IG Carousel: Local Black Friday Guide

The Likability Prospecting Text

Past Client Gratitude Text

Reasons to be optimistic (CA)

Reasons to be optimistic about the market

Deal of the Week: Already turning heads…

Deal of the Week: Already turning heads…

What Does $[A] vs $[B] vs $[C] Get You in [AREA]?

Your “maybe” price

Deal of the Week: You know what’s hard to find in [City]?

Deal of the Week: You know what’s hard to find in [City]?

Refi Options Outreach

This Home Did Not Sell

Quick market reality check

What this past summer taught us and why things are starting to shift

Up 56% 

Home Equity Postcard

Just Sold Postcard

Just Listed

Homeowners: don't put this off (CA)

IG Poll: Buyer Activation (CA)

IG Poll: Buyer Activation

Just Sold Letter (Reimagined)

Deal of the Week: Too New to Preview

SOI Change of Plans

How do low rates impact home values?

Buyer Activation Text (Rate Drop)

Why People Are Leaving [Area]: What Buyers and Sellers Need to Know

IG Poll: “I wish my house was…”

Deal of the Week: This home is…

2025 Home Value Report (CA)

Seller Activation Text

Your listing agent needs this underrated skill (CA)

Your listing agent needs this underrated skill

IG Poll: “Moving within the next 12 months is…”

The BEST Value Neighborhoods You’d Never Guess Are in [City]

Deal of the Week: AirDrop

Bad Timing Buyer’s Text

🚩Red flag?

2025 Equity Update Letter

Reasons to Sell Letter

IG Poll: MLS Insider Strategy

IG Reel: MLS Insider Strategy

Extreme Envy Deal of the Week

Is there a feature that your current home is missing that your next one has to have?

Is this the easiest way to find a deal?

INSANE Price Cuts In [Area] ([Neighborhood 1], [Neighborhood 2], & [Neighborhood 3])

Deal of the Week

The Ultimate Lead Gen IG Story Series

Have you given up on trying to buy a home this year?

Two questions every serious buyer needs to answer

Zillow Showcase

Deal of the Week

IG Story: My “magic” mortgage rate is:

VOTW: What happens to the housing market if rates fall to 6%?

Mortgage Rate Prospecting Script (CA)

The 6% Prospecting Script

What will happen if interest rates fall to 6%?

What happens if more buyers qualify for rates below 4%? (CA)

IG Poll: “If more homes come on the market, I will…”

IG Poll: “If more homes come on the market, I will…”

Deal of the Week - Sensitive Content

2025 ZMA Letter CA

2025 ZMA Letter

SOI/Past Client Touch

Do this before you decide to sell (CA)

Do this before you decide to sell

IG Poll: Which part of selling feels the most risky to you as a homeowner?

IG Story Series: At what rate would you consider re-entering the market?

Deal of the Week: Social

VOTW: 7 [Area] Towns Locals LOVE (But Don’t Want You to Know About)

What would make the idea of selling less risky for you? (CA)

What would make the idea of selling less risky for you?

Will this impact your plans to sell? (CA)

Will this impact your plans to sell?

Rate Drop Prospecting Script (v2)

Rate Drop Prospecting Script

VOTW: I Ranked [Area]'s BEST Neighborhoods (Tier List)

IG Poll: What’s holding you back from buying?

Deal of the Week: pov: you’re not planning to move but…

CMA Prospecting Text

IG Poll: What’s holding you back from buying?

Buying before 2026? These are 3 things to pay attention to CA

Buying before 2026? These are 3 things to pay attention to

Just Sold - Scott Steadman

Just Sold - Vanessa Reilly

Pre-Listing Appointment Letter

Coming Soon: Forward to a Friend

Post-Listing Appointment

Pre-Listing Appointment

Deal of the Week: You’re gonna want to share this with someone who…

VOTW: Why [Neighborhood 1] Costs [$ Price Difference] More Than [Neighborhood 2] (Is It Worth It?)

End of Summer Text

IG Poll: Equity Update (CA)

IG Poll: Equity Update

How much equity have you gained this year?

Deal of the Week: Feels Like $X. Costs Under $Y.

IG Poll: Which best describes your situation?

What’s one thing about your house…

What do buyers really want right now?