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Email Campaigns
Telling someone they can’t have something? Still one of the fastest ways to make them want it.That’s the psychology behind this coming soon email, and why it starts with a line most agents would never dare send:“I really shouldn’t share this listing with you…”No price. No exact location. Just a few vivid details, a sense of exclusivity, and a clear call-to-action:Text “VIP” to your number for more info.It’s short. It’s unexpected. And it works, because instead of broadcasting a new listing, you’re creating demand before it hits the market.
You don’t need to shout to stand out. You need to say the thing buyers are already wondering, and answer it better than anyone else.
This campaign does exactly that.
“Can I make a low offer?”
It’s a question your audience might be asking. Now you get to be the one who answers with clarity, strategy, and calm authority.
It’s timely, relevant, and built to meet the market where it is—while positioning you as the professional who knows how to work it.
According to ATTOM’s latest U.S. Home Sales Report, the average homeowner who sold last quarter walked away with a 50% profit.
While it’s true that margins are down from their peak and some markets are cooling, it’s also true that many sellers, especially those who’ve owned for 8+ years, are still walking away with sizable equity gains.
This campaign helps you bring that nuance to the surface. It gives you a reason to educate, recalibrate, and start meaningful conversations with the people in your database who may be unsure what today’s market means for them.
When sellers price for the market they remember - not the one they’re in - homes sit, prices drop, or listings disappear.
This email helps you name that disconnect and start the kind of conversation that leads to smarter pricing, stronger positioning, and fewer surprises. We also added a soft P.S. for buyers—because in this market, some well-priced homes are absolute steals.
When sellers price for the market they remember - not the one they’re in - homes sit, prices drop, or listings disappear.
That’s the story behind two new reports from Realtor.com and Clever, and the reason we built this campaign.
The data is clear: 72% of future sellers think they’ll get over asking. Only 42% of recent sellers actually did. Nearly half had to cut their price. And delistings? Up 47% year-over-year.
This email helps you name that disconnect and start the kind of conversation that leads to smarter pricing, stronger positioning, and fewer surprises. We also added a soft P.S. for buyers because in this market, some well-priced homes are absolute steals.
The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.
Brad McCallum sent this email and got 20 replies.
The best part?
It wasn't their listing.
But here's the thing...
This email is just the beginning.
Repurpose your Deal of the Week into an IG poll and an SOI text.
This is how you can take a winning marketing campaign and maximize the impact.
Not sure which listing to feature?
Start here:
- Filter for new listings (within the last 7 days)
- Focus on your target price point
- Stay in your ideal neighborhood or farm area
That should give you a pool of 50–70 listings.
From there, zero in on the one with the highest saves or views—that’s the listing with heat behind it.
With new listings surging across Canada—an 11% jump in January alone, the biggest supply increase since the 1980s—buyers have more options than they’ve seen in years (Financial Post). But more inventory doesn’t mean an easier search. It means competition, faster-moving deals, and the need to act decisively when the right home appears.
This campaign gives you a simple, strategic way to guide buyers through the three key steps that separate those who hesitate from those who close. Use it to position yourself as the expert who helps buyers move with confidence.
With more inventory sitting on the market, a lot of buyers are circling. This campaign is intended to help you start conversations with those buyers, and also engage serious buyers with a direct response P.S.
This campaign gives you a simple, strategic way to guide buyers through the three key steps that separate those who hesitate from those who close. Use it to position yourself as the expert who helps buyers move with confidence
The #1 reason why your clients won't sell their current home might be because they have a great interest rate. But as rates drop, they might be more open to the idea of making a move.
Let's take the opportunity of rates dropping below 7% to engage our SOI and find our next listing.
Your clients want to time the market. The perfect moment to sell. The lowest rate to buy. It feels like the smart move—like they’re outmaneuvering everyone else.
But here’s the uncomfortable truth you need to help them see: trying to time the market often costs more than it saves.
The pros—like you—know the market isn’t something to predict; it’s something to work with.
Your job is to shift their focus: does making a move this year align with their life and goals? This email will help you start that conversation.
Your clients want to time the market. The perfect moment to sell. The lowest rate to buy. It feels like the smart move—like they’re outmaneuvering everyone else.
But here’s the uncomfortable truth you need to help them see: trying to time the market often costs more than it saves.
The pros—like you—know the market isn’t something to predict; it’s something to work with.
Your job is to shift their focus: does making a move this year align with their life and goals? This email will help you start that conversation.
If you have an off-market opportunity, this is the perfect email to send to your list of buyers.
Scarcity creates demand. The moment something feels exclusive—something others can’t have—it becomes even more desirable. Off-market properties tap into this psychology, but only if you position them the right way. The mistake most agents make? They focus only on the property itself. But buyers don’t just want a home—they want an edge, too.
Most sellers assume they need to spend thousands fixing up their home before they can sell. But here’s the truth: They might not need to.
This email is so effective because it challenges that assumption with real results. If you recently worked with a client who had an outdated home, needed big-ticket repairs, and believed a traditional sale wasn’t worth the hassle, this is your chance to shift their perspective. Instead of pouring money into renovations or taking a lowball offer from an iBuyer, they leaned on your network of buyers. The result? A sale that netted them significantly more than an instant offer.
The key takeaway: Selling as-is isn’t a last resort—it’s a strategy. And when sellers have the right expert in their corner, they don’t have to choose between convenience and maximizing their profit.
One of the biggest misconceptions sellers have? That listing with an agent means weeks of expensive repairs, dealing with contractors, and endless headaches. Companies like Opendoor have capitalized on that fear, selling the promise of certainty, convenience, and speed. And guess what? It’s worked—over 30,000 homes bought in just two years.
But here’s the truth: Many of these sellers are leaving real money on the table. They might not need to renovate to sell. They might just need access to the right buyer.
This email is so effective because it challenges the seller’s assumptions. Most believe they have to fix up their home to attract buyers, but is there a different story? Not every buyer is looking for perfect—many prioritize location, potential, and value. And with your extensive network of buyers, you can connect sellers with the right match, without forcing them into costly renovations.
Pro tip: Strengthen this email by adding a local stat on buyer demand. Show sellers that homes—even ones that need work—are still moving fast in your market. The more relevant the data, the more powerful your message.
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Your clients look to you for real market insights—not headlines, not hearsay. Whenever you have a marketable moment—a real success story like a client selling above their online estimate or above ask—it’s a prime opportunity to send an email like this.
When homeowners see others achieving impressive results, they naturally start wondering, “Could that be me?” That’s herd mentality in action—people are influenced by what others around them are doing, especially in uncertain times.
This email taps into that psychology, using a compelling example to shift homeowners from curiosity to action.
Customize the opening sentence with any stat from your client’s experience that demonstrates strong demand in your market.
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Your clients look to you for real market insights—not headlines, not hearsay. Whenever you have a marketable moment—a real success story like a client selling above their online estimate or above ask—it’s a prime opportunity to send an email like this.
When homeowners see others achieving impressive results, they naturally start wondering, “Could that be me?” That’s herd mentality in action—people are influenced by what others around them are doing, especially in uncertain times.
This email taps into that psychology, using a compelling example to shift homeowners from curiosity to action.
Customize the opening sentence with any stat from your client’s experience that demonstrates strong demand in your market.
This is the time of the year to take your victory lap. You’ve worked hard all year and it’s time to celebrate your milestones. This is a great opportunity to show off your results and express your gratitude.
Your database is full of potential opportunities—but only if you stay top-of-mind with the right message. This email taps into current market data to spark curiosity and engagement from homeowners, positioning you as the expert they can trust.
I’m a huge fan of cross-promoting my social media content to my email list. So here’s what I want you to do – when you post your Instagram Black Friday Carousel, send this email to your database and link them directly to IG.
This is a great way to grow your following and help your post go viral.
Nearly 30% of CMA request leads transact within 12 months.
That’s why sending the Home Value Email is the perfect way to end the year. Start building your Spring pipeline today using this campaign.
Did you know that 70% of clients work with the first agent who stays top-of-mind?
Consistently reaching out to your database with relevant, valuable insights isn’t just about staying in touch—it’s about positioning yourself as the trusted expert they’ll turn to when it’s time to buy or sell.
As a Realtor, your clients look to you for guidance on making smart, strategic decisions to maximize their home’s appeal and value. When preparing to sell, most homeowners feel overwhelmed by the idea of renovations, but they often don’t realize that small, targeted updates can make a big impact without a hefty price tag.
This message is designed to address that gap, sharing valuable insights into the simple, high-return improvements that top sellers make. By sending this to your clients, you’re positioning yourself as a trusted advisor who understands what it takes to sell a home faster and for more value—without pushing them toward costly renovations.
This approach isn’t just about information; it’s about building trust and showing clients you’re thinking about their needs. It's a conversation starter that sets you apart as a Realtor who empowers clients with real, actionable advice
In this email of the week, we’re leveraging a recent prediction made by Goldman Sachs to create conversations with prospects in your database.
You can send this to your leads and if it’s been a while since you’ve reached out to your SOI, I would encourage you to do so.
One quick note:
We’ve created two versions of this email based on your local market. So if you’re in a market where home values are decreasing, we’ve made a few modifications.
In this email of the week, we’re leveraging a recent prediction made by Goldman Sachs to create conversations with prospects in your database.
You can send this to your leads and if it’s been a while since you’ve reached out to your SOI, I would encourage you to do so.
One quick note:
We’ve created two versions of this email based on your local market. So if you’re in a market where home values are decreasing, we’ve made a few modifications.
For this week’s featured email, we wanted to focus on controlling the narrative around the health of the housing market. Unfortunately, there is so much confusion and click-bait headlines around housing-crash that we had to set the record straight.
These emails are designed to engage your database, establish you as the market expert and build trust with your prospects.
This email is designed to leverage a compelling market insight that many homeowners can relate to: the reluctance to sell due to low mortgage rates. This approach opens the door to understanding their concerns, addressing their needs, and ultimately converting them into potential clients.
When you consistently reach out with relevant insights, your name stays top of mind. Even if people aren’t ready to move right away, they begin to associate you with expertise and value.
That familiarity builds trust—so when the time comes to sell or buy, or when someone needs a referral, you’re the first person they think of.
Emails that offer more than just a sales pitch, like sharing timely market insights or explaining mortgage trends, engage your audience. They show that you're not just here to sell, but to help them make smarter decisions. That kind of value fosters two-way conversations, which often lead to replies, questions, or feedback—turning passive recipients into warm leads.
Zillow’s report shows that the average homeowner spends 6-7 months considering selling before making a move.
That’s why it’s crucial for us to consistently stay in front of them—both in their inbox and on their social feeds.
This campaign is crafted to demonstrate that we understand their journey and are ready to guide them every step of the way.
This is a simple, yet incredibly effective email campaign to send to your prospective sellers and past clients.
Pro-tip: Follow-up with a personalized text to anyone who opens.
You don't want to sleep on this one. ⬇️
I think we’re on track for a great end of the year.
Affordability is coming down for the first time in 4 years.
Buyer mortgage applications are up 10%.
A lot of people who have stepped out of the market are coming back in.
Let’s be the agents who get in front of our clients with valuable information so we can help them navigate the market.
Providing timely and relevant information about what’s happening in the market right now is crucial to building trust and confidence with the consumer.
This email campaign is designed to keep your database informed about what is the second-order effect of interest rates dropping and how it might lead to more inventory hitting the market in the coming months.