There are probably people in your database who bought a house with a real estate agent who no longer carries a license.

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They've been left to fend for themselves and probably have no relationship with an agent at this point. 

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If you were to market to them…here's what you might say.

You're either going to love or hate this strategy…

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We've all heard the stat that 87% of consumers say that they'd work with their agent again, but only 12% do. (Source: NAR)

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Part of the reason why that is, is because the consumer never hears from their agent again after they buy or sell.

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This strategy speaks to those folks directly.

This letter generated a $2,100,000 listing that sold in 2 weeks.

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While your competition is asleep at the wheel sending their generic, Just Listed and Just Sold postcard, there's an opportunity to stand out in the mailbox by providing useful information that's personalized to their market.

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We sent this letter to 1,497 North Hills homeowners. Total cost, $1,047.

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Here's why it worked:

1. The audience matches the message

2. The call-to-action answers the "Why now?" question

3. The social proof creates confidence

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Don't believe the adage that it takes 12 months to generate an ROI from direct mail. 

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A well crafted message that has a clear call to action can drive immediate results.

Every buyer is an opportunity to get a new seller. 

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That's why when you have buyers who are looking in a specific neighborhood, send out a direct mail campaign that describes who they are and what they're looking for.

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S/O to Jason Cassity for going the extra mile for his clients using this strategy.

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Would this strategy work in this market? 100000000%.

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Don't stress about the market, your competition, or the economy—focus on what you can control.

Every buyer is an opportunity to get a new seller. The Magic Buyer letter is simple:

1. Write a letter to homeowners who live in the neighborhoods where your buyers are looking to live.
2. Be specific in describing who your buyers are and what they're looking for.
3. Encourage these homeowners to contact you if they're interested in selling.

Would this strategy work in this market? 100000000%.

Don't stress about the market, your competition, or the economy—focus on what you can control.

One of the best ways to turn your recent sales into more listings is to use a technique we call: Market your marketing.

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35,234 people saw this on Facebook is an irresistible hook.

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This is more than just a success story, it's proof that you're great at your job.

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By highlighting a specific marketing metric, you demonstrate your ability to get their home in front of more prospective buyers—something sellers value a lot.

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So the next time you sell a home:

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Take a single WOW metric from your advertising or marketing campaigns.

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Send this email.

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Then, record a video and share it on social media.

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Then, mail a letter to nearby neighbors.

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Rinse and repeat.

The thought "selling is a bad idea" has crossed the mind of nearly every seller at some point.

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Rather than resorting to the usual "now is a good time to sell" pitch often used by Realtors, let's tackle the issue directly.

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Selling your home is painful.

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It's emotional.

It can be overwhelming.

And it costs $$$.

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Even when it's easy, it's not.

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There's an adage in marketing, a small admission is how you gain large acceptance.

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So let's address the pain head-on.

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This campaign can also be used for a direct mail letter and a short-form video on social media.

This is a strategy we call "Land & Expand."

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It's a technique to bridge the gap between marketing and sales. Which means, you'll send a marketing email to a targeted list with a targeted message. Then follow-up with a text:

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Hi [First Name], 

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Hope you’re well my friend. I just sent you an email. 

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Let me know if you fall into bucket #1, #2 or #3 🙏

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Chances are they'll get the text before they see your email. So you'll start the conversation via text, prompt them to check their email, and hopefully respond to your text to continue the conversation.

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The goal of this strategy is to get a good sense of where your past clients fall in their seller journey as you think about your sales pipeline.

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Are they 6-12 months out from selling?

2-4 years from now?

Maybe more?

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As you get more information and more context about their plans, add those notes to your CRM and start to be helpful right now to help them achieve whatever it is they want to achieve this year.

You probably have potential sellers in your database who are curious about whether they'd benefit more from renting or selling.

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So, why not speak directly to this particular prospect and offer them a Rent vs Sell Analysis?

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You might be surprised with the responses you get.

We all know that reviews matter.

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But if we're honest, most of us might miss the opportunity to capture the story and the sentiment from a happy client after the transaction.

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This is an email you can send to your past clients immediately after you help them complete the transaction.

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The best part?

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It actually includes five questions to make it easier for them to leave a review.

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Be sure to include the link to where they can write the review, right in the email.

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If you do success stories with your past clients, you can also use these questions in your interviews.

This is something that isn't talked about enough—how much the seller will actually walk away with after the sale.

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Use this script to provide incredible value to potential sellers.

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Pro-Tip: PalmAgent ONE is a fantastic app to help you with Net Sheets estimates.

This is a situational script that has CRUSHED.

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You can uncover buyer and seller leads simply by asking permission.

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Should I contact you if…[insert scenario]

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...rates drop below 6%?

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...a home near your property sells?

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...they do a price reduction on 123 Main Street?

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That's it.

This exact email landed Jason Cassity an $800,000 listing appointment. Don't overthink it…

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Send this to your database today. ⬇️

This is a simple, yet incredibly effective email campaign to send to your prospective sellers and past clients.

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Pro-tip: Follow-up with a personalized text to anyone who opens.

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You don't want to sleep on this one. ⬇️

Give people a peek behind the curtain.

This Story works because it feels insider. You’re literally showing your MLS screen (something most buyers never see) and using it to highlight all the recent price reductions in your area. That “backstage access” creates a powerful psychological trigger: people love feeling like they’re seeing what others can’t.

Then you keep it simple with a poll.

This one’s all about access.

The goal is to make it feel like you just pulled out your phone and started recording: quick and casual.

Below you'll find the Instagram Reel script. The idea here is to turn the camera around (similar to what Jimmy does in this IG Reel) to show your MLS screen like, “Hey, look what I’m seeing right now.” That behind-the-scenes glimpse creates instant credibility and curiosity. People feel like they’re getting insider info they normally wouldn’t see.

End with a clear CTA to have them send you a DM if they want the list.

If it doesn’t already, the “Deal of the Week” should live in your weekly SOPs. Every week, find the hottest new listing in your market - and turn it into a reason for people to stop, share, and engage.

We know: you can’t always get the listing agent’s permission to share the photos of your Deal of the Week. That’s why we created this template.

Follow the instructions below on how to edit the template in Canva and post to Instagram.

Not sure which listing to feature?

• Filter for new listings (within the last 7 days)
• Focus on your target price point
• Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s your Deal of the Week.

Everyone who opened yesterday’s email is showing you something important: curiosity. They’re paying attention. That’s your prospecting list for today.

Reference the email as a relevant opening, then ask a question that’s easy to answer: “What’s one feature your current home is missing that your next one has to have?”

One of the secrets we’ve learned for effective outreach? Ask a question they already know the answer to.

Time to start more conversations.

Nearly 1 in 5 listings took a price cut last month, according to Realtor.com. 

That shift gives us the perfect opening for a direct response email with something timely and relevant.

Normally, you might spend hours digging through MLS data to spot those price drops and flag the best buys. But we’re doing something counterintuitive here:

Don’t do the work upfront. Instead, frame it as an invitation: I'm going to review all the recent price reductions. Once I've got my list, do you want me to send it to you right away?

If people respond, then you do the work. It’s efficient, intentional, and it taps the endowment effect, which is that subtle pull that makes people want what already feels like it’s theirs.

Anyone who opens this email? Follow up with them tomorrow with this 1:1 text.