This is a fantastic Just Sold angle.

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S/O to Cole Team Real Estate for executing this brilliantly.

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This is a strategy we like to call Market your marketing.

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It's one of the best ways to turn your recent sales into more listings.

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This is more than just a success story, it's proof that you're great at your job.

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By highlighting a specific marketing metric, you demonstrate your ability to get their home in front of more prospective buyers—something sellers value a lot.

There's power when you tell the truth in your marketing.

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Bill Bernbach, an American advertising creative director, said “A small admission gains a large acceptance.”

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This is a principle in advertising.

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Tell people what they already know with your direct mail marketing. 

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This strategy is a perfect example.

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Bonus: We used Yellow Letters Complete to create this campaign. They handwrite the notes using a robot, and you can add a custom sticky note that we find to be extremely effective in eliciting responses.

This direct mail campaign generated a $2M listing. 

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Total spend, $1,200.

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We targeted 1,000 neighbors who had owned their homes for more than three years and had a property value of over $1.5M.

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Here’s why it worked:

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1. We had social proof (“Your neighbor hired us”).

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2. We provided specifics about the sale that couldn’t be found online.

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3. We shared a relevant statistic that piqued their curiosity.

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Most importantly, we had a clear and direct call to action targeted towards serious sellers.

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Bonus: We used Yellow Letters Complete to create this campaign. They handwrite the notes using a robot, and you can add a custom sticky note that we find to be extremely effective in eliciting responses.

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The cost is about $1.20 per piece.

This strategy is called Zillow vs Agent.

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(S/O to Jacob Stark for executing this strategy.)

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First, a question for you: What happens to the Zestimate when you list a property?

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Right—it changes to the list price.

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Talk about the biggest punch in the gut.

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If you list a property for $500,000 and you sell it for $500,000…it doesn't appear that you did anything. You simply sold it for the Zestimate.

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What most people don't realize is that maybe two weeks ago, the Zestimate was $430,000.

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But you had no record of proof that you actually sold that property for $70,000 above the Zestimate.

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Here's how to take advantage of that—

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Before you put the home in the MLS, take a screenshot of the Zestimate.

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Then after you sell it, you have a before and after to showcase how great you are at your job.

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Here's the exact copy to use in your letter.

1 listing appointment, 120 letters sent.

Here's how the ZMA works:

1. Print out a screenshot of their Zestimate

2. Add a handwritten sticky note with the CTA—Would you sell for 10% more than this? (feel free to adjust based on your market)

3. Mail to your farm. Handwritten is better than mass-produced.

Pro-tip: Use Propstream to build your list and use the following parameters:

7+ years

4%+ interest rate

Owner occupied with 30%+ equity

Of course, feel free to adjust based on your own knowledge of the market.

You’re going to love this strategy. 

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We all know that unsolicited CMAs work.

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What you need to do next is take your most marketable CMAs and turn them into a direct mail campaign to generate seller leads.

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The process goes like this:

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1. Do 5-10 CMAs.

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2. Highlight the most notable one.

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3. Send this letter to your farm.

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This is how you generate high-quality leads without paying a profit-crushing referral fee.

Just Sold Letters + Circle Dialing works.

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The following campaigns resulted in multiple listing appointments.

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Here's the pro-tip:

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1. Build a targeted list. Ideally, homes that fit in your local "sell-box."

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2. Create a campaign that provides information the consumer can't find online (i.e. # of offers, # of showings, etc.) with a simple and clear call-to-action. Don't include the final sale price—that gives potential sellers a reason to call.

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3. Make your offer clear and compelling.

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And finally, don't wait for the inbound calls. 

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Hit the phones to follow up. 

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This needs to become an SOP every time you sell a home.

There are probably people in your database who bought a house with a real estate agent who no longer carries a license.

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They've been left to fend for themselves and probably have no relationship with an agent at this point. 

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If you were to market to them…here's what you might say.

You're either going to love or hate this strategy…

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We've all heard the stat that 87% of consumers say that they'd work with their agent again, but only 12% do. (Source: NAR)

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Part of the reason why that is, is because the consumer never hears from their agent again after they buy or sell.

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This strategy speaks to those folks directly.

This letter generated a $2,100,000 listing that sold in 2 weeks.

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While your competition is asleep at the wheel sending their generic, Just Listed and Just Sold postcard, there's an opportunity to stand out in the mailbox by providing useful information that's personalized to their market.

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We sent this letter to 1,497 North Hills homeowners. Total cost, $1,047.

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Here's why it worked:

1. The audience matches the message

2. The call-to-action answers the "Why now?" question

3. The social proof creates confidence

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Don't believe the adage that it takes 12 months to generate an ROI from direct mail. 

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A well crafted message that has a clear call to action can drive immediate results.

Every buyer is an opportunity to get a new seller. 

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That's why when you have buyers who are looking in a specific neighborhood, send out a direct mail campaign that describes who they are and what they're looking for.

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S/O to Jason Cassity for going the extra mile for his clients using this strategy.

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Would this strategy work in this market? 100000000%.

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Don't stress about the market, your competition, or the economy—focus on what you can control.

Every buyer is an opportunity to get a new seller. The Magic Buyer letter is simple:

1. Write a letter to homeowners who live in the neighborhoods where your buyers are looking to live.
2. Be specific in describing who your buyers are and what they're looking for.
3. Encourage these homeowners to contact you if they're interested in selling.

Would this strategy work in this market? 100000000%.

Don't stress about the market, your competition, or the economy—focus on what you can control.

One of the best ways to turn your recent sales into more listings is to use a technique we call: Market your marketing.

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35,234 people saw this on Facebook is an irresistible hook.

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This is more than just a success story, it's proof that you're great at your job.

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By highlighting a specific marketing metric, you demonstrate your ability to get their home in front of more prospective buyers—something sellers value a lot.

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So the next time you sell a home:

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Take a single WOW metric from your advertising or marketing campaigns.

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Send this email.

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Then, record a video and share it on social media.

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Then, mail a letter to nearby neighbors.

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Rinse and repeat.

The thought "selling is a bad idea" has crossed the mind of nearly every seller at some point.

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Rather than resorting to the usual "now is a good time to sell" pitch often used by Realtors, let's tackle the issue directly.

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Selling your home is painful.

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It's emotional.

It can be overwhelming.

And it costs $$$.

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Even when it's easy, it's not.

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There's an adage in marketing, a small admission is how you gain large acceptance.

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So let's address the pain head-on.

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This campaign can also be used for a direct mail letter and a short-form video on social media.

This is a strategy we call "Land & Expand."

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It's a technique to bridge the gap between marketing and sales. Which means, you'll send a marketing email to a targeted list with a targeted message. Then follow-up with a text:

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Hi [First Name], 

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Hope you’re well my friend. I just sent you an email. 

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Let me know if you fall into bucket #1, #2 or #3 🙏

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Chances are they'll get the text before they see your email. So you'll start the conversation via text, prompt them to check their email, and hopefully respond to your text to continue the conversation.

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The goal of this strategy is to get a good sense of where your past clients fall in their seller journey as you think about your sales pipeline.

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Are they 6-12 months out from selling?

2-4 years from now?

Maybe more?

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As you get more information and more context about their plans, add those notes to your CRM and start to be helpful right now to help them achieve whatever it is they want to achieve this year.

You probably have potential sellers in your database who are curious about whether they'd benefit more from renting or selling.

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So, why not speak directly to this particular prospect and offer them a Rent vs Sell Analysis?

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You might be surprised with the responses you get.

We all know that reviews matter.

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But if we're honest, most of us might miss the opportunity to capture the story and the sentiment from a happy client after the transaction.

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This is an email you can send to your past clients immediately after you help them complete the transaction.

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The best part?

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It actually includes five questions to make it easier for them to leave a review.

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Be sure to include the link to where they can write the review, right in the email.

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If you do success stories with your past clients, you can also use these questions in your interviews.

This is something that isn't talked about enough—how much the seller will actually walk away with after the sale.

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Use this script to provide incredible value to potential sellers.

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Pro-Tip: PalmAgent ONE is a fantastic app to help you with Net Sheets estimates.

This is a situational script that has CRUSHED.

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You can uncover buyer and seller leads simply by asking permission.

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Should I contact you if…[insert scenario]

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...rates drop below 6%?

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...a home near your property sells?

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...they do a price reduction on 123 Main Street?

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That's it.

This exact email landed Jason Cassity an $800,000 listing appointment. Don't overthink it…

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Send this to your database today. ⬇️

This is a simple, yet incredibly effective email campaign to send to your prospective sellers and past clients.

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Pro-tip: Follow-up with a personalized text to anyone who opens.

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You don't want to sleep on this one. ⬇️

Here’s a quick, low-lift way to spark new conversations right from Instagram.

We’re always testing fresh poll ideas that make it easy for you to generate leads without feeling salesy, and this one hits that sweet spot.

Post this poll to your Story, let the responses roll in, and then use the follow-up scripts we’ve included to start more conversations.

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Everyone’s talking about how expensive your market’s gotten. But few agents are showing buyers where value still exists — and that’s your edge.

This campaign was inspired by two standout San Francisco creators, Austin Klar and Ruth Krishnan (specifically this video and this video) who are both masters at turning local insight into authority-building content.

That’s exactly what this YouTube script helps you do. It positions you as the go-to expert who knows not only where the best homes are, but why they’re smart buys in today’s market.

Use this video to shift the conversation from “everything’s overpriced” to “here’s where opportunity still lives.”

If it doesn’t already, the “Deal of the Week” should live in your weekly SOPs. Every week, find the hottest new listing in your market - and turn it into a reason for people to stop, share, and engage.

We know: you can’t always get the listing agent’s permission to share the photos of your Deal of the Week. That’s why we created this template.

Follow the instructions below on how to edit the template in Canva and post to Instagram.

Not sure which listing to feature?

• Filter for new listings (within the last 7 days)
• Focus on your target price point
• Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s your deal of the week.

This text is built to start conversations, especially with buyers who are curious but not yet committed. Everyone who opened yesterday’s email is your prospecting list for this one.

They’ve already shown interest by engaging with your email, so this is your chance to follow up while the curiosity’s still warm. The script works because it lowers defenses fast (“I know this is probably the wrong time”) and follows with a soft, natural ask (“out of curiosity…”).

It’s simple, disarming, and designed to get a reply.

Right now, homes are sitting longer. Buyers see “60 days on market” and assume something’s off.

This campaign helps you reset that narrative. It gives buyers a smarter lens - one that separates true red flags from real opportunities.

Use this email to shift perception, build trust, and position yourself as the calm, data-driven guide every buyer needs (especially now).

Follow up tomorrow with everyone who opens this email and send them this text.