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IG Reel: Homes sold in July under $ in [Area]

This is your plug-and-play July market update. Short. Visual. Crazy effective.

We’ve seen this exact format rack up thousands of views across top-performing creators, and for good reason. It’s fast to build, easy to watch, and delivers exactly what buyers and sellers want: real numbers, real sales, and real context about what homes are actually going for.

This reel template is fully customizable. Drop in your local sold data, adjust the price ceiling, and update the neighborhoods. In under 10 minutes, you’ve got a scroll-stopping post that builds authority without having to say a word.

IG Carousel: Renovate first or sell as-is?

A lot of sellers assume they need to renovate before they list. It feels like the “smart” thing to do. The responsible thing.

But in today’s market? That instinct doesn’t always pay off.

This Instagram carousel gives you a sharp, scroll-stopping way to challenge the assumption. You’re not saying don’t renovate. You’re showing them that not every project delivers a return, and some can even turn buyers off completely.

Because when you help them avoid expensive mistakes, you earn the right to guide their next move.

A stat I didn’t expect in today’s market

According to ATTOM’s latest U.S. Home Sales Report, the average homeowner who sold last quarter walked away with a 50% profit.

While it’s true that margins are down from their peak and some markets are cooling, it’s also true that many sellers, especially those who’ve owned for 8+ years, are still walking away with sizable equity gains.

This campaign helps you bring that nuance to the surface. It gives you a reason to educate, recalibrate, and start meaningful conversations with the people in your database who may be unsure what today’s market means for them.

The last time we talked…

There’s one phrase that reopens doors faster than just about anything else: “The last time we talked…”

It’s disarming. It’s personal. And according to behavioral researcher Vanessa Van Edwards, it taps directly into one of the most powerful social triggers we have: being remembered.

When someone recalls a detail you shared months (or even years) ago, it hits differently. It signals care, credibility, and emotional intelligence, without needing to sell a thing. And for leads who’ve gone quiet, it gives them the perfect on-ramp back into the conversation.

This text campaign puts that principle into action. We’ve provided 10 conversation starters - each one built to spark a reply based on something they once shared with you. You only need one. But you do need to personalize it.

Pro tip: Go back through your email threads, DMs, and CRM notes. Look for that small detail, what they said about rates, renovations, location, timing. That’s your opening.

Homes that sell vs Homes that sit (CA)

When sellers price for the market they remember - not the one they’re in - homes sit, prices drop, or listings disappear.

This email helps you name that disconnect and start the kind of conversation that leads to smarter pricing, stronger positioning, and fewer surprises. We also added a soft P.S. for buyers—because in this market, some well-priced homes are absolute steals.

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Latest Campaigns
Silver Tsunami: Magic Buyer Letter

This campaign is a spin on the proven Magic Buyer strategy — but through the lens of Silver Tsunami sellers.

You’re still leveraging real buyer demand to spark off-market conversations, but the message is tailored to homeowners who’ve been in their homes for decades and aren’t actively thinking about selling. These owners don’t need urgency — they need relevance, respect, and a reason to consider their options.

And here’s where it clicks: the median age of a Silver Tsunami-owned home is 45 years. For many of these homeowners, the idea of listing comes with the stress of repairs, upgrades, and uncertainty. That’s why, if you have a buyer who’s comfortable with making improvements, this letter becomes even more powerful.

Tiffany Vasquez sent 88 Magic Buyer Letters and got 15 responses, 10 interested homeowners, and 5 potential listings.
Tre Serrano sent 50 and walked away with 2 listings.

This letter delivers the same results by focusing on what works: a real buyer, a thoughtful ask, and a message that feels personal, specific, and low-pressure.

Silver Tsunami: Home Improvement

This campaign is built to answer one of the most common—and most paralyzing—questions Silver Tsunami sellers ask: “Do I need to fix up my house before I sell?”

For longtime homeowners, the idea of listing often comes with a mental checklist of repairs, upgrades, and imagined costs. But here’s what most don’t realize: not every improvement adds value—and some actually cost more than they return.

This letter helps you shift their thinking. It offers real ROI data, gently challenges assumptions, and gives sellers a reason to pause before they start tearing out cabinets. It’s clear, reassuring, and built to earn trust.

The Anti-Fear Campaign (Declining Market)

This version of the Anti-Fear Campaign is built specifically for declining markets. It helps Silver Tsunami sellers zoom out and see the bigger picture: the decades of equity they’ve built, the financial cushion they still have, and the flexibility they’ve earned.

When the headlines scream collapse, this message brings calm. It reframes fear with facts, and reminds longtime owners that even in a down market, they’re not starting from zero — they’re starting from strength.

The Anti-Fear Campaign (Rising Market)

Fear-based headlines get clicks. But they don’t help your clients make clear, confident decisions.

This campaign is designed to counter the noise with calm, credible context — especially for longtime homeowners who remember 2008 and worry we’re heading there again.

You’ll use data from major financial institutions to reframe the narrative and bring reassurance to sellers who are watching the market but unsure what to believe. It’s not about hype. It’s about perspective — and positioning yourself as the steady guide in a noisy moment.

Silver Tsunami Success Story Letter

This is a story-driven campaign built for Silver Tsunami sellers who are quietly weighing their next move — but haven’t said it out loud yet.

It uses real numbers and real-life perspective to highlight what many longtime homeowners are starting to feel: rising maintenance, aging systems, and lifestyle costs that no longer make sense. And instead of pushing for urgency, it reframes the move as a thoughtful decision that can lead to more freedom — not just less house.

Use this letter to help them see that downsizing isn’t just about square footage. It’s about clarity, confidence, and cost of living.

The housing stat no one’s talking about

Bright MLS data shows nearly 40% of buyers found a home in under 30 days—and half only made one offer. 

That’s a massive shift from the chaos of the past few years.

This campaign helps you reframe the narrative.

Not with hype. Not with urgency. But with insight.

We Don’t Wait For Buyers

Inspired by top-producing agent Lourdes Maestres, this direct mail letter pairs a bold, singular claim with real-world proof. It showcases sold properties where every buyer was found online—through targeted digital campaigns, not open houses or yard signs.

Why it works:

  • The message is focused and fresh.
  • The proof is tangible—real homes, real numbers.
  • And the QR codes flip passive interest into active clicks, driving traffic to your marketing process in action.

Use this to position yourself as the agent who markets like it’s 2025—not 2005. Flip the letter, scan the code, and show them exactly how you do it.

Pro-Tip: Film a video where you clearly describe the marketing you do for properties and drive the QR code to your YouTube channel. See Lourdes' example here.

Cold Lead Activation

This text is for the leads who’ve been sitting on the sidelines—watching, waiting, and weighing their options.

It was sparked by a Redfin article noting a clear trend: buyers today aren’t settling. They’re skipping over homes that don’t check the right boxes—and holding out for the ones that do.

That’s exactly what this message leans into.

It’s a straightforward, no-pressure way to surface interest from people who might be ready to move—if the right home shows up. Use it to start the kind of conversation that leads somewhere.

This isn’t the spring market most people expected (CA)

This campaign was inspired by a recent Financial Post interview with veteran mortgage broker Ron Butler, who called this “maybe the softest spring market in decades.” Then he said something most people wouldn’t expect: “And that might actually be a good thing.”

That’s the opening we ran with.

Because slower doesn’t mean stalled—and soft doesn’t mean broken. This email gives your audience a clearer lens: one that helps them see today’s market as something to better understand.

Use it to reframe the conversation, bring steady perspective, and remind your database that strategy still wins—especially in markets like this.

Why do homes that sell in May make the most money?

This campaign was inspired by a new report from ATTOM analyzing 47 million home sales over the past decade. The data points to one clear trend: homes that close in May sell for the highest premium—on average, 9.5% above market value.

That kind of insight doesn’t push someone to list tomorrow—but it does plant a seed.

Most sellers take weeks, even months, to make a move. Which means timely, relevant data like this helps you show up early—before they’re even raising their hand.

Use it to educate, build trust, and stay in their corner until the timing feels right.

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