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Text Scripts
Good agents study the market. Great agents take what they learn and turn it into a reason to start conversations. That’s exactly what this text does.
It works because it’s rooted in relevance. You’re not just reaching out - you’re reaching out with something specific your client cares about: the latest sales data in their area. Add in the pattern interrupt - “The results were not what I was expecting” - and you’ve got their attention.
This is proactive prospecting at its best. You’re not waiting for permission to be helpful. You’re creating the moment, offering value, and opening the door to a natural follow-up.
Every season gives you a built-in excuse to reach out. The question is: are you using it?
Right now, as summer winds down, people are shifting gears. Vacations are ending. Kids are heading back to school. And the focus that drifted away in June and July is coming back to real estate in August. That’s your moment.
We’ve used this exact formula before; remember the Post-Election Text back in November? It sparked countless conversations and opportunities for ListingLeads members. Same structure, same psychology, just adapted for the season we’re in today.
Sometimes the best follow-up isn’t about market stats or drip campaigns.
It’s about being human.
This text gives you a simple, personal reason to reach out to past clients—without sounding like you’re “just checking in.”
Here’s the idea:
If a home hits the market that reminds you of someone you’ve worked with—same style, similar layout, same street or school zone, close to a neighborhood they mentioned loving—you send a quick note to let them know you thought of them.
It’s casual. It’s thoughtful. It’s genuine. And it opens the door to a real conversation.
Simple texts start powerful conversations. This one works because it isn’t pushy—it’s curious. When you ask a homeowner what the next owner would love, you shift their mindset from “this is my house” to “someone else living here.”
That’s a subtle but important mental bridge toward selling.
Plus, it feels personal and easy to answer, which means you’ll get more replies, and more insight into what matters to them.
This script taps into a powerful behavioral science concept from Chase Hughes: the Identity Agreement. You’re not just offering data, you’re inviting someone to step into the role of “the informed one,” the person who knows what’s really happening in the market. And most people want to see themselves that way.
By leading with curiosity (“I figured you’d appreciate a different perspective”) and offering specific, local insights (“which price points are moving fastest”), you position yourself as the agent who brings clarity in a noisy market.
It’s short. It’s disarming. And it opens the door for a real conversation.
Copy it exactly, or swap out the offer to what makes the most sense for your market. Just keep the structure, because that’s what makes it work.
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This text is short, personal and built to get referrals.
It’s rooted in research from behavioral expert Vanessa Van Edwards, who found that high-warmth cues - like compliments that feel earned - are one of the fastest ways to build trust and spark engagement.
That’s exactly what the opening line does: “You always seem to know someone who’s thinking about moving.”
It makes the person feel seen, connected, and credible.
From there, the message shifts into a strategic ask where you highlight an opportunity: You’re taking on 1–2 more serious buyers (or whatever that number is for you) this month to help them find an off-market deal.
Use this when you want to re-engage your network without sounding transactional - and start more meaningful conversations that lead to real referrals.
If sourcing off-market homes isn’t something you offer, try this version instead.
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This text is short, personal and built to get referrals.
It’s rooted in research from behavioral expert Vanessa Van Edwards, who found that high-warmth cues - like compliments that feel earned - are one of the fastest ways to build trust and spark engagement.
That’s exactly what the opening line does: “You always seem to know someone who’s thinking about moving.”
It makes the person feel seen, connected, and credible.
From there, the message shifts into a strategic ask where you highlight an opportunity: You’re taking on 1–2 more serious buyers (or whatever that number is for you) this month.
Use this when you want to re-engage your network without sounding transactional - and start more meaningful conversations that lead to real referrals.
IIf you have access to off-market deals, consider sending this version instead.
Every season gives you a reason to reach out to your clients. The shift into fall is one of the easiest—and most natural—times to do it.
This isn’t about pushing a listing or forcing a market update. It’s about opening a conversation. A quick, personal check‑in that reminds people you’re there, you’re paying attention, and you’re ready to help if real estate is on their mind.
This simple text does exactly that. It’s short, casual, and easy for anyone to respond to. Send it now, and you’ll spark conversations that you might not have otherwise.
There’s one phrase that reopens doors faster than just about anything else: “The last time we talked…”
It’s disarming. It’s personal. And according to behavioral researcher Vanessa Van Edwards, it taps directly into one of the most powerful social triggers we have: being remembered.
When someone recalls a detail you shared months (or even years) ago, it hits differently. It signals care, credibility, and emotional intelligence, without needing to sell a thing. And for leads who’ve gone quiet, it gives them the perfect on-ramp back into the conversation.
This text campaign puts that principle into action. We’ve provided 10 conversation starters - each one built to spark a reply based on something they once shared with you. You only need one. But you do need to personalize it.
Pro tip: Go back through your email threads, DMs, and CRM notes. Look for that small detail, what they said about rates, renovations, location, timing. That’s your opening.
Most scripts put people on defense. This one opens the door.
In a market full of hesitation, your message has to do more than inform - it has to disarm.
That’s why we built this text around three words I picked up from a Lewis Howes video: What’s the chance? It’s playful, non-threatening, and it bypasses the part of the brain wired to shut down salesy conversations.
Instead of pressure, it invites possibility. And for buyers who’ve felt sidelined the last two years, that’s exactly the kind of nudge that gets them to re-engage.
This text is your foot back in the door with leads who’ve been on the fence about buying—a low-pressure way to reopen the conversation and see where they stand.
A simple check-in can be the nudge they need.
Use any of the statements provided—or create your own.
Most agents play the long game with home value leads, waiting months—sometimes years—for them to convert. But if you want to fill your listing pipeline now, you need to focus on a different group: homeowners requesting CMAs.
Why? Because 18% of homeowners who request a CMA list their home within 12 months. (Source: Fello) That’s nearly 1 in 5. And while most agents chase colder leads, this strategy puts you in front of sellers who are already thinking about making a move.
This text is so effective because it challenges assumptions. Homeowners trust online estimates, but when they see how far off they can be, it sparks curiosity—and that curiosity turns into conversation.
Send this text to 25 people in your SOI today. The opportunities are out there. You just have to start the right conversation.
Most agents play the long game with home value leads, waiting months—sometimes years—for them to convert. But if you want to fill your listing pipeline now, you need to focus on a different group: homeowners requesting CMAs.
Why? Because 18% of homeowners who request a CMA list their home within 12 months. (Source: Fello) That’s nearly 1 in 5. And while most agents chase colder leads, this strategy puts you in front of sellers who are already thinking about making a move.
This text is so effective because it challenges assumptions. Homeowners trust online estimates, but when they see how far off they can be, it sparks curiosity—and that curiosity turns into conversation.
Send this text to 25 people in your SOI today. The opportunities are out there. You just have to start the right conversation.
Most agents wait for homeowners to ask about their home’s value. But the best agents don’t wait for permission to be helpful. They anticipate the need and show up with value—before the homeowner even thinks to ask.
That’s what makes this text so effective. Instead of offering a generic CMA, you’re telling them you’re already working on it. It’s proactive, it’s personal, and it naturally sparks a conversation.
This text campaign is simple but powerful. Instead of just handing over a home value report, it starts a conversation. By asking about recent or planned updates, you engage the homeowner, make them think differently about their investment, and position yourself as the expert who helps them maximize it.
Whenever you have a marketable moment—like a client receiving multiple offers, selling above their online estimate, or going under contract quickly—it’s the perfect time to send a 1-to-1 text like this.
The power of this message comes from herd mentality—when people see others having success in the market, they naturally start wondering if they should make a move too.
The phrase “Have you noticed what’s been going on in our market?” is a soft, easy-to-answer question that invites conversation without pressure.
Customize the first line of this text based on what you’ve helped your clients accomplish recently. Here are a few ideas:
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Way too many agents are waiting for people to raise their hand to say they want to sell.
As a result, they're not getting the opportunities they're looking for and they're not hitting the goals they want to hit.
The ZMA strategy is so incredibly simple.
Here's how it works:
1. Every day, 2-3 times a day, choose someone from your database or someone in your SOI
2. Look up their home on Zillow
3. Click "Zestimate history & details"
4. Take a screenshot of their home value history
5. Send the following text message
That's it.
If you do 2-3 of these every day, that will turn into 2-3 conversations per day, which will likely lead to 1-2 listing appointments a week, which will likely lead to 2-3 listings a month.
That math just works.
This has got to be in your daily SOP.
More Canadian homeowners are tapping into their equity this year—driven by rising renewal volumes, increased HELOC usage, and a growing need to make smart financial decisions without giving up a low-rate mortgage.
That makes this the perfect time to bring back a strategy that’s worked exceptionally well: the unsolicited CMA.
Reach out to 5–10 people in your sphere or past clients with a quick, personalized equity update—no ask, no pressure, just timely insight.The text below helps you start the conversation—and positions you as the steady, informed guide they want in their corner.
$25 billion in equity was pulled last quarter—the highest Q1 total since 2008, according to ICE Mortgage Technology. And the average U.S. homeowner is now sitting on over $200K in tappable equity.
That makes this the perfect time to bring back a strategy that’s worked time and time again: the unsolicited CMA.
Reach out to 5–10 people in your sphere or past clients with a quick, personalized equity update.
The text below makes it easy to start the conversation—and reminds them exactly why they trust you.
Here’s how you generate more listings: Have more relevant conversations—consistently.
Most agents study the market daily. But few take that insight and share it directly with the people who care most: the homeowners in their sphere.
That’s what this text is for. It’s a simple 1:1 market update. Easy to digest. Personalized. Timely. And best of all—it gives you a natural reason to reach out at the start of each month.
Need a hook? Here are 5 ways to open the conversation:
- “I just saw 123 Main Street sold in your neighborhood.”
- “I noticed 123 Main Street had a price reduction recently.”
- “Looks like 3 homes near you hit the market last week.”
- “I saw inventory in your neighborhood is up 32% compared to this time last year.”
- “A home down the street just went under contract after sitting for 60 days.”
Each one flows naturally into: “Would it be helpful if I sent over a quick market update from May?”
You’re already reviewing the May data. So while it’s fresh, send 5 of these texts today.
Every season is a reason to touch base with your database.
This simple text not only allows you to nurture these relationships, it also positions you as a proactive advisor in their real estate plans.
Don't overthink it—send this text today. 👇
You don’t need a perfect script. You need a reason to reach out.
This text gives you one.
It’s inspired by The $100M Email, reworked to feel personal—because it is. One-to-one. Low pressure. High relevance.
Here’s why it works:
- It frames the offer around them—not your listing pipeline.
- It normalizes the ask by referencing what “a lot of clients” are doing.
- It positions you as someone who helps, not sells.
Don’t overthink it. Send it to 100 people today to start some conversations.
Most check-ins feel random. This one doesn’t.
When the market starts to shift—even slightly—it gives you a natural reason to reach out, lead with value, and re-engage your sphere.
This text is short, timely, and built around curiosity.
You’re not pushing. You’re offering perspective.
And for someone who’s been watching from the sidelines, that quick snapshot might be exactly what they need to start thinking seriously again.
This script works especially well after sending the Hypothetical Offer text—because it gives you a natural reason to follow up. You’re not just cold calling… you’re calling with context.
And if you do have a real buyer in hand, use that truthfully. It gives your outreach weight and urgency.
No buyer yet? No problem. You can still adapt the script to focus on potential interest or market activity.
Bottom line: only say you have a buyer if you actually do.
That’s rule #1 in marketing—don’t lie. Credibility compounds.
Use this call to open more doors, uncover hidden sellers, and stand out as the agent who’s willing to do the work most won’t.
This text gives you an easy way to start the conversation with prospective buyers—without pressure, without a pitch.
It positions you as someone with access, someone in motion, someone worth knowing.
And if they say yes?
You’ve just turned a cold lead into a warm one—with permission to follow up when the right deal shows up.
Use this script to spark interest… and follow it up with the Circle Prospecting Phone Script to keep the momentum going.
Most buyers struggle to answer the question: “Where exactly do you want to live?”
They feel overwhelmed by choices—or afraid to commit too early.
That’s where this text comes in.
It’s low-pressure, conversational, and just hypothetical enough to get them thinking more clearly about what they actually want.
And once they do? You’ve got the clarity you need to go hunt down the right opportunities—on or off market—and send the Magic Buyer Letter.
Use this text script to unlock those specifics… and set yourself up for smarter prospecting right after using this Circle Prospecting Phone Script.
This text is for the leads who’ve been sitting on the sidelines—watching, waiting, and weighing their options.
It was sparked by a Redfin article noting a clear trend: buyers today aren’t settling. They’re skipping over homes that don’t check the right boxes—and holding out for the ones that do.
That’s exactly what this message leans into.
It’s a straightforward, no-pressure way to surface interest from people who might be ready to move—if the right home shows up. Use it to start the kind of conversation that leads somewhere.
For Silver Tsunami sellers, cost of living isn’t just a number — it’s a trigger. A reason to reconsider. A lens through which every next move gets evaluated.
This script uses real-life social proof to start that conversation in a way that feels natural and non-threatening. You’re not asking them to sell. You’re sharing what’s possible — and planting the idea that a smarter, more affordable next chapter might already be within reach. Sometimes, all it takes is the right example to shift someone’s perspective.
Mortgage applications are plummeting. Rates are climbing. Transaction volume is trending down.
But I want everyone in our community to believe --We're going to win in this market.
How?
Simple: Keep the main thing the main thing.
More conversations. More appointments. More listings.
I just wrote a brand-new text script for you this week—built to help you stay in touch, spark responses, and fill your calendar.
Because here’s the truth: ~12,000 homes still sell every single day in America.
Let’s go get our unfair share.
In times like these, most people freeze.
Consumer confidence just hit a 12-year low. Headlines are loud. Predictions are all over the place. And your clients? They’re unsure, overwhelmed, and waiting for clarity that may never come.
But here’s what hasn’t changed—we’re still selling over 12,000 homes a day.
This text campaign is about meeting the moment. It’s not a hard sell. It’s a soft nudge. A simple, timely check-in that opens the door to a bigger conversation—one rooted in trust, relevance, and leadership.
In uncertain times, most people hit pause. The smartest agents? They press in.
This text is a low-pressure way to re-open conversations with people who’ve stepped back. It acknowledges what everyone’s feeling—without adding to the noise. Use it to:
• Create space for casual, judgment-free dialogue
• Offer a steady voice in a noisy market
• Signal that real movement is still happening
It’s not about pushing people to act—it’s about reminding them you’re here, paying attention, and ready when they are.
Silence isn’t strategy—it’s a missed opportunity.
This text gives you a simple way to re-engage people who’ve gone quiet. Right now, many are quietly watching the market, unsure whether to move forward or stay put. Your job? Open the door. Offer clarity. And make the next step feel less overwhelming. Use this script to:
• Gently restart paused conversations
• Create space for honest, pressure-free dialogue
• Position yourself as the go-to guide in uncertain times
It’s not pushy. It’s proactive. And that’s what makes it effective.