NEW Members-Only Masterclass: Learn how to get the most out of your ListingLeads.com membership.

Best YouTube Videos
Search Listing Leads
Latest Campaigns
IG Poll: Stuck?

The data says it all: many buyers aren’t stuck because they’ve lost interest—they’re stuck because they’re not sure what to do next.

Cotality’s latest research found that only 7% described the buying process as straightforward. The rest hit moments of doubt, kept questions to themselves, and moved forward without full clarity. Sometimes they didn’t know who to ask. Sometimes they felt they should already know.

That’s why this poll works. It gives buyers a low‑pressure way to say, “Yep, I’m unsure.” And once they do, you have an open door to guide them—turning uncertainty into momentum, and curiosity into conversations.

How to avoid buyer’s remorse

The housing market runs on speed. But buyers? They run on timing.

That’s the gap we uncovered digging into Cotality’s latest research on “Who (really) owns the homebuyer?” The process is faster than ever: instant alerts, same‑day offers, mounting competition, but most buyers say they still feel overwhelmed. Readiness hasn’t caught up with market velocity.

And here’s the problem: most agents respond by pushing harder. More urgency. More “act now.” That may get an offer written, but it doesn’t build trust.

This campaign flips that script. It positions you as the agent who slows the process down just enough for buyers to feel informed, prepared, and confident. That’s how you stand apart—and how you turn first‑time conversations into long‑term clients.

A deal that’s hard to find in [City]

The Deal of the Week strategy isn’t a nice‑to‑have, it’s a weekly marketing habit worth locking into your SOPs. Simple. Repeatable. Highly effective.

This style of email has helped generate thousands of conversations within our community. Why? Because it’s built to get a response. It sparks curiosity, creates urgency, and makes it easy for people to raise their hand.

But the real win? This email is just the starting point. Repurpose it into an Instagram poll. Turn it into a quick SOI text. Now you’re taking one proven campaign and multiplying its reach, its impressions, and its opportunities.

Not sure which listing to feature?

Start here:

  • Filter for new listings (within the last 7 days)
  • Focus on your target price point
  • Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s the listing with heat behind it.

This and…

“This and…” works because it pulls people straight into a dreamstate. Two words are all it takes for them to picture a life they want: morning coffee in the sunroom, golden‑hour dinners on the deck, a run through the park. It’s not about selling a feature; it’s about letting them feel it.

That’s why this viral hook stops the scroll. It’s simple, fast, and ridiculously flexible, perfect for highlighting a listing, showcasing a neighborhood, or sharing a lifestyle moment. Below, you’ll find a list of ready‑made hooks to spark ideas, or use them as inspiration to create your own. Pair one with a short clip or photo, and you’re inviting people into a feeling they’ll want to step into.

Lead Activation Text

Every season gives you a reason to reach out to your clients. The shift into fall is one of the easiest—and most natural—times to do it.

This isn’t about pushing a listing or forcing a market update. It’s about opening a conversation. A quick, personal check‑in that reminds people you’re there, you’re paying attention, and you’re ready to help if real estate is on their mind.

This simple text does exactly that. It’s short, casual, and easy for anyone to respond to. Send it now, and you’ll spark conversations that you might not have otherwise.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Unlock Exclusive Video
and Hook Strategies

Upgrade to the Creator Plan and gain access to powerful video marketing tools designed to enhance your listings and boost engagement.

Best YouTube Videos

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

No Results Found

We couldn’t find any properties matching your filters. Try adjusting your search to explore more options.

Search Listing Leads
Latest Campaigns
[City 1] vs [City 2] | Which Market Is Better for Buyers & Sellers in 2025?

Side-by-side market comparisons are one of the easiest ways to create high-impact video content—and most agents overlook them.

This script isn’t just about [City 1] vs. [City 2]. It’s about helping your audience think like a buyer or seller in 2025.

When you contrast two markets:
– You simplify complex data
– You position yourself as the local expert
– You give buyers and sellers a decision-making framework

Even better? You don’t have to claim one market is “better.” You just have to show them how to choose based on their goals.

Use this script to lead with insight, build trust, and stay top of mind—because clarity is the new clickbait.

Just Sold IG Poll

Yes, your followers could look this up on Zillow. But they won’t—and they don’t want to.

That’s what makes this Instagram poll (inspired by Pip Haxby-Thompson) so effective. It’s simple: show one home that just sold for under [$] in a popular neighborhood, then ask, “Wanna see the other two?” with two easy responses:
→ Obviously
→ Yes please!

It’s low-effort for them, high-leverage for you. You create curiosity. They raise their hand. And just like that, you have a reason to DM, share a link, and start a real conversation.

Pro tip: Set up a landing page with a zoomed-in map showing the properties. It makes the whole thing feel exclusive—and positions you as the local expert who knows what’s selling, where, and for how much.

What do you think is missing in [Area]?

This simple Story question—used by Bill Olson to spark hundreds of replies—is a smart way to create two-way connection. It’s not just engagement for the sake of it. It’s data, dialogue, and content fuel all in one. Use it to:

• Surface what people actually care about in your area
• Kick off conversations that don’t feel salesy
• Crowdsource ideas for carousels, captions, or videos

Pro tip: Save the best answers and turn them into a shareable follow-up post like this one that garnered 452 comments (and counting).

8 HUGE Changes Coming to [Your City] in 2025

This script was inspired by Olga Moreno’s “8 HUGE Changes Coming to Las Vegas in 2025!!” video—which pulled in over 18,000 views. Not because she went viral. But because she nailed what so many agents miss: people want the big picture.

This isn’t a market update. It’s a narrative.

It gives context to all the local change your audience is seeing—but not fully understanding. It answers the question behind the question: What’s happening in this city, and what does it mean for me?

Here’s how to make it work:

  • Start strong—mention the city, the year, and why this matters now.
    Use stats or headlines sparingly—this is about momentum, not overload.
  • Think like a tour guide. You’re not just selling homes—you’re showing them what’s coming.

And remember: people don’t just want listings. They want to follow someone who’s plugged in, paying attention, and thinking ahead. This video positions you as exactly that.

Underrated Neighborhoods

Not every post needs to be a pitch. In fact, some of the most powerful content doesn’t sell—it connects.

This Story is about starting light, local conversations that build trust over time. You’re not pushing a property. You’re inviting people into your perspective—sharing the neighborhoods you love, and asking them to weigh in.

Here’s why it works:

  • It feels casual, not calculated.
  • It taps into local pride and curiosity.
  • It gives followers an easy reason to reply—without feeling like they’re walking into a sales convo.

Think of this as your “talk of the town” moment. Personal, relatable, and perfectly positioned to keep you top of mind.

[Your City] Propaganda I Am Absolutely Falling For

This Reel taps into a trend that’s everywhere right now (like here) — and for good reason.

It’s not just funny. It’s tribal. It’s us vs. them, but in the most charming, slightly unhinged, deeply relatable way.

“[Your City] Propaganda I Am Absolutely Falling For” is your chance to lovingly call out the oddly specific, wildly inaccurate, and completely accepted delusions your city lives by.

Think: overpriced habits, generational conditioning, chaotic seasonal rituals — all delivered like a late-night group chat that got out of hand (in the best way).

Why it works:

  • Builds instant connection with your local audience
  • Makes people laugh and feel seen
  • Reinforces that you're not just a local expert — you’re one of them

And best of all? It’s ridiculously easy to make. Swap in your city, riff on 15 local one-liners, hit post, and watch the comments roll in: “ALL OF THE ABOVE ❤️” “Felt way too seen 😭” “Okay but why is this actually true?”

Some will laugh, some will argue, and some will start adding their own. That’s when you know it’s working.

Every seller we work with has second thoughts right before we list. Here’s why →

We hear it all the time from top agents: "The marketing was so good, my sellers joked they didn’t want to move anymore."

That insight sparked this post.

We turned it into a carousel with a hook that sellers (and future clients) can’t ignore:

“Every seller we work with has second thoughts right before we list.”

Because this is your moment to show the sweat—to spotlight the prep, the polish, the vision-building that happens before a home ever hits the market.

This carousel helps you:

  • Show off your behind-the-scenes process
  • Explain why marketing matters
  • Make a confident call to action to DM when it’s time to sell

Smart. Emotional. Sharable.That’s the kind of marketing that sells homes and builds your brand.

Houses that sold with ________ in 2025 in [Area]

This Reel was inspired by a viral post from Lucky to Live Here:

“Houses that sold with the highest taxes in 2025 on Long Island.”

 It’s hyper-local, data-driven, and built for curiosity clicks.

We’ve turned that idea into a customizable Instagram Reel template for your market.

Pick the hook that fits your area best:
→ The steepest price cuts
→ The highest taxes
→ The longest or shortest days on market
→ The highest monthly payments

Then showcase 3–4 recent sales with that stat front and center. Quick to make, easy to engage—and a smart way to start conversations

What would you do with $200K in equity?

This one’s built to spark engagement—and get your clients thinking.

Homeowners pulled $25B in equity last quarter, the highest Q1 total since 2008. On average, they’re sitting on over $200K in tappable equity. (Source: ICE Mortgage Tech)

Use this poll to start a bigger conversation: What could your equity actually do for you?

It’s a soft entry point into deeper DMs—and a perfect opportunity to follow up with anyone who responds with an offer to prepare an updated equity report, no strings attached.

Have you received your 2024 home value report yet? (CA)

Nearly 30% of CMA request leads transact within 12 months, making home value reports one of the most effective tools for generating future business. This direct mail campaign captures attention with the hook, “Have you received your 2024 home value report yet?”—a question that implies homeowners should already have this information, encouraging them to reach out.

The direct mail postcard highlights the limitations of online tools, which often fail to capture market nuances and lead to inaccurate estimates. To strengthen the message, include a real example. Replace the placeholder $XX,XXX with a client story where an online estimate undervalued their home. Real-life proof builds credibility and reinforces the value of your expertise.

Pro-Tip: Print this as a MEGA postcard. A/B test both the letter and postcard version of this campaign in your market to see which performs better.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.