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Social Shareables
Vanessa Reilly shared with me an Instagram strategy she's using to start more conversations on social media.
So far, she's engaged with 3 serious buyers from this one tactic.
This should 100% be a go-to tactic for the buyer agents on your team.
Here's how it works:
1. Create an engaging poll question (I'll drop some ideas in the comments)
2. Send a DM to anyone who engages with a soft easy to answer follow-up questions.
That's it!
This is a great tactic by Will Draper.
He asked a simple question on an IG poll—
Who wants a list of all the available new construction homes in El Paso?
Off of this campaign, he generated 41 inbound responses of people saying, "I'm interested in new construction properties."
That's 41 leads they can DM and set an appointment with.
And of those 41 leads, there likely is—at minimum—4-6 listing opportunities in there.
This is how you use Instagram on buy side angles to generate sell side leads.
The Deal of the Week strategy needs to be added to your weekly marketing SOPs.
It's simple, repeatable, and highly effective.
Brad McCallum sent a Deal of the Week email and got 20 replies.
But here's the thing...
This email is just the beginning.
Repurpose your Deal of the Week into an IG poll and an SOI text.
This is how you can take a winning marketing campaign and maximize the impact.
Here's the IG Poll. ⬇️
Here's how you can generate Instagram Seller Leads using the Zestimate. ⬇️
Step 1: Always take a photo of the Zestimate before you put it in the MLS. This helps you avoid Zillow's fancy algorithm from taking credit for your pricing strategy.
Step 2: When you sell the home above the Zestimate, promote it as an IG story.
Step 3: Create a poll with the question: Is your Zestimate accurate?
Step 4: DM every person who responds to the poll with a CMA offer: Hey [First Name], I noticed that you responded that our Zestimate was wrong. Would it be helpful if I put together a professional home equity for your home? It will be much more accurate than an online tool.
Step 5: Schedule calls to review the results with your prospects.
NOTABLY: If you don't have a good example of a Zestimate, skip step 1 and 2 and go right to step 3.
You’re going to love this strategy.
We all know that unsolicited CMAs work.
What you need to do next is take your most marketable CMAs and turn them into IG stories to generate seller leads every week.
The process goes like this:
1. Do 5-10 CMAs per week.
2. Highlight the most notable one.
3. Create a story on IG.
4. Add the poll. (see example below)
5. DM everyone who opts in.
This is how you generate high-quality leads without paying a profit-crushing referral fee.