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IG Poll: A deal that’s hard to find in [City]

You already know the power of Deal of the Week. This version is built for Stories.

We start with the hook, then layer in the details, then highlight the features that make this one stand out. Only after the curiosity builds do you invite them to raise their hand. In recent tests, that structure alone delivered 6x more engagement.

The hook itself? We pulled it from one of the 1,200 top‑performing Instagram posts we track at Listing Leads, and built the rest so you can execute fast.

Not sure which listing to feature?

Start here:

  • Filter for new listings (within the last 7 days)
  • Focus on your target price point
  • Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s the listing with heat behind it.

Use this format to test urgency, stay visible with buyers, and stay top of mind.

IG Poll: Stuck?

The data says it all: many buyers aren’t stuck because they’ve lost interest—they’re stuck because they’re not sure what to do next.

Cotality’s latest research found that only 7% described the buying process as straightforward. The rest hit moments of doubt, kept questions to themselves, and moved forward without full clarity. Sometimes they didn’t know who to ask. Sometimes they felt they should already know.

That’s why this poll works. It gives buyers a low‑pressure way to say, “Yep, I’m unsure.” And once they do, you have an open door to guide them—turning uncertainty into momentum, and curiosity into conversations.

How to avoid buyer’s remorse

The housing market runs on speed. But buyers? They run on timing.

That’s the gap we uncovered digging into Cotality’s latest research on “Who (really) owns the homebuyer?” The process is faster than ever: instant alerts, same‑day offers, mounting competition, but most buyers say they still feel overwhelmed. Readiness hasn’t caught up with market velocity.

And here’s the problem: most agents respond by pushing harder. More urgency. More “act now.” That may get an offer written, but it doesn’t build trust.

This campaign flips that script. It positions you as the agent who slows the process down just enough for buyers to feel informed, prepared, and confident. That’s how you stand apart—and how you turn first‑time conversations into long‑term clients.

A deal that’s hard to find in [City]

The Deal of the Week strategy isn’t a nice‑to‑have, it’s a weekly marketing habit worth locking into your SOPs. Simple. Repeatable. Highly effective.

This style of email has helped generate thousands of conversations within our community. Why? Because it’s built to get a response. It sparks curiosity, creates urgency, and makes it easy for people to raise their hand.

But the real win? This email is just the starting point. Repurpose it into an Instagram poll. Turn it into a quick SOI text. Now you’re taking one proven campaign and multiplying its reach, its impressions, and its opportunities.

Not sure which listing to feature?

Start here:

  • Filter for new listings (within the last 7 days)
  • Focus on your target price point
  • Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s the listing with heat behind it.

This and…

“This and…” works because it pulls people straight into a dreamstate. Two words are all it takes for them to picture a life they want: morning coffee in the sunroom, golden‑hour dinners on the deck, a run through the park. It’s not about selling a feature; it’s about letting them feel it.

That’s why this viral hook stops the scroll. It’s simple, fast, and ridiculously flexible, perfect for highlighting a listing, showcasing a neighborhood, or sharing a lifestyle moment. Below, you’ll find a list of ready‑made hooks to spark ideas, or use them as inspiration to create your own. Pair one with a short clip or photo, and you’re inviting people into a feeling they’ll want to step into.

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Latest Campaigns
Off-Market Buyer (Prospecting Script)

This text gives you an easy way to start the conversation with prospective buyers—without pressure, without a pitch.

It positions you as someone with access, someone in motion, someone worth knowing.

And if they say yes?

You’ve just turned a cold lead into a warm one—with permission to follow up when the right deal shows up.

Use this script to spark interest… and follow it up with the Circle Prospecting Phone Script to keep the momentum going.

Why Clients Choose [Your Team] When the Stakes Are High

You’re not just selling homes. You’re selling certainty—in a market full of doubt.

The mistake? Thinking your experience speaks for itself. It doesn’t. Not anymore.

We saw this video by Dewayne Carpenter—just 90 seconds, no fluff, no hype—and it stopped us cold. It framed experience not as ego, but as an edge. And it did what most agent videos don’t: it made us feel the value of working with someone who’s done the reps.

So we reverse-engineered it.

We broke down the structure, reworked the beats, and wrote you a script that’s ready to record—without sounding like a script. Something you could put on your homepage, pin to your YouTube channel, or use as a trust-building asset when someone’s deciding whether to hit “schedule a call.”

This isn’t about flexing your résumé. It’s about translating experience into language the consumer actually understands—and values.

Use this to show—not tell—why working with you isn’t a gamble. It’s a shortcut.

Deal of the Week Social

We’ve been testing a lot of ways to bring the Deal of the Week strategy to Stories—and this one’s a winner.

It’s simple. Swipeable. And engineered to build momentum before the CTA hits.

Instead of leading with a poll (which can feel rushed), we let the story unfold over 3 slides—hook → details → standout features—then drop the poll. That structure alone gave us 6x more engagement in recent tests.

The best part? This is one of those rare story templates that works whether you're showing your face or not. You can record a walkthrough, use listing photos, or keep it text-only and still make it feel personal and high-value.

We pulled the hook from one of the 1,200 top-performing Instagram creators we track at Listing Leads—and built the rest to help you execute fast.

Use it to spotlight hidden gems, test urgency-driven content, or just stay top of mind with serious buyers.

IG Poll: How often do you check Zillow?

Inventory's up. Some buyers are paying closer attention—but they haven’t all told an agent they’re looking.

This story helps you change that—without being pushy.

It’s a simple market update with a smart twist: a timely stat, a relatable poll, and a chance to spot who's quietly keeping tabs on new listings. Use it to stay visible, start conversations, and surface warm leads hiding in plain sight.

Pro tip: Anyone who taps the poll is showing interest. Send them a quick DM to start the conversation.

Note: You can swap “Zillow” with Realtor.ca, HouseSigma, or whatever’s most familiar to your audience.

FB Post: Most Overrated Neighborhood?

Not every lead gen post needs to be a market update or a polished Reel.

Sometimes, the best engagement comes from a simple question that gets people talking.

This one came from Jeremy Knight—he posted it to his Facebook page and the comments took off. It’s bold enough to spark reactions, but casual enough to feel like a real conversation starter:

“A client just asked me what [Area]’s most overrated neighborhood is. 😳
I think I know the answer…what do you think?”

It’s light, local, and designed to stir the pot just enough.

Post it on your page. Better yet—drop it in your community Facebook group.You’ll learn what people really think—and keep yourself front and center in the process.

Expired Marketing Video Script

A marketing message that speaks directly to a specific type of seller is far more powerful than a generic one. 

This script is designed for homeowners struggling to get their home sold—sellers who are frustrated, uncertain, and looking for real answers. 

By addressing their pain points head-on, you position yourself as the agent who knows how to get a home sold. 

Inspired by Tyler Drinkwater’s excellent Reel, this script calls out the biggest reason listings fail—poor positioning—and provides a clear path forward. 

Pair this with the Expired Marketing Blueprint to strengthen your strategy and establish yourself as the go-to expert.

How to Create Your Instagram Reel

Step 1: Use our script to create your Instagram Reel

Step 2: Create or Upload Your Reel
Record a Reel using Instagram's camera or upload a pre-recorded video from your phone.

Step 3: Edit Your Reel
Add effects, music, and text as needed.

Step 4: Proceed to the Share Screen
Tap Next after editing your Reel to move to the final screen where you add captions and tags.

Step 5: Use the Canva template below to create your Instagram Reel cover
Use your brand colors to customize it to your unique brand. Save it to your camera roll.

Step 6: Select the Cover
On the Share Screen, look for the "Cover" option (usually beneath or near the preview of your Reel).
Tap "Cover" to open the editor.
Tap "Add from Camera Roll" to upload the image.

Step 7: Crop and Adjust (Optional)
Instagram lets you adjust the placement of the image for the grid preview (the square format seen on your profile). Use the grid view to ensure the most important part of the image is centered.

Step 8: Save and Post
Tap Done after selecting the cover. Add your caption, tags, and other details which are all provided below, then post your Reel.

Just Sold Carousel

A Just Sold carousel is a real estate marketing staple—and for good reason. It’s a compelling way to showcase real results, build trust, and plant the seed for future sellers. 

Originally inspired by Katie Lucie’s direct mail letter, this carousel repurposes that proven format for Instagram, making it easy to share your next impressive sale.

The hook? A striking price difference between an online estimate and the final sale. It keeps people swiping, reinforces the value of strategic marketing, and ends with a clear call to action.

POV: You Finally Find A Home You Love...

POV hooks are powerful—and for good reason. They pull your audience in by speaking directly to their experience. That’s exactly what this campaign does: it gives you a chance to educate your followers about your off-market strategy while showing them how you uncover hidden opportunities.

Plus it’s incredibly simple to execute. No script, no voiceover—just b-roll from your camera roll (a neighborhood like in this example, a listing interior like in this example, even a front door like in this example). Overlay with text, and let the caption do the heavy lifting. It doesn’t need to be super polished, the priority here is a clear message.

The source of this data point mentioned in the description is from BatchService and surfaced by Lance Lambert, co-founder of ResiClub:

According to an analysis by BatchService, approximately 1.2 million U.S. home sales in 2024 were conducted off-market. Given that the National Association of Realtors reported about 5 million existing-home sales in 2024, this suggests that roughly 24% of home sales occurred off-market.

This campaign isn’t just a Reel. It’s a chance to build trust, share your expertise, and position yourself as the agent who goes beyond what’s expected. Keep it real, keep it relatable—and don’t forget to end with a call to action that gets them to raise their hand.

Use the Video Description below as your Instagram Reel caption.

POV: You're Tired of Scrolling Through Overpriced Homes

POV hooks are powerful—and for good reason. They pull your audience in by speaking directly to their experience. That’s exactly what this campaign does: it gives you a chance to educate your followers about your off-market strategy while showing them how you uncover hidden opportunities.

Plus it’s incredibly simple to execute. No script, no voiceover—just b-roll from your camera roll (a neighborhood like in this example, a listing interior like in this example, even a front door like in this example). Overlay with text, and let the caption do the heavy lifting. It doesn’t need to be super polished, the priority here is a clear message.

The source of this data point mentioned in the description is from BatchService and surfaced by Lance Lambert, co-founder of ResiClub:

According to an analysis by BatchService, approximately 1.2 million U.S. home sales in 2024 were conducted off-market. Given that the National Association of Realtors reported about 5 million existing-home sales in 2024, this suggests that roughly 24% of home sales occurred off-market.

This campaign isn’t just a Reel. It’s a chance to build trust, share your expertise, and position yourself as the agent who goes beyond what’s expected. Keep it real, keep it relatable—and don’t forget to end with a call to action that gets them to raise their hand.

Use the Video Description below as your Instagram Reel caption.

POV: Downsizing

POV hooks are effective because they tap into real, relatable experiences. That’s exactly what this campaign does: POV: Downsizing gives you the chance to connect with homeowners who might be quietly wrestling with the decision to downsize.

Plus it’s incredibly simple to execute. No script, no voiceover—just b-roll from your camera roll (a neighborhood like in this example, a listing interior like in this example, even a front door like in this example). Overlay with text, and let the caption do the heavy lifting. It doesn’t need to be super polished, the priority here is a clear message.

This campaign isn’t just a Reel. It’s a chance to build trust, share your expertise, and position yourself as the agent who goes beyond what’s expected. Keep it real, keep it relatable—and make sure to end with a call to action that invites them to engage, like commenting GUIDE to take the next step.

Use the Video Description below as your Instagram Reel caption.

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