This video explores how Disney created the illusion of luxury at its resorts—particularly the Grand Floridian—by designing them to appear exclusive and high-end while keeping operations efficient and standardized beneath the surface. Drawing inspiration from real historic hotels like the Hotel del Coronado, Disney used architectural mimicry, themed experiences, and strategic placement near theme parks to justify premium prices. The rise of Disney Vacation Club (DVC) further drove prices up, locking guests into long-term timeshare-style commitments. The result: a “Disney bubble” that dominates guest accommodations through convenience and branding rather than true luxury.