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Listing Attraction Plan
Search Listing Leads
Latest Campaigns
Absentee Owners / Second Home Seller Letter

Fourteen percent of all home sales this year came from one group: owners who don’t live in the property they’re selling. (Source: NAR)

Second homes. Absentee owners. Landlords dealing with repairs, vacancies, and shifting returns.

They may not be raising their hands, but many are re‑evaluating what they own and why.

This campaign is built to reach them where they are, before they make their next move.Your job? Put it in play and start turning this segment into your next source of listings.

The Anti-Hype Letter

In a shifting market, fear is cheap (and everywhere).

You can’t scroll YouTube without someone predicting the “big crash” or shouting “sell now before it’s too late.”

But here’s the thing: the data says otherwise. Decades of housing history show that every downturn recovers.

Which means panic‑selling is the fastest way to turn a temporary dip into a permanent loss.

That’s why this letter takes the opposite approach. Instead of peddling fear, it positions you as the steady, long‑view professional who helps people sell for the right reasons: fit, timing, lifestyle.

It’s the kind of message that builds trust when others are burning it.Send it monthly to your farm and watch your share of the market grow when confidence is in short supply.

Coming Soon: Skip the Waitlist

Scarcity sells, especially in real estate.

Tell someone they can’t have something, and suddenly it’s all they can think about.

That’s the psychology behind this campaign. It opens with a line most agents would never dare send: “I really shouldn’t share this listing with you…”

From there, it trades in curiosity, not information. No price. No exact address. Just a handful of vivid details, a whisper of exclusivity, and a simple CTA: text “VIP” to learn more.

This isn’t about announcing a listing, it’s about creating demand before it hits the market.Send it, and you’re not just marketing a home. You’re making it feel like an opportunity buyers can’t afford to miss.

IG Poll: A deal that’s hard to find in [City]

You already know the power of Deal of the Week. This version is built for Stories.

We start with the hook, then layer in the details, then highlight the features that make this one stand out. Only after the curiosity builds do you invite them to raise their hand. In recent tests, that structure alone delivered 6x more engagement.

The hook itself? We pulled it from one of the 1,200 top‑performing Instagram posts we track at Listing Leads, and built the rest so you can execute fast.

Not sure which listing to feature?

Start here:

  • Filter for new listings (within the last 7 days)
  • Focus on your target price point
  • Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s the listing with heat behind it.

Use this format to test urgency, stay visible with buyers, and stay top of mind.

IG Poll: Stuck?

The data says it all: many buyers aren’t stuck because they’ve lost interest—they’re stuck because they’re not sure what to do next.

Cotality’s latest research found that only 7% described the buying process as straightforward. The rest hit moments of doubt, kept questions to themselves, and moved forward without full clarity. Sometimes they didn’t know who to ask. Sometimes they felt they should already know.

That’s why this poll works. It gives buyers a low‑pressure way to say, “Yep, I’m unsure.” And once they do, you have an open door to guide them—turning uncertainty into momentum, and curiosity into conversations.

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June, 2024

Listing Attraction Plan

Here’s your weekly marketing plan to help you get listings now and build your pipeline for the future.
United States

We’re currently experiencing some technical issues with our site, and our team is working hard to resolve this as quickly as possible. In the meantime, please refer to the list below for this week’s plan:

Monday - Dec 2
Deal of the week letter
Deal of the week IG story
Deal of the week SOI Text Message
Deal of the week email

Tuesday - Dec 3
TOTW: Mortgage Rates & Feelings

Wednesday - Dec 4
EOTW: 12% Jump
A state of the union on buyer demand

Thursday - Dec 5
SOTW: The State Of Buyers - Instagram Stories

Friday - Dec 6
VOTW: Before Selling Your Home in (AREA), You MUST DO This!

Aug 4
 - 
Aug 8
Not interested in FSBOs? No problem—stick to this weekly plan with our top-performing strategies instead. ⬇️
Monday
Aug 4
Tuesday
Aug 5
Wednesday
Aug 6
Thursday
Aug 7
Friday
Aug 8
Jul 28
 - 
Aug 1
Not interested in FSBOs? No problem—stick to this weekly plan with our top-performing strategies instead. ⬇️
Monday
Jul 28
Tuesday
Jul 29
Wednesday
Jul 30
Thursday
Jul 31
Friday
Aug 1
Jul 21
 - 
Jul 25
Not interested in FSBOs? No problem—stick to this weekly plan with our top-performing strategies instead. ⬇️
Monday
Jul 21
Tuesday
Jul 22
Wednesday
Jul 23
Thursday
Jul 24
Friday
Jul 25
Jul 14
 - 
Jul 18
Not interested in FSBOs? No problem—stick to this weekly plan with our top-performing strategies instead. ⬇️
Monday
Jul 14
Tuesday
Jul 15
Wednesday
Jul 16
Thursday
Jul 17
Friday
Jul 18
Search Listing Leads
Latest Campaigns
What happens when rates dip? (CA)

When interest rates so much as wobble, buyer psychology shifts. Not always in ways you can predict—but often in ways you can use. A modest dip doesn’t just increase affordability. It gives fence-sitters permission to act.

With the Bank of Canada’s next rate announcement coming July 30, now is the time to steady your message.

This email helps you do just that—calmly, confidently, and with purpose.

Send this email today and include a soft P.S. to invite the right people into a conversation without pressure.

What happens when rates dip?

A subtle shift in rates can unlock serious momentum.

When mortgage rates ease—even slightly—buyers don’t just gain affordability. They gain confidence. According to Redfin, a recent dip from 7.08% to 6.67% gave buyers with a $3,000/month budget $16,000 more in purchasing power—enough to afford a $455,000 home instead of $439,000.

That kind of shift can often spark renewed energy: faster tours, fewer concessions, more decisive offers.

Send this email today and include a soft P.S. to invite the right people into a conversation without pressure.

Deal of the Week Email

The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.

Brad McCallum sent this email and got 20 replies.

The best part?

It wasn't their listing.

But here's the thing...

This email is just the beginning.

Repurpose your Deal of the Week into an IG poll and an SOI text.

This is how you can take a winning marketing campaign and maximize the impact.

Rethink Your Plans

Slow season? Only if you sit it out.

The best agents don’t wait for momentum. They create it.

And right now, the market just handed you a reason to re-engage homeowners in your database.

30-year mortgage rates just hit their lowest point since April.

Top agents use shifts like this to sharpen their timing and separate from the pack.

Past Client Check-In

Sometimes the best follow-up isn’t about market stats or drip campaigns.

It’s about being human.

This text gives you a simple, personal reason to reach out to past clients—without sounding like you’re “just checking in.”

Here’s the idea:

If a home hits the market that reminds you of someone you’ve worked with—same style, similar layout, same street or school zone, close to a neighborhood they mentioned loving—you send a quick note to let them know you thought of them.

It’s casual. It’s thoughtful. It’s genuine. And it opens the door to a real conversation.

When I tell people I live in [Area], they think…

This Reel flips the narrative—and that’s exactly why it works.

Most buyers have a surface-level impression of your area: traffic, sprawl, or sky-high prices. But that’s not the whole story. 

Inspired by Marie Lee’s viral Instagram Reel, this format is a smart way to shift perception in 7 seconds or less.

Here’s why it works:

  • It creates contrast—what people think vs. what’s true.
  • It uses humor and visual storytelling to reframe objections.
  • It builds local pride while educating your audience.

A few example angles you could use:

  • “When I say I live in East Nashville, they think I mean Broadway crowds… but I really mean tree-lined streets and neighbors who bring you sourdough.”

  • “When I say I’m in Miami, they picture traffic on I-95… but I’m really biking to a quiet café two blocks from the bay.”

  • “When I say I live in Jersey City, people think it’s just high-rises and PATH trains… but I really mean farmers markets and parks with skyline views.”

  • “When I say I live in Scottsdale, they think I mean golf courses and gated communities… but I really mean trails, tacos, and sunset hikes after work.”

Use this Reel to reclaim the narrative—and connect with buyers who want what you see every day.

I started to think about selling…

Sometimes the best lead gen is just asking the right question.

This Instagram Poll does more than boost engagement—it gives you real-time insight into what’s actually holding people back from selling.

Here’s what makes it effective:

  • It meets sellers where they are: stuck in limbo.
  • It surfaces objections without making it about you.
  • It creates a low-risk way for followers to raise their hand.

Use it to start DMs, guide your content, and tailor your follow-ups.

Simple. Specific. Seller-focused.

Magic Buyer: I Have 4 Buyers Right Now Who Are Looking For…

The Magic Buyer Letter can be repurposed into videos, emails, and social posts.

This campaign is simple, specific, and wildly effective.

Justin Holder just double-ended a 1.5M deal and generates consistent business from a simple strategy.

Here’s what you need:

  1. You need a buyer who’s looking for a house.
  2. You need to take your qualified buyers who can’t find a home and turn it into a marketing campaign.

Use this post to turn private buyer needs into public seller conversations.

Magic Buyer: 3 (Very Real) Buyer Needs, Right Now

The Magic Buyer Letter can be repurposed into videos, emails, and social posts.

This campaign is simple, specific, and wildly effective.

Justin Holder just double-ended a 1.5M deal and generates consistent business from a simple strategy.

Here’s what you need:

  1. You need a buyer who’s looking for a house.
  2. You need to take your qualified buyers who can’t find a home and turn it into a marketing campaign.

Use this post to turn private buyer needs into public seller conversations.

Magic Buyer: Who’s Buying Right Now? 3 Real Requests

The Magic Buyer Letter can be repurposed into videos, emails, and social posts.

This campaign is simple, specific, and wildly effective.

Justin Holder just double-ended a 1.5M deal and generates consistent business from a simple strategy.

Here’s what you need:

  1. You need a buyer who’s looking for a house.
  2. You need to take your qualified buyers who can’t find a home and turn it into a marketing campaign.

Use this post to turn private buyer needs into public seller conversations.

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