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IG Poll: Stuck?

The data says it all: many buyers aren’t stuck because they’ve lost interest—they’re stuck because they’re not sure what to do next.

Cotality’s latest research found that only 7% described the buying process as straightforward. The rest hit moments of doubt, kept questions to themselves, and moved forward without full clarity. Sometimes they didn’t know who to ask. Sometimes they felt they should already know.

That’s why this poll works. It gives buyers a low‑pressure way to say, “Yep, I’m unsure.” And once they do, you have an open door to guide them—turning uncertainty into momentum, and curiosity into conversations.

How to avoid buyer’s remorse

The housing market runs on speed. But buyers? They run on timing.

That’s the gap we uncovered digging into Cotality’s latest research on “Who (really) owns the homebuyer?” The process is faster than ever: instant alerts, same‑day offers, mounting competition, but most buyers say they still feel overwhelmed. Readiness hasn’t caught up with market velocity.

And here’s the problem: most agents respond by pushing harder. More urgency. More “act now.” That may get an offer written, but it doesn’t build trust.

This campaign flips that script. It positions you as the agent who slows the process down just enough for buyers to feel informed, prepared, and confident. That’s how you stand apart—and how you turn first‑time conversations into long‑term clients.

A deal that’s hard to find in [City]

The Deal of the Week strategy isn’t a nice‑to‑have, it’s a weekly marketing habit worth locking into your SOPs. Simple. Repeatable. Highly effective.

This style of email has helped generate thousands of conversations within our community. Why? Because it’s built to get a response. It sparks curiosity, creates urgency, and makes it easy for people to raise their hand.

But the real win? This email is just the starting point. Repurpose it into an Instagram poll. Turn it into a quick SOI text. Now you’re taking one proven campaign and multiplying its reach, its impressions, and its opportunities.

Not sure which listing to feature?

Start here:

  • Filter for new listings (within the last 7 days)
  • Focus on your target price point
  • Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s the listing with heat behind it.

This and…

“This and…” works because it pulls people straight into a dreamstate. Two words are all it takes for them to picture a life they want: morning coffee in the sunroom, golden‑hour dinners on the deck, a run through the park. It’s not about selling a feature; it’s about letting them feel it.

That’s why this viral hook stops the scroll. It’s simple, fast, and ridiculously flexible, perfect for highlighting a listing, showcasing a neighborhood, or sharing a lifestyle moment. Below, you’ll find a list of ready‑made hooks to spark ideas, or use them as inspiration to create your own. Pair one with a short clip or photo, and you’re inviting people into a feeling they’ll want to step into.

Lead Activation Text

Every season gives you a reason to reach out to your clients. The shift into fall is one of the easiest—and most natural—times to do it.

This isn’t about pushing a listing or forcing a market update. It’s about opening a conversation. A quick, personal check‑in that reminds people you’re there, you’re paying attention, and you’re ready to help if real estate is on their mind.

This simple text does exactly that. It’s short, casual, and easy for anyone to respond to. Send it now, and you’ll spark conversations that you might not have otherwise.

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Latest Campaigns
SOTW: How much does it really cost to buy a home?

This Instagram Story series is a simple yet effective way to engage your audience by answering a question many buyers have: How much does it really cost to buy a home in [AREA]? Using the Canva templates provided below, you can easily tailor this campaign to your market.

Here’s how to make the most of it:

  1. Choose 3-4 areas in your market to highlight. Select neighborhoods or towns where you see strong interest or growth.
  2. Pick a photo or video background of homes or listings that represent each area. You can also include local landmarks, popular streets, or scenic views to make the content feel personal and relatable.
  3. Customize the text with localized down payment and monthly payment estimates for homes in each area.
  4. Add a poll at the end, asking viewers which price range they’d like listings for.

Once the story is live, make sure to follow up immediately with anyone who engages with the poll. This is an extremely simple campaign to execute and can help you identify serious buyers who are ready to take the next step.

TOTW: Cold Lead Activation Text

Engaging cold leads requires a concise, curiosity-driven approach that’s authentic and non-intrusive.

This text uses a timely market update to spark curiosity, referencing a rise in new listings. 

Localize the data—make it specific to your market so it feels more relevant and demonstrates your expertise. 

By asking a simple, low-pressure question, you’ll spark engagement and create a natural opening to reconnect with leads who might be ready to explore their options.

Why 2025 Might Be the Year to Buy A Home (CA)

“If you are considering buying, it is time to get busy.” Those are the words of Ted Rechtshaffen, President of TriDelta Financial, in a recent Financial Post article. His perspective highlights a key opportunity: today’s market conditions may offer buyers significant advantages that won’t last.

This email pulls data from The Canadian Real Estate Association (CREA) to explain why 2025 could be the year to make a move—and that’s where you come in.

As their trusted advisor, your expertise can guide them through every step of the process, from understanding the market to securing their dream home. This campaign emphasizes how your role is vital in helping buyers navigate the market and succeed this spring.

Spring Housing Demand

Is spring housing demand already starting?

According to HousingWire lead analyst Logan Mohtashami, the answer is yes.

In a recent article and interview with Yahoo Finance, Mohtashami highlighted a 2.2% rise in U.S. pending home sales in November—a strong signal that buyers are beginning to adapt to current market conditions and act earlier than usual.

While the traditional spring market may still feel a few months away, this trend underscores how critical it is for buyers to prepare now. Being ready with financing, pre-approval, and a solid strategy ensures they can act quickly when the perfect home comes along—and that’s where you come in.

As their trusted advisor, your expertise can guide them through every step of the process, from understanding the market to securing their dream home. This campaign emphasizes how your role is vital in helping buyers navigate the market and succeed this spring.

VOTW: 2025 Real Estate Predictions (CA)

Content that makes bold predictions typically drives higher engagement—and the real estate industry is no exception.

People want to know what’s coming next, and this Instagram Reel script gives you the perfect opportunity to:

✅ Leverage trending predictions to increase engagement 

✅ Establish yourself as the trusted market expert 

✅ Drive conversation by encouraging your audience to comment with their own thoughts

How to Create Your Instagram Reel

Step 1: Use our script to create your Instagram Reel

Step 2: Create or Upload Your Reel

Record a Reel using Instagram's camera or upload a pre-recorded video from your phone.

Step 3: Edit Your Reel

Add effects, music, and text as needed.

Step 4: Proceed to the Share Screen

Tap Next after editing your Reel to move to the final screen where you add captions and tags.

Step 5: Use the Canva template below to create your Instagram Reel cover

Use your brand colors to customize it to your unique brand. Save it to your camera roll.

Step 6: Select the Cover

On the Share Screen, look for the "Cover" option (usually beneath or near the preview of your Reel).

Tap "Cover" to open the editor.

Tap "Add from Camera Roll" to upload the image.

Step 7: Crop and Adjust (Optional)

Instagram lets you adjust the placement of the image for the grid preview (the square format seen on your profile). Use the grid view to ensure the most important part of the image is centered.

Step 8: Save and Post

Tap Done after selecting the cover. Add your caption, tags, and other details which are all provided below, then post your Reel.

Zillow vs. Agent (ZVA 2025)

Inspired by my friend, Katie Lucie's campaign, we created a new sales letter you can send when you sell a home for above the Zestimate (or any online estimate).

Notably, we included two versions of this campaign.This version includes a tactic we call "Destroy The Objections."

Think about it this way....What are the reasons why someone would hesitate to reach out?

Address those concerns head on.

ZMA Text

Way too many agents are waiting for people to raise their hand to say they want to sell.

As a result, they're not getting the opportunities they're looking for and they're not hitting the goals they want to hit.

The ZMA strategy is so incredibly simple.

Here's how it works:

1. Every day, 2-3 times a day, choose someone from your database or someone in your SOI

2. Look up their home on Zillow

3. Click "Zestimate history & details"

4. Take a screenshot of their home value history

5. Send the following text message

That's it.‍

If you do 2-3 of these every day, that will turn into 2-3 conversations per day, which will likely lead to 1-2 listing appointments a week, which will likely lead to 2-3 listings a month.

That math just works.

This has got to be in your daily SOP.

Are you paying too much for your real estate taxes?

Most agents ignore tax season. Smart ones use it to spark conversation.

When those new assessment letters hit mailboxes, homeowners do one of two things: shrug it off—or wonder if they’re getting overcharged. This campaign is built for the second group.

It positions you as the local expert who can translate inflated tax values into real-world numbers—and potentially real savings.

Use it to:

  • Start value-based conversations without pushing a sale.
  • Offer a helpful, relevant service that builds trust fast.
  • Reconnect with past clients and neighbors in a way that feels timely and valuable.
Mortgage Renewals (CA)

Most agents wait for sellers to raise their hand. Top agents create the moment.

Right now, one of the most overlooked seller opportunities is hiding in plain sight: mortgage renewals. Thousands of homeowners are approaching renewal dates—and they’re quietly questioning whether staying put still makes financial sense.

This campaign meets them right there, in that moment of uncertainty.

Here’s how to use it to spark listing conversations:

  • Lead with service—offer personalized insight, not a generic sales pitch.
  • Frame the home equity report as a decision-making tool, not a valuation.
  • Open the door to bigger conversations about upgrading, downsizing, or refinancing.
Most Realtors wouldn’t share this with you…

Most agents default to “now is a great time to buy”—but savvy buyers aren’t buying it.

They’ve seen the headlines. They know affordability is out of whack. What they don’t know is how to make sense of it all—or how to apply it to their own timeline. That’s the gap this campaign is built to fill.

This isn’t about hype. It’s about helping your clients zoom out, think long-term, and make a smart move based on their goals—not market noise.

Use this message to reset the conversation:

  • Shift the narrative from timing to timeline.

  • Show them how national data actually supports their local decision.

  • Position yourself as the clear-thinking, truth-telling guide they’ve been looking for.
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