.svg)
Email Campaigns
This message positions you as the trusted advisor who helps homeowners make sense of what’s happening — not just another agent pushing for a listing. It’s empathetic, data-driven, and designed to spark conversations with people who may have been thinking about selling but hit pause.
Just personalize the closing line and send it to your past clients, sphere, or homeowners in your farm. It’s an easy, high-trust touchpoint that can turn into your next listing opportunity.
This message positions you as the trusted advisor who helps homeowners make sense of what’s happening — not just another agent pushing for a listing. It’s empathetic, data-driven, and designed to spark conversations with people who may have been thinking about selling but hit pause.
Just personalize the closing line and send it to your past clients, sphere, or homeowners in your farm. It’s an easy, high-trust touchpoint that can turn into your next listing opportunity.
Most agents wait for homeowners to think about selling before they talk about home value. Big mistake.
Lower rates are back in the news, activity is ticking up, and homeowners in your database might be wondering what it means for their home.
This campaign removes the biggest objection right out of the gate (“but I’m not selling”) and makes it easy for homeowners to say yes to a simple, valuable update.
Home equity emails have always been top performers - but paired with today’s lower-rate momentum, they become even more powerful.
Use this campaign to reengage your database, deepen trust, and create new listing opportunities.
Most agents wait for homeowners to think about selling before they talk about home value. Big mistake.
Lower rates are back in the news, activity is ticking up, and homeowners in your database might be wondering what it means for their home.
This campaign removes the biggest objection right out of the gate (“but I’m not selling”) and makes it easy for homeowners to say yes to a simple, valuable update.
Home equity emails have always been top performers - but paired with today’s lower-rate momentum, they become even more powerful.
Use this campaign to reengage your database, deepen trust, and create new listing opportunities.
Right now, homes are sitting longer. Buyers see “60 days on market” and assume something’s off.
This campaign helps you reset that narrative. It gives buyers a smarter lens - one that separates true red flags from real opportunities.
Use this email to shift perception, build trust, and position yourself as the calm, data-driven guide every buyer needs (especially now).
Follow up tomorrow with everyone who opens this email and send them this text.
Redfin just reported that 15% of home sales were canceled last month. That’s one in six. They crumbled during inspection negotiations, paperwork errors, and poor communication between parties.
That’s the real test right now: not how fast you can land a contract, but how well you can protect it once it’s signed.
This campaign leans into that truth. It spotlights the underrated (but absolutely essential) skill that sellers want in an agent right now: the ability to keep a deal together.
We're using a technique in the subject line that we call "qualifying through copy." If they open the email, it signals some level of interest.
Follow up tomorrow with everyone who opens this email and send them this text.
The real test in today’s market isn’t how fast you can land a deal...it’s how well you can hold it together once it’s on paper.
Inspections, financing, shifting buyer confidence… there are a hundred little moments where a deal can wobble. And that’s exactly where experience shows up.
This campaign leans into that truth. It spotlights the underrated (but absolutely essential) skill sellers are looking for right now: an agent who can keep the deal steady, calm the chaos, and see it through to closing.
We're using a technique in the subject line that we call "qualifying through copy." If they open the email, it signals some level of interest.
Follow up tomorrow with everyone who opens this email and send them this text.
Nearly 1 in 5 listings took a price cut last month, according to Realtor.com.
That shift gives us the perfect opening for a direct response email with something timely and relevant.
Normally, you might spend hours digging through MLS data to spot those price drops and flag the best buys. But we’re doing something counterintuitive here:
Don’t do the work upfront. Instead, frame it as an invitation: I'm going to review all the recent price reductions. Once I've got my list, do you want me to send it to you right away?
If people respond, then you do the work. It’s efficient, intentional, and it taps the endowment effect, which is that subtle pull that makes people want what already feels like it’s theirs.
Anyone who opens this email? Follow up with them tomorrow with this 1:1 text.
Want us to automate the Deal of the Week for you every week? Try out AI Mode.
The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.
Use the template we provided below to send out your Deal of the Week, use this free tool to write the email and send it yourself, or get AI Mode to automate the entire process for you.
Want us to automate the Deal of the Week for you every week? Try out AI Mode.
The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.
Use the template we provided below to send out your Deal of the Week, use this free tool to write the email and send it yourself, or get AI Mode to automate the entire process for you.
.png)
Want us to automate the Deal of the Week for you every week? Try out AI Mode.
The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.
Use the template we provided below to send out your Deal of the Week, use this free tool to write the email and send it yourself, or get AI Mode to automate the entire process for you.
Want us to automate the Deal of the Week for you every week? Try out AI Mode.
The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.
Use the template we provided below to send out your Deal of the Week, use this free tool to write the email and send it yourself, or get AI Mode to automate the entire process for you.
A lot of buyers are waiting for prices to drop before making a move. The subject line teases the two questions they need to ask themselves.
If they open the email, you know there’s a strong chance they’re serious enough to be wrestling with the decision, not just browsing listings for fun.
Most agents wouldn’t tell you this… disarms the reader, setting you apart as the advisor who tells the truth. Then the P.S. drives urgency with a clear next step to anyone who wants to know their options.
Follow up tomorrow with everyone who opens this email and send them this text.
Rates that start with a “3” carry more weight than most people realize.
That’s the story we’re telling with this campaign. CREA’s chief economist is already pointing to a shift: sales are climbing, five months in a row, and buyers see sub-4% as a return to “normal.”
Here’s why this campaign matters for you: it’s built to qualify through copy. If someone clicks into an email asking what happens when mortgages fall into the 3s, they’re telling you they’re tuned in. They’re curious about timing, opportunity, and the market’s next move. The P.S. then gives sellers a gentle way to raise their hand, keeping the door open for listing conversations too.
Everyone who opens this email? Send them this follow-up text tomorrow.
Rates don’t have to fall far to shake things up.
If the 30-year fixed dropped to 6%, NAR’s chief economist says it would make homeownership possible for 5.5 million more households. About 10% of those people would likely buy within the next year. That’s 550,000 buyers suddenly in the game.
And that kind of shift would push home sales up by 13%.
Here’s why this campaign matters for you: it’s built to qualify through copy. If someone clicks into an email like this, they’re curious about rates, about timing, about opportunity. In other words, they’re already paying close attention. The P.S. gives sellers a gentle way to raise their hand too.
Everyone who opens this email? Follow-up with this text tomorrow.
It’s post–Labour Day, and like clockwork, new listings are flooding the market.
That changes the game.
This week, we’re focusing on purely education: a value-based email with no hard pitch and a soft CTA in the P.S.
The subject line does the qualifying for you. If they open it, chances are they’re already thinking of selling. That’s a lead. Add them to your call list.
Your job here is to guide. Use this as a moment to share your expert ideas. Show them how you would approach the sale if it were your home: how you'd study the comps, price it smart, build momentum before it hits the market, and tailor the marketing to the right buyer.
This is how you become the obvious choice before they even raise their hand.
We built this campaign around a financial blind spot that’s become impossible to ignore: the rising total cost of homeownership—and how it’s prompting more Canadians to reconsider staying put. A new Ratehub.ca report shows that in 2025, the average annual cost of owning a home in Canada—excluding mortgage payments—has climbed to over $21,000.
This email leans into that insight to meet clients where they are: feeling squeezed by property taxes, insurance, and upkeep. It speaks to the real questions homeowners are asking right now: Are we paying more to stay than we would to move?
The message does three things:
- Educates clients on the hidden and rising costs of ownership.
- Brings clarity by offering a framework for comparing today’s costs vs. tomorrow’s options.
- Provides next steps, with practical tools and a reassuring offer to help.
We’re not just selling homes—we’re helping people make smart, sustainable decisions.
We built this campaign around a growing pain point: first-time buyers and current homeowners often underestimate the true cost of homeownership. A recent Realtor.com report found that the top regret among first-time buyers is not getting better information about the full cost of owning a home. A Bankrate study echoes this, showing how quickly maintenance, repairs, and surprise expenses can add up.
We also know that many homeowners consider selling because those costs become too much to manage.
This email leans into those insights to do three things:
- Educate buyers and sellers on what to expect financially.
- Create transparency, removing friction by helping people understand what’s coming next.
- Offer next steps, showing up as a helpful guide if a move is on their mind.
By meeting people at the moment when financial questions start to surface, we position ourselves not just as agents — but as trusted advisors who lead with clarity.
The Bank of Canada held its key rate steady last week—keeping prime at 4.95% and leaving variable-rate borrowers unchanged for now.
But what happens next isn’t as clear. Markets are now expecting just one cut by year-end. Fixed rates are inching up. And depending on how inflation, jobs, and trade unfold this summer, mortgage rates could land anywhere from the low 3s to the high 4s.
This campaign helps you bring that uncertainty into focus. To offer clients real context, timely insight, and the kind of steady, informed guidance they’re looking for right now.
Homeowners pulled $25 billion in equity last quarter—the highest Q1 total since 2008, according to ICE Mortgage Technology.
Because they could.
HELOC rates have dropped by 2.5 percentage points. Tappable equity has hit $11.5 trillion. The average mortgage holder is sitting on over $200,000 in accessible cash—and many are starting to use it.
Some are renovating instead of relisting. Others are consolidating debt, boosting their buying power, or helping their kids into the market.
This campaign is about meeting that moment. Helping homeowners understand what they have, what it’s worth, and what they could do with it—whether they’re ready to move now or just exploring options.
When a new policy drops—especially one tied to affordability—it’s worth paying attention.
The federal government’s new GST rebate promises up to $50,000 in savings for first-time buyers of newly built homes under $1 million. On the surface, it sounds like a big win.
But here’s the truth: the fine print matters. Eligibility is narrow, impact is limited, and most buyers won’t qualify.
Still, this announcement gives you something valuable—a timely reason to reach out. To clarify what’s changed. To explain who it helps. And to show your clients you’re not just watching the news…you’re helping them understand what it means.
When you see a stat like this—
Mortgage demand is up 18% year-over-year, even with rates at their highest since January—that’s your green light to hit send. (Source: CNBC)
Because now, you’re not just emailing to stay in touch.
You’re emailing with relevance and value.
And if you imagine sitting across from a thoughtful, financially savvy client—the kind who tracks headlines but appreciates real context—this is exactly the kind of timely information they’re counting on you to deliver.
This campaign gives you the perfect entry point to re-engage your buyers, reframe the opportunity for sellers, and remind your database that you’re the one watching the trends—and making sense of what they actually mean.
Most agents overthink lead generation.
They build funnels. Hire videographers. Try to automate trust.
But sometimes? The highest-converting strategy is just… asking a smart question.
That’s what this campaign does.
It worked on social—because it’s personal. Disarming.
So we brought it to email, too.
Here’s why it works:
- It meets sellers where they are—in hesitation, not decision.
- It’s frictionless—easy to answer.
- It starts a conversation you can actually convert.
Most agents wait for a signal—"We're thinking of moving"—before offering value. But the smart play? Lead with insight, not invitation.
This email works because it flips the script:
- It removes the pressure to sell.
- It positions you as a financial guide, not a salesperson.
- It builds trust by showing the work you do behind the scenes.
- And it taps into a powerful truth: people want to know where they stand… especially when everyone else is wondering the same thing.
Send it. Spark the conversation. Then follow up with a personal text.
The market isn’t as chaotic as it used to be. And it’s giving buyers something they haven’t had in years: options.
Homes are sitting longer. Bidding wars are cooling. And buyers are starting to realize they have more room to breathe—and negotiate.
This campaign helps you reframe the narrative.
Not with hype. Not with urgency. But with insight.
Bright MLS data shows nearly 40% of buyers found a home in under 30 days—and half only made one offer.
That’s a massive shift from the chaos of the past few years.
This campaign helps you reframe the narrative.
Not with hype. Not with urgency. But with insight.
This campaign was inspired by a recent Financial Post interview with veteran mortgage broker Ron Butler, who called this “maybe the softest spring market in decades.” Then he said something most people wouldn’t expect: “And that might actually be a good thing.”
That’s the opening we ran with.
Because slower doesn’t mean stalled—and soft doesn’t mean broken. This email gives your audience a clearer lens: one that helps them see today’s market as something to better understand.
Use it to reframe the conversation, bring steady perspective, and remind your database that strategy still wins—especially in markets like this.
This campaign was inspired by a new report from ATTOM analyzing 47 million home sales over the past decade. The data points to one clear trend: homes that close in May sell for the highest premium—on average, 9.5% above market value.
That kind of insight doesn’t push someone to list tomorrow—but it does plant a seed.
Most sellers take weeks, even months, to make a move. Which means timely, relevant data like this helps you show up early—before they’re even raising their hand.
Use it to educate, build trust, and stay in their corner until the timing feels right.
This follow-up campaign is designed for attendees of your seller seminar — and it works just as well as a handwritten note or email. It’s not a pitch. It’s a thank you.
The goal here is simple: reinforce the value of the event, acknowledge the complexity of the selling process, and position yourself as a steady, trusted resource. For Silver Tsunami sellers, clarity matters just as much as timing — and this message helps you stay top-of-mind without pushing for a decision.
This version of the Anti-Fear Campaign is built specifically for declining markets. It helps Silver Tsunami sellers zoom out and see the bigger picture: the decades of equity they’ve built, the financial cushion they still have, and the flexibility they’ve earned.
When the headlines scream collapse, this message brings calm. It reframes fear with facts, and reminds longtime owners that even in a down market, they’re not starting from zero — they’re starting from strength.
Fear-based headlines get clicks. But they don’t help your clients make clear, confident decisions.
This campaign is designed to counter the noise with calm, credible context — especially for longtime homeowners who remember 2008 and worry we’re heading there again.
You’ll use data from major financial institutions to reframe the narrative and bring reassurance to sellers who are watching the market but unsure what to believe. It’s not about hype. It’s about perspective — and positioning yourself as the steady guide in a noisy moment.