NEW Members-Only Masterclass: Learn how to get the most out of your ListingLeads.com membership.

Best YouTube Videos
Search Listing Leads
Latest Campaigns
Absentee Owners / Second Home Seller Letter

Fourteen percent of all home sales this year came from one group: owners who don’t live in the property they’re selling. (Source: NAR)

Second homes. Absentee owners. Landlords dealing with repairs, vacancies, and shifting returns.

They may not be raising their hands, but many are re‑evaluating what they own and why.

This campaign is built to reach them where they are, before they make their next move.Your job? Put it in play and start turning this segment into your next source of listings.

The Anti-Hype Letter

In a shifting market, fear is cheap (and everywhere).

You can’t scroll YouTube without someone predicting the “big crash” or shouting “sell now before it’s too late.”

But here’s the thing: the data says otherwise. Decades of housing history show that every downturn recovers.

Which means panic‑selling is the fastest way to turn a temporary dip into a permanent loss.

That’s why this letter takes the opposite approach. Instead of peddling fear, it positions you as the steady, long‑view professional who helps people sell for the right reasons: fit, timing, lifestyle.

It’s the kind of message that builds trust when others are burning it.Send it monthly to your farm and watch your share of the market grow when confidence is in short supply.

Coming Soon: Skip the Waitlist

Scarcity sells, especially in real estate.

Tell someone they can’t have something, and suddenly it’s all they can think about.

That’s the psychology behind this campaign. It opens with a line most agents would never dare send: “I really shouldn’t share this listing with you…”

From there, it trades in curiosity, not information. No price. No exact address. Just a handful of vivid details, a whisper of exclusivity, and a simple CTA: text “VIP” to learn more.

This isn’t about announcing a listing, it’s about creating demand before it hits the market.Send it, and you’re not just marketing a home. You’re making it feel like an opportunity buyers can’t afford to miss.

IG Poll: A deal that’s hard to find in [City]

You already know the power of Deal of the Week. This version is built for Stories.

We start with the hook, then layer in the details, then highlight the features that make this one stand out. Only after the curiosity builds do you invite them to raise their hand. In recent tests, that structure alone delivered 6x more engagement.

The hook itself? We pulled it from one of the 1,200 top‑performing Instagram posts we track at Listing Leads, and built the rest so you can execute fast.

Not sure which listing to feature?

Start here:

  • Filter for new listings (within the last 7 days)
  • Focus on your target price point
  • Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s the listing with heat behind it.

Use this format to test urgency, stay visible with buyers, and stay top of mind.

IG Poll: Stuck?

The data says it all: many buyers aren’t stuck because they’ve lost interest—they’re stuck because they’re not sure what to do next.

Cotality’s latest research found that only 7% described the buying process as straightforward. The rest hit moments of doubt, kept questions to themselves, and moved forward without full clarity. Sometimes they didn’t know who to ask. Sometimes they felt they should already know.

That’s why this poll works. It gives buyers a low‑pressure way to say, “Yep, I’m unsure.” And once they do, you have an open door to guide them—turning uncertainty into momentum, and curiosity into conversations.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Unlock Exclusive Video
and Hook Strategies

Upgrade to the Creator Plan and gain access to powerful video marketing tools designed to enhance your listings and boost engagement.

Best YouTube Videos

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

No Results Found

We couldn’t find any properties matching your filters. Try adjusting your search to explore more options.

Search Listing Leads
Latest Campaigns
You might regret reading this

If you want to grab attention and convert curiosity into action, this campaign is your blueprint.

It’s built around three powerful marketing tactics designed to engage and persuade: Small Agreements, Objection Handling, and the Power of a Client Case Study.

By inviting homeowners to take a simple, no-pressure step—like texting for a free home value report—it lowers barriers, builds trust, and encourages incremental commitment.

At the same time, it proactively addresses a common objection: “I don’t want to sell my home,” reframing the conversation to focus on clarity and future possibilities.

Including a real client success story—selling a home for $25,000 over Zestimate—adds credibility and proves your expertise, making your offer even more compelling.

Together, these strategies create a message that inspires action and helps you win your next listing.

Pro-Tip: Add your client’s testimonial in the P.S. to build even more credibility and trust.

[Coming Soon] Don’t Say I Didn’t Warn You

Your listing marketing isn’t just about selling a home—it’s the best form of advertising you can do for your future sellers.

But too many agents see listing marketing as a task to check off, missing the bigger opportunity. Future sellers are watching closely.

They notice the creativity, care, and thought you put into promoting your clients’ listings and think, "I want that for my home."

I challenge you to think differently about every aspect of your listing marketing.

Make it an irresistible showcase of your expertise, so every seller in your market says, "That’s the agent I need."

VOTW: Buy (Property Type) For (Down Payment)

When something works, smart agents take note and adapt it for their own market. That’s exactly the inspiration behind this Instagram Reel script, modeled after Shaneé Dunbar, a Houston Realtor whose Reel went viral with over 938K views. Her simple yet compelling message—highlighting an affordable down payment and key features of a newly constructed quadplex—captured attention and generated massive engagement.

This script follows the same proven formula: showcase an attractive property, emphasize an accessible down payment, and highlight a standout feature or benefit. Pair the voiceover with eye-catching B-roll of the listing, and you’ve got a Reel that’s designed to stop scrolling and spark interest. Tailor it to your market, and let this strategy work for you.

How to Create Your Instagram Reel

Step 1: Use our script to create your Instagram Reel

Step 2: Create or Upload Your Reel: Record a Reel using Instagram's camera or upload a pre-recorded video from your phone.

Step 3: Edit Your Reel: Add effects, music, and text as needed.

Step 4: Proceed to the Share Screen: Tap Next after editing your Reel to move to the final screen where you add captions and tags.

Step 5: Use the Canva template below to create your Instagram Reel cover: Use your brand colors to customize it to your unique brand. Save it to your camera roll.


Step 6: Select the Cover: On the Share Screen, look for the "Cover" option (usually beneath or near the preview of your Reel). Tap "Cover" to open the editor. Tap "Add from Camera Roll" to upload the image.

Step 7: Crop and Adjust (Optional): Instagram lets you adjust the placement of the image for the grid preview (the square format seen on your profile). Use the grid view to ensure the most important part of the image is centered.

Step 8: Save and Post: Tap Done after selecting the cover. Add your caption, tags, and other details which are all provided below, then post your Reel.

SOTW: How much does it really cost to buy a home?

This Instagram Story series is a simple yet effective way to engage your audience by answering a question many buyers have: How much does it really cost to buy a home in [AREA]? Using the Canva templates provided below, you can easily tailor this campaign to your market.

Here’s how to make the most of it:

  1. Choose 3-4 areas in your market to highlight. Select neighborhoods or towns where you see strong interest or growth.
  2. Pick a photo or video background of homes or listings that represent each area. You can also include local landmarks, popular streets, or scenic views to make the content feel personal and relatable.
  3. Customize the text with localized down payment and monthly payment estimates for homes in each area.
  4. Add a poll at the end, asking viewers which price range they’d like listings for.

Once the story is live, make sure to follow up immediately with anyone who engages with the poll. This is an extremely simple campaign to execute and can help you identify serious buyers who are ready to take the next step.

TOTW: Cold Lead Activation Text

Engaging cold leads requires a concise, curiosity-driven approach that’s authentic and non-intrusive.

This text uses a timely market update to spark curiosity, referencing a rise in new listings. 

Localize the data—make it specific to your market so it feels more relevant and demonstrates your expertise. 

By asking a simple, low-pressure question, you’ll spark engagement and create a natural opening to reconnect with leads who might be ready to explore their options.

Magic Buyer: Investment Opportunity

This campaign is a spin on the proven Magic Buyer strategy—specifically tailored for your clients who are looking for an investment opportunity.

You’re still leveraging real buyer demand to spark off-market conversations, but the message is tailored to homeowners that have properties that need to be renovated.

Tiffany Vasquez sent 88 Magic Buyer Letters and got 15 responses, 10 interested homeowners, and 5 potential listings.

Tre Serrano sent 50 and walked away with 2 listings.

This letter delivers the same results by focusing on what works: a real buyer and a message that feels personal, specific, and low-pressure.

Unsolicited CMA (CA)

More Canadian homeowners are tapping into their equity this year—driven by rising renewal volumes, increased HELOC usage, and a growing need to make smart financial decisions without giving up a low-rate mortgage.

That makes this the perfect time to bring back a strategy that’s worked exceptionally well: the unsolicited CMA.

Reach out to 5–10 people in your sphere or past clients with a quick, personalized equity update—no ask, no pressure, just timely insight.The text below helps you start the conversation—and positions you as the steady, informed guide they want in their corner.

A quick breakdown of last week’s rate decision (CA)

The Bank of Canada held its key rate steady last week—keeping prime at 4.95% and leaving variable-rate borrowers unchanged for now.

But what happens next isn’t as clear. Markets are now expecting just one cut by year-end. Fixed rates are inching up. And depending on how inflation, jobs, and trade unfold this summer, mortgage rates could land anywhere from the low 3s to the high 4s.

This campaign helps you bring that uncertainty into focus. To offer clients real context, timely insight, and the kind of steady, informed guidance they’re looking for right now.

Neighborhood Domination

When you’ve sold a few homes in the same neighborhood, something shifts. You don’t just know the market—you know the buyers, the timing, and what it takes to get a deal done.

This postcard is designed to capitalize on that kind of momentum.

It opens with a confident question—Why are so many of your neighbors hiring me?—then delivers proof: multiple nearby sales, strong results, and a compelling offer that flips the usual listing pitch.

It’s direct, credible, and built to spark conversations.

Pro tip: Follow up with a Magic Buyer Letter for anyone who shows interest—include real numbers, real stories, and a reason to call you back.

Unsolicited CMA: $25B in Equity

$25 billion in equity was pulled last quarter—the highest Q1 total since 2008, according to ICE Mortgage Technology. And the average U.S. homeowner is now sitting on over $200K in tappable equity.

That makes this the perfect time to bring back a strategy that’s worked time and time again: the unsolicited CMA.

Reach out to 5–10 people in your sphere or past clients with a quick, personalized equity update.

The text below makes it easy to start the conversation—and reminds them exactly why they trust you.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.