You don’t win listings by saying the same thing every other agent says. You win by showing sellers you have something no one else can match.

As a Zillow partner agent, you’re not just another option in the stack, you’re the clear advantage. Sellers already know Zillow is where buyers look. What they don’t know is how Showcase tilts the playing field in your favor: more views, more engagement, faster offers, and often higher prices.

This direct mail letter does the heavy lifting for you. Bring it to the table at your next listing appointment (or send it to your farm) and let the numbers speak for themselves.

Rates that start with a “3” carry more weight than most people realize.

That’s the story we’re telling with this campaign. CREA’s chief economist is already pointing to a shift: sales are climbing, five months in a row, and buyers see sub-4% as a return to “normal.” 

Here’s why this campaign matters for you: it’s built to qualify through copy. If someone clicks into an email asking what happens when mortgages fall into the 3s, they’re telling you they’re tuned in. They’re curious about timing, opportunity, and the market’s next move. The P.S. then gives sellers a gentle way to raise their hand, keeping the door open for listing conversations too.

Everyone who opens this email? Send them this follow-up text tomorrow.

If it doesn’t already, the “Deal of the Week” should live in your weekly SOPs. Every week, find the hottest new listing in your market - and turn it into a reason for people to stop, share, and engage.

We know: you can’t always get the listing agent’s permission to share the photos of your Deal of the Week. That’s why we created this template.

Follow the instructions below on how to edit the template in Canva and post to Instagram.

Not sure which listing to feature?

We built a tool that can do that for you: https://automate.listingleads.com/deal

Here's how it works:

1. Enter in a zip code or city (can do multiple)

2. Choose a price range

3. Select the property type.

We'll review the last 7 days of new listings on Zillow. We'll organize/sort them to find the homes that have the most views/saves and we'll showcase the one with the highest save rate.

‍That's your Deal Of The Week.

For Canadian Members

We'll be rolling out a CA version of this tool very soon. In the meantime, to find your Deal of the Week, start here:

• Filter for new listings (within the last 7 days)
• Focus on your target price point
• Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s the listing with heat behind it.

Fannie Mae is projecting rates to slide under 6% by the end of 2026. That gets people thinking: At what point would I finally jump in?

That’s the question this Story is built around. By asking followers for their “magic” mortgage rate, you’re not only sparking engagement—you’re qualifying your audience. Anyone who responds is signaling intent, curiosity, or at least awareness of where rates are headed.

And that’s the win here: a simple poll that creates interaction, reveals buying signals, and keeps you top of mind when the timing feels right. We’ve even included a recommended follow-up script to make those conversations easy.

This is where yesterday's email and this text strategy really comes together. Yesterday’s subject line did the heavy lifting: it got people to reveal themselves. They opened because they were curious what happens if rates drop. That’s intent. That’s interest. That’s how you qualify through copy.

Now you follow up with a simple, targeted text. Lead with real proof: you just helped a buyer lock in a lower rate. That’s news worth sharing. Then extend a clear, personal offer: “Want to see what your monthly payment would look like at [%]?”

It’s short. It’s direct. And it keeps the conversation moving forward with the people who already raised their hand.

This is where yesterday's email and this text strategy really come together. Yesterday’s subject line did the heavy lifting: it got people to reveal themselves. They opened because they were curious what happens if rates drop. That’s intent. That’s interest. That’s how you qualify through copy.

Now you follow up with a simple, targeted text. Lead with real proof: you just helped a buyer lock in a lower rate. That’s news worth sharing. Then extend a clear, personal offer: “Want to see what your monthly payment would look like at 6%?”

It’s short. It’s direct. And it keeps the conversation moving forward with the people who already raised their hand.

Rates don’t have to fall far to shake things up.

If the 30-year fixed dropped to 6%, NAR’s chief economist says it would make homeownership possible for 5.5 million more households. About 10% of those people would likely buy within the next year. That’s 550,000 buyers suddenly in the game.

And that kind of shift would push home sales up by 13%.

Here’s why this campaign matters for you: it’s built to qualify through copy. If someone clicks into an email like this, they’re curious about rates, about timing, about opportunity. In other words, they’re already paying close attention. The P.S. gives sellers a gentle way to raise their hand too.

Everyone who opens this email? Follow-up with this text tomorrow.

This script is a positioning tool. The hook gets attention because it taps into the question everyone’s asking: what happens if rates fall further? That curiosity is your opening to share insights that matter.

The strength of this video is in how it frames the numbers. You’re not dumping stats, you’re connecting them to real decisions buyers and sellers are weighing right now: affordability, confidence, and timing. That’s what makes you the trusted guide, not just another voice repeating headlines.

Bottom line: use this video to show authority, spark conversations, and keep yourself top of mind when people start making moves.

Hidden towns drive outsized attention - and action.

Eric Meldrum proved it: his “7 Detroit-ish Towns Locals LOVE” pulled 55× more views than his average video. That’s not luck. It’s a format buyers can’t scroll past and locals can’t resist sharing. And with more buyers re-entering the market as rates ease, this is the moment to spotlight the places that don’t make the glossy lists.

Your role: be the guide. Lead with a bold promise, anchor it in simple lifestyle wins, and let the “locals-only” angle do the heavy lifting. We built a plug-and-play template so you can move fast, stay credible, and convert attention into calls.

Use this to film your own “underrated towns” video - swap in your markets, hit record, and go.

‍

You’ve likely seen these videos everywhere lately - and for good reason. They rack up views, spark debate, and get people talking. This format works because everyone has an opinion about neighborhoods. When you rank them, people can’t resist chiming in.

This template was directly inspired by Austin Klar’s video “I Ranked San Francisco’s BEST Neighborhoods (Tier List),” which pulled in 27,000 views. We studied his approach, broke down what made it work, and built this version so you can easily apply it in your own market.

The result? A high-energy, proven format that not only drives views but also starts conversations in the comments and positions you as the local expert. All you need to do is plug in your neighborhoods, your details, and hit record. When you’re ready to upload, we’ve even included a YouTube title and description you can copy-paste to maximize reach.

Generic “market update” videos fall flat. What gets views - and leads - are hyper-specific comparisons that answer the exact questions buyers are already asking.

That’s why these neighborhood vs. neighborhood breakdowns perform so well. When Chris Colgan ran this style of video, it pulled in over 8,200 views, because it combined three things: a compelling hook, hyper-local data, and genuine educational value.

That’s what makes this format so powerful: it turns you into the local guide who helps buyers see past the price tag and into the real trade-offs that shape their lives.

This template gives you the structure. Plug in your local neighborhoods, your stats, and your perspective, and you’ll have a video that not only attracts views, but also positions you as the advisor buyers trust when it’s time to choose.

This Story poll is a simple way to turn views into conversations.

By offering specific options (price, feature, location), you give buyers an easy, non-intrusive way to raise their hand.

It works because it feels like help, not a sales pitch.

Customize the options based on what buyers in your market are actually searching for, then post.

When responses come in, check your DMs and follow up with confidence.

See below for recommended follow-up scripts to keep the convo going.

You’re not just selling homes. You’re selling certainty—in a market full of doubt.

The mistake? Thinking your experience speaks for itself. It doesn’t. Not anymore.

We saw this video by Dewayne Carpenter—just 90 seconds, no fluff, no hype—and it stopped us cold. It framed experience not as ego, but as an edge. And it did what most agent videos don’t: it made us feel the value of working with someone who’s done the reps.

So we reverse-engineered it.

We broke down the structure, reworked the beats, and wrote you a script that’s ready to record—without sounding like a script. Something you could put on your homepage, pin to your YouTube channel, or use as a trust-building asset when someone’s deciding whether to hit “schedule a call.”

This isn’t about flexing your résumé. It’s about translating experience into language the consumer actually understands—and values.

Use this to show—not tell—why working with you isn’t a gamble. It’s a shortcut.

If it doesn’t already, the “Deal of the Week” should live in your weekly SOPs. Every week, find the hottest new listing in your market - and turn it into a reason for people to stop, share, and engage.

We know: you can’t always get the listing agent’s permission to share the photos of your Deal of the Week. That’s why we created this template.

Follow the instructions below on how to edit the template in Canva and post to Instagram.

Not sure which listing to feature?

We built a tool that can do that for you: https://automate.listingleads.com/deal

Here's how it works:

1. Enter in a zip code or city (can do multiple)

2. Choose a price range

3. Select the property type.

We'll review the last 7 days of new listings on Zillow. We'll organize/sort them to find the homes that have the most views/saves and we'll showcase the one with the highest save rate.

‍That's your Deal Of The Week.

For Canadian Members

We'll be rolling out a CA version of this tool very soon. In the meantime, to find your Deal of the Week, start here:

• Filter for new listings (within the last 7 days)
• Focus on your target price point
• Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s the listing with heat behind it.

‍

This letter works.

The ZMA campaign has been one of our most successful direct mail pieces because it’s simple, personal, and impossible to ignore.

You’re not just dropping a flyer. You’re sending their home, printed straight from either Realtor.ca, HouseSigma, or something similar, with their online estimate circled in pen and a handwritten sticky note that asks: “Would you consider selling for more than this?”

It’s bold. And it sparks exactly the kind of conversation you want with potential sellers.

This updated version keeps the magic of the original which is, the handwritten feel, the direct question but sharpens the copy to drive more responses.

Use it to cut through the noise and get real answers from homeowners who might be more ready than they think.

This letter works.

The ZMA campaign has been one of our most successful direct mail pieces because it’s simple, personal, and impossible to ignore.

You’re not just dropping a flyer. You’re sending their home, printed straight from Zillow, with their Zestimate circled in pen and a handwritten sticky note that asks: “Would you consider selling for more than this?”

It’s bold. And it sparks exactly the kind of conversation you want with potential sellers.

This updated version keeps the magic of the original which is, the handwritten feel, the direct question but sharpens the copy to drive more responses.

Use it to cut through the noise and get real answers from homeowners who might be more ready than they think.

This one’s built for your SOI and past clients.

It’s a simple check-in without any agenda.

You lead with “I know you’re not in the market” which instantly lowers their guard. Then you layer in “I thought of you,” which, as Vanessa Van Edwards teaches, boosts likeability and connection.

From there, pick one of the hooks based on what’s happening near them:

• …just got listed and I thought of you. What do you think of the list price?
• …just had a price reduction and I thought of you. What do you think of the new price?
• …just sold and I thought of you. Did you see the final sale price?

It’s casual, relevant, and easy to respond to, which is exactly what keeps the conversation (and relationship) going.

This one’s a quick poll with a clear purpose.

You’re pairing a timely market stat with a forward-looking “If this, then I will…” prompt so it feels relevant and personal. That combo works (we’ve tested it).

Use it to surface hand raisers without asking anyone to commit. Just curiosity, timing, and intent.

Easy for them to answer. Valuable for you to track.

‍

This one’s a quick poll with a clear purpose.

You’re pairing a timely market stat with a forward-looking “If this, then I will…” prompt so it feels relevant and personal. That combo works (we’ve tested it).

Use it to surface hand raisers without asking anyone to commit. Just curiosity, timing, and intent.

The stat leads: “There are now 518,801 more home sellers than homebuyers in the U.S.”
Then the question: “If more homes come on the market, I will…”

→ Consider buying in 2025
→ Look for investment property
→ Wait until 2026

Easy for them to answer. Valuable for you to track.

‍

It’s post–Labour Day, and like clockwork, new listings are flooding the market.

That changes the game.

This week, we’re focusing on purely education: a value-based email with no hard pitch and a soft CTA in the P.S.

The subject line does the qualifying for you. If they open it, chances are they’re already thinking of selling. That’s a lead. Add them to your call list.

Your job here is to guide. Use this as a moment to share your expert ideas. Show them how you would approach the sale if it were your home: how you'd study the comps, price it smart, build momentum before it hits the market, and tailor the marketing to the right buyer.

This is how you become the obvious choice before they even raise their hand.

‍

There are 518,000 more home sellers than buyers right now. (Redfin)

That changes the game.

This week, we’re focusing on purely education: a value-based email with no hard pitch and a soft CTA in the P.S.

The subject line does the qualifying for you. If they open it, chances are they’re already thinking of selling. That’s a lead. Add them to your call list.

Your job here is to guide. Use this as a moment to share your expert ideas. Show them how you would approach the sale if it were your home: how you'd study the comps, price it smart, build momentum before it hits the market, and tailor the marketing to the right buyer.

This is how you become the obvious choice before they even raise their hand.

The Bank of Canada’s decision on September 17 is a true marketable moment, and your job is to get in front of it. When rates shift, timelines shift.

We’re using qualify-through-copy right in the subject line to surface intent before you lift the phone. Send this email to your full database today. Watch who opens - that’s your short list. Tomorrow, text those openers with this script to turn curiosity into conversations.

Stop guessing what spooks sellers. Ask them. This story poll is a one-tap filter. It trades long DMs for quick signal and surfaces real hand-raisers without pressure. The question is simple on purpose. Multiple choice. Easy to answer. You’ll learn what feels most risky and you’ll know who to follow up with first.

We’ve even included the follow-up script so you know exactly what to say when someone responds. Post the poll, watch the votes, and start the right conversations with the right people.

An FHFA study found the lock-in effect kept 1.3 million homeowners from selling between Q2 2022 and Q4 2023. Now with rates dropping, we could see more buyers and sellers re-enter the market.

That’s why this Instagram story series works: it builds the narrative step by step, grounding your audience in data, then connecting it to what’s happening right now. By the third slide, you’re not asking a yes-or-no question about moving - you’re meeting people where they are with a softer entry: At what rate would you consider re-entering the market?

It’s low-friction, easy to engage, and a natural segue into conversation. And with the included follow-up script below, you’re equipped to turn story interactions into meaningful one-on-one chats.

Don’t text your whole list. Text the people who already raised a hand.

Everyone who opened yesterday’s email told you they’re paying attention- treat them like it.

This follow-up is simple on purpose. Lead with a direct reason you’re reaching out (“busy fall, lots of questions coming in”), then ask a clear multiple-choice question that’s effortless to answer. Short taps, fast signal. You’ll learn what matters - next home, payment, price, or something else - and you’ll know who to call first.

This is precision over volume. Send this only to yesterday’s openers, and watch who leans in.

This is where the follow-up magic happens. Yesterday’s email set the stage - it framed the rate drop and got homeowners leaning in. Today, you’re doubling down by sending this text to everyone who opened that email. 

The structure is intentional: start with a relevant reason to reach out (buyers responding to lower rates), acknowledge the real fear of selling (it can feel overwhelming), and then lower the barrier with a multiple-choice question. That format makes it simple for homeowners to engage without overthinking.

And the close - “Maybe I can help” - keeps it human, conversational, and approachable.

Last week, rates dipped to their lowest level since October. Moments like this wake up on-the-fence sellers. Your job is to meet that energy and turn interest into conversation, fast.

We wrote this email as a direct response play to surface homeowners who might be open to the idea of selling before the end of the year.

Send it to your entire database today. Then, tomorrow, text everyone who opened it to start real one-to-one chats using this script.

‍

If it doesn’t already, the “Deal of the Week” should live in your weekly SOPs. Every week, find the hottest new listing in your market - and turn it into a reason for people to stop, share, and engage.

We know: you can’t always get the listing agent’s permission to share the photos of your Deal of the Week.

That’s why we created this template. Go here to build a map of where the listing is located.

Then follow the instructions below on how to edit the template in Canva and post to Instagram.

Not sure which listing to feature?

We built a tool that can do that for you: https://automate.listingleads.com/deal

Here's how it works:

1. Enter in a zip code or city (can do multiple)

2. Choose a price range

3. Select the property type.

We'll review the last 7 days of new listings on Zillow. We'll organize/sort them to find the homes that have the most views/saves and we'll showcase the one with the highest save rate.

‍That's your Deal Of The Week.

For Canadian Members

We'll be rolling out a CA version of this tool very soon. In the meantime, to find your Deal of the Week, start here:

• Filter for new listings (within the last 7 days)
• Focus on your target price point
• Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s the listing with heat behind it.

When rates move, buyers move. And right now, rates just hit their lowest point since October 2024. 

This is fuel for real conversations with your database. You’re delivering timely, relevant information that matters to them. 

And the magic is in the close: ending with a simple, “If rates drop any lower, should I reach out?” It surfaces intent without forcing it. 

This script gives you a fast, natural way to reconnect with leads, position yourself as the market expert, and uncover buyers ready to take the next step.

Here's another version to check out.

When rates move, buyers move. And right now, rates just hit their lowest point since October 2024. 

This is fuel for real conversations with your database. You’re delivering timely, relevant information that matters to them. 

The power of this script is in its simplicity: ending with, “If they drop again, do you want me to let you know right away?” That “right away” isn’t filler - it’s a calibrated offer. If they say yes, you’ve just surfaced intent in real time. 

This script gives you a fast, natural way to reconnect with leads, position yourself as the market expert, and uncover buyers ready to take the next step.

Here's another version to check out.

Most of the time, buyers don’t just need the headline, they need the help interpreting what it means for them. The smart play right now is (and always has been!!) education - especially around mortgage rates.

This email does exactly that. Notice how the subject line qualifies upfront, if they open, they’re at least thinking about buying before 2026. Add them to your call list this week.

The body of the email covers three specific levers buyers can watch, and act on. It’s practical, actionable, and positions you as the advisor they want in their corner.

And the P.S.? That’s the subtle pipeline builder. Acknowledge they may not be ready today, but open the door for a 6–12 month conversation.

‍

When something works, don’t reinvent the wheel. Sam Reifman-Packett (who you should all follow on IG) ran this exact story and walked away with 70 leads.

The formula is simple: hit your audience with a stat they can’t ignore - price reductions in their area this week - and then ask the question that matters: “What’s holding you back from buying?”

That’s it. Don’t overthink it. Don’t over-design it.

Just post it.

Good agents study the market. Great agents take what they learn and turn it into a reason to start conversations. That’s exactly what this text does.

It works because it’s rooted in relevance. You’re not just reaching out - you’re reaching out with something specific your client cares about: the latest sales data in their area. Add in the pattern interrupt - “The results were not what I was expecting” - and you’ve got their attention.

This is proactive prospecting at its best. You’re not waiting for permission to be helpful. You’re creating the moment, offering value, and opening the door to a natural follow-up.

The smart play right now is (and always has been!!) education. Buyers don’t need another market headline; they need someone to help them interpret what matters and how to act on it.

This email does exactly that. Notice how the subject line qualifies upfront, if they open, they’re at least thinking about buying before 2026. Add them to your call list this week.

The body of the email covers three specific levers buyers can watch, and act on. It’s practical, actionable, and positions you as the advisor they want in their corner.

And the P.S.? That’s the subtle pipeline builder. Acknowledge they may not be ready today, but open the door for a 6–12 month conversation.

The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.

We recently rolled out an all-new Deal of the Week tool to help you find which listings to feature.

It can now create the email for you. Try it out now.

Use the template we provided below to send out your Deal of the Week OR just use this tool.

The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.

We recently rolled out an all-new Deal of the Week tool to help you find which listings to feature.

It can now create the email for you. Try it out now.

Use the template we provided below to send out your Deal of the Week OR just use this tool.

The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.

We recently rolled out an all-new Deal of the Week tool to help you find which listings to feature.

It can now create the email for you. Try it out now.

Use the template we provided below to send out your Deal of the Week OR just use this tool.

If it doesn’t already, the “Deal of the Week” should live in your weekly SOPs. Every week, find the hottest new listing in your market - whether it’s yours or someone else’s (always get the listing agent’s permission first) - and turn it into a reason for people to stop, share, and engage.

This week, the hook is a simple POV line: “You’re not planning to move but then this comes on the market in [Area].” Notice what’s missing too: we’re not dropping the price. Just beds, baths, and location with a clean grid of photos.

Then comes the closer: a poll. Two light, obvious choices that keep it playful while opening the door to DMs and follow-up conversations.

The formula is simple, but the impact compounds. Hook them with curiosity, multiply reach with the share trigger, and let the poll carry you straight into real conversations with buyers.

Not sure which listing to feature?

We built a tool that can do that for you: https://automate.listingleads.com/deal

Here's how it works:

1. Enter in a zip code or city (can do multiple)

2. Choose a price range

3. Select the property type.

We'll review the last 7 days of new listings on Zillow. We'll organize/sort them to find the homes that have the most views/saves and we'll showcase the one with the highest save rate.

‍That's your Deal Of The Week.

For Canadian Members

We'll be rolling out a CA version of this tool very soon. In the meantime, to find your Deal of the Week, start here:

• Filter for new listings (within the last 7 days)
• Focus on your target price point
• Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s the listing with heat behind it.

Sam RP - 70 leads 

1. Open the Canva Template
Use the customizable Canva template we’ve provided. It’s pre‑formatted with the poll question: “I just did an equity report for my clients. Their Zestimate was off by $XX,XXX.”

• Swap in your real variance (e.g., $39,000)
• Add your brand colors or logo

2. Download Your Slide
Once your edits are done, click:
→ Share
→ Download
→ File type: PNG or JPG
Save the slide to your phone.

3. Start a New Story on Instagram
Open Instagram → Tap the “+” → Select Story
Upload your customized slide.

4. Add the Poll Sticker
Tap the Sticker icon (square smiley face at the top)
Select the Poll sticker

Update the 2 response options to:
→ Yes!
→ Absolutely

5. Post Your Story
Tap Your Story to publish.

6. Follow Up with Poll Responders

Check your poll results in your viewer list

‍

We should probably go ahead and recruit Scott Steadman for the creative team at ListingLeads.com. The postcard he shared in our Mastermind Group was that good. From the headline to the body copy to the clear CTA, it nailed everything. Naturally, we had to turn his brilliance into a template you can use for your own Just Sold campaigns.

Here’s why this matters: most “Just Sold” postcards blend into the pile of mail on the counter. They brag about the sale but fail to connect with the neighbor holding the card. This one cuts through. It speaks to the reality of the market, shows proof of performance, and gives homeowners a clear next step. That combination is what creates conversations, and conversations are what lead to listings.

‍

A “Just Sold” letter without the story behind it is a wasted opportunity. Numbers alone don’t inspire confidence, but details do. Homeowners want to know how you got the result, not just that you did. That’s where this campaign shines.

S/O to Vanessa Reilly who created the Just Sold letter (her example below) that inspired this template.

By pulling back the curtain - sharing the strategy, the marketing, the preparation - you’re showing the sweat. You’re giving neighbors insider access they won’t get from Zillow or Redfin. This positions you not as another agent bragging about a sale, but as the expert who knows exactly how to maximize value in their neighborhood.

If you’ve got a standout sale, this is the letter that turns it into momentum. Clear proof. Clear results. And a clear next step for anyone wondering, “What could my home sell for?”

Don’t wait until you secure the listing to start building relationships with the neighbors.

Here’s a strategy to implement as soon as you book the listing appointment: 

1. Build a list of nearby homes using a tool like Propstream.

2. Send this letter to the neighbors. 

If the first time the neighbors hear from you is when you’ve sold the home, you’re missing valuable opportunities. 

By consistently engaging with neighbors at each stage of the listing process, you’re doing more than selling a home, you’re building your listing pipeline. 

This strategy can effectively transform one listing opportunity into two or three additional ones.

This “Forward to a Friend” email has been one of our top performers for years, and this new version makes it even stronger. Why? Because it does three things at once: it gives your database insider access before the listing goes public, it assumes they’re not the buyer (which lowers resistance), and it gives them a simple, clear CTA: share it with someone who might be.

That combination is why this campaign consistently drives conversations, referrals, and results.

Momentum is everything. Once you’ve sparked curiosity with your pre-appointment email, the next move is to double down - but only with the people who leaned in the first time. That’s why this follow-up is targeted to just the openers. They’ve already raised their hand. Now you fan the flame.

This email takes the intrigue even higher. The subject line flips the script with “I was wrong,” pulling readers back in. The body? It escalates the buzz, paints the home as even more desirable, and gives a clear timeline for when the official details will drop.

The beauty here is in the anticipation - you’re keeping them hooked, making them feel like insiders, and setting up the perfect runway for the launch.

Great businesses don’t wait for demand. They create it. That’s exactly why this campaign has been one of our most successful for years: no one else is doing it.

Here’s the play. Before you even walk into the listing appointment, you prime your entire database with this email. The subject line? Impossible to ignore. The copy? Turns the volume allllll the way up.

What does that do? It builds buzz, positions you as the go-to agent with insider access, and gives you a list of curious buyers before the seller has even signed the paperwork. And when you tell your clients you’ve already started promoting their home? That’s the moment you lock in trust, and the listing.

Pro-Tip: Send this email next.

‍

Every season gives you a built-in excuse to reach out. The question is: are you using it?

Right now, as summer winds down, people are shifting gears. Vacations are ending. Kids are heading back to school. And the focus that drifted away in June and July is coming back to real estate in August. That’s your moment.

We’ve used this exact formula before; remember the Post-Election Text back in November? It sparked countless conversations and opportunities for ListingLeads members. Same structure, same psychology, just adapted for the season we’re in today.

The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.

We recently rolled out an all-new Deal of the Week tool to help you find which listings to feature.

It can now create the email for you. Try it out now.

Use the template we provided below to send out your Deal of the Week OR just use this tool.

If it doesn’t already, the “Deal of the Week” should live in your weekly SOPs. Every week, find the hottest new listing in your market - whether it’s yours or someone else’s (always get the listing agent’s permission first) - and turn it into a reason for people to stop, share, and engage.

This week, we’re running a new hook: “share this with a friend.” It’s a simple line, but it’s the same psychology behind some of the most viral IG posts. Notice what’s missing too: we’re not dropping the price. Just beds, baths, and location with a clean grid of photos.

Then comes the closer: a poll. Two light, obvious choices that keep it playful while opening the door to DMs and follow-up conversations.

The formula is simple: Hook them with curiosity, multiply reach with the share trigger, and let the poll carry you straight into real conversations with buyers.

Not sure which listing to feature?

We built a tool that can do that for you: https://automate.listingleads.com/deal

Here's how it works:

1. Enter in a zip code or city (can do multiple)

2. Choose a price range

3. Select the property type.

We'll review the last 7 days of new listings on Zillow. We'll organize/sort them to find the homes that have the most views/saves and we'll showcase the one with the highest save rate.

‍That's your Deal Of The Week.

For Canadian Members

We'll be rolling out a CA version of this tool very soon. In the meantime, to find your Deal of the Week, start here:

• Filter for new listings (within the last 7 days)
• Focus on your target price point
• Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s the listing with heat behind it.

We already know unsolicited CMAs work. But the agents who consistently generate seller leads don’t stop there—they turn their best CMAs into social content that drives action. That’s why this IG poll is one of our top-performing shareables at ListingLeads.

Here’s the play: run 5–10 CMAs a week, pick the one that grabs attention, and post it as a story. Lead with the gap—“their Zestimate was off by $39,000”—because that’s the hook that makes people lean in. Then close with the poll. Two easy, obvious options that get people to raise their hand without hesitation.

From there, the strategy is simple: DM everyone who engages and turn curiosity into listing conversations.

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We already know unsolicited CMAs work. But the agents who consistently generate seller leads don’t stop there—they turn their best CMAs into social content that drives action. That’s why this IG poll is one of our top-performing shareables at ListingLeads.

Here’s the play: run 5–10 CMAs a week, pick the one that grabs attention, and post it as a story. Lead with the gap—“their Zestimate was off by $39,000”—because that’s the hook that makes people lean in. Then close with the poll. Two easy, obvious options that get people to raise their hand without hesitation.

From there, the strategy is simple: DM everyone who engages and turn curiosity into listing conversations.

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The Equity Email has generated ListingLeads.com members millions of dollars in listing opportunities.

You'll notice that it's not your typical "Find Out How Much Your Home Is Worth" email.

The first sentence immediately increases the perceived value of what you're offering: I don't send an email like this often.

Then we "show the sweat" - give the reader an idea of how much work you put into creating these reports.

Then close with an offer.

Send it today and let's get you a listing appointment. :)

Sometimes the best follow-up isn’t about market stats or drip campaigns.

It’s about being human.

This text gives you a simple, personal reason to reach out to past clients—without sounding like you’re “just checking in.”

Here’s the idea:

If a home hits the market that reminds you of someone you’ve worked with—same style, similar layout, same street or school zone, close to a neighborhood they mentioned loving—you send a quick note to let them know you thought of them.

It’s casual. It’s thoughtful. It’s genuine. And it opens the door to a real conversation.

Stop giving people everything up front. Curiosity is what drives conversations, and the agent who has the most conversations wins.

That’s why this week’s campaign leans into the power of the tease. Instead of dumping all the details, you’re anchoring attention with one bold statement: Feels like $X. Costs under $Y.

From there, you give them just enough: a few strong photos, the bed count, and the neighborhood.

Then you finish with a simple poll. The goal isn’t to sell the home in one story, it’s to spark interest and invite engagement.

Not sure which listing to feature?

We built a tool that can do that for you: https://automate.listingleads.com/deal

Here's how it works:

1. Enter in a zip code or city (can do multiple)

2. Choose a price range

3. Select the property type.

We'll review the last 7 days of new listings on Zillow. We'll organize/sort them to find the homes that have the most views/saves and we'll showcase the one with the highest save rate.

‍That's your Deal Of The Week.

For Canadian Members

We'll be rolling out a CA version of this tool very soon. In the meantime, to find your Deal of the Week, start here:

• Filter for new listings (within the last 7 days)
• Focus on your target price point
• Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s the listing with heat behind it.

Here’s the reality: only 6–8% of your database is actually thinking about moving right now. Which means dialing for dollars isn’t just exhausting, it’s inefficient.

There’s a smarter play: let your marketing tell you who’s raising their hand. That’s what this campaign is built to do.

We call it “qualify through copy.” Here’s how it works:

• The subject line “What do buyers really want right now?” works as a filter. The only people opening are the ones curious about buyer demand… and those are your potential sellers.
• Once the email goes out, track your opens. That’s your call list for the week.
• The content itself delivers value: a data-backed list of what buyers want today. This positions you as the expert and keeps homeowners engaged, even if they’re not ready yet.
• Finally, the P.S.—“before you go”—is a soft call-to-action inspired by Dean Linnell’s Friday Morning Coffee Newsletter.

So don’t think of this as “just another email.” It’s a system. A subject line that qualifies, content that builds authority, and a closing line that creates opportunities. All you have to do is send it, and then follow up with the right people.

Recent research by Zillow and The Harris Poll tells us that 65% of recent sellers completed at least two home improvement projects before listing.

This insight highlights why a video like Home Upgrades to Avoid is perfect for attracting bottom-of-funnel seller leads.

In fact, this video generated 10 times the views of her usual content by tackling this exact pain point, resonating deeply with sellers preparing to list.

Instagram Stories is where you capture leads. That’s why we lean so heavily on polls, they’re one of the fastest, easiest ways to spark real conversations in your DMs.

This one is what we call a situational poll. It’s simple, conversational, and it’s proven to work time and time again for our community. By asking people where they’re at - not moving until 2026, selling this year, or in their forever home - you instantly segment your audience without the heavy lift. And when someone taps, you’ve got the perfect opening to follow up and keep the conversation going.

Simple texts start powerful conversations. This one works because it isn’t pushy—it’s curious. When you ask a homeowner what the next owner would love, you shift their mindset from “this is my house” to “someone else living here.” 

That’s a subtle but important mental bridge toward selling. 

Plus, it feels personal and easy to answer, which means you’ll get more replies, and more insight into what matters to them.

If you’re working with qualified buyers but struggling to find the right homes, you’re not stuck—you’re set up for a Magic Buyer strategy.

This approach doesn’t just help your buyers; it sparks conversations, builds relationships, and uncovers off-market opportunities.

Tiffany Vasquez put this strategy into action, sending out 88 Magic Buyer Letters. Here’s what happened:

• 15 responses
• 10 interested parties
• 6 tours completed
• 5 potential listings

Her secret? Specificity and a personal touch. Sellers connect with real people, not just data points. Share meaningful details (without getting too personal)—your buyer’s budget, preferred location, or even a note about why they’re drawn to that specific neighborhood. These small touches make your message authentic and memorable.

As you adapt it to your audience, make sure to:

• Highlight who your buyer is and what they’re looking for.
• Specific information to build an emotional connection
• Include your personal cell number
• Use a direct response CTA in the P.S. to drive action.

Sometimes the best way to stand out is to zig when everyone else zags.

That’s why this carousel leads with a proven hook - one that pulled 852K views for Megan Parker - and pairs it with a visual, lifestyle-first approach inspired by Lucky to Live Here’s neighborhood reel. The result? A scroll-stopper that makes people curious about places they didn’t even know they should be looking.

You’re showing them what it feels like to live there, through photos that capture the streets, scenery, and everyday life. It’s the perfect way to spark conversations with locals and relocation buyers alike.

Swap in your own neighborhoods, add your photos, and make it yours. And if you’ve got a relocation guide? Drop it in the caption or offer it as the CTA, this is exactly the moment to use it.

Just because it’s on the MLS doesn’t mean it’s being marketed.

That’s the gap most sellers don’t realize exists, and the one you need to own in your market. In a time when homes are rushed online with half-baked photos, no clear plan, and videos that never leave the listing page, your process should stand out like a spotlight.

This campaign was inspired by Shannon Gillette’s fantastic reel and built around a viral, share-worthy hook. It’s your chance to show your database exactly how you create demand, not just a listing, and to position yourself as the agent who brings a plan, not a hope.

Send it as-is, or add your own signature touches to show how you prepare and promote homes.

This script taps into a powerful behavioral science concept from Chase Hughes: the Identity Agreement. You’re not just offering data, you’re inviting someone to step into the role of “the informed one,” the person who knows what’s really happening in the market. And most people want to see themselves that way.

By leading with curiosity (“I figured you’d appreciate a different perspective”) and offering specific, local insights (“which price points are moving fastest”), you position yourself as the agent who brings clarity in a noisy market.

It’s short. It’s disarming. And it opens the door for a real conversation.

Copy it exactly, or swap out the offer to what makes the most sense for your market. Just keep the structure, because that’s what makes it work.

Just because it’s on the MLS doesn’t mean it’s being marketed.

That’s the gap most sellers don’t realize exists—and the one you need to own in your market. In a time when homes are rushed online with half-baked photos, no clear plan, and videos that never leave the listing page, your process should stand out like a spotlight.

This campaign was inspired by Shannon Gillette’s reel and built around a viral hook. It’s your chance to show your followers exactly how you create demand, not just a listing—and to position yourself as the agent who brings a plan, not a hope.

For the reel itself, keep it simple: overlay the text on b-roll footage - like in this example - whether that’s of you, a listing, neighborhood shots, or anything that fits your brand. Then copy and paste the caption provided below, or tweak it to make it your own.

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Want more homeowners to raise their hand? Don’t ask for too much too soon.

This Instagram Story is built around a simple truth: The first step is always the hardest step. So make the first step a small step.

It uses the viral “This is your sign…” format to lower the barrier and the poll finishes the job:
→ How do I do that?
→ I want an updated report

It’s casual, quick, and easy to post today.

Sometimes your best content ideas don’t come from other agents, they come from the creators outside our industry who are racking up millions of views.

That’s exactly where this Reel started. We found a viral post from @emilymacleodwellness that’s been viewed 3M times, and rebuilt the format for you.

Here’s why it works:

• “Innocent looking” hits harder than “common mistakes.”
• It speaks directly to homeowners, and taps into a shared fear: no one wants their home to feel cheap.
• It’s a clean listicle. Ten finishes. Scannable. Watchable. Easy to share.

The best part? You don’t have to film anything. We’ve designed this as a text-based Reel, all the content lives in the caption. Just post as-is, or swap in a background photo (or video) of yourself, a listing, or a local scene to make it feel more like you.

You had me at “exposed brick and green marble kitchen.”

That’s the line from one of Chesley McCarty’s recent Reels that went viral - and it’s the inspiration for this week’s Deal of the Week Instagram Story campaign.

Here’s how it works:

Start with one unique feature that sets the home apart. You can pull it right in the listing description - put it in quotes, and use it to complete the hook.

Then, share the photos to give people a quick visual hit of the home.

Keep the details light: only share the number of bedrooms and the neighborhood. 

Wrap it with a poll:
→ Yes please
→ Interested

Why this format works: It builds just enough curiosity to start a conversation—without overwhelming your audience or giving away the whole story.

Not sure which listing to feature?

Start here:

• Filter for new listings (within the last 7 days)
• Focus on your target price point
• Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s the listing with heat behind it.

Use this format to test urgency, stay visible with buyers, and stay top of mind.

This text is short, personal and built to get referrals.

It’s rooted in research from behavioral expert Vanessa Van Edwards, who found that high-warmth cues - like compliments that feel earned - are one of the fastest ways to build trust and spark engagement.

That’s exactly what the opening line does: “You always seem to know someone who’s thinking about moving.”

It makes the person feel seen, connected, and credible.

From there, the message shifts into a  strategic ask where you highlight an opportunity: You’re taking on 1–2 more serious buyers (or whatever that number is for you) this month to help them find an off-market deal.

Use this when you want to re-engage your network without sounding transactional - and start more meaningful conversations that lead to real referrals.

If sourcing off-market homes isn’t something you offer, try this version instead.

This text is short, personal and built to get referrals.

It’s rooted in research from behavioral expert Vanessa Van Edwards, who found that high-warmth cues - like compliments that feel earned - are one of the fastest ways to build trust and spark engagement.

That’s exactly what the opening line does: “You always seem to know someone who’s thinking about moving.”

It makes the person feel seen, connected, and credible.

From there, the message shifts into a  strategic ask where you highlight an opportunity: You’re taking on 1–2 more serious buyers (or whatever that number is for you) this month.

Use this when you want to re-engage your network without sounding transactional - and start more meaningful conversations that lead to real referrals.

IIf you have access to off-market deals, consider sending this version instead.

You’re not just sending an email, you’re making an offer. That’s the power of this campaign.

It’s built to surface serious buyers, fast. The subject line alone immediately qualifies your audience. If they open, they’re raising their hand.

From there, the copy is clear and direct: “I’m going to make you an offer in this email.” That line disarms people. It tells them you’re not here to waste their time, and you’re not offering another seminar, calculator, or generic home search.

Instead, you’re offering what today’s buyers actually want: A great deal.

It ends with a clear CTA: Reply “I’m Ready.”

And the P.S. adds just enough scarcity: you can only take on a few clients per month. That gives serious buyers a reason to act now.

If you have access to off-market deals, consider sending this version instead.

You’re not just sending an email - you’re making an offer. That’s the power of this campaign.

It’s built to surface serious buyers, fast. The subject line alone immediately qualifies your audience. If they open, they’re raising their hand.

From there, the copy is clear and direct: “I’m going to make you an offer in this email.” That line disarms people. It tells them you’re not here to waste their time and you’re not offering another seminar or generic home search.

Instead, you’re offering what every serious buyer actually wants: An off-market deal.

It ends with a clear CTA: Reply “I’m Ready.”

And the P.S. adds just enough scarcity: you can only take on a few clients per month. That gives serious buyers a reason to act now.

If sourcing off-market homes isn’t something you offer, try this version instead.

In a shifting market, fear is cheap (and everywhere).

You can’t scroll YouTube without someone predicting the “big crash” or shouting “sell now before it’s too late.”

But here’s the thing: the data says otherwise. Decades of housing history show that every downturn recovers.

Which means panic‑selling is the fastest way to turn a temporary dip into a permanent loss.

That’s why this letter takes the opposite approach. Instead of peddling fear, it positions you as the steady, long‑view professional who helps people sell for the right reasons: fit, timing, lifestyle.

It’s the kind of message that builds trust when others are burning it.Send it monthly to your farm and watch your share of the market grow when confidence is in short supply.

Fourteen percent of all home sales this year came from one group: owners who don’t live in the property they’re selling. (Source: NAR)

Second homes. Absentee owners. Landlords dealing with repairs, vacancies, and shifting returns.

They may not be raising their hands, but many are re‑evaluating what they own and why.

This campaign is built to reach them where they are, before they make their next move.Your job? Put it in play and start turning this segment into your next source of listings.

Scarcity sells, especially in real estate.

Tell someone they can’t have something, and suddenly it’s all they can think about.

That’s the psychology behind this campaign. It opens with a line most agents would never dare send: “I really shouldn’t share this listing with you…”

From there, it trades in curiosity, not information. No price. No exact address. Just a handful of vivid details, a whisper of exclusivity, and a simple CTA: text “VIP” to learn more.

This isn’t about announcing a listing, it’s about creating demand before it hits the market.Send it, and you’re not just marketing a home. You’re making it feel like an opportunity buyers can’t afford to miss.

You already know the power of Deal of the Week. This version is built for Stories.

We start with the hook, then layer in the details, then highlight the features that make this one stand out. Only after the curiosity builds do you invite them to raise their hand. In recent tests, that structure alone delivered 6x more engagement.

The hook itself? We pulled it from one of the 1,200 top‑performing Instagram posts we track at Listing Leads, and built the rest so you can execute fast.

Not sure which listing to feature?

Start here:

• Filter for new listings (within the last 7 days)
• Focus on your target price point
• Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s the listing with heat behind it.

Use this format to test urgency, stay visible with buyers, and stay top of mind.

The data says it all: many buyers aren’t stuck because they’ve lost interest—they’re stuck because they’re not sure what to do next.

Cotality’s latest research found that only 7% described the buying process as straightforward. The rest hit moments of doubt, kept questions to themselves, and moved forward without full clarity. Sometimes they didn’t know who to ask. Sometimes they felt they should already know.

That’s why this poll works. It gives buyers a low‑pressure way to say, “Yep, I’m unsure.” And once they do, you have an open door to guide them—turning uncertainty into momentum, and curiosity into conversations.

The housing market runs on speed. But buyers? They run on timing.

That’s the gap we uncovered digging into Cotality’s latest research on “Who (really) owns the homebuyer?” The process is faster than ever: instant alerts, same‑day offers, mounting competition, but most buyers say they still feel overwhelmed. Readiness hasn’t caught up with market velocity.

And here’s the problem: most agents respond by pushing harder. More urgency. More “act now.” That may get an offer written, but it doesn’t build trust.

This campaign flips that script. It positions you as the agent who slows the process down just enough for buyers to feel informed, prepared, and confident. That’s how you stand apart—and how you turn first‑time conversations into long‑term clients.

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The Deal of the Week strategy isn’t a nice‑to‑have, it’s a weekly marketing habit worth locking into your SOPs. Simple. Repeatable. Highly effective.

This style of email has helped generate thousands of conversations within our community. Why? Because it’s built to get a response. It sparks curiosity, creates urgency, and makes it easy for people to raise their hand.

But the real win? This email is just the starting point. Repurpose it into an Instagram poll. Turn it into a quick SOI text. Now you’re taking one proven campaign and multiplying its reach, its impressions, and its opportunities.

Not sure which listing to feature?

Start here:

• Filter for new listings (within the last 7 days)
• Focus on your target price point
• Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s the listing with heat behind it.

“This and…” works because it pulls people straight into a dreamstate. Two words are all it takes for them to picture a life they want: morning coffee in the sunroom, golden‑hour dinners on the deck, a run through the park. It’s not about selling a feature; it’s about letting them feel it.

That’s why this viral hook stops the scroll. It’s simple, fast, and ridiculously flexible, perfect for highlighting a listing, showcasing a neighborhood, or sharing a lifestyle moment. Below, you’ll find a list of ready‑made hooks to spark ideas, or use them as inspiration to create your own. Pair one with a short clip or photo, and you’re inviting people into a feeling they’ll want to step into.

Every season gives you a reason to reach out to your clients. The shift into fall is one of the easiest—and most natural—times to do it.

This isn’t about pushing a listing or forcing a market update. It’s about opening a conversation. A quick, personal check‑in that reminds people you’re there, you’re paying attention, and you’re ready to help if real estate is on their mind.

This simple text does exactly that. It’s short, casual, and easy for anyone to respond to. Send it now, and you’ll spark conversations that you might not have otherwise.

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Telling someone they can’t have something? Still one of the fastest ways to make them want it.That’s the psychology behind this coming soon email, and why it starts with a line most agents would never dare send:“I really shouldn’t share this listing with you…”No price. No exact location. Just a few vivid details, a sense of exclusivity, and a clear call-to-action:Text “VIP” to your number for more info.It’s short. It’s unexpected. And it works, because instead of broadcasting a new listing, you’re creating  demand before it hits the market.

You don’t need to shout to stand out. You need to say the thing buyers are already wondering, and answer it better than anyone else.

This campaign does exactly that.

“Can I make a low offer?”

It’s a question your audience might be asking. Now you get to be the one who answers with clarity, strategy, and calm authority.

It’s timely, relevant, and built to meet the market where it is—while positioning you as the professional who knows how to work it.

According to ATTOM’s latest U.S. Home Sales Report, the average homeowner who sold last quarter walked away with a 50% profit.

While it’s true that margins are down from their peak and some markets are cooling, it’s also true that many sellers, especially those who’ve owned for 8+ years, are still walking away with sizable equity gains.

This campaign helps you bring that nuance to the surface. It gives you a reason to educate, recalibrate, and start meaningful conversations with the people in your database who may be unsure what today’s market means for them.

This is your plug-and-play July market update. Short. Visual. Crazy effective.

We’ve seen this exact format rack up thousands of views across top-performing creators, and for good reason. It’s fast to build, easy to watch, and delivers exactly what buyers and sellers want: real numbers, real sales, and real context about what homes are actually going for.

This reel template is fully customizable. Drop in your local sold data, adjust the price ceiling, and update the neighborhoods. In under 10 minutes, you’ve got a scroll-stopping post that builds authority without having to say a word.

A lot of sellers assume they need to renovate before they list. It feels like the “smart” thing to do. The responsible thing.

But in today’s market? That instinct doesn’t always pay off.

This Instagram carousel gives you a sharp, scroll-stopping way to challenge the assumption. You’re not saying don’t renovate. You’re showing them that not every project delivers a return, and some can even turn buyers off completely.
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Because when you help them avoid expensive mistakes, you earn the right to guide their next move.

There’s one phrase that reopens doors faster than just about anything else: “The last time we talked…”

It’s disarming. It’s personal. And according to behavioral researcher Vanessa Van Edwards, it taps directly into one of the most powerful social triggers we have: being remembered.

When someone recalls a detail you shared months (or even years) ago, it hits differently. It signals care, credibility, and emotional intelligence, without needing to sell a thing. And for leads who’ve gone quiet, it gives them the perfect on-ramp back into the conversation.

This text campaign puts that principle into action. We’ve provided 10 conversation starters - each one built to spark a reply based on something they once shared with you. You only need one. But you do need to personalize it.

Pro tip: Go back through your email threads, DMs, and CRM notes. Look for that small detail, what they said about rates, renovations, location, timing. That’s your opening.

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When sellers price for the market they remember - not the one they’re in - homes sit, prices drop, or listings disappear.

This email helps you name that disconnect and start the kind of conversation that leads to smarter pricing, stronger positioning, and fewer surprises. We also added a soft P.S. for buyers—because in this market, some well-priced homes are absolute steals.

This IG reel is fast, visual, and ridiculously easy to execute, but it’s also backed by real data from Zillow, NAHB, and HomeLight on what today’s buyers are actually looking for.

Post as-is or update any of the ten points to reflect what you’re seeing in your market.

Inspired by a killer reel from Rick J Lee, and built around the same psychology behind our “What’s the chance?” text, we’re lowering the bar and opening the loop.

“Getting back in the market” feels casual. The options feel safe. But the insight you get? Game-changing.

This one’s short, strategic, and built for engagement.

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Most scripts put people on defense. This one opens the door.

In a market full of hesitation, your message has to do more than inform - it has to disarm.

That’s why we built this text around three words I picked up from a Lewis Howes video: What’s the chance? It’s playful, non-threatening, and it bypasses the part of the brain wired to shut down salesy conversations.

Instead of pressure, it invites possibility. And for buyers who’ve felt sidelined the last two years, that’s exactly the kind of nudge that gets them to re-engage.

When sellers price for the market they remember - not the one they’re in - homes sit, prices drop, or listings disappear.

That’s the story behind two new reports from Realtor.com and Clever, and the reason we built this campaign.

The data is clear: 72% of future sellers think they’ll get over asking. Only 42% of recent sellers actually did. Nearly half had to cut their price. And delistings? Up 47% year-over-year.

This email helps you name that disconnect and start the kind of conversation that leads to smarter pricing, stronger positioning, and fewer surprises. We also added a soft P.S. for buyers because in this market, some well-priced homes are absolute steals.

The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.‍

Brad McCallum sent this email and got 20 replies.

The best part?

It wasn't their listing.

But here's the thing...

This email is just the beginning.

Repurpose your Deal of the Week into an IG poll and an SOI text.

This is how you can take a winning marketing campaign and maximize the impact.

Not sure which listing to feature?

Start here:

• Filter for new listings (within the last 7 days)
  
• Focus on your target price point
  
• Stay in your ideal neighborhood or farm area
  

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s the listing with heat behind it.

If your Story views are strong but engagement is flat—this is the format to fix it.

We’ve been testing all kinds of ways to bring the “Deal of the Week” to Stories—and this one's a keeper.

It’s visual. It’s clever. And it mimics a play we’re seeing everywhere from top influencers: tease the value, show a receipt (like listing views), then drop the link behind an emoji.

Why does it work? Because it builds curiosity before it asks for action.

You’re not shouting “BUY!”—you’re drawing attention to demand. That alone makes this feel less like an ad, more like a can’t-miss opportunity.

The best part? You only need one slide. A Zillow screenshot. A few strategic details. A clear price anchor. 

And everyone who clicks? That’s your follow-up list.

Not sure which listing to feature?

Start here:

• Filter for new listings (within the last 7 days)
  
• Focus on your target price point
  
• Stay in your ideal neighborhood or farm area
  

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s the listing with heat behind it.

Use this format to test urgency, stay visible with buyers, and stay top of mind.

With new listings surging across Canada—an 11% jump in January alone, the biggest supply increase since the 1980s—buyers have more options than they’ve seen in years (Financial Post). But more inventory doesn’t mean an easier search. It means competition, faster-moving deals, and the need to act decisively when the right home appears.

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This campaign gives you a simple, strategic way to guide buyers through the three key steps that separate those who hesitate from those who close. Use it to position yourself as the expert who helps buyers move with confidence.

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With more inventory sitting on the market, a lot of buyers are circling. This campaign is intended to help you start conversations with those buyers, and also engage serious buyers with a direct response P.S.

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This campaign gives you a simple, strategic way to guide buyers through the three key steps that separate those who hesitate from those who close. Use it to position yourself as the expert who helps buyers move with confidence

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The #1 reason why your clients won't sell their current home might be because they have a great interest rate. But as rates drop, they might be more open to the idea of making a move.

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Let's take the opportunity of rates dropping below 7% to engage our SOI and find our next listing.

This text is your foot back in the door with leads who’ve been on the fence about buying—a low-pressure way to reopen the conversation and see where they stand. 

A simple check-in can be the nudge they need. 

Use any of the statements provided—or create your own.

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Your clients want to time the market. The perfect moment to sell. The lowest rate to buy. It feels like the smart move—like they’re outmaneuvering everyone else. 

But here’s the uncomfortable truth you need to help them see: trying to time the market often costs more than it saves. 

The pros—like you—know the market isn’t something to predict; it’s something to work with. 

Your job is to shift their focus: does making a move this year align with their life and goals? This email will help you start that conversation.

Your clients want to time the market. The perfect moment to sell. The lowest rate to buy. It feels like the smart move—like they’re outmaneuvering everyone else. 

But here’s the uncomfortable truth you need to help them see: trying to time the market often costs more than it saves. 

The pros—like you—know the market isn’t something to predict; it’s something to work with. 

Your job is to shift their focus: does making a move this year align with their life and goals? This email will help you start that conversation.

Most sellers think putting their home on Zillow is enough. It’s not. Exposure is what drives demand, and demand is what creates the result your clients want. A listing buried among thousands won’t cut it.

The difference? A marketing strategy that works harder. Not just a sign in the yard or a post on Zillow—but a relentless, multi-channel approach that puts your home in front of serious buyers. A marketing strategy like yours.

Use this postcard template as an alternative to the traditional Just Sold postcard and highlight the specifics of how your marketing drives real results for your clients.

If you have an off-market opportunity, this is the perfect email to send to your list of buyers.

Scarcity creates demand. The moment something feels exclusive—something others can’t have—it becomes even more desirable. Off-market properties tap into this psychology, but only if you position them the right way. The mistake most agents make? They focus only on the property itself. But buyers don’t just want a home—they want an edge, too.

Most sellers assume that making updates before listing is a must. But the truth? Some renovations add value—others just drain your wallet.

This direct mail sales letter challenges the idea that every home needs a facelift before hitting the market. Instead of pushing sellers toward costly upgrades, it positions you as a strategic advisor—someone who helps them make smart decisions based on real market data. The message is clear: before they waste time and money on unnecessary projects, they should talk to you first.

To make this even more compelling, the letter includes a visual graphic highlighting specific home improvements and their return on investment. This gives sellers a quick, digestible way to see which updates actually pay off.

Pro tip: Update the ROI data based on your local market insights. Customizing these numbers will make the letter even more relevant and persuasive for homeowners in your area.

This letter works.

The ZMA campaign has been one of our most successful direct mail pieces because it’s simple, personal, and impossible to ignore.

You’re not just dropping a flyer. You’re sending their home, printed straight from Zillow, with their Zestimate circled in pen and a handwritten sticky note that asks: “Would you consider selling for more than this?”

It’s bold. And it sparks exactly the kind of conversation you want with potential sellers.

This updated version keeps the magic of the original which is, the handwritten feel, the direct question but sharpens the copy to drive more responses.

Use it to cut through the noise and get real answers from homeowners who might be more ready than they think.

This one’s built for your SOI and past clients.

It’s a simple check-in without any agenda.

You lead with “I know you’re not in the market” which instantly lowers their guard. Then you layer in “I thought of you,” which, as Vanessa Van Edwards teaches, boosts likeability and connection.

From there, pick one of the hooks based on what’s happening near them:

• …just got listed and I thought of you. What do you think of the list price?
• …just had a price reduction and I thought of you. What do you think of the new price?
• …just sold and I thought of you. Did you see the final sale price?

It’s casual, relevant, and easy to respond to, which is exactly what keeps the conversation (and relationship) going.

This one’s a quick poll with a clear purpose.

You’re pairing a timely market stat with a forward-looking “If this, then I will…” prompt so it feels relevant and personal. That combo works (we’ve tested it).

Use it to surface hand raisers without asking anyone to commit. Just curiosity, timing, and intent.

Easy for them to answer. Valuable for you to track.

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This one’s a quick poll with a clear purpose.

You’re pairing a timely market stat with a forward-looking “If this, then I will…” prompt so it feels relevant and personal. That combo works (we’ve tested it).

Use it to surface hand raisers without asking anyone to commit. Just curiosity, timing, and intent.

The stat leads: “There are now 518,801 more home sellers than homebuyers in the U.S.”
Then the question: “If more homes come on the market, I will…”

→ Consider buying in 2025
→ Look for investment property
→ Wait until 2026

Easy for them to answer. Valuable for you to track.

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It’s post–Labour Day, and like clockwork, new listings are flooding the market.

That changes the game.

This week, we’re focusing on purely education: a value-based email with no hard pitch and a soft CTA in the P.S.

The subject line does the qualifying for you. If they open it, chances are they’re already thinking of selling. That’s a lead. Add them to your call list.

Your job here is to guide. Use this as a moment to share your expert ideas. Show them how you would approach the sale if it were your home: how you'd study the comps, price it smart, build momentum before it hits the market, and tailor the marketing to the right buyer.

This is how you become the obvious choice before they even raise their hand.

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