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In a shifting market, fear is cheap (and everywhere).
You can’t scroll YouTube without someone predicting the “big crash” or shouting “sell now before it’s too late.”
But here’s the thing: the data says otherwise. Decades of housing history show that every downturn recovers.
Which means panic‑selling is the fastest way to turn a temporary dip into a permanent loss.
That’s why this letter takes the opposite approach. Instead of peddling fear, it positions you as the steady, long‑view professional who helps people sell for the right reasons: fit, timing, lifestyle.
It’s the kind of message that builds trust when others are burning it.Send it monthly to your farm and watch your share of the market grow when confidence is in short supply.
Fourteen percent of all home sales this year came from one group: owners who don’t live in the property they’re selling. (Source: NAR)
Second homes. Absentee owners. Landlords dealing with repairs, vacancies, and shifting returns.
They may not be raising their hands, but many are re‑evaluating what they own and why.
This campaign is built to reach them where they are, before they make their next move.Your job? Put it in play and start turning this segment into your next source of listings.
Scarcity sells, especially in real estate.
Tell someone they can’t have something, and suddenly it’s all they can think about.
That’s the psychology behind this campaign. It opens with a line most agents would never dare send: “I really shouldn’t share this listing with you…”
From there, it trades in curiosity, not information. No price. No exact address. Just a handful of vivid details, a whisper of exclusivity, and a simple CTA: text “VIP” to learn more.
This isn’t about announcing a listing, it’s about creating demand before it hits the market.Send it, and you’re not just marketing a home. You’re making it feel like an opportunity buyers can’t afford to miss.
A good Coming Soon campaign doesn’t just build anticipation—it builds connection.
This letter taps into something we see all the time in tight-knit neighborhoods: someone hears a home is hitting the market, and immediately thinks, “I wonder if [friend/family member] would want to live here…”
We designed this campaign to make that moment more powerful.
It gives neighbors first-look access plus insider prep details they won’t find online—creating a sense of trust, transparency, and exclusivity. It makes them feel like they’re in the loop, not just on the list. And if they know someone looking? You’re now the obvious person to call.
This isn’t just a teaser. It’s a hand-delivered reason to talk about your listing before it goes live. Use it to spark conversations and referrals.
Most Just Listed letters are forgettable. This one isn’t.
Because it doesn’t just announce a listing,it answers the one question every homeowner actually cares about: “Why should I care?”
This campaign leads with value: It highlights the specific, strategic improvements you made to prep the home, giving neighbors real ideas they can apply to their own property, whether they’re selling now or two years from now.
It does three things at once:
✔ Shows the caliber of work you do behind the scenes
✔ Educates homeowners on what buyers in their neighborhood really care about
✔ Keeps you top-of-mind as the expert who understands how to market a home, not just list one
It’s not just a listing announcement. It’s a positioning play.
Right now, the typical homeowner wants $39K more than buyers are willing to pay. And too many agents are losing the conversation before it even starts, because they’re not showing the cost of a bad plan in real terms.
That’s what this campaign is built to do.
It takes sellers out of “let’s test the market” mode and shows them, clearly and calmly, how that mindset leads to a $23,000 mistake they never saw coming. Use this letter to reframe what smart pricing actually means in today’s market.
We based the $23K on a $500,000 home, factoring in two to three months of mortgage, taxes, insurance, and utilities. You can adjust the number to better reflect average home prices in your market.
Just because it’s off the market doesn’t mean it’s off the table.
This final campaign in The Summer Expired Series takes a direct-response approach—and it works because it’s simple, specific, and grounded in buyer behavior.
You’re not asking for a listing. You’re surfacing a possibility.
The message is straightforward: Buyers love off-market deals. And if the seller still has a number in mind, you have buyers who may be ready to act—without showings, Open Houses, or disruption.
This is the kind of outreach that feels less like a pitch, and more like a professional courtesy.
And while the tone is slightly different from the rest of the series—more casual, more direct—it’s still part of the same rhythm, building on the trust, clarity, and CTA repetition you’ve established all along.
Sometimes the smartest move is the one no one’s expecting.
There’s one high-leverage play most agents never mention—and most sellers never consider.
The Reverse Offer Strategy in The Summer Expired Series flips the dynamic. Instead of waiting for buyers to make a move, you make the first one. With precision. With confidence. With a complete offer tailored to someone who already showed interest.
This campaign feels personal and consultative, like you're sharing a trade secret.
It’s especially effective for homeowners who feel close to giving up. Why? Because it introduces a bold strategy at the exact moment they think they’ve run out of options.
And just like every campaign in this series, it closes with the familiar CTA: a 15-minute Summer Strategy Call that builds trust through repetition and offers real next steps.
Price isn’t always the problem. Exposure is.
Most sellers assume their home didn’t sell because it was priced too high.
And sometimes, that’s true. But more often, it’s because their agent never got the home in front of the right buyers.
That’s what this campaign challenges head-on.
Campaign 4 of The Summer Expired Series introduces a set of high-leverage marketing strategies most sellers have never heard of—reverse prospecting, YouTube pre-roll, geo-fenced retargeting, and more. It’s not smoke and mirrors. It’s smart, targeted exposure.
And it does two things instantly:
- Reframes the seller’s thinking.
- Elevates your positioning.
The tone stays grounded, never hypey. The message: you have options beyond a price cut—and a partner who knows how to execute.
And once again, we repeat the same call-to-action—because repetition builds recognition, trust, and momentum.
This campaign is a powerful differentiator for any seller who thinks they’ve “tried everything.”
When a listing doesn’t sell, it’s easy to hit pause—especially in the summer.
This campaign meets homeowners in that moment. It doesn’t push. It presents. Three timely, data-backed reasons to reconsider waiting: falling rates, motivated buyers with deadlines, and rising competition on the horizon.
We start with empathy. We follow with insight. And we close with the same clear CTA sellers have seen in Campaigns 1 and 2 of The Summer Expired Series—because repetition builds trust, reduces friction, and creates a sense of steady, strategic momentum.
Every campaign in this series drives toward the same action: A 15-minute Summer Strategy Call that positions you as the agent with a plan—not just a pitch.
Every seller wants a better result—but few stop to assess what actually went wrong.
That’s what makes this campaign in The Summer Expired Series different.
Instead of jumping into a new plan or pushing for a price drop, we hand the homeowner a mirror. The Home Sale Scorecard invites them to evaluate their last listing like a pro would—with clear, direct questions about pricing, prep, marketing, and exposure.
It’s simple, disarming, and incredibly effective. Because once a seller sees the gaps, they’re far more open to a better strategy—and a better agent.
This isn’t about assigning blame. It’s about creating clarity.
And clarity builds confidence.
A self-assessment that resets the conversation—and sets the stage for a smarter relist strategy.
Don’t ask for the listing. Earn their attention first.
When a seller feels burned by the process, the last thing they want is another pitch.
What they do want? Proof that you're different. That you're helpful before you're hired. That you see details others overlook.
That’s why Campaign 1 in The Summer Expired Series leads with value.
Instead of telling homeowners how to “boost curb appeal” or “increase value,” we flip the script—Here’s how to instantly attract more buyers…without a major reno.
This first postcard sets the tone: generous, strategic, and persuasive. It meets sellers where they are—hesitant, but still hopeful—and gives them quick wins they can trust.
This campaign is a spin on the proven Magic Buyer strategy—specifically tailored for your clients who are looking for an investment opportunity.
You’re still leveraging real buyer demand to spark off-market conversations, but the message is tailored to homeowners that have properties that need to be renovated.
Tiffany Vasquez sent 88 Magic Buyer Letters and got 15 responses, 10 interested homeowners, and 5 potential listings.
Tre Serrano sent 50 and walked away with 2 listings.
This letter delivers the same results by focusing on what works: a real buyer and a message that feels personal, specific, and low-pressure.
When you’ve sold a few homes in the same neighborhood, something shifts. You don’t just know the market—you know the buyers, the timing, and what it takes to get a deal done.
This postcard is designed to capitalize on that kind of momentum.
It opens with a confident question—Why are so many of your neighbors hiring me?—then delivers proof: multiple nearby sales, strong results, and a compelling offer that flips the usual listing pitch.
It’s direct, credible, and built to spark conversations.
Pro tip: Follow up with a Magic Buyer Letter for anyone who shows interest—include real numbers, real stories, and a reason to call you back.
14.3% of deals were canceled in April.
That’s not just a headline—it’s a conversation starter. And this letter is designed to turn that market reality into a moment of connection with sellers who’ve pulled their homes off the market.
We’re not pitching. We’re not pressuring. We’re showing up with empathy, insight, and a clear reason to reach out right now.
This campaign works because it meets the seller where they are:
→ Discouraged but not done
→ Skeptical, but still open
→ Burned out, but hoping for a better plan
It validates their experience, shows you’ve done your homework, and makes a thoughtful offer—without asking for anything in return.
Send this to homeowners who canceled, expired, or withdrew their listings this spring.