One of the best ways to turn your recent sales into more listings is to use a technique we call: Market your marketing.

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35,234 people saw this on Facebook is an irresistible hook.

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This is more than just a success story, it's proof that you're great at your job.

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By highlighting a specific marketing metric, you demonstrate your ability to get their home in front of more prospective buyers—something sellers value a lot.

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So the next time you sell a home:

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Take a single WOW metric from your advertising or marketing campaigns.

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Send this email.

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Then, record a video and share it on social media.

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Then, mail a letter to nearby neighbors.

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Rinse and repeat.

The thought "selling is a bad idea" has crossed the mind of nearly every seller at some point.

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Rather than resorting to the usual "now is a good time to sell" pitch often used by Realtors, let's tackle the issue directly.

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Selling your home is painful.

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It's emotional.

It can be overwhelming.

And it costs $$$.

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Even when it's easy, it's not.

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There's an adage in marketing, a small admission is how you gain large acceptance.

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So let's address the pain head-on.

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This campaign can also be used for a direct mail letter and a short-form video on social media.

This is a strategy we call "Land & Expand."

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It's a technique to bridge the gap between marketing and sales. Which means, you'll send a marketing email to a targeted list with a targeted message. Then follow-up with a text:

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Hi [First Name], 

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Hope you’re well my friend. I just sent you an email. 

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Let me know if you fall into bucket #1, #2 or #3 🙏

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Chances are they'll get the text before they see your email. So you'll start the conversation via text, prompt them to check their email, and hopefully respond to your text to continue the conversation.

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The goal of this strategy is to get a good sense of where your past clients fall in their seller journey as you think about your sales pipeline.

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Are they 6-12 months out from selling?

2-4 years from now?

Maybe more?

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As you get more information and more context about their plans, add those notes to your CRM and start to be helpful right now to help them achieve whatever it is they want to achieve this year.

You probably have potential sellers in your database who are curious about whether they'd benefit more from renting or selling.

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So, why not speak directly to this particular prospect and offer them a Rent vs Sell Analysis?

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You might be surprised with the responses you get.

We all know that reviews matter.

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But if we're honest, most of us might miss the opportunity to capture the story and the sentiment from a happy client after the transaction.

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This is an email you can send to your past clients immediately after you help them complete the transaction.

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The best part?

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It actually includes five questions to make it easier for them to leave a review.

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Be sure to include the link to where they can write the review, right in the email.

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If you do success stories with your past clients, you can also use these questions in your interviews.

This is something that isn't talked about enough—how much the seller will actually walk away with after the sale.

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Use this script to provide incredible value to potential sellers.

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Pro-Tip: PalmAgent ONE is a fantastic app to help you with Net Sheets estimates.

This is a situational script that has CRUSHED.

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You can uncover buyer and seller leads simply by asking permission.

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Should I contact you if…[insert scenario]

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...rates drop below 6%?

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...a home near your property sells?

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...they do a price reduction on 123 Main Street?

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That's it.

This exact email landed Jason Cassity an $800,000 listing appointment. Don't overthink it…

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Send this to your database today. ⬇️

This is a simple, yet incredibly effective email campaign to send to your prospective sellers and past clients.

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Pro-tip: Follow-up with a personalized text to anyone who opens.

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You don't want to sleep on this one. ⬇️

When Levi Lascsak’s price-cut video went viral with 149K views, it proved just how much attention this kind of content commands. The good news? You don’t need to walk through every home to make it work. This template gives you the same impact powered by market data and your own voice.

Price reductions are hitting across the board right now. Use them to spotlight motivation, highlight opportunity, and start more conversations.

If you want more leads, this IG Story series is the play. Tom and Jimmy built these slides for one reason: they get people talking.

Here’s why it works: every question is easy to answer, a little personal, and designed to draw buyers and sellers into a real conversation.

We even included three recommended follow-up scripts so you’re never stuck wondering what to say next.

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If it doesn’t already, the “Deal of the Week” should live in your weekly SOPs. Every week, find the hottest new listing in your market - and turn it into a reason for people to stop, share, and engage.

We know: you can’t always get the listing agent’s permission to share the photos of your Deal of the Week. That’s why we created this template.

Follow the instructions below on how to edit the template in Canva and post to Instagram.

Not sure which listing to feature?

We built a tool that can do that for you: https://automate.listingleads.com/deal

Here's how it works:

1. Enter in a zip code or city (can do multiple)

2. Choose a price range

3. Select the property type.

We'll review the last 7 days of new listings on Zillow. We'll organize/sort them to find the homes that have the most views/saves and we'll showcase the one with the highest save rate.

‍That's your Deal Of The Week.

For Canadian Members

We'll be rolling out a CA version of this tool very soon. In the meantime, to find your Deal of the Week, start here:

• Filter for new listings (within the last 7 days)
• Focus on your target price point
• Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s the listing with heat behind it.

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Want us to automate the Deal of the Week for you every week? Try out AI Mode.

The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.

Use the template we provided below to send out your Deal of the Week, use this free tool to write the email and send it yourself, or get AI Mode to automate the entire process for you.

Want us to automate the Deal of the Week for you every week? Try out AI Mode.

The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.

Use the template we provided below to send out your Deal of the Week, use this free tool to write the email and send it yourself, or get AI Mode to automate the entire process for you.