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Social Shareables
I just read on Redfin this morning that mortgage-rate locks rose 68% from a month earlier after the Fed announced its interest-rate cut.
We’re going to have a busy end to 2024.
Providing timely and relevant information about what’s happening in the market right now is crucial to building trust and confidence with the consumer.
This campaign is designed to keep your database informed about what is the second-order effect of interest rates dropping and how it might lead to more inventory hitting the market in the coming months.
Conversations = Appointments.
Appointments = Listings.
Anytime there is a newsworthy event, there’s an opportunity to provide value and get people in your database to raise their hand.
When I read on CNBC that we hit another equity all-time high, I knew it was the perfect opportunity to start a conversation with folks in our database who might be considering selling.
We’ve moved from the world of information to the world of recommendation. Your customers can search for homes on Zillow, Redfin, and thousands of other sites but what they can’t find is a simple list of the best homes for sale.
Drop this poll on Instagram and start generating leads today.
This might be the best news we’ve gotten all year –
Interest rates have fallen to a 52-week low.
This is the perfect opportunity to re-engage your database and identify high-intent leads.
Ken Pozek shared an Instagram REEL that generated 600,000+ views.In the instagram REEL, he simply highlighted the recent changes to the median sales price of single family homes in the greater Orlando area.This campaign worked because the data was insanely easy to digest and he has a built in audience.My recommendation would be to boost this REEL if you have a smaller audience to get this data in front of more people.
In today’s competitive real estate market, showcasing the extensive work that goes into selling a home is essential. This not only demonstrates the unique value proposition of a dedicated agent but also helps potential clients understand the full scope of services provided. By highlighting the marketing efforts, negotiations, prospecting, and professional photography and video production involved, you can set yourself apart and attract more clients.
This campaign recently generated @modernchicagohomes over 15 high-intent seller leads from an Instagram Story. My advice is to be posting this 2-3 times a quarter.
If you have a qualified buyer, but nowhere for them to go, that's not a problem—it's an opportunity.
That's exactly what the 2024 Magic Buyer Video is about.
It's an opportunity for you to go the extra mile for your buyer.
It's an opportunity for you to start more conversations.
It's an opportunity for you to generate more listing opportunities.
As you adapt this campaign to fit your market, your buyer, and your brand, make sure you include:
1. Specific data points about who your buyer is and what they're looking for
2. Social proof to prove that you're great at your job
3. Your personal cell number
4. A direct response CTA in the p.s
You’re going to love this strategy.
We all know that unsolicited CMAs work.
What you need to do next is take your most marketable CMAs and turn them into IG stories to generate seller leads every week.
The process goes like this:
1. Do 5-10 CMAs per week.
2. Highlight the most notable one.
3. Create a story on IG.
4. Add the poll. (see example below)
5. DM everyone who opts in.
This is how you generate high-quality leads without paying a profit-crushing referral fee.
In today’s competitive real estate market, finding the perfect home can be challenging, especially when the best properties get snapped up quickly. The Circle Prospecting Post strategy offers a solution by engaging your social network to uncover off-market deals before they hit mainstream platforms like Zillow.
Circle Prospecting Post is a proactive social media tactic where agents announce their upcoming calls to homeowners in specific neighborhoods. This post creates buzz and interest among potential buyers, inviting them to express interest in exclusive deals.
For example: "Hi Friends, I'm going to be calling around the 223 homes in Auburn, NH this morning between 700-900k. If I come across any potential deals, should I contact you?"
This strategy benefits agents by generating new leads and building anticipation for off-market opportunities. It enhances their reputation as dedicated professionals who go the extra mile.
For buyers, Circle Prospecting Post is a game-changer. It offers access to properties not yet listed online, giving them a competitive edge. By engaging with these posts, buyers can find homes that perfectly match their needs.
In essence, Circle Prospecting Post leverages social media to maximize engagement and uncover hidden real estate opportunities, ensuring a more successful home-buying experience.
By opting in, followers get exclusive access to top listings, ensuring they stay ahead in the market. This interactive approach not only engages your audience but also generates high-quality leads, turning followers into potential buyers.
Smart agents are investing their resources into generating seller leads through paid social and display advertising
But as advertising dollars flood the feed, we’re going to see a rise in the traditional ads like this:
When it comes to advertising, you can’t bore people into clicking.
If you want to increase your performance, you have to create unique ad campaigns that are unlike your competitors.
That’s why we put together a list of 21 Irresistible Seller Hooks that you can use in your ads, emails, postcards and websites.
Let’s get to work!
Using Instagram carousel posts to showcase a successful sale can have a powerful impact on potential clients. Highlighting key aspects such as selling a home above the Zestimate, detailed marketing strategies, high-quality photography, effective staging, and positive client testimonials can demonstrate an agent's competence and dedication.
Value of Showcasing Work:
- Builds Credibility: Demonstrates the agent's expertise and success in the field.
- Enhances Trust: Transparency about the process reassures potential clients.
- Influences Decisions: Positive outcomes and satisfied customers encourage new clients to choose the agent.
- Visual Appeal: High-quality images and testimonials make the post engaging and persuasive.
By effectively highlighting these aspects, agents can significantly influence consumer decisions, leveraging social proof and showcasing their value proposition to attract new clients.
If you're looking for an incredibly simple way to start conversations using IG polls, this is it.
Here's your SOP:
1. Share poll
2. DM everyone who interacts with a personalized message
3. Offer a CMA as a value-add
4. Book an appointment
Lisbeth Herrera brilliantly executed this campaign.
The results?
11 people responded with "too small."
3 CMAs requested.
1 appointment.
Let's keep building. 🚀
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Generic “market update” videos fall flat. What gets views - and leads - are hyper-specific comparisons that answer the exact questions buyers are already asking.
That’s why these neighborhood vs. neighborhood breakdowns perform so well. When Chris Colgan ran this style of video, it pulled in over 8,200 views, because it combined three things: a compelling hook, hyper-local data, and genuine educational value.
That’s what makes this format so powerful: it turns you into the local guide who helps buyers see past the price tag and into the real trade-offs that shape their lives.
This template gives you the structure. Plug in your local neighborhoods, your stats, and your perspective, and you’ll have a video that not only attracts views, but also positions you as the advisor buyers trust when it’s time to choose.
We already know unsolicited CMAs work. But the agents who consistently generate seller leads don’t stop there—they turn their best CMAs into social content that drives action. That’s why this IG poll is one of our top-performing shareables at ListingLeads.
Here’s the play: run 5–10 CMAs a week, pick the one that grabs attention, and post it as a story. Lead with the gap—“their Zestimate was off by $39,000”—because that’s the hook that makes people lean in. Then close with the poll. Two easy, obvious options that get people to raise their hand without hesitation.
From there, the strategy is simple: DM everyone who engages and turn curiosity into listing conversations.
We already know unsolicited CMAs work. But the agents who consistently generate seller leads don’t stop there—they turn their best CMAs into social content that drives action. That’s why this IG poll is one of our top-performing shareables at ListingLeads.
Here’s the play: run 5–10 CMAs a week, pick the one that grabs attention, and post it as a story. Lead with the gap—“their Zestimate was off by $39,000”—because that’s the hook that makes people lean in. Then close with the poll. Two easy, obvious options that get people to raise their hand without hesitation.
From there, the strategy is simple: DM everyone who engages and turn curiosity into listing conversations.
Stop giving people everything up front. Curiosity is what drives conversations, and the agent who has the most conversations wins.
That’s why this week’s campaign leans into the power of the tease. Instead of dumping all the details, you’re anchoring attention with one bold statement: Feels like $X. Costs under $Y.
From there, you give them just enough: a few strong photos, the bed count, and the neighborhood.
Then you finish with a simple poll. The goal isn’t to sell the home in one story, it’s to spark interest and invite engagement.
Not sure which listing to feature?
- Filter for new listings (within the last 7 days)
- Focus on your target price point
- Stay in your ideal neighborhood or farm area
That should give you a pool of 50–70 listings.
From there, zero in on the one with the highest saves or views—that’s your Deal of the Week.
Instagram Stories is where you capture leads. That’s why we lean so heavily on polls, they’re one of the fastest, easiest ways to spark real conversations in your DMs.
This one is what we call a situational poll. It’s simple, conversational, and it’s proven to work time and time again for our community. By asking people where they’re at - not moving until 2026, selling this year, or in their forever home - you instantly segment your audience without the heavy lift. And when someone taps, you’ve got the perfect opening to follow up and keep the conversation going.
Just because it’s on the MLS doesn’t mean it’s being marketed.
That’s the gap most sellers don’t realize exists—and the one you need to own in your market. In a time when homes are rushed online with half-baked photos, no clear plan, and videos that never leave the listing page, your process should stand out like a spotlight.
This campaign was inspired by Shannon Gillette’s reel and built around a viral hook. It’s your chance to show your followers exactly how you create demand, not just a listing—and to position yourself as the agent who brings a plan, not a hope.
For the reel itself, keep it simple: overlay the text on b-roll footage - like in this example - whether that’s of you, a listing, neighborhood shots, or anything that fits your brand. Then copy and paste the caption provided below, or tweak it to make it your own.
Sometimes the best way to stand out is to zig when everyone else zags.
That’s why this carousel leads with a proven hook - one that pulled 852K views for Megan Parker - and pairs it with a visual, lifestyle-first approach inspired by Lucky to Live Here’s neighborhood reel. The result? A scroll-stopper that makes people curious about places they didn’t even know they should be looking.
You’re showing them what it feels like to live there, through photos that capture the streets, scenery, and everyday life. It’s the perfect way to spark conversations with locals and relocation buyers alike.
Swap in your own neighborhoods, add your photos, and make it yours. And if you’ve got a relocation guide? Drop it in the caption or offer it as the CTA, this is exactly the moment to use it.
Want more homeowners to raise their hand? Don’t ask for too much too soon.
This Instagram Story is built around a simple truth: The first step is always the hardest step. So make the first step a small step.
It uses the viral “This is your sign…” format to lower the barrier and the poll finishes the job:
→ How do I do that?
→ I want an updated report
It’s casual, quick, and easy to post today.
You had me at “exposed brick and green marble kitchen.”
That’s the line from one of Chesley McCarty’s recent Reels that went viral - and it’s the inspiration for this week’s Deal of the Week Instagram Story campaign.
Here’s how it works:
Start with one unique feature that sets the home apart. You can pull it right in the listing description - put it in quotes, and use it to complete the hook.
Then, share the photos to give people a quick visual hit of the home.
Keep the details light: only share the number of bedrooms and the neighborhood.
Wrap it with a poll:
→ Yes please
→ Interested
Why this format works: It builds just enough curiosity to start a conversation—without overwhelming your audience or giving away the whole story.
Not sure which listing to feature?
- Filter for new listings (within the last 7 days)
- Focus on your target price point
- Stay in your ideal neighborhood or farm area
That should give you a pool of 50–70 listings.
From there, zero in on the one with the highest saves or views—that’s your Deal of the Week.
Sometimes your best content ideas don’t come from other agents, they come from the creators outside our industry who are racking up millions of views.
That’s exactly where this Reel started. We found a viral post from @emilymacleodwellness that’s been viewed 3M times, and rebuilt the format for you.
Here’s why it works:
- “Innocent looking” hits harder than “common mistakes.”
- It speaks directly to homeowners, and taps into a shared fear: no one wants their home to feel cheap.
- It’s a clean listicle. Ten finishes. Scannable. Watchable. Easy to share.
The best part? You don’t have to film anything. We’ve designed this as a text-based Reel, all the content lives in the caption. Just post as-is, or swap in a background photo (or video) of yourself, a listing, or a local scene to make it feel more like you.
“This and…” works because it pulls people straight into a dreamstate. Two words are all it takes for them to picture a life they want: morning coffee in the sunroom, golden‑hour dinners on the deck, a run through the park. It’s not about selling a feature; it’s about letting them feel it.
That’s why this viral hook stops the scroll. It’s simple, fast, and ridiculously flexible, perfect for highlighting a listing, showcasing a neighborhood, or sharing a lifestyle moment. Below, you’ll find a list of ready‑made hooks to spark ideas, or use them as inspiration to create your own. Pair one with a short clip or photo, and you’re inviting people into a feeling they’ll want to step into.
The data says it all: many buyers aren’t stuck because they’ve lost interest—they’re stuck because they’re not sure what to do next.
Cotality’s latest research found that only 7% described the buying process as straightforward. The rest hit moments of doubt, kept questions to themselves, and moved forward without full clarity. Sometimes they didn’t know who to ask. Sometimes they felt they should already know.
That’s why this poll works. It gives buyers a low‑pressure way to say, “Yep, I’m unsure.” And once they do, you have an open door to guide them—turning uncertainty into momentum, and curiosity into conversations.
You already know the power of Deal of the Week. This version is built for Stories.
We start with the hook, then layer in the details, then highlight the features that make this one stand out. Only after the curiosity builds do you invite them to raise their hand. In recent tests, that structure alone delivered 6x more engagement.
The hook itself? We pulled it from one of the 1,200 top‑performing Instagram posts we track at Listing Leads, and built the rest so you can execute fast.
Not sure which listing to feature?
Start here:
- Filter for new listings (within the last 7 days)
- Focus on your target price point
- Stay in your ideal neighborhood or farm area
That should give you a pool of 50–70 listings.
From there, zero in on the one with the highest saves or views—that’s the listing with heat behind it.
Use this format to test urgency, stay visible with buyers, and stay top of mind.
This is your plug-and-play July market update. Short. Visual. Crazy effective.
We’ve seen this exact format rack up thousands of views across top-performing creators, and for good reason. It’s fast to build, easy to watch, and delivers exactly what buyers and sellers want: real numbers, real sales, and real context about what homes are actually going for.
This reel template is fully customizable. Drop in your local sold data, adjust the price ceiling, and update the neighborhoods. In under 10 minutes, you’ve got a scroll-stopping post that builds authority without having to say a word.
A lot of sellers assume they need to renovate before they list. It feels like the “smart” thing to do. The responsible thing.
But in today’s market? That instinct doesn’t always pay off.
This Instagram carousel gives you a sharp, scroll-stopping way to challenge the assumption. You’re not saying don’t renovate. You’re showing them that not every project delivers a return, and some can even turn buyers off completely.
Because when you help them avoid expensive mistakes, you earn the right to guide their next move.