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Phone & Text Scripts
Search Listing Leads
Latest Campaigns
Absentee Owners / Second Home Seller Letter

Fourteen percent of all home sales this year came from one group: owners who don’t live in the property they’re selling. (Source: NAR)

Second homes. Absentee owners. Landlords dealing with repairs, vacancies, and shifting returns.

They may not be raising their hands, but many are re‑evaluating what they own and why.

This campaign is built to reach them where they are, before they make their next move.Your job? Put it in play and start turning this segment into your next source of listings.

The Anti-Hype Letter

In a shifting market, fear is cheap (and everywhere).

You can’t scroll YouTube without someone predicting the “big crash” or shouting “sell now before it’s too late.”

But here’s the thing: the data says otherwise. Decades of housing history show that every downturn recovers.

Which means panic‑selling is the fastest way to turn a temporary dip into a permanent loss.

That’s why this letter takes the opposite approach. Instead of peddling fear, it positions you as the steady, long‑view professional who helps people sell for the right reasons: fit, timing, lifestyle.

It’s the kind of message that builds trust when others are burning it.Send it monthly to your farm and watch your share of the market grow when confidence is in short supply.

Coming Soon: Skip the Waitlist

Scarcity sells, especially in real estate.

Tell someone they can’t have something, and suddenly it’s all they can think about.

That’s the psychology behind this campaign. It opens with a line most agents would never dare send: “I really shouldn’t share this listing with you…”

From there, it trades in curiosity, not information. No price. No exact address. Just a handful of vivid details, a whisper of exclusivity, and a simple CTA: text “VIP” to learn more.

This isn’t about announcing a listing, it’s about creating demand before it hits the market.Send it, and you’re not just marketing a home. You’re making it feel like an opportunity buyers can’t afford to miss.

IG Poll: A deal that’s hard to find in [City]

You already know the power of Deal of the Week. This version is built for Stories.

We start with the hook, then layer in the details, then highlight the features that make this one stand out. Only after the curiosity builds do you invite them to raise their hand. In recent tests, that structure alone delivered 6x more engagement.

The hook itself? We pulled it from one of the 1,200 top‑performing Instagram posts we track at Listing Leads, and built the rest so you can execute fast.

Not sure which listing to feature?

Start here:

  • Filter for new listings (within the last 7 days)
  • Focus on your target price point
  • Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s the listing with heat behind it.

Use this format to test urgency, stay visible with buyers, and stay top of mind.

IG Poll: Stuck?

The data says it all: many buyers aren’t stuck because they’ve lost interest—they’re stuck because they’re not sure what to do next.

Cotality’s latest research found that only 7% described the buying process as straightforward. The rest hit moments of doubt, kept questions to themselves, and moved forward without full clarity. Sometimes they didn’t know who to ask. Sometimes they felt they should already know.

That’s why this poll works. It gives buyers a low‑pressure way to say, “Yep, I’m unsure.” And once they do, you have an open door to guide them—turning uncertainty into momentum, and curiosity into conversations.

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Text Scripts

Here’s your weekly marketing plan to help you get listings now and build your pipeline for the future.
United States
Search Listing Leads
Latest Campaigns
The next 90 days

Silence isn’t strategy—it’s a missed opportunity.

This text gives you a simple way to re-engage people who’ve gone quiet. Right now, many are quietly watching the market, unsure whether to move forward or stay put. Your job? Open the door. Offer clarity. And make the next step feel less overwhelming. Use this script to:
• Gently restart paused conversations
• Create space for honest, pressure-free dialogue
• Position yourself as the go-to guide in uncertain times

It’s not pushy. It’s proactive. And that’s what makes it effective.

Let’s call it what it is… (CA)

Confusion isn’t the enemy—silence is.

Right now, your clients don’t need all the answers. They need a trusted voice to help them make sense of the noise. This campaign is your opportunity to step in with calm, credible guidance at a time when most agents are staying quiet. Use it to:

• Acknowledge what buyers and sellers are really feeling
• Highlight what’s actually happening—rates, inventory, demand
• Reopen conversations that were paused out of fear or fatigue

Don’t wait for the market to “settle.” Show up for people now.

The next 90 days

Most agents wait for certainty before they speak up. The best ones? They lead through it.

This campaign is designed for moments like this—when buyers and sellers are quietly re-evaluating, unsure whether to make a move or stay put. You have a short window to step in with clarity and confidence. Use this message to:

• Reignite conversations that have gone quiet
• Reframe what’s possible in the next 90 days
• Reposition yourself as the steady hand clients are searching for

It’s not about predicting the future. It’s about helping people make sense of the present.

The Equity Check Text

Many homeowners are feeling the weight of today's economic uncertainties. With concerns about rising prices and financial stability, understanding one's home equity becomes crucial. This script is crafted for personalized, one-on-one outreach to prospects, offering them clarity amidst the financial fog.​

By proactively addressing these economic concerns, you position yourself as a knowledgeable and trustworthy advisor, ready to guide clients through uncertain times.

Coming Soon: Know Someone?

A good Coming Soon campaign doesn’t just build anticipation—it builds connection.

This letter taps into something we see all the time in tight-knit neighborhoods: someone hears a home is hitting the market, and immediately thinks, “I wonder if [friend/family member] would want to live here…”

We designed this campaign to make that moment more powerful.

It gives neighbors first-look access plus insider prep details they won’t find online—creating a sense of trust, transparency, and exclusivity. It makes them feel like they’re in the loop, not just on the list. And if they know someone looking? You’re now the obvious person to call.

This isn’t just a teaser. It’s a hand-delivered reason to talk about your listing before it goes live. Use it to spark conversations and referrals.

On-The-Fence Buyers

This text is your foot back in the door with leads who’ve been on the fence about buying—a low-pressure way to reopen the conversation and see where they stand. 

A simple check-in can be the nudge they need. 

Use any of the statements provided—or create your own.

Timing the Market (CA)

Your clients want to time the market. The perfect moment to sell. The lowest rate to buy. It feels like the smart move—like they’re outmaneuvering everyone else. 

But here’s the uncomfortable truth you need to help them see: trying to time the market often costs more than it saves. 

The pros—like you—know the market isn’t something to predict; it’s something to work with. 

Your job is to shift their focus: does making a move this year align with their life and goals? This email will help you start that conversation.

Timing the Market (US)

Your clients want to time the market. The perfect moment to sell. The lowest rate to buy. It feels like the smart move—like they’re outmaneuvering everyone else. 

But here’s the uncomfortable truth you need to help them see: trying to time the market often costs more than it saves. 

The pros—like you—know the market isn’t something to predict; it’s something to work with. 

Your job is to shift their focus: does making a move this year align with their life and goals? This email will help you start that conversation.

Zillow Is Good, We're Better

Most sellers think putting their home on Zillow is enough. It’s not. Exposure is what drives demand, and demand is what creates the result your clients want. A listing buried among thousands won’t cut it.

The difference? A marketing strategy that works harder. Not just a sign in the yard or a post on Zillow—but a relentless, multi-channel approach that puts your home in front of serious buyers. A marketing strategy like yours.

Use this postcard template as an alternative to the traditional Just Sold postcard and highlight the specifics of how your marketing drives real results for your clients.

Off Market Opportunity Email

If you have an off-market opportunity, this is the perfect email to send to your list of buyers.

Scarcity creates demand. The moment something feels exclusive—something others can’t have—it becomes even more desirable. Off-market properties tap into this psychology, but only if you position them the right way. The mistake most agents make? They focus only on the property itself. But buyers don’t just want a home—they want an edge, too.

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