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IG Reel: Homes sold in July under $ in [Area]

This is your plug-and-play July market update. Short. Visual. Crazy effective.

We’ve seen this exact format rack up thousands of views across top-performing creators, and for good reason. It’s fast to build, easy to watch, and delivers exactly what buyers and sellers want: real numbers, real sales, and real context about what homes are actually going for.

This reel template is fully customizable. Drop in your local sold data, adjust the price ceiling, and update the neighborhoods. In under 10 minutes, you’ve got a scroll-stopping post that builds authority without having to say a word.

IG Carousel: Renovate first or sell as-is?

A lot of sellers assume they need to renovate before they list. It feels like the “smart” thing to do. The responsible thing.

But in today’s market? That instinct doesn’t always pay off.

This Instagram carousel gives you a sharp, scroll-stopping way to challenge the assumption. You’re not saying don’t renovate. You’re showing them that not every project delivers a return, and some can even turn buyers off completely.

Because when you help them avoid expensive mistakes, you earn the right to guide their next move.

A stat I didn’t expect in today’s market

According to ATTOM’s latest U.S. Home Sales Report, the average homeowner who sold last quarter walked away with a 50% profit.

While it’s true that margins are down from their peak and some markets are cooling, it’s also true that many sellers, especially those who’ve owned for 8+ years, are still walking away with sizable equity gains.

This campaign helps you bring that nuance to the surface. It gives you a reason to educate, recalibrate, and start meaningful conversations with the people in your database who may be unsure what today’s market means for them.

The last time we talked…

There’s one phrase that reopens doors faster than just about anything else: “The last time we talked…”

It’s disarming. It’s personal. And according to behavioral researcher Vanessa Van Edwards, it taps directly into one of the most powerful social triggers we have: being remembered.

When someone recalls a detail you shared months (or even years) ago, it hits differently. It signals care, credibility, and emotional intelligence, without needing to sell a thing. And for leads who’ve gone quiet, it gives them the perfect on-ramp back into the conversation.

This text campaign puts that principle into action. We’ve provided 10 conversation starters - each one built to spark a reply based on something they once shared with you. You only need one. But you do need to personalize it.

Pro tip: Go back through your email threads, DMs, and CRM notes. Look for that small detail, what they said about rates, renovations, location, timing. That’s your opening.

Homes that sell vs Homes that sit (CA)

When sellers price for the market they remember - not the one they’re in - homes sit, prices drop, or listings disappear.

This email helps you name that disconnect and start the kind of conversation that leads to smarter pricing, stronger positioning, and fewer surprises. We also added a soft P.S. for buyers—because in this market, some well-priced homes are absolute steals.

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Latest Campaigns
The housing stat no one’s talking about

Bright MLS data shows nearly 40% of buyers found a home in under 30 days—and half only made one offer. 

That’s a massive shift from the chaos of the past few years.

This campaign helps you reframe the narrative.

Not with hype. Not with urgency. But with insight.

We Don’t Wait For Buyers

Inspired by top-producing agent Lourdes Maestres, this direct mail letter pairs a bold, singular claim with real-world proof. It showcases sold properties where every buyer was found online—through targeted digital campaigns, not open houses or yard signs.

Why it works:

  • The message is focused and fresh.
  • The proof is tangible—real homes, real numbers.
  • And the QR codes flip passive interest into active clicks, driving traffic to your marketing process in action.

Use this to position yourself as the agent who markets like it’s 2025—not 2005. Flip the letter, scan the code, and show them exactly how you do it.

Pro-Tip: Film a video where you clearly describe the marketing you do for properties and drive the QR code to your YouTube channel. See Lourdes' example here.

Cold Lead Activation

This text is for the leads who’ve been sitting on the sidelines—watching, waiting, and weighing their options.

It was sparked by a Redfin article noting a clear trend: buyers today aren’t settling. They’re skipping over homes that don’t check the right boxes—and holding out for the ones that do.

That’s exactly what this message leans into.

It’s a straightforward, no-pressure way to surface interest from people who might be ready to move—if the right home shows up. Use it to start the kind of conversation that leads somewhere.

This isn’t the spring market most people expected (CA)

This campaign was inspired by a recent Financial Post interview with veteran mortgage broker Ron Butler, who called this “maybe the softest spring market in decades.” Then he said something most people wouldn’t expect: “And that might actually be a good thing.”

That’s the opening we ran with.

Because slower doesn’t mean stalled—and soft doesn’t mean broken. This email gives your audience a clearer lens: one that helps them see today’s market as something to better understand.

Use it to reframe the conversation, bring steady perspective, and remind your database that strategy still wins—especially in markets like this.

Why do homes that sell in May make the most money?

This campaign was inspired by a new report from ATTOM analyzing 47 million home sales over the past decade. The data points to one clear trend: homes that close in May sell for the highest premium—on average, 9.5% above market value.

That kind of insight doesn’t push someone to list tomorrow—but it does plant a seed.

Most sellers take weeks, even months, to make a move. Which means timely, relevant data like this helps you show up early—before they’re even raising their hand.

Use it to educate, build trust, and stay in their corner until the timing feels right.

Lead Activation Text (Summer Edition)

Every season is a reason to touch base with your database.

This simple text not only allows you to nurture these relationships, it also positions you as a proactive advisor in their real estate plans.

Don't overthink it—send this text today. 👇

“I started to think about selling but stopped because…”

Most agents overthink lead generation.

They build funnels. Hire videographers. Try to automate trust.

But sometimes? The highest-converting strategy is just… asking a smart question.

That’s what this campaign does.

It worked on social—because it’s personal. Disarming.

So we brought it to email, too.

Here’s why it works:

  • It meets sellers where they are—in hesitation, not decision.
  • It’s frictionless—easy to answer.
  • It starts a conversation you can actually convert.
$100M Text

You don’t need a perfect script. You need a reason to reach out.

This text gives you one.

It’s inspired by The $100M Email, reworked to feel personal—because it is. One-to-one. Low pressure. High relevance.

Here’s why it works:

  • It frames the offer around them—not your listing pipeline.

  • It normalizes the ask by referencing what “a lot of clients” are doing.

  • It positions you as someone who helps, not sells.

Don’t overthink it. Send it to 100 people today to start some conversations.

How much equity have you gained in the last 12 months?

Most agents wait for a signal—"We're thinking of moving"—before offering value. But the smart play? Lead with insight, not invitation.

This email works because it flips the script:

  • It removes the pressure to sell.

  • It positions you as a financial guide, not a salesperson.

  • It builds trust by showing the work you do behind the scenes.

  • And it taps into a powerful truth: people want to know where they stand… especially when everyone else is wondering the same thing.

Send it. Spark the conversation. Then follow up with a personal text.

Just Sold: 112 Days on Market

Most “Just Sold” campaigns flex speed. This one shows staying power.

Because sometimes, the best proof of your value isn’t how fast you sell a home—but how you show up when it doesn’t sell quickly.

This letter is designed to highlight your unique value: persistence.

You didn’t panic.

You kept showing up, kept marketing, and delivered the result your clients deserved.

Use this campaign to tell that story—so future sellers know exactly who to call when the sale isn’t easy, and the stakes are high.

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