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IG Reel: Homes sold in July under $ in [Area]

This is your plug-and-play July market update. Short. Visual. Crazy effective.

We’ve seen this exact format rack up thousands of views across top-performing creators, and for good reason. It’s fast to build, easy to watch, and delivers exactly what buyers and sellers want: real numbers, real sales, and real context about what homes are actually going for.

This reel template is fully customizable. Drop in your local sold data, adjust the price ceiling, and update the neighborhoods. In under 10 minutes, you’ve got a scroll-stopping post that builds authority without having to say a word.

IG Carousel: Renovate first or sell as-is?

A lot of sellers assume they need to renovate before they list. It feels like the “smart” thing to do. The responsible thing.

But in today’s market? That instinct doesn’t always pay off.

This Instagram carousel gives you a sharp, scroll-stopping way to challenge the assumption. You’re not saying don’t renovate. You’re showing them that not every project delivers a return, and some can even turn buyers off completely.

Because when you help them avoid expensive mistakes, you earn the right to guide their next move.

A stat I didn’t expect in today’s market

According to ATTOM’s latest U.S. Home Sales Report, the average homeowner who sold last quarter walked away with a 50% profit.

While it’s true that margins are down from their peak and some markets are cooling, it’s also true that many sellers, especially those who’ve owned for 8+ years, are still walking away with sizable equity gains.

This campaign helps you bring that nuance to the surface. It gives you a reason to educate, recalibrate, and start meaningful conversations with the people in your database who may be unsure what today’s market means for them.

The last time we talked…

There’s one phrase that reopens doors faster than just about anything else: “The last time we talked…”

It’s disarming. It’s personal. And according to behavioral researcher Vanessa Van Edwards, it taps directly into one of the most powerful social triggers we have: being remembered.

When someone recalls a detail you shared months (or even years) ago, it hits differently. It signals care, credibility, and emotional intelligence, without needing to sell a thing. And for leads who’ve gone quiet, it gives them the perfect on-ramp back into the conversation.

This text campaign puts that principle into action. We’ve provided 10 conversation starters - each one built to spark a reply based on something they once shared with you. You only need one. But you do need to personalize it.

Pro tip: Go back through your email threads, DMs, and CRM notes. Look for that small detail, what they said about rates, renovations, location, timing. That’s your opening.

Homes that sell vs Homes that sit (CA)

When sellers price for the market they remember - not the one they’re in - homes sit, prices drop, or listings disappear.

This email helps you name that disconnect and start the kind of conversation that leads to smarter pricing, stronger positioning, and fewer surprises. We also added a soft P.S. for buyers—because in this market, some well-priced homes are absolute steals.

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What happens when rates dip?

A subtle shift in rates can unlock serious momentum.

When mortgage rates ease—even slightly—buyers don’t just gain affordability. They gain confidence. According to Redfin, a recent dip from 7.08% to 6.67% gave buyers with a $3,000/month budget $16,000 more in purchasing power—enough to afford a $455,000 home instead of $439,000.

That kind of shift can often spark renewed energy: faster tours, fewer concessions, more decisive offers.

Send this email today and include a soft P.S. to invite the right people into a conversation without pressure.

Deal of the Week Email

The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.

Brad McCallum sent this email and got 20 replies.

The best part?

It wasn't their listing.

But here's the thing...

This email is just the beginning.

Repurpose your Deal of the Week into an IG poll and an SOI text.

This is how you can take a winning marketing campaign and maximize the impact.

Rethink Your Plans

Slow season? Only if you sit it out.

The best agents don’t wait for momentum. They create it.

And right now, the market just handed you a reason to re-engage homeowners in your database.

30-year mortgage rates just hit their lowest point since April.

Top agents use shifts like this to sharpen their timing and separate from the pack.

Past Client Check-In

Sometimes the best follow-up isn’t about market stats or drip campaigns.

It’s about being human.

This text gives you a simple, personal reason to reach out to past clients—without sounding like you’re “just checking in.”

Here’s the idea:

If a home hits the market that reminds you of someone you’ve worked with—same style, similar layout, same street or school zone, close to a neighborhood they mentioned loving—you send a quick note to let them know you thought of them.

It’s casual. It’s thoughtful. It’s genuine. And it opens the door to a real conversation.

How to avoid losing $30,000 if you sell your home in 2025 (CA)

It seems like sellers everywhere want more than their home is worth right now.

Redfin just put numbers to what agents across North America have been saying for months: the typical seller is asking $39,000 more than buyers are willing to pay.

That’s the mindset we built this campaign to address.

Not by scaring people. But by walking them through a familiar (and avoidable) scenario: a high list price… a few quiet weeks… and eventually, a sale that costs them an extra $23K in holding costs they never planned for.

It’s a simple, clear way to illustrate why overpricing doesn’t just delay a sale—it eats away at their bottom line.

We based the $30K on a $700,000 home, factoring in two to three months of mortgage, taxes, insurance, and utilities. You can adjust the number to better reflect average home prices in your market.

What to know about the new GST rebate for buyers (CA)

When a new policy drops—especially one tied to affordability—it’s worth paying attention.

The federal government’s new GST rebate promises up to $50,000 in savings for first-time buyers of newly built homes under $1 million. On the surface, it sounds like a big win.

But here’s the truth: the fine print matters. Eligibility is narrow, impact is limited, and most buyers won’t qualify.

Still, this announcement gives you something valuable—a timely reason to reach out. To clarify what’s changed. To explain who it helps. And to show your clients you’re not just watching the news…you’re helping them understand what it means.

Should you still try to sell your home this summer?

14.3% of deals were canceled in April.

That’s not just a headline—it’s a conversation starter. And this letter is designed to turn that market reality into a moment of connection with sellers who’ve pulled their homes off the market.

We’re not pitching. We’re not pressuring. We’re showing up with empathy, insight, and a clear reason to reach out right now.

This campaign works because it meets the seller where they are:
→ Discouraged but not done
→ Skeptical, but still open
→ Burned out, but hoping for a better plan

It validates their experience, shows you’ve done your homework, and makes a thoughtful offer—without asking for anything in return.

Send this to homeowners who canceled, expired, or withdrew their listings this spring.

1:1 Market Update

Here’s how you generate more listings: Have more relevant conversations—consistently.

Most agents study the market daily. But few take that insight and share it directly with the people who care most: the homeowners in their sphere.

That’s what this text is for. It’s a simple 1:1 market update. Easy to digest. Personalized. Timely. And best of all—it gives you a natural reason to reach out at the start of each month.

Need a hook? Here are 5 ways to open the conversation:

  1. “I just saw 123 Main Street sold in your neighborhood.”

  2. “I noticed 123 Main Street had a price reduction recently.”

  3. “Looks like 3 homes near you hit the market last week.”

  4. “I saw inventory in your neighborhood is up 32% compared to this time last year.”

  5. “A home down the street just went under contract after sitting for 60 days.”

Each one flows naturally into: “Would it be helpful if I sent over a quick market update from May?”

You’re already reviewing the May data. So while it’s fresh, send 5 of these texts today.

This just happened…but buyer demand still grew?

When you see a stat like this—

Mortgage demand is up 18% year-over-year, even with rates at their highest since January—that’s your green light to hit send. (Source: CNBC)

Because now, you’re not just emailing to stay in touch.

You’re emailing with relevance and value.

And if you imagine sitting across from a thoughtful, financially savvy client—the kind who tracks headlines but appreciates real context—this is exactly the kind of timely information they’re counting on you to deliver.

This campaign gives you the perfect entry point to re-engage your buyers, reframe the opportunity for sellers, and remind your database that you’re the one watching the trends—and making sense of what they actually mean.

Reasons Why People Are Selling This Summer

This letter is built for one purpose: to help you start meaningful conversations with homeowners as we head into the summer season.

It’s an updated variation of Reasons Why People Are Selling This Summer—the campaign Gretchen Coley used to generate a $2.1M listing that sold in just two weeks.

The message is timely, relevant, and direct. It speaks to what sellers are actually thinking about right now: rates, timing, uncertainty, and whether it’s still a good time to sell.

Use this version to establish a new farm—or re-engage an existing one.
Just don’t forget to personalize:

  • Include your local days on market
  • Add real data about home values or recent activity
  • Keep the call to action clear and simple

Direct mail doesn’t need 12 months to work. It just needs the right message at the right time.

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