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The secret to getting a lowball offer accepted

You don’t need to shout to stand out. You need to say the thing buyers are already wondering, and answer it better than anyone else.

This campaign does exactly that.

“Can I make a low offer?”

It’s a question your audience might be asking. Now you get to be the one who answers with clarity, strategy, and calm authority.

It’s timely, relevant, and built to meet the market where it is—while positioning you as the professional who knows how to work it.

A stat I didn’t expect in today’s market

According to ATTOM’s latest U.S. Home Sales Report, the average homeowner who sold last quarter walked away with a 50% profit.

While it’s true that margins are down from their peak and some markets are cooling, it’s also true that many sellers, especially those who’ve owned for 8+ years, are still walking away with sizable equity gains.

This campaign helps you bring that nuance to the surface. It gives you a reason to educate, recalibrate, and start meaningful conversations with the people in your database who may be unsure what today’s market means for them.

IG Reel: Homes sold in July under $ in [Area]

This is your plug-and-play July market update. Short. Visual. Crazy effective.

We’ve seen this exact format rack up thousands of views across top-performing creators, and for good reason. It’s fast to build, easy to watch, and delivers exactly what buyers and sellers want: real numbers, real sales, and real context about what homes are actually going for.

This reel template is fully customizable. Drop in your local sold data, adjust the price ceiling, and update the neighborhoods. In under 10 minutes, you’ve got a scroll-stopping post that builds authority without having to say a word.

IG Carousel: Renovate first or sell as-is?

A lot of sellers assume they need to renovate before they list. It feels like the “smart” thing to do. The responsible thing.

But in today’s market? That instinct doesn’t always pay off.

This Instagram carousel gives you a sharp, scroll-stopping way to challenge the assumption. You’re not saying don’t renovate. You’re showing them that not every project delivers a return, and some can even turn buyers off completely.

Because when you help them avoid expensive mistakes, you earn the right to guide their next move.

The last time we talked…

There’s one phrase that reopens doors faster than just about anything else: “The last time we talked…”

It’s disarming. It’s personal. And according to behavioral researcher Vanessa Van Edwards, it taps directly into one of the most powerful social triggers we have: being remembered.

When someone recalls a detail you shared months (or even years) ago, it hits differently. It signals care, credibility, and emotional intelligence, without needing to sell a thing. And for leads who’ve gone quiet, it gives them the perfect on-ramp back into the conversation.

This text campaign puts that principle into action. We’ve provided 10 conversation starters - each one built to spark a reply based on something they once shared with you. You only need one. But you do need to personalize it.

Pro tip: Go back through your email threads, DMs, and CRM notes. Look for that small detail, what they said about rates, renovations, location, timing. That’s your opening.

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Katie Day Direct Mail

The consumer is getting bombarded with marketing messages from agents that are overwhelming and confusing.

And worse - they all look the same.

We decided to do something different.

Simplicity and differentiation are key.

This campaign is designed to stand out in the mailbox and spark the consumers’ curiosity.

Don't Accept Lowball Offer

This postcard instills a sense of confidence in the consumer that you’re their advocate. 

They are getting bombarded with messages from cash offer companies like Opendoor and others who offer 25% below their market value with the promise of a fast closing with no showings. 

Unless you’re in distress, this isn’t a smart option for any seller. 

Champion their needs above all else and win the business. 

Seller Activation Postcard

Staying connected with your sphere of influence (SOI) is crucial in today’s market. The best way to do that is to keep them up to date with relevant information that impacts them. 

This campaign is designed to educated them and spark a conversation around selling their home. 

Should I Sell My Home This Summer

In real estate marketing, timeliness and relevance are crucial for capturing attention and driving engagement.

According to a study by HubSpot, personalized and timely messages can boost engagement rates by up to 200% compared to generic campaigns.

By sending marketing materials that address current market conditions and homeowners' immediate concerns, you demonstrate your expertise and provide valuable insights exactly when your clients need them most.

This approach not only builds trust but also positions you as the go-to resource in a rapidly changing market.

Compare Options: The Anti-Gimmick Approach

Words can develop a reputation.

And the "Cash Offer" has been abused.

We all know that it can be a viable option for a specific type of consumer, but it can feel predatory when it's pitched a certain way.

So, we've developed a new campaign. 

It's the anti-gimmick approach.

Here's why it works:

1. The front of the card grabs attention

2. The language takes the pressure off the consumer and puts you on the same side of the table

3. It includes social proof to prove that you're great at your job

4. It ends with a direct response CTA

See what you think. 👇

FSBO Letter #2: CMA Offer

By now, the FSBO seller has likely dealt with lowball offers, pushy agents, or worse—radio silence. And if their home isn’t moving, they’re starting to wonder why.

That’s where this letter comes in. Letter #2 in the sequence shifts the conversation to pricing—one of the biggest pain points for FSBO sellers. Instead of telling them they’ve priced it wrong, this letter leads with empathy, highlights the risk of guessing, and offers a free CMA as a straightforward, no-pressure solution.

The goal? To make it easy for them to say yes. No obligation, no catch—just valuable data that helps them make smarter decisions. And when they realize they need more than just numbers? You’re already the agent they trust.

FSBO Letter #1: 3 Tips

Most FSBO sellers expect agents to pressure them into listing. That’s why most direct mail from agents goes straight into the trash.

If you want to stand out, you have to do something different. Instead of pushing for a listing, this letter builds trust by meeting sellers where they are—acknowledging their frustrations, offering value, and positioning you as a helpful resource, not just another agent looking for a deal.

This is letter #1 in a three-part sequence. The goal? To shift their perception of you from “just another agent” to someone they can actually trust. No sales pitch, no scare tactics—just practical advice that makes them feel more confident in their sale.

FSBO Email Campaign: This Is Where Most Sellers Get Stuck

Most FSBO sellers think the hardest part is getting an offer. But in reality? The toughest part is knowing what to do next.

Many sellers assume price is all that matters. But once the offers start rolling in, they realize there’s a lot more at stake—hidden costs, contingencies, and tricky negotiations that can cost them thousands. The problem? FSBO sellers don’t always see these pitfalls coming until it’s too late.

This email positions you as the guide they didn’t know they needed. By educating them upfront and offering a free CMA, you’re not just providing value—you’re giving them the clarity and confidence they won’t get from an online estimate. No sales pitch, just real help. And when they hit a roadblock? You might be the first person they think to call.

FSBO Text Script

Most FSBO sellers screen calls from unknown numbers—especially from agents. If they didn’t pick up, it’s not necessarily a “no.” It just means they don’t know why they should talk to you yet.

This text is short, direct, and creates curiosity. Instead of sounding like another agent trying to “win the listing,” you’re positioning yourself as someone with genuine interest in their home. No sales pitch, just a reason for them to call you back.

The goal? Get them to engage. Once they respond, you can shift the conversation toward value—helping them, not selling them.

Once you get them on the phone, use 1 of these 3 call scripts:
- FSBO Pricing Call Script
- FSBO Photos Call Script
- FSBO Listing Description Call Script

Market Like You Gossip

Forget the hard sell. Instead, market like you gossip. Instead of laying out every detail, tease your audience with just enough insider information to spark curiosity. 

Imagine texts that start with, "I probably shouldn’t be telling you this but…" and then hint at great deals or hidden opportunities. Research shows that curiosity-driven messaging can boost engagement significantly. 

Challenge the norm—let this campaign show you how a playful, coy approach can help you start more conversations.

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