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Coming Soon: Skip the Waitlist

Telling someone they can’t have something? Still one of the fastest ways to make them want it.That’s the psychology behind this coming soon email, and why it starts with a line most agents would never dare send:“I really shouldn’t share this listing with you…”No price. No exact location. Just a few vivid details, a sense of exclusivity, and a clear call-to-action:Text “VIP” to your number for more info.It’s short. It’s unexpected. And it works, because instead of broadcasting a new listing, you’re creating  demand before it hits the market.

The secret to getting a lowball offer accepted

You don’t need to shout to stand out. You need to say the thing buyers are already wondering, and answer it better than anyone else.

This campaign does exactly that.

“Can I make a low offer?”

It’s a question your audience might be asking. Now you get to be the one who answers with clarity, strategy, and calm authority.

It’s timely, relevant, and built to meet the market where it is—while positioning you as the professional who knows how to work it.

A stat I didn’t expect in today’s market

According to ATTOM’s latest U.S. Home Sales Report, the average homeowner who sold last quarter walked away with a 50% profit.

While it’s true that margins are down from their peak and some markets are cooling, it’s also true that many sellers, especially those who’ve owned for 8+ years, are still walking away with sizable equity gains.

This campaign helps you bring that nuance to the surface. It gives you a reason to educate, recalibrate, and start meaningful conversations with the people in your database who may be unsure what today’s market means for them.

IG Reel: Homes sold in July under $ in [Area]

This is your plug-and-play July market update. Short. Visual. Crazy effective.

We’ve seen this exact format rack up thousands of views across top-performing creators, and for good reason. It’s fast to build, easy to watch, and delivers exactly what buyers and sellers want: real numbers, real sales, and real context about what homes are actually going for.

This reel template is fully customizable. Drop in your local sold data, adjust the price ceiling, and update the neighborhoods. In under 10 minutes, you’ve got a scroll-stopping post that builds authority without having to say a word.

IG Carousel: Renovate first or sell as-is?

A lot of sellers assume they need to renovate before they list. It feels like the “smart” thing to do. The responsible thing.

But in today’s market? That instinct doesn’t always pay off.

This Instagram carousel gives you a sharp, scroll-stopping way to challenge the assumption. You’re not saying don’t renovate. You’re showing them that not every project delivers a return, and some can even turn buyers off completely.

Because when you help them avoid expensive mistakes, you earn the right to guide their next move.

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Latest Campaigns
Homes that sell vs Homes that sit

When sellers price for the market they remember - not the one they’re in - homes sit, prices drop, or listings disappear.

That’s the story behind two new reports from Realtor.com and Clever, and the reason we built this campaign.

The data is clear: 72% of future sellers think they’ll get over asking. Only 42% of recent sellers actually did. Nearly half had to cut their price. And delistings? Up 47% year-over-year.

This email helps you name that disconnect and start the kind of conversation that leads to smarter pricing, stronger positioning, and fewer surprises. We also added a soft P.S. for buyers because in this market, some well-priced homes are absolute steals.

Best value I’ve seen in [Area] this week

The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.

Brad McCallum sent this email and got 20 replies.

The best part?

It wasn't their listing.

But here's the thing...

This email is just the beginning.

Repurpose your Deal of the Week into an IG poll and an SOI text.

This is how you can take a winning marketing campaign and maximize the impact.

Not sure which listing to feature?

Start here:

  • Filter for new listings (within the last 7 days)
  • Focus on your target price point
  • Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s the listing with heat behind it.

This is a goood deal in [Neighborhood]

If your Story views are strong but engagement is flat—this is the format to fix it.

We’ve been testing all kinds of ways to bring the “Deal of the Week” to Stories—and this one's a keeper.

It’s visual. It’s clever. And it mimics a play we’re seeing everywhere from top influencers: tease the value, show a receipt (like listing views), then drop the link behind an emoji.

Why does it work? Because it builds curiosity before it asks for action.

You’re not shouting “BUY!”—you’re drawing attention to demand. That alone makes this feel less like an ad, more like a can’t-miss opportunity.

The best part? You only need one slide. A Zillow screenshot. A few strategic details. A clear price anchor. 

And everyone who clicks? That’s your follow-up list.

Not sure which listing to feature?

Start here:

  • Filter for new listings (within the last 7 days)
  • Focus on your target price point
  • Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s the listing with heat behind it.

Use this format to test urgency, stay visible with buyers, and stay top of mind.

The #1 Thing Buyers Can Do To Get Ahead (CA)

With new listings surging across Canada—an 11% jump in January alone, the biggest supply increase since the 1980s—buyers have more options than they’ve seen in years (Financial Post). But more inventory doesn’t mean an easier search. It means competition, faster-moving deals, and the need to act decisively when the right home appears.

This campaign gives you a simple, strategic way to guide buyers through the three key steps that separate those who hesitate from those who close. Use it to position yourself as the expert who helps buyers move with confidence.

The #1 Thing Buyers Can Do To Get Ahead (US)

With more inventory sitting on the market, a lot of buyers are circling. This campaign is intended to help you start conversations with those buyers, and also engage serious buyers with a direct response P.S.

This campaign gives you a simple, strategic way to guide buyers through the three key steps that separate those who hesitate from those who close. Use it to position yourself as the expert who helps buyers move with confidence

What it’s really like to sell your home when…

Selling a home is rarely as simple—or as fast—as people expect.

That’s why we created this carousel: to walk future sellers through what the process actually feels like. The decisions, the doubts, the waiting, the wins.

It’s not meant to capture every scenario. Instead, it offers a realistic, emotionally honest timeline to help set better expectations—especially in a market where things are taking longer and patience matters more than ever.

Just one note: you’ll want to edit Slide 7 to reflect the average days on market in your area.Use it as-is—or tweak the timeline to better fit what you’re seeing with your clients.

When I tell people I live in [Area], they think…

This Reel flips the narrative—and that’s exactly why it works.

Most buyers have a surface-level impression of your area: traffic, sprawl, or sky-high prices. But that’s not the whole story. 

Inspired by Marie Lee’s viral Instagram Reel, this format is a smart way to shift perception in 7 seconds or less.

Here’s why it works:

  • It creates contrast—what people think vs. what’s true.
  • It uses humor and visual storytelling to reframe objections.
  • It builds local pride while educating your audience.

A few example angles you could use:

  • “When I say I live in East Nashville, they think I mean Broadway crowds… but I really mean tree-lined streets and neighbors who bring you sourdough.”

  • “When I say I’m in Miami, they picture traffic on I-95… but I’m really biking to a quiet café two blocks from the bay.”

  • “When I say I live in Jersey City, people think it’s just high-rises and PATH trains… but I really mean farmers markets and parks with skyline views.”

  • “When I say I live in Scottsdale, they think I mean golf courses and gated communities… but I really mean trails, tacos, and sunset hikes after work.”

Use this Reel to reclaim the narrative—and connect with buyers who want what you see every day.

I started to think about selling…

Sometimes the best lead gen is just asking the right question.

This Instagram Poll does more than boost engagement—it gives you real-time insight into what’s actually holding people back from selling.

Here’s what makes it effective:

  • It meets sellers where they are: stuck in limbo.
  • It surfaces objections without making it about you.
  • It creates a low-risk way for followers to raise their hand.

Use it to start DMs, guide your content, and tailor your follow-ups.

Simple. Specific. Seller-focused.

Magic Buyer: I Have 4 Buyers Right Now Who Are Looking For…

The Magic Buyer Letter can be repurposed into videos, emails, and social posts.

This campaign is simple, specific, and wildly effective.

Justin Holder just double-ended a 1.5M deal and generates consistent business from a simple strategy.

Here’s what you need:

  1. You need a buyer who’s looking for a house.
  2. You need to take your qualified buyers who can’t find a home and turn it into a marketing campaign.

Use this post to turn private buyer needs into public seller conversations.

Magic Buyer: 3 (Very Real) Buyer Needs, Right Now

The Magic Buyer Letter can be repurposed into videos, emails, and social posts.

This campaign is simple, specific, and wildly effective.

Justin Holder just double-ended a 1.5M deal and generates consistent business from a simple strategy.

Here’s what you need:

  1. You need a buyer who’s looking for a house.
  2. You need to take your qualified buyers who can’t find a home and turn it into a marketing campaign.

Use this post to turn private buyer needs into public seller conversations.

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