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Coming Soon: Skip the Waitlist

Telling someone they can’t have something? Still one of the fastest ways to make them want it.That’s the psychology behind this coming soon email, and why it starts with a line most agents would never dare send:“I really shouldn’t share this listing with you…”No price. No exact location. Just a few vivid details, a sense of exclusivity, and a clear call-to-action:Text “VIP” to your number for more info.It’s short. It’s unexpected. And it works, because instead of broadcasting a new listing, you’re creating  demand before it hits the market.

The secret to getting a lowball offer accepted

You don’t need to shout to stand out. You need to say the thing buyers are already wondering, and answer it better than anyone else.

This campaign does exactly that.

“Can I make a low offer?”

It’s a question your audience might be asking. Now you get to be the one who answers with clarity, strategy, and calm authority.

It’s timely, relevant, and built to meet the market where it is—while positioning you as the professional who knows how to work it.

A stat I didn’t expect in today’s market

According to ATTOM’s latest U.S. Home Sales Report, the average homeowner who sold last quarter walked away with a 50% profit.

While it’s true that margins are down from their peak and some markets are cooling, it’s also true that many sellers, especially those who’ve owned for 8+ years, are still walking away with sizable equity gains.

This campaign helps you bring that nuance to the surface. It gives you a reason to educate, recalibrate, and start meaningful conversations with the people in your database who may be unsure what today’s market means for them.

IG Reel: Homes sold in July under $ in [Area]

This is your plug-and-play July market update. Short. Visual. Crazy effective.

We’ve seen this exact format rack up thousands of views across top-performing creators, and for good reason. It’s fast to build, easy to watch, and delivers exactly what buyers and sellers want: real numbers, real sales, and real context about what homes are actually going for.

This reel template is fully customizable. Drop in your local sold data, adjust the price ceiling, and update the neighborhoods. In under 10 minutes, you’ve got a scroll-stopping post that builds authority without having to say a word.

IG Carousel: Renovate first or sell as-is?

A lot of sellers assume they need to renovate before they list. It feels like the “smart” thing to do. The responsible thing.

But in today’s market? That instinct doesn’t always pay off.

This Instagram carousel gives you a sharp, scroll-stopping way to challenge the assumption. You’re not saying don’t renovate. You’re showing them that not every project delivers a return, and some can even turn buyers off completely.

Because when you help them avoid expensive mistakes, you earn the right to guide their next move.

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IG Story: Most Overrated Neighborhood?

Not every Story needs to be educational. Sometimes it just needs to start a conversation.

This one came from Jeremy Knight—he posted it to his Facebook page and the comments took off. It’s bold enough to spark reactions, but casual enough to feel like a real conversation starter: “A client just asked me what [Area]’s most overrated neighborhood is. 😳 I think I know the answer…what do you think?”

Add a question box. That’s it.

It’s local. It’s fun. And it gets people talking. You’ll spark DMs, get a read on public opinion, maybe even uncover a few strong opinions to share (anonymously or not—your call).

Deal of the Week Social

We’ve been testing a lot of ways to bring the Deal of the Week strategy to Stories—and this one’s a winner.

It’s simple. Swipeable. And engineered to build momentum before the CTA hits.

Instead of leading with a poll (which can feel rushed), we let the story unfold over 3 slides—hook → details → standout features—then drop the poll. That structure alone gave us 6x more engagement in recent tests.

The best part? This is one of those rare story templates that works whether you're showing your face or not. You can record a walkthrough, use listing photos, or keep it text-only and still make it feel personal and high-value.

We pulled the hook from one of the 1,200 top-performing Instagram creators we track at Listing Leads—and built the rest to help you execute fast.

Use it to spotlight hidden gems, test urgency-driven content, or just stay top of mind with serious buyers.

IG Reel: The secret to getting a lowball offer accepted

This is the kind of content buyers actually save.

It answers a question they’re already thinking about—“Can I make a low offer?”—and gives them a smart, helpful framework for when and how that works.

The beauty of this Reel? You don’t even need to be on camera.
The caption does the heavy lifting, walking through timing, terms, and tone—while the Reel itself can be as simple as a text-based hook or B-roll with overlay.

We know listings are sitting on the market longer right now, so we thought this might be a good moment to meet the market with a message like this. It’s timely, relevant—and likely to resonate.

“I wanted to buy a home this year but about to give up because…”

After analyzing thousands of real estate creators, we’ve noticed a trend: the highest-engagement polls are often the most casual. They feel like a text from a friend, not a marketing post. That’s exactly what this story is designed to do.

Starting with “Debated not posting this…” immediately disarms your audience. It signals vulnerability and curiosity—two powerful triggers that drive replies, votes, and DMs. Pair that with a low-maintenance design and a simple poll format, and you’ve got a high-impact story that feels spontaneous but is strategically built for engagement.

Use this poll to re-engage buyers who may be silently struggling or considering stepping out of the market. It opens the door to honest conversations—and gives you a soft way to reintroduce helpful guidance.

[Your City] Propaganda I Am Absolutely Falling For

This Reel taps into a trend that’s everywhere right now (like here) — and for good reason.

It’s not just funny. It’s tribal. It’s us vs. them, but in the most charming, slightly unhinged, deeply relatable way.

“[Your City] Propaganda I Am Absolutely Falling For” is your chance to lovingly call out the oddly specific, wildly inaccurate, and completely accepted delusions your city lives by.

Think: overpriced habits, generational conditioning, chaotic seasonal rituals — all delivered like a late-night group chat that got out of hand (in the best way).

Why it works:

  • Builds instant connection with your local audience
  • Makes people laugh and feel seen
  • Reinforces that you're not just a local expert — you’re one of them

And best of all? It’s ridiculously easy to make. Swap in your city, riff on 15 local one-liners, hit post, and watch the comments roll in: “ALL OF THE ABOVE ❤️” “Felt way too seen 😭” “Okay but why is this actually true?”

Some will laugh, some will argue, and some will start adding their own. That’s when you know it’s working.

Unsolicited CMA: $25B in Equity

$25 billion in equity was pulled last quarter—the highest Q1 total since 2008, according to ICE Mortgage Technology. And the average U.S. homeowner is now sitting on over $200K in tappable equity.

That makes this the perfect time to bring back a strategy that’s worked time and time again: the unsolicited CMA.

Reach out to 5–10 people in your sphere or past clients with a quick, personalized equity update.

The text below makes it easy to start the conversation—and reminds them exactly why they trust you.

What would you do with $200K in equity?

Homeowners pulled $25 billion in equity last quarter—the highest Q1 total since 2008, according to ICE Mortgage Technology.

Because they could.

HELOC rates have dropped by 2.5 percentage points. Tappable equity has hit $11.5 trillion. The average mortgage holder is sitting on over $200,000 in accessible cash—and many are starting to use it.

Some are renovating instead of relisting. Others are consolidating debt, boosting their buying power, or helping their kids into the market.

This campaign is about meeting that moment. Helping homeowners understand what they have, what it’s worth, and what they could do with it—whether they’re ready to move now or just exploring options.

What to know about the new GST rebate for buyers (CA)

When a new policy drops—especially one tied to affordability—it’s worth paying attention.

The federal government’s new GST rebate promises up to $50,000 in savings for first-time buyers of newly built homes under $1 million. On the surface, it sounds like a big win.

But here’s the truth: the fine print matters. Eligibility is narrow, impact is limited, and most buyers won’t qualify.

Still, this announcement gives you something valuable—a timely reason to reach out. To clarify what’s changed. To explain who it helps. And to show your clients you’re not just watching the news…you’re helping them understand what it means.

Should you still try to sell your home this summer?

14.3% of deals were canceled in April.

That’s not just a headline—it’s a conversation starter. And this letter is designed to turn that market reality into a moment of connection with sellers who’ve pulled their homes off the market.

We’re not pitching. We’re not pressuring. We’re showing up with empathy, insight, and a clear reason to reach out right now.

This campaign works because it meets the seller where they are:
→ Discouraged but not done
→ Skeptical, but still open
→ Burned out, but hoping for a better plan

It validates their experience, shows you’ve done your homework, and makes a thoughtful offer—without asking for anything in return.

Send this to homeowners who canceled, expired, or withdrew their listings this spring.

1:1 Market Update

Here’s how you generate more listings: Have more relevant conversations—consistently.

Most agents study the market daily. But few take that insight and share it directly with the people who care most: the homeowners in their sphere.

That’s what this text is for. It’s a simple 1:1 market update. Easy to digest. Personalized. Timely. And best of all—it gives you a natural reason to reach out at the start of each month.

Need a hook? Here are 5 ways to open the conversation:

  1. “I just saw 123 Main Street sold in your neighborhood.”

  2. “I noticed 123 Main Street had a price reduction recently.”

  3. “Looks like 3 homes near you hit the market last week.”

  4. “I saw inventory in your neighborhood is up 32% compared to this time last year.”

  5. “A home down the street just went under contract after sitting for 60 days.”

Each one flows naturally into: “Would it be helpful if I sent over a quick market update from May?”

You’re already reviewing the May data. So while it’s fresh, send 5 of these texts today.

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