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There’s one phrase that reopens doors faster than just about anything else: “The last time we talked…”

It’s disarming. It’s personal. And according to behavioral researcher Vanessa Van Edwards, it taps directly into one of the most powerful social triggers we have: being remembered.

When someone recalls a detail you shared months (or even years) ago, it hits differently. It signals care, credibility, and emotional intelligence, without needing to sell a thing. And for leads who’ve gone quiet, it gives them the perfect on-ramp back into the conversation.

This text campaign puts that principle into action. We’ve provided 10 conversation starters - each one built to spark a reply based on something they once shared with you. You only need one. But you do need to personalize it.

Pro tip: Go back through your email threads, DMs, and CRM notes. Look for that small detail, what they said about rates, renovations, location, timing. That’s your opening.

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What’s the chance…

Most scripts put people on defense. This one opens the door.

In a market full of hesitation, your message has to do more than inform - it has to disarm.

That’s why we built this text around three words I picked up from a Lewis Howes video: What’s the chance? It’s playful, non-threatening, and it bypasses the part of the brain wired to shut down salesy conversations.

Instead of pressure, it invites possibility. And for buyers who’ve felt sidelined the last two years, that’s exactly the kind of nudge that gets them to re-engage.

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Infinite Referral Script

This referral text is simple but strategic.

It’s based on research from Vanessa Van Edwards, a behavioral expert who studies how warmth, trust, and status drive responses.

Here’s what makes it work:
1. It opens with a high-warmth cue—“You’re so well-connected”—which triggers trust and makes the person feel seen.
2. It keeps the ask mutual, not transactional. You’re not selling—you’re inviting them into something valuable.
3. It uses power + warmth language to describe the listing. Instead of underselling it (“might be a good fit…”), you’re quietly signaling urgency and quality.

Send it now if you’ve got a great listing to a contact who knows everyone.

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Buyer Reactivation Text

When buyers re-enter the market, it usually starts with curiosity.

Not bold moves—just a sense that the timing might be better.

This text leans into that energy with a useful offer at the right moment.

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Buyer Budget Text

Even a small rate dip can reset the conversation.

Not just because affordability improves—but because buyers start to feel the difference. According to Redfin, a recent drop from 7.08% to 6.67% gave buyers with a $3K/month budget an extra $16,000 in purchasing power. That subtle shift can be enough to re-engage someone who’s been sitting on the sidelines.

This text uses a light touch to invite that kind of buyer back into the dialogue.

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The Ghost Text

Sometimes the best follow-up isn’t about market stats or drip campaigns.

It’s about being human.

This text gives you a simple, personal reason to reach out to past clients—without sounding like you’re “just checking in.”

Here’s the idea:

If a home hits the market that reminds you of someone you’ve worked with—same style, similar layout, same street or school zone, close to a neighborhood they mentioned loving—you send a quick note to let them know you thought of them.

It’s casual. It’s thoughtful. It’s genuine. And it opens the door to a real conversation.

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Have you given up on trying to buy a home this year?

We’ve tested a lot of scripts—but this one works faster than most.

It’s simple. Personal. And rooted in real psychology.

This is the kind of question that reopens the conversation without feeling salesy… even for leads who’ve gone completely dark.

Here’s the 10-word text that’s driving replies right now:

Hi Tom—
Have you given up on trying to buy a home this year?

Give it a shot. You might be surprised how many people answer.

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The Off-Market Opener

We created this text campaign to solve a common (and costly) problem: vague, low-performing follow-ups. You know the line—"Just following up…” It’s overused, easily ignored, and signals you don’t have anything new to offer.

This campaign flips that script.

We’re replacing generic follow-ups with a confident, curiosity-driven opener: “This might be worth a quick conversation but I could be wrong.”‍

It’s disarming, conversational, and gives the recipient permission to say no—while still inviting engagement.

From there, we position the message around active buyer demand and the idea of “just seeing if there’s a number you’d consider,” even if selling isn’t on their radar. It’s direct, low-pressure, and refreshingly honest.

The goal?

Spark conversations with homeowners who aren’t actively selling—but might be willing to consider an off-market deal for the right price.

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Unsolicited CMA (CA)

More Canadian homeowners are tapping into their equity this year—driven by rising renewal volumes, increased HELOC usage, and a growing need to make smart financial decisions without giving up a low-rate mortgage.

That makes this the perfect time to bring back a strategy that’s worked exceptionally well: the unsolicited CMA.

Reach out to 5–10 people in your sphere or past clients with a quick, personalized equity update—no ask, no pressure, just timely insight.The text below helps you start the conversation—and positions you as the steady, informed guide they want in their corner.

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Unsolicited CMA: $25B in Equity

$25 billion in equity was pulled last quarter—the highest Q1 total since 2008, according to ICE Mortgage Technology. And the average U.S. homeowner is now sitting on over $200K in tappable equity.

That makes this the perfect time to bring back a strategy that’s worked time and time again: the unsolicited CMA.

Reach out to 5–10 people in your sphere or past clients with a quick, personalized equity update.

The text below makes it easy to start the conversation—and reminds them exactly why they trust you.

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1:1 Market Update

Here’s how you generate more listings: Have more relevant conversations—consistently.

Most agents study the market daily. But few take that insight and share it directly with the people who care most: the homeowners in their sphere.

That’s what this text is for. It’s a simple 1:1 market update. Easy to digest. Personalized. Timely. And best of all—it gives you a natural reason to reach out at the start of each month.

Need a hook? Here are 5 ways to open the conversation:

“I just saw 123 Main Street sold in your neighborhood.”
“I noticed 123 Main Street had a price reduction recently.”
“Looks like 3 homes near you hit the market last week.”
“I saw inventory in your neighborhood is up 32% compared to this time last year.”
“A home down the street just went under contract after sitting for 60 days.”

Each one flows naturally into: “Would it be helpful if I sent over a quick market update from May?”

You’re already reviewing the May data. So while it’s fresh, send 5 of these texts today.

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Lead Activation Text (Summer Edition)

Every season is a reason to touch base with your database.

This simple text not only allows you to nurture these relationships, it also positions you as a proactive advisor in their real estate plans.

Don't overthink it—send this text today. 👇

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$100M Text

You don’t need a perfect script. You need a reason to reach out.

This text gives you one.

It’s inspired by The $100M Email, reworked to feel personal—because it is. One-to-one. Low pressure. High relevance.

Here’s why it works:

It frames the offer around them—not your listing pipeline.
It normalizes the ask by referencing what “a lot of clients” are doing.
It positions you as someone who helps, not sells.

Don’t overthink it. Send it to 100 people today to start some conversations.

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11% Jump in Mortgage Activity

Most check-ins feel random. This one doesn’t.

When the market starts to shift—even slightly—it gives you a natural reason to reach out, lead with value, and re-engage your sphere.

This text is short, timely, and built around curiosity.
You’re not pushing. You’re offering perspective.
And for someone who’s been watching from the sidelines, that quick snapshot might be exactly what they need to start thinking seriously again.

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Circle Prospecting Script: Off Market Listings

This script works especially well after sending the Hypothetical Offer text—because it gives you a natural reason to follow up. You’re not just cold calling… you’re calling with context.

And if you do have a real buyer in hand, use that truthfully. It gives your outreach weight and urgency.
No buyer yet? No problem. You can still adapt the script to focus on potential interest or market activity.

Bottom line: only say you have a buyer if you actually do.
That’s rule #1 in marketing—don’t lie. Credibility compounds.

Use this call to open more doors, uncover hidden sellers, and stand out as the agent who’s willing to do the work most won’t.

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Hypothetical Offer (Current Buyers)

Most buyers struggle to answer the question: “Where exactly do you want to live?”

They feel overwhelmed by choices—or afraid to commit too early.

That’s where this text comes in.

It’s low-pressure, conversational, and just hypothetical enough to get them thinking more clearly about what they actually want.

And once they do? You’ve got the clarity you need to go hunt down the right opportunities—on or off market—and send the Magic Buyer Letter.

Use this text script to unlock those specifics… and set yourself up for smarter prospecting right after using this Circle Prospecting Phone Script.

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Cold Lead Activation

This text is for the leads who’ve been sitting on the sidelines—watching, waiting, and weighing their options.

It was sparked by a Redfin article noting a clear trend: buyers today aren’t settling. They’re skipping over homes that don’t check the right boxes—and holding out for the ones that do.

That’s exactly what this message leans into.

It’s a straightforward, no-pressure way to surface interest from people who might be ready to move—if the right home shows up. Use it to start the kind of conversation that leads somewhere.

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Silver Tsunami Prospecting Script

For Silver Tsunami sellers, cost of living isn’t just a number — it’s a trigger. A reason to reconsider. A lens through which every next move gets evaluated.

This script uses real-life social proof to start that conversation in a way that feels natural and non-threatening. You’re not asking them to sell. You’re sharing what’s possible — and planting the idea that a smarter, more affordable next chapter might already be within reach. Sometimes, all it takes is the right example to shift someone’s perspective.

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The Economic Impact Text

In times like these, most people freeze.

Consumer confidence just hit a 12-year low. Headlines are loud. Predictions are all over the place. And your clients? They’re unsure, overwhelmed, and waiting for clarity that may never come.

But here’s what hasn’t changed—we’re still selling over 12,000 homes a day.

This text campaign is about meeting the moment. It’s not a hard sell. It’s a soft nudge. A simple, timely check-in that opens the door to a bigger conversation—one rooted in trust, relevance, and leadership.

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Would it be helpful to talk through your plans? (CA)

In uncertain times, most people hit pause. The smartest agents? They press in.

This text is a low-pressure way to re-open conversations with people who’ve stepped back. It acknowledges what everyone’s feeling—without adding to the noise. Use it to:
• Create space for casual, judgment-free dialogue
• Offer a steady voice in a noisy market
• Signal that real movement is still happening

It’s not about pushing people to act—it’s about reminding them you’re here, paying attention, and ready when they are.

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The next 90 days

Silence isn’t strategy—it’s a missed opportunity.

This text gives you a simple way to re-engage people who’ve gone quiet. Right now, many are quietly watching the market, unsure whether to move forward or stay put. Your job? Open the door. Offer clarity. And make the next step feel less overwhelming. Use this script to:
• Gently restart paused conversations
• Create space for honest, pressure-free dialogue
• Position yourself as the go-to guide in uncertain times

It’s not pushy. It’s proactive. And that’s what makes it effective.

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The Equity Check Text

Many homeowners are feeling the weight of today's economic uncertainties. With concerns about rising prices and financial stability, understanding one's home equity becomes crucial. This script is crafted for personalized, one-on-one outreach to prospects, offering them clarity amidst the financial fog.

By proactively addressing these economic concerns, you position yourself as a knowledgeable and trustworthy advisor, ready to guide clients through uncertain times.

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The Magic Number Text

Direct questions make people hesitate. Strategic statements make them lean in.

‍This campaign is built around the Elicitation Tactic—a psychology-backed approach where, instead of asking, you suggest. It’s subtle, but powerful. Because when people aren’t being pushed, they’re more likely to engage.

You’re not asking, “Would you sell?” You’re planting a thought:

“Wondering if there’s a number that would make the conversation worth having—even if selling wasn’t your plan for this year.”

It’s non-threatening. Emotionally intelligent. And perfect for sellers who aren’t raising their hand—but might be open, given the right offer.

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Open House Follow Up Call Script

The biggest mistake agents make with Open House follow-ups? Waiting too long to reach out.

Buyers move fast, and so should you. Following up the next day keeps the conversation fresh—while they still remember the home, their impressions, and most importantly, you.

This script is designed to feel natural, not scripted. It starts with permission (“Is now a bad time?”) and leans into curiosity (“What stood out to you?”). No pressure, no hard sell—just a real conversation that helps you understand where they are in the process.

If they loved the home, great. If not? Use this call to uncover what is a better fit and position yourself as the agent who listens.

Follow up early, ask the right questions, and turn Open House visitors into real clients.

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Open House Follow Up Text

Most follow-up texts fail because they feel like a sales pitch. This one works because it does the opposite—it gives the lead control.

“Should I contact you if…” is a powerful phrase. It shifts the conversation from pushing a sale to seeking permission. And that matters because people are more likely to engage when they feel like they’re choosing to.

But here’s the key: make it feel local. If they toured a home in [Neighborhood], reference it. If there are similar listings coming soon, hint at them. The goal isn’t just to follow up—it’s to keep the conversation open and position yourself as the agent they want to hear from.

Use this text to re-engage buyers without sounding pushy.

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The SOI Touch Text

Most agents only reach out when someone raises their hand to buy or sell. That’s a mistake. The key to long-term business? Staying relevant before they need you. Homeowners are naturally curious about the market—especially their home’s value—but they rarely take the initiative to ask. This script taps into that curiosity using a simple yet effective double-text technique—one message to spark interest, followed by a quick follow-up to prompt action. It’s an easy way to stay in front of your sphere without feeling pushy.

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Expired Marketing - Call Script 7

This script shifts that belief. Instead of rehashing why their home didn’t sell, it focuses on what’s changed. More buyer activity. Homes like theirs moving again. A potential opportunity they didn’t realize existed.

By offering a simple, no-obligation home value update, you open the door to a fresh conversation—one that could lead to them reentering the market with you.

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Expired Marketing - Call Script 6

This script challenges that old way of thinking. It introduces a proactive, strategic approach—one that attracts the right buyers instead of waiting for them to show up. By positioning yourself as the agent who has a better plan, you immediately stand out from the crowd.

Use this script to spark curiosity and start a conversation that leads to action.

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Expired Marketing - Call Script 5

This script helps break through that hesitation. By offering a detailed market analysis—instead of a sales pitch—it gives sellers a way to understand what happened and what’s changed. Even if they’re not ready to relist today, this insight keeps you top of mind when they are.

Use this script to provide clarity, build trust, and make sure you’re the agent they turn to when they’re ready to move forward.

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Expired Marketing - Call Script 4

This script works because it delivers value first. Instead of pushing them to relist, it offers a Professional Listing Review—a no-obligation analysis that pinpoints why their home didn’t sell and how to fix it. That kind of insight builds trust, creates curiosity, and makes it easier for sellers to take the next step.

Use this script to shift the conversation from frustration to solutions—and put yourself in position to win the listing.

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Expired Marketing - Call Script 3

This script sparks curiosity by sharing a real success story. Instead of talking about failure, it paints a picture of possibility—proving that with the right approach, their home can sell. When sellers see what worked for someone else, they naturally start wondering: Could this work for me too?

Use this script to plant that seed and position yourself as the solution they’ve been looking for.

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Expired Marketing - Call Script 2

This script helps homeowners see the bigger picture. It steers the conversation away from just dropping the price and instead focuses on positioning their home the right way. When you introduce a fresh perspective, you shift their mindset—and that’s when they start seeing you as the agent who can get the job done.

Use this script to guide the conversation and establish yourself as the expert they need.

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Expired Marketing - Call Script 1

This script changes the approach. It validates their frustration and shifts the conversation from what went wrong to how to make it right. Instead of pushing, it opens the door to a real dialogue—one that positions you as the agent who actually understands their challenges.

Use this script to disarm objections, build trust, and start conversations that lead to listings.

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Past Client Check-In (CA)

In times of uncertainty, your past clients aren’t just looking for market updates—they’re looking for reassurance. The recent news around U.S./Canada tariffs and economic shifts has left many wondering what it all means for them.

This is a great moment to check in, not to sell, but to show you’re there as a trusted resource. A simple, open-ended question like “How are you feeling about the market right now?” invites conversation and reminds them you’re paying attention—so they don’t have to navigate it alone.

Here’s how to reach out in a way that feels natural and valuable.

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20% Spike In Mortgage Applications (US)

Mortgage demand just jumped 20% in a single week. That’s not just a number—it’s a reason to reach out.

Buyers are watching rates closely, and with more of them jumping back into the market, competition is heating up. This shift could mean stronger offers and better opportunities for sellers—but only for those who are paying attention.

Now is the perfect time to check in with prospects and spark a conversation. A simple, easy-to-answer question like “Have you been keeping an eye on the market?” can open the door to a meaningful discussion.

Send this text to 25-50 prospects.

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FSBO Text Script

Most FSBO sellers screen calls from unknown numbers—especially from agents. If they didn’t pick up, it’s not necessarily a “no.” It just means they don’t know why they should talk to you yet.

This text is short, direct, and creates curiosity. Instead of sounding like another agent trying to “win the listing,” you’re positioning yourself as someone with genuine interest in their home. No sales pitch, just a reason for them to call you back.

The goal? Get them to engage. Once they respond, you can shift the conversation toward value—helping them, not selling them.

Once you get them on the phone, use 1 of these 3 call scripts:
- FSBO Pricing Call Script
- FSBO Photos Call Script
- FSBO Listing Description Call Script

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FSBO Listing Description Call Script

Most FSBO sellers write their listing descriptions like a checklist—bedrooms, bathrooms, square footage. But buyers don’t connect with stats. They connect with stories.

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A home isn’t just a structure. It’s where life happens. The right description doesn’t just inform—it makes buyers picture themselves living there. And yet, most FSBO listings fall flat, blending into the sea of generic homes online.

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By guiding sellers to craft a description that sparks emotion, highlights key features, and makes their home stand out, you’re giving them a serious edge in the market.

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FSBO Photos Call Script

Most FSBO sellers assume if their home is priced right, buyers will come. But the truth? Buyers don’t just shop with logic—they shop with emotion. And nothing triggers emotion faster than great photos.

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Bad lighting, missing key shots, or too few images can make even a well-priced home invisible in a crowded market. The problem? FSBO sellers don’t always know what’s turning buyers away.

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By offering strategic photo tips—simple fixes with big impact—you’re helping them attract more buyers without spending a dime. No pressure, no sales pitch—just real advice that makes their listing stronger.

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FSBO Pricing Call Script

Most FSBO sellers don’t fail because they lack effort. They fail because they don’t have the right data.

They think selling solo means more control—but without access to real market insights, they’re often guessing on price. Many can’t afford an appraisal, and online estimates? Inaccurate at best, misleading at worst. The result? Overpricing that scares buyers away or underpricing that leaves money on the table.

By offering a Comparative Market Analysis (CMA), you’re giving them something they don’t have—real data on what homes are actually selling for. No pressure, no pitch—just valuable insights to help them make informed decisions. Lead with this, and you won’t just start a conversation. You’ll earn their trust.

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🚨 Mortgage Rate DROP 🚨 (US)

The #1 reason why your clients won't sell their current home might be because they have a great interest rate. But as rates drop, they might be more open to the idea of making a move.

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Let's take the opportunity of rates dropping below 7% to engage your SOI and find your next listing.

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Market Like You Gossip

Forget the hard sell. Instead, market like you gossip. Instead of laying out every detail, tease your audience with just enough insider information to spark curiosity.

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Imagine texts that start with, "I probably shouldn’t be telling you this but…" and then hint at great deals or hidden opportunities. Research shows that curiosity-driven messaging can boost engagement significantly.

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Challenge the norm—let this campaign show you how a playful, coy approach can help you start more conversations.

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On-The-Fence Buyers

This text is your foot back in the door with leads who’ve been on the fence about buying—a low-pressure way to reopen the conversation and see where they stand.

A simple check-in can be the nudge they need.

Use any of the statements provided—or create your own.

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Unsolicited CMA: Comparison Text (CA)

Most agents play the long game with home value leads, waiting months—sometimes years—for them to convert. But if you want to fill your listing pipeline now, you need to focus on a different group: homeowners requesting CMAs.

Why? Because 18% of homeowners who request a CMA list their home within 12 months. (Source: Fello) That’s nearly 1 in 5. And while most agents chase colder leads, this strategy puts you in front of sellers who are already thinking about making a move.

This text is so effective because it challenges assumptions. Homeowners trust online estimates, but when they see how far off they can be, it sparks curiosity—and that curiosity turns into conversation.

Send this text to 25 people in your SOI today. The opportunities are out there. You just have to start the right conversation.

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Unsolicited CMA: Comparison Text (US)

Most agents play the long game with home value leads, waiting months—sometimes years—for them to convert. But if you want to fill your listing pipeline now, you need to focus on a different group: homeowners requesting CMAs.

Why? Because 18% of homeowners who request a CMA list their home within 12 months. (Source: Fello) That’s nearly 1 in 5. And while most agents chase colder leads, this strategy puts you in front of sellers who are already thinking about making a move.

This text is so effective because it challenges assumptions. Homeowners trust online estimates, but when they see how far off they can be, it sparks curiosity—and that curiosity turns into conversation.

Send this text to 25 people in your SOI today. The opportunities are out there. You just have to start the right conversation.

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Unsolicited CMA: Home Improvement

Most agents wait for homeowners to ask about their home’s value. But the best agents don’t wait for permission to be helpful. They anticipate the need and show up with value—before the homeowner even thinks to ask.

That’s what makes this text so effective. Instead of offering a generic CMA, you’re telling them you’re already working on it. It’s proactive, it’s personal, and it naturally sparks a conversation.

This text campaign is simple but powerful. Instead of just handing over a home value report, it starts a conversation. By asking about recent or planned updates, you engage the homeowner, make them think differently about their investment, and position yourself as the expert who helps them maximize it.

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Market Update Text

Whenever you have a marketable moment—like a client receiving multiple offers, selling above their online estimate, or going under contract quickly—it’s the perfect time to send a 1-to-1 text like this.

The power of this message comes from herd mentality—when people see others having success in the market, they naturally start wondering if they should make a move too.

The phrase “Have you noticed what’s been going on in our market?” is a soft, easy-to-answer question that invites conversation without pressure.

Customize the first line of this text based on what you’ve helped your clients accomplish recently. Here are a few ideas:

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TOTW: Magic Buyer

Engaging cold leads requires a concise, curiosity-driven approach that’s authentic and non-intrusive.

If you’re working with qualified buyers but struggling to find the right homes, you’re not stuck—you’re set up for a Magic Buyer strategy.

Here’s a 1:1 text script you can send that not only positions yourself as the agent who goes the extra mile for your clients, but could also uncover off-market opportunities.

This text uses a timely market update to spark curiosity, referencing a rise in new listings.

Localize the data—make it specific to your market so it feels more relevant and demonstrates your expertise.

By asking a simple, low-pressure question, you’ll spark engagement and create a natural opening to reconnect with leads who might be ready to explore their options.

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Off-Market Sales

When it comes to re-engaging leads, the right question can make all the difference. Pair that with a relevant data point (in this case, off-market listings) and you have a powerful combination to start a conversation. The source of this data point is from BatchService and surfaced by Lance Lambert, co-founder of ResiClub:
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According to an analysis by BatchService, approximately 1.2 million U.S. home sales in 2024 were conducted off-market. Given that the National Association of Realtors reported about 5 million existing-home sales in 2024, this suggests that roughly 24% of home sales occurred off-market.

“Has anyone ever walked you through…” is a great example. It positions you as a knowledgeable expert while keeping the tone soft and approachable.

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TOTW: Cold Lead Activation Text

Engaging cold leads requires a concise, curiosity-driven approach that’s authentic and non-intrusive.

This text uses a timely market update to spark curiosity, referencing a rise in new listings.

Localize the data—make it specific to your market so it feels more relevant and demonstrates your expertise.

By asking a simple, low-pressure question, you’ll spark engagement and create a natural opening to reconnect with leads who might be ready to explore their options.

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TOTW: Real Estate Plans

Starting the year off strong means reaching out to your SOI early—especially if you’re seeing a spike in real estate activity.

This text is designed to re-engage your network by asking a simple question to start the conversation.

Pro-tip: Personalize it to each client for even greater impact.

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TOTW: Cold Activation Text

When all else fails, ask an easy-to-answer hypothetical question.

This text is designed to resurrect cold leads that you’ve been neglecting or that have been ignoring you.

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TOTW: Bad Timing Text

Most agents think prospecting is about persistence—just make more calls, send more texts, and eventually, something will stick. But volume isn’t the problem. Relevance is.

The truth? Consumers aren’t ignoring you because they don’t want to sell. They’re hesitating because of the voice in their head:

Interest rates are still high.
The stock market is correcting.
The economy feels uncertain.
What if prices drop?

If you don’t address that voice, you’ll lose them before the conversation even starts.

That’s why this text works. It flips the script—acknowledging their hesitation up front, instead of pretending it doesn’t exist. It disarms, engages, and clears the path for real conversations.

It’s a simple shift, but it changes everything.

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TOTW: Mortgage Rates & Feelings

This text is perfect for re-engaging cold leads because it combines timely, relevant market insights with a non-threatening, open-ended question. It piques curiosity by sharing valuable information (12% jump in applications and lower rates) while inviting a conversation about their situation. The conversational tone and calibrated question make it feel personal and approachable, increasing the likelihood of a response without sounding salesy.

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TOTW: Gratitude Text

Gratitude isn’t just a feel-good sentiment; it’s a powerful psychological tool. When you express genuine appreciation, it activates positive emotions in your clients, strengthening trust and deepening relationships. Studies show that gratitude fosters reciprocity—clients are more likely to stay loyal, refer others, and feel good about their decision to work with you. It’s a small gesture with a big impact on both personal and professional connections.

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TOTW: Interest Rates Buydown

What’s stopping your prospective clients from making a move? High-interest rates?

For many, it’s the only thing holding them back.

In fact, sellers are seven times more likely to list their home in a 5% interest rate environment compared to 6%.

That’s why this script is so effective.

Text it to 50 of your cold prospects (buyers and sellers) today and see the difference.

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TOTW: Post-Election Text

This text was sent to 75 people, started 10 conversations and generated 2 appointments (1 listening and 1 buyer consultation)

Now that the US presidential election is over, it’s time to reconnect and check in with all those clients and prospects who have been holding off on making a move.

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Lead Activation Text - What’s The One Thing?

Boo Maddox pulled me aside after wrapping up a morning training session with Sharran to let me know that this EXACT sales question is helping unlock great conversations with prospects.

You can post this on social media, use it in your sales conversations, or just text a client you’ve lost touch with.

Forget LPMAMMA and try this instead ⬇️

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TOTW: Annual Check-Up

By framing the question around a number that would make them feel “crazy not to sell,” you’re leveraging the concept of loss aversion. It subtly encourages the homeowner to consider what they could gain by selling and what they might miss out on if they don’t. This message invites homeowners to think about their home's value in a low-pressure, conversational way—making it easier for them to engage with you.

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Cold Lead Activation Text

This message is designed to engage cold leads before the end of the year.

We use empathy, open-ended engagement, and non-threatening language—hallmarks of Chris Voss approach to building meaningful conversations.

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SOI Text

This SOI (Sphere of Influence) message utilizes Chris Voss's acquisition audit technique.
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The aim is straightforward: remove any pressure from the conversation and gently uncover your client's plans without being pushy or aggressive.

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text-scripts

Rate Drop SOI Text

If you want to be massively successful in real estate, you’ve got to be talking to more people. In order to do that, you need to leverage conversation starters.

Here’s a sample of a simple text script you can use with your prospects (and SOI) to re-engage them based on the recent news happening in real estate.

text-scripts

Lead Activation Text

Every season is a reason to touch base with your database.
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This simple text not only allows you to nurture these relationships, it also positions you as a proactive advisor in their real estate plans.
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Don't overthink it—send this text today. 👇

text-scripts

SOI Mortgage Rate Alert

The #1 reason why won’t of your client won’t sell their current home is because they have a great interest rate. As rates drop, they become more open to the idea of making a move. Let’s take this opportunity to engage our SOI to find our next listing.

text-scripts

The Unsolicited CMA text

One of the fastest ways to generate listings from your SOI is to provide an unsoclicated CMA

text-scripts

Zillow Vs. Agent Call Script

Anytime a home sells, 2 or 3 people start thinking about making a move. There is no better opportunity to book a listing appointment than after a recent sale. This campaign requires a bit more legwork but will pay dividends.

Step 1: Analyze recent sales in your desired farm area.

Step 2: Identify notable sales that sold quickly and for a premium.

Step 3: Visit the home's Zillow page to see if their Zestimate was much lower than their actual sales price. You can do this by clicking on the Zestimate history.

Step 4: Build a call list of the closest 100 homes near that notable sale, using your title rep or PropStream.

Step 5: Print the list of prospective homeowners. On your call sheet, add a section for their Zestimate. Fill in their Zestimate and begin calling using this script:

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text-scripts

Have you been following the market lately?

The Thoughtful Conversation Starter campaign uses personalized SMS to engage potential clients with genuine, relevant messages.

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Why It Works

This campaign leverages personalization and relevance, making recipients feel valued and piquing their curiosity about market conditions. This approach boosts response rates and strengthens client relationships.

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Value for Your Sphere of Influence

Sending this message keeps you top-of-mind with clients, demonstrating your attentiveness and market expertise. By engaging clients with timely information, you build trust and loyalty, leading to more successful transactions and referrals.

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Have you checked your home’s value recently?

The Social Proof Conversation Starter Campaign

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Introduction

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The Social Proof Conversation Starter campaign leverages curiosity and social proof through personalized SMS, encouraging potential clients to engage by highlighting the surprising truth about their home's value.
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Why It Works

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This campaign uses the psychological principles of social proof and curiosity. Mentioning that "most people are surprised" creates a sense of intrigue and prompts recipients to seek out their home's value. This curiosity-driven approach increases engagement and strengthens client relationships.
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Value for Your Sphere of Influence

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Sending this message keeps you top-of-mind with clients, showcasing your market knowledge and attentiveness. By engaging clients with intriguing, relevant information, you build trust and loyalty, leading to more successful transactions and referrals.

text-scripts

Goldilocks Strategy

This is the perfect conversation starter to send to your SOI.

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Lisbeth Herrera initially created this campaign as an IG poll (you can check it out here).

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The results?

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11 people responded with "too small."

3 CMAs requested.

1 appointment.

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You should always double down on your winners.

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This campaign is perfect for a text and/or DM.

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Your SOI is in your competition's database.

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Act accordingly.

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Let's get to work. 🚀

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TMA

Way too many agents are waiting for people to raise their hand to say they want to sell.

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As a result, they're not getting the opportunities they're looking for and they're not hitting the goals they want to hit.

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The TMA strategy is so incredibly simple.

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Every day, 2-3 times a day, choose someone from your database or someone in your SOI, take a screenshot of their home value on Properly, HouseSigma, or Ownerly, and send this exact text message.

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That's it.‍

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If you do 2-3 of these every day, that will turn into 2-3 conversations per day, which will likely lead to 1-2 listing appointments a week, which will likely lead to 2-3 listings a month.

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That math just works.

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This has got to be in your daily SOP.

text-scripts

Spring Planning Text

The spring market might be the best time of year to touch base with your past clients.

This simple text not only allows you to nurture these relationships, it also positions you as a proactive advisor in their real estate plans.

Tap into the spring momentum with this "Spring Planning Text"—and use it as a way to start more conversations.

Don't overthink it—send this text today. 👇

text-scripts

Deal of the Week Text

The Deal of the Week strategy needs to be added to your weekly marketing SOPs.

It's simple, repeatable, and highly effective.

‍Brad McCallum sent a Deal of the Week email and got 20 replies.

But here's the thing...

This email is just the beginning.

Repurpose your Deal of the Week into an IG poll and an SOI text.

This is how you can take a winning marketing campaign and maximize the impact.

Here's the text. ⬇️

text-scripts

Value Based Voicemail: Market Updates

This circle prospecting script landed Gretchen Coley a $3.4M listing opportunity.

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Here's why it works:

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1. Relevant, hyper-local market data that gives a reason to reach out.

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2. Incorporating the "Bandwagon Effect"—a psychological principle that argues that we're more likely to do things if we know that other people are already doing it.

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3. Excellent use of the magic words "One more thing…" with a CMA offer even if they aren't thinking about selling.

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Next time you discover a local market trend that prospective sellers need to know about, try this script.

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Value Based Voicemail: Just Sold Strategy

Every time you sell a home, it's an opportunity to circle prospect around the neighborhood and execute what we call the Value-Based Voicemail strategy.

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The strategy is simple—

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1. Give them valuable information about the sale that they might not find online.

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2. Ask them if they know of anyone who's thinking about selling, to have them give you a call.

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This exact script landed Connie Carlson another listing opportunity just after she sold her listing $40K over the asking price.

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Buddy System CMA

Let's be honest—sometimes it can be easier to call your colleague's past client list than it is to call your own.

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So why not switch it up?

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Using the Buddy System CMA strategy, swap lists with a colleague.

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Here's the exact script you can use.

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The Matchmaker Strategy

This is a tactic we like to call The Matchmaker Strategy.

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Here's how it works:

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1. After you sell a property, call your buyer leads using the first script.

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2. Then, after you call your buyer leads, call homeowners in the area using the next script.

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It's that simple.

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Try it and see if it works for you.

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Listing Appointment Script

Don’t wait until you secure the listing to start building relationships with the neighbors.

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Here’s a technique to implement as soon as you book the listing appointment:

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1. Build a list of nearby homes using a tool like Propstream.

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2. Enrich the list with contact information (skip tracing).

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3. Use the following script to make calls and send personalized emails.

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If the first time the neighbors hear from you is when you’ve sold the home, you’re missing valuable opportunities.

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By consistently engaging with neighbors at each stage of the listing process, you’re doing more than selling a home—you’re building your listing pipeline.

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This strategy can effectively transform one listing opportunity into two or three additional ones.

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One More Thing: Referral Script

Asking for referrals can feel hard.

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This script reframes the typical referral script.

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The phrase "One more thing" are magic words that you can slide into the end of a conversation with your client.

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From there, make a genuine offer to help someone in their network.

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Try it out. ⬇️

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One More Thing: Hidden Sellers

One of the ways you can find hidden sellers is by using the right script when you call your buyer leads.

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Now, when most agents call their buyer leads, they ask, "Do you have a home to sell?" in hopes of getting the listing appointment.

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The problem? Most consumers will immediately put up a wall.

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Because they're contacting you to schedule a showing, to try to find a home—most of them don't want to talk about putting their home up for sale just yet.

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So here's what to do instead:

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Instead of asking that question at the beginning of the conversation, use the following script after you book the appointment.

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This simple swap will lead to significantly better results.

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Seller Script for Building Your Listing Pipeline

Almost everyone has a prediction on where they think the market is headed.

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And it's a really interesting angle for engaging 1-to-1 with your SOI: What do they think is going to happen with the market?

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This 3-part text script is an opportunity to find people who are thinking about selling, but who haven't yet raised their hand.

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Here's how to start the conversation. ⬇️

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If I could find you an off-market cash buyer...

Chris Voss talks about a negotiation technique he calls an Accusation Audit. It's an preemptive approach that defuses any negative thoughts the other side might be thinking by proactively addressing them.

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So for this strategy, by framing a hypothetical question with, "I know this is a bit of a crazy question," you create a safe space to have an open dialogue and explore with your prospect.

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Here's the script you can copy/paste.

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Send this to 5 of your clients in your database this afternoon.

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Ken Pozek's Equity Update

Proactively sending CMAs is a killer strategy.

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It's exactly what Ken Pozek and his team did to generate $80,000 in commission.

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Here's the data he shared:

30 CMAs
12 Appointments Booked
5 Listings (all closed)
6 Deals in total (1 doubled-ended)

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Here's the exact script his team used when they reached out to their SOI with their CMA.

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Imagine if you started executing 5 of these a week?

text-scripts

ZMA Text

Way too many agents are waiting for people to raise their hand to say they want to sell.

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As a result, they're not getting the opportunities they're looking for and they're not hitting the goals they want to hit.

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The ZMA strategy is so incredibly simple.

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Here's how it works:

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1. Every day, 2-3 times a day, choose someone from your database or someone in your SOI

2. Look up their home on Zillow

3. Click "Zestimate history & details"

4. Take a screenshot of their home value history

5. Send the following text message

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That's it.‍

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If you do 2-3 of these every day, that will turn into 2-3 conversations per day, which will likely lead to 1-2 listing appointments a week, which will likely lead to 2-3 listings a month.

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That math just works.

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This has got to be in your daily SOP.

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3% Text

You've probably got a database full of clients who are never going to sell their house.

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Because if they were to buy their same house again today, their mortgage payment would be more than double.

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It makes sense why you might think that there isn't much value in staying in touch with these folks…

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But that would be short-sighted.

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Happy clients are your best referral sources.

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Try this text message instead.

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1:1 Market Update

How do you generate more listings?

Have more conversations.

Here's how:

Professional agents study the market daily, but most don't do anything with that insight unless asked.

Here's what I want you to do:

The next time you review recent sales, text someone in your SOI who lives near that property.

This is a 1 to 1 market update that is…

Easy to digest.

Personalized.

Relevant.

When you get a response, provide them with all the information about the sale and offer a free home valuation report.

Start doing 5 of these a day and watch the magic happen. 🚀

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Sphere Touch

Mortgage applications are plummeting. Rates are climbing. Transaction volume is trending down.

But I want everyone in our community to believe --We're going to win in this market.

How?

Simple: Keep the main thing the main thing.

‍More conversations. More appointments. More listings.

I just wrote a brand-new text script for you this week—built to help you stay in touch, spark responses, and fill your calendar.

Because here’s the truth: ~12,000 homes still sell every single day in America.

Let’s go get our unfair share.

text-scripts

Circle Dialing

Circle Prospecting leverages targeted phone calls to uncover hidden real estate opportunities. By using this strategy, real estate agents can offer their clients exclusive access to off-market deals, ensuring a more successful and competitive home-buying experience. This approach not only benefits agents by generating new leads and enhancing their reputation but also provides clients with early access to properties that perfectly match their needs.

text-scripts

Bad Timing Buyer’s Text

This text is built to start conversations, especially with buyers who are curious but not yet committed. Everyone who opened yesterday’s email is your prospecting list for this one.

They’ve already shown interest by engaging with your email, so this is your chance to follow up while the curiosity’s still warm. The script works because it lowers defenses fast (“I know this is probably the wrong time”) and follows with a soft, natural ask (“out of curiosity…”).

It’s simple, disarming, and designed to get a reply.

text-scripts

🚩Red flag?

Right now, homes are sitting longer. Buyers see “60 days on market” and assume something’s off.

This campaign helps you reset that narrative. It gives buyers a smarter lens - one that separates true red flags from real opportunities.

Use this email to shift perception, build trust, and position yourself as the calm, data-driven guide every buyer needs (especially now).

Follow up tomorrow with everyone who opens this email and send them this text.

email-campaigns

2025 Equity Update Letter

Every time you complete a CMA, you’re sitting on a conversation starter.

Steve Stych sent a version of this letter and got a listing appointment that turned into a signed listing. His total mailing cost? About $225. His GCI? $15,000.

That’s the power of turning your most marketable CMA into a direct mail campaign. Do 5–10 CMAs a week. Pick the one with the strongest story. Send this letter. It’s simple, repeatable, and it works.

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