Finally, a home in [Area] that meets the needs of the most discerning of buyers. Let’s play: Check the boxes.

Framework:

• Start with an engaging, confident hook
• Walk through the home room by room
• Use on-screen text to “check off” standout features
• Keep pacing upbeat and visual focus on livability
• End with an optional CTA in caption or voiceover

Example:

IG Story

Reel: Things you didn't know exist [in/near] [City], but you should...

Topic:

Local Hotspots

Hook:

Things you didn’t know exist [in/near] [City], but you should…

Framework:

• Open with a curiosity-piquing hook
• Share the location and what makes it special
• Highlight the experience—what you can see, do, eat, or enjoy
• Offer your personal take or local insight
• Mention if it’s kid-friendly, date-worthy, or great for groups
• Add local flavor to create a sense of place
• End with a clear CTA to comment, save, or check it out

Example:

Reel: Deal of the Week

Hook:

I think it’s safe to say that everyone in [City] loves [Property Type] and this one stands out because…

Framework:

• Start with a confident, universally relatable hook
• Highlight 2–3 standout features that mix charm and functionality
• Showcase the home’s hero space (kitchen, primary suite, etc.)
• Share one emotional detail that made you fall in love with it
• Tie the home into the local lifestyle or surrounding amenities

Example:

IG Story

Reel: If someone told me they were moving to [City], but didn't know which suburb was best for their family, I'd tell them this:

Topic:

Faceless Creator

Hook:

If someone told me they were moving to [City], but didn’t know which suburb was best for their family, I’d tell them this:

Framework:

• Start with a hook that speaks directly to relocating buyers (text overlay)
• In the caption, explain that it comes down to lifestyle, people, and vibe
• Break down 3–6 suburbs by personality, lifestyle, and price point
• Add a short summary or “it depends” note to help them self-identify
• End with a CTA to comment for your suburb guide or DM for advice

Example:

IG Story

Reel: Must have feature when building a home in [Area] is...

Topic:

Engagement

Hook:

Must have feature when building a home in [Area] is…

Framework:

• Start with a hook that invites opinion or curiosity
• Share your answer or top pick
• End the caption with a CTA to comment and share their must-have feature

Example:

Reel: Deal of the Week

Hook:

I think I just found you the perfect [property type] home with [desirable feature] in [Area] for [Price].

Framework:

• Hook with a clear, value-driven statement (text overlay)
• List 3–4 standout features in quick bullet-style visuals or captions
• Add a personal POV on what makes it special
• End with a CTA to comment a keyword or DM for details

Example:

IG Story

Reel: This [last/underrated/overlooked/undeveloped] stretch of [Area] is about to transform.

Topic:

Local News

Hook:

This [last/underrated/overlooked/undeveloped] stretch of [Area] is about to transform.

Framework:

• Open with a dramatic, location-based hook
• Use familiar reference points to ground the viewer
• Spotlight the overlooked or undervalued area
• Introduce the first major development project
• Add a second project to show momentum
• Share your personal connection or local insight
• Wrap with the big picture—what this means for the area’s future

Example:

IG Story

Reel: My client just [milestone].

Topic:

Faceless Creator

Hook:

My client just [milestone].

Framework:

• Open with the milestone moment (offer accepted, keys in hand, etc.)
• Share the emotional turning point—when they knew it was the one
• Describe the win as it happened (where they were, how it unfolded)
• Highlight their emotional reaction to make it feel personal
• Reflect on what the moment meant to you and why it matters

Example: