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Listing Attraction Plan
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Latest Campaigns
Deal of the Week Email

The Deal of the Week strategy needs to be added to your weekly marketing SOPs.

It's simple, repeatable, and highly effective.

Brad McCallum sent this email and got 20 replies.

The best part?

It wasn't their listing.

But here's the thing... 

This email is just the beginning.

Repurpose your Deal of the Week into an IG poll and an SOI text.

This is how you can take a winning marketing campaign and maximize the impact.

Pro-Tip: ListingLeads.com member Karen Stone created a CUSTOM Deal of the Week GPT for you to use. All you need to do is copy the listing description and click one button. Prompt it to make edits based on your city and needs accordingly. Click here to access the GPT.

Deal Of The Week Story Edition

As you know, we’re always testing. One of the big zen learnings we’ve had recently was using multiple stories to drive up conversion. In fact a recent story I posted got 6x more engagement when I used the poll at the END, not the beginning of the story.

That’s why we’re adapting this proven tactic using this new strategy for both Instagram Stories and Instagram Carousel post. 

Deal Of The Week Carousel Edition

As you know, we’re always testing. One of the big zen learnings we’ve had recently was using multiple stories to drive up conversion. In fact a recent story I posted got 6x more engagement when I used the poll at the END, not the beginning of the story.

That’s why we’re adapting this proven tactic using this new strategy for both Instagram Stories and Instagram Carousel post. 

TOTW: Cold Activation Text

When all else fails, ask an easy-to-answer hypothetical question. 

This text is designed to resurrect cold leads that you’ve been neglecting or that have been ignoring you.

Expired Marketing Blueprint

Expired listings present one of the most profitable and overlooked opportunities in real estate. These homeowners are motivated—they’ve already made the decision to sell, invested time and energy, and now feel frustrated and let down by the process. By focusing on expired listings, you can position yourself as the solution they’ve been waiting for.

Here’s why this niche should be a cornerstone of your business:

1. The Numbers Speak for Themselves

Based on available data, nearly 40% of expired listings are relisted within the first 30 days, and many of these homeowners choose to work with a new agent. That’s your window of opportunity. By targeting this group early, with the right messaging and strategy, you can establish trust and secure listings before your competition.

But it doesn’t stop there. Some homeowners take longer to re-engage, which is why a long-term follow-up approach—like our 6-month campaign—can capture those who are ready later.

2. High Intent, Frustrated Sellers

Unlike other lead sources, expired listing homeowners are already committed to the idea of selling. Their frustration isn’t with the idea of moving—it’s with the process that failed them.

These sellers are looking for:

  • A proactive agent who can deliver results.
  • A fresh strategy that avoids the mistakes of their first attempt.
  • Clarity on what went wrong and how to fix it.

When you show empathy, expertise, and persistence, you stand out as the agent who can turn their situation around.

3. A Problem You Can Solve

The primary reasons listings fail to sell are:

  1. Pricing: The home wasn’t priced correctly for the market.
  2. Marketing: The home wasn’t effectively marketed to the right buyers.
  3. Presentation: The home didn’t appeal to buyers visually or emotionally.

With your expertise, these problems are solvable. By targeting expired listings, you’re working with sellers who need your skills—not just someone to list their home again.

Expired listings are a goldmine of opportunity, but success requires more than just sending out a postcard and hoping for the best. It’s about empathy, persistence, and offering clear solutions. With the data we’ve gathered and the systematic approach outlined here, you can turn expired listings into a cornerstone of your real estate business—and build a reputation as the agent who gets results.

Let’s dive into the sequence and strategies that will set you apart in this lucrative niche!

Thank you! Your submission has been received!
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June, 2024

Listing Attraction Plan

Here’s your weekly marketing plan to help you get listings now and build your pipeline for the future.
United States

We’re currently experiencing some technical issues with our site, and our team is working hard to resolve this as quickly as possible. In the meantime, please refer to the list below for this week’s plan:

Monday - Dec 2
Deal of the week letter
Deal of the week IG story
Deal of the week SOI Text Message
Deal of the week email

Tuesday - Dec 3
TOTW: Mortgage Rates & Feelings

Wednesday - Dec 4
EOTW: 12% Jump
A state of the union on buyer demand

Thursday - Dec 5
SOTW: The State Of Buyers - Instagram Stories

Friday - Dec 6
VOTW: Before Selling Your Home in (AREA), You MUST DO This!

Mar 17
 - 
Mar 21
Not interested in FSBOs? No problem—stick to this weekly plan with our top-performing strategies instead. ⬇️
Monday
Mar 17
Tuesday
Mar 18
Wednesday
Mar 19
Thursday
Mar 20
Friday
Mar 21
Mar 10
 - 
Mar 14
Not interested in FSBOs? No problem—stick to this weekly plan with our top-performing strategies instead. ⬇️
Monday
Mar 10
Tuesday
Mar 11
Wednesday
Mar 12
Thursday
Mar 13
Friday
Mar 14
Mar 3
 - 
Mar 7
New

The FSBO Marketing Blueprint

Learn how to find FSBO sellers, start meaningful conversations, and use a 3-part value-driven direct mail sequence to effectively engage this type of seller—and get more listings.
View now
Not interested in FSBOs? No problem—stick to this weekly plan with our top-performing strategies instead. ⬇️
Monday
Mar 3
Tuesday
Mar 4
Wednesday
Mar 5
Thursday
Mar 6
Friday
Mar 7
Feb 24
 - 
Feb 28
Not interested in FSBOs? No problem—stick to this weekly plan with our top-performing strategies instead. ⬇️
Monday
Feb 24
Tuesday
Feb 25
Wednesday
Feb 26
Thursday
Feb 27
Friday
Feb 28
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Latest Campaigns
Deal of the Week Email

The Deal of the Week strategy needs to be added to your weekly marketing SOPs.

It's simple, repeatable, and highly effective.

Brad McCallum sent this email and got 20 replies.

The best part?

It wasn't their listing.

But here's the thing... 

This email is just the beginning.

Repurpose your Deal of the Week into an IG poll and an SOI text.

This is how you can take a winning marketing campaign and maximize the impact.

Pro-Tip: ListingLeads.com member Karen Stone created a CUSTOM Deal of the Week GPT for you to use. All you need to do is copy the listing description and click one button. Prompt it to make edits based on your city and needs accordingly. Click here to access the GPT.

Deal Of The Week Story Edition

As you know, we’re always testing. One of the big zen learnings we’ve had recently was using multiple stories to drive up conversion. In fact a recent story I posted got 6x more engagement when I used the poll at the END, not the beginning of the story.

That’s why we’re adapting this proven tactic using this new strategy for both Instagram Stories and Instagram Carousel post. 

Deal Of The Week Carousel Edition

As you know, we’re always testing. One of the big zen learnings we’ve had recently was using multiple stories to drive up conversion. In fact a recent story I posted got 6x more engagement when I used the poll at the END, not the beginning of the story.

That’s why we’re adapting this proven tactic using this new strategy for both Instagram Stories and Instagram Carousel post. 

TOTW: Cold Activation Text

When all else fails, ask an easy-to-answer hypothetical question. 

This text is designed to resurrect cold leads that you’ve been neglecting or that have been ignoring you.

Expired Marketing Blueprint

Expired listings present one of the most profitable and overlooked opportunities in real estate. These homeowners are motivated—they’ve already made the decision to sell, invested time and energy, and now feel frustrated and let down by the process. By focusing on expired listings, you can position yourself as the solution they’ve been waiting for.

Here’s why this niche should be a cornerstone of your business:

1. The Numbers Speak for Themselves

Based on available data, nearly 40% of expired listings are relisted within the first 30 days, and many of these homeowners choose to work with a new agent. That’s your window of opportunity. By targeting this group early, with the right messaging and strategy, you can establish trust and secure listings before your competition.

But it doesn’t stop there. Some homeowners take longer to re-engage, which is why a long-term follow-up approach—like our 6-month campaign—can capture those who are ready later.

2. High Intent, Frustrated Sellers

Unlike other lead sources, expired listing homeowners are already committed to the idea of selling. Their frustration isn’t with the idea of moving—it’s with the process that failed them.

These sellers are looking for:

  • A proactive agent who can deliver results.
  • A fresh strategy that avoids the mistakes of their first attempt.
  • Clarity on what went wrong and how to fix it.

When you show empathy, expertise, and persistence, you stand out as the agent who can turn their situation around.

3. A Problem You Can Solve

The primary reasons listings fail to sell are:

  1. Pricing: The home wasn’t priced correctly for the market.
  2. Marketing: The home wasn’t effectively marketed to the right buyers.
  3. Presentation: The home didn’t appeal to buyers visually or emotionally.

With your expertise, these problems are solvable. By targeting expired listings, you’re working with sellers who need your skills—not just someone to list their home again.

Expired listings are a goldmine of opportunity, but success requires more than just sending out a postcard and hoping for the best. It’s about empathy, persistence, and offering clear solutions. With the data we’ve gathered and the systematic approach outlined here, you can turn expired listings into a cornerstone of your real estate business—and build a reputation as the agent who gets results.

Let’s dive into the sequence and strategies that will set you apart in this lucrative niche!