.svg)
Email Campaigns
Clarity is a power tool in this market. Your potential sellers are absorbing headline after headline, piecing together their own story about what’s happening (and that story usually leans negative). Whoever controls the narrative controls the market, and that's what we're doing here.
First, we mirror what many homeowners are already thinking: “Maybe we should wait to list.” That’s the hook that earns trust. Then we shift the energy with simple, data-backed reasons for optimism.
The campaign flows naturally into the three insights and a soft P.S. offering a home value check.
Clarity is a power tool in this market. Your potential sellers are absorbing headline after headline, piecing together their own story about what’s happening (and that story usually leans negative). Whoever controls the narrative controls the market, and that's what we're doing here.
First, we mirror what many homeowners are already thinking: “Maybe we should wait to list.” That’s the hook that earns trust. Then we shift the energy with simple, data-backed reasons for optimism.
The campaign flows naturally into the three insights and a soft P.S. offering a home value check.
If it doesn’t already, the “Deal of the Week” should live in your weekly SOPs. Every week, find the hottest new listing in your market - and turn it into a reason for people to stop, share, and engage.
We know: you can’t always get the listing agent’s permission to share the photos of your Deal of the Week. That’s why we created this template.
Follow the instructions below on how to edit the template in Canva and post to Instagram.
Not sure which listing to feature?
- Filter for new listings (within the last 7 days)
- Focus on your target price point
- Stay in your ideal neighborhood or farm area
That should give you a pool of 50–70 listings.
From there, zero in on the one with the highest saves or views—that’s your deal of the week.
This is a simple spin-off of the original Name Your Price email - the same psychology, just delivered with a softer, more conversational entry point. Smart agents have already proven this strategy works in email and in direct mail, and the logic is straightforward: when a tactic consistently pulls, you double down on it.
Want us to automate the Deal of the Week for you every week? Try out AI Mode.
The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.
Use the template we provided below to send out your Deal of the Week, use this free tool to write the email and send it yourself, or get AI Mode to automate the entire process for you.
Not sure which listing to feature?
- Filter for new listings (within the last 7 days)
- Focus on your target price point
- Stay in your ideal neighborhood or farm area
That should give you a pool of 50–70 listings.
From there, zero in on the one with the highest saves or views—that’s your deal of the week.
Real momentum happens when you stop waiting for perfect market conditions and start meeting people where their worries already are. And right now, borrowers are second-guessing everything - from their rates to their monthly payments to whether their loan still makes sense at all.
This is your cue to step in with clarity, not pressure. When you position yourself as the agent who connects clients to real answers - not sales pitches - you elevate trust faster than any market update ever could. People don’t want noise. They want someone who knows who to turn to and why.
That’s exactly why this campaign exists: to help you open that door, introduce your go-to loan officer, and guide your clients toward confident next steps with zero friction. Here’s how to put it into play.
This message positions you as the trusted advisor who helps homeowners make sense of what’s happening — not just another agent pushing for a listing. It’s empathetic, data-driven, and designed to spark conversations with people who may have been thinking about selling but hit pause.
Just personalize the closing line and send it to your past clients, sphere, or homeowners in your farm. It’s an easy, high-trust touchpoint that can turn into your next listing opportunity.
This message positions you as the trusted advisor who helps homeowners make sense of what’s happening — not just another agent pushing for a listing. It’s empathetic, data-driven, and designed to spark conversations with people who may have been thinking about selling but hit pause.
Just personalize the closing line and send it to your past clients, sphere, or homeowners in your farm. It’s an easy, high-trust touchpoint that can turn into your next listing opportunity.
Most agents wait for homeowners to think about selling before they talk about home value. Big mistake.
Lower rates are back in the news, activity is ticking up, and homeowners in your database might be wondering what it means for their home.
This campaign removes the biggest objection right out of the gate (“but I’m not selling”) and makes it easy for homeowners to say yes to a simple, valuable update.
Home equity emails have always been top performers - but paired with today’s lower-rate momentum, they become even more powerful.
Use this campaign to reengage your database, deepen trust, and create new listing opportunities.
Most agents wait for homeowners to think about selling before they talk about home value. Big mistake.
Lower rates are back in the news, activity is ticking up, and homeowners in your database might be wondering what it means for their home.
This campaign removes the biggest objection right out of the gate (“but I’m not selling”) and makes it easy for homeowners to say yes to a simple, valuable update.
Home equity emails have always been top performers - but paired with today’s lower-rate momentum, they become even more powerful.
Use this campaign to reengage your database, deepen trust, and create new listing opportunities.
Right now, homes are sitting longer. Buyers see “60 days on market” and assume something’s off.
This campaign helps you reset that narrative. It gives buyers a smarter lens - one that separates true red flags from real opportunities.
Use this email to shift perception, build trust, and position yourself as the calm, data-driven guide every buyer needs (especially now).
Follow up tomorrow with everyone who opens this email and send them this text.
Redfin just reported that 15% of home sales were canceled last month. That’s one in six. They crumbled during inspection negotiations, paperwork errors, and poor communication between parties.
That’s the real test right now: not how fast you can land a contract, but how well you can protect it once it’s signed.
This campaign leans into that truth. It spotlights the underrated (but absolutely essential) skill that sellers want in an agent right now: the ability to keep a deal together.
We're using a technique in the subject line that we call "qualifying through copy." If they open the email, it signals some level of interest.
Follow up tomorrow with everyone who opens this email and send them this text.
The real test in today’s market isn’t how fast you can land a deal...it’s how well you can hold it together once it’s on paper.
Inspections, financing, shifting buyer confidence… there are a hundred little moments where a deal can wobble. And that’s exactly where experience shows up.
This campaign leans into that truth. It spotlights the underrated (but absolutely essential) skill sellers are looking for right now: an agent who can keep the deal steady, calm the chaos, and see it through to closing.
We're using a technique in the subject line that we call "qualifying through copy." If they open the email, it signals some level of interest.
Follow up tomorrow with everyone who opens this email and send them this text.
Nearly 1 in 5 listings took a price cut last month, according to Realtor.com.
That shift gives us the perfect opening for a direct response email with something timely and relevant.
Normally, you might spend hours digging through MLS data to spot those price drops and flag the best buys. But we’re doing something counterintuitive here:
Don’t do the work upfront. Instead, frame it as an invitation: I'm going to review all the recent price reductions. Once I've got my list, do you want me to send it to you right away?
If people respond, then you do the work. It’s efficient, intentional, and it taps the endowment effect, which is that subtle pull that makes people want what already feels like it’s theirs.
Anyone who opens this email? Follow up with them tomorrow with this 1:1 text.
Want us to automate the Deal of the Week for you every week? Try out AI Mode.
The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.
Use the template we provided below to send out your Deal of the Week, use this free tool to write the email and send it yourself, or get AI Mode to automate the entire process for you.
Want us to automate the Deal of the Week for you every week? Try out AI Mode.
The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.
Use the template we provided below to send out your Deal of the Week, use this free tool to write the email and send it yourself, or get AI Mode to automate the entire process for you.
Bright MLS data shows nearly 40% of buyers found a home in under 30 days—and half only made one offer.
That’s a massive shift from the chaos of the past few years.
This campaign helps you reframe the narrative.
Not with hype. Not with urgency. But with insight.
This campaign was inspired by a recent Financial Post interview with veteran mortgage broker Ron Butler, who called this “maybe the softest spring market in decades.” Then he said something most people wouldn’t expect: “And that might actually be a good thing.”
That’s the opening we ran with.
Because slower doesn’t mean stalled—and soft doesn’t mean broken. This email gives your audience a clearer lens: one that helps them see today’s market as something to better understand.
Use it to reframe the conversation, bring steady perspective, and remind your database that strategy still wins—especially in markets like this.
This campaign was inspired by a new report from ATTOM analyzing 47 million home sales over the past decade. The data points to one clear trend: homes that close in May sell for the highest premium—on average, 9.5% above market value.
That kind of insight doesn’t push someone to list tomorrow—but it does plant a seed.
Most sellers take weeks, even months, to make a move. Which means timely, relevant data like this helps you show up early—before they’re even raising their hand.
Use it to educate, build trust, and stay in their corner until the timing feels right.
This follow-up campaign is designed for attendees of your seller seminar — and it works just as well as a handwritten note or email. It’s not a pitch. It’s a thank you.
The goal here is simple: reinforce the value of the event, acknowledge the complexity of the selling process, and position yourself as a steady, trusted resource. For Silver Tsunami sellers, clarity matters just as much as timing — and this message helps you stay top-of-mind without pushing for a decision.
This version of the Anti-Fear Campaign is built specifically for declining markets. It helps Silver Tsunami sellers zoom out and see the bigger picture: the decades of equity they’ve built, the financial cushion they still have, and the flexibility they’ve earned.
When the headlines scream collapse, this message brings calm. It reframes fear with facts, and reminds longtime owners that even in a down market, they’re not starting from zero — they’re starting from strength.
Fear-based headlines get clicks. But they don’t help your clients make clear, confident decisions.
This campaign is designed to counter the noise with calm, credible context — especially for longtime homeowners who remember 2008 and worry we’re heading there again.
You’ll use data from major financial institutions to reframe the narrative and bring reassurance to sellers who are watching the market but unsure what to believe. It’s not about hype. It’s about perspective — and positioning yourself as the steady guide in a noisy moment.
More listings are getting price cuts this spring—but what that means depends entirely on how you explain it.
Look at the data in your local market to figure out how many homes took a price cut last month. Plug that into this template.
The stat is important. But the story you tell around it? That’s what builds trust.
This isn’t about panic—it’s about how you coach clients through the shift:
— Show them why price cuts don’t always signal weakness
— Reframe expectations around timing, negotiation, and demand
— Be the calm in the chaos
This campaign gives you the data—and the script—to do exactly that.
ResiClub just dropped a breakdown every agent should see: 33.9% of active listings in March had a price cut—the highest share in years.
At first glance, it might feel like a warning sign. But zoom out, and the picture changes. Even during the 2021 buying frenzy, nearly 1 in 5 listings adjusted their price.
This isn’t about panic—it’s about how you coach clients through the shift:
— Show them why price cuts don’t always signal weakness
— Reframe expectations around timing, negotiation, and demand
— Be the calm in the chaos
This campaign gives you the data—and the script—to do exactly that.
Most agents send a Just Sold once—right after the deal closes. Then they move on.
But here’s the truth: you can send it weeks (even months) later and still spark listing appointments. Why? Because what sellers need isn’t just a headline—they need to see how you got the result.
This email campaign does exactly that. It walks readers through the full story of the sale: why the sellers reached out, how you prepped the home, the pricing strategy, marketing plan, negotiation, and final outcome. Step by step. Real. Relatable. Strategic.
When you show the work behind the win, you don’t just get credit—you get calls.
Here’s a pro tip that can transform your listing pitch—and your lead gen.
Every time you walk into a new listing, snap a few iPhone photos. The worse, the better. When the pro shots come back, you’ll have a clean before-and-after—same angle, same room, completely different story.
Then? Turn it into an email campaign like this one.
Because when sellers see the difference prep and presentation make, they stop asking about price—and start asking how you got that result. This is how you turn one win into your next three listings.
The Bank of Canada hit pause—holding the policy rate at 2.75% for the first time in a year.
That move might seem small. But for your clients, it creates a big question mark. Rates didn’t drop. Confidence didn’t return. And headlines didn’t get any clearer.
Which means your role just got more important.
Right now, buyers and sellers are waiting for someone to help them interpret what this actually means. Use this campaign to do exactly that—to be the voice of calm, clarity, and next steps in a market full of mixed signals.
A brand-new survey from Realtor.com, released April 14, reveals something surprising: 70% of potential sellers still believe it’s a good time to sell.
On the surface, that might seem disconnected from reality—especially with consumer confidence at a 12-year low and recession fears looming.
But sellers aren’t waiting for perfect conditions. They’re driven by life events, equity gains, and the urgency to move forward.
Even now, we’re selling over 12,000 homes a day.
This campaign helps you speak directly to that motivated seller—the one who needs clarity.
Keep your head in the game. The consumer needs you more than ever.
Confusion isn’t the enemy—silence is.
Right now, your clients don’t need all the answers. They need a trusted voice to help them make sense of the noise. This campaign is your opportunity to step in with calm, credible guidance at a time when most agents are staying quiet. Use it to:
• Acknowledge what buyers and sellers are really feeling
• Highlight what’s actually happening—rates, inventory, demand
• Reopen conversations that were paused out of fear or fatigue
Don’t wait for the market to “settle.” Show up for people now.
Most agents wait for certainty before they speak up. The best ones? They lead through it.
This campaign is designed for moments like this—when buyers and sellers are quietly re-evaluating, unsure whether to make a move or stay put. You have a short window to step in with clarity and confidence. Use this message to:
• Reignite conversations that have gone quiet
• Reframe what’s possible in the next 90 days
• Reposition yourself as the steady hand clients are searching for
It’s not about predicting the future. It’s about helping people make sense of the present.
Most agents ignore tax season. Smart ones use it to spark conversation.
When those new assessment letters hit mailboxes, homeowners do one of two things: shrug it off—or wonder if they’re getting overcharged. This campaign is built for the second group.
It positions you as the local expert who can translate inflated tax values into real-world numbers—and potentially real savings.
Use it to:
- Start value-based conversations without pushing a sale.
- Offer a helpful, relevant service that builds trust fast.
- Reconnect with past clients and neighbors in a way that feels timely and valuable.