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The secret to getting a lowball offer accepted

You don’t need to shout to stand out. You need to say the thing buyers are already wondering, and answer it better than anyone else.

This campaign does exactly that.

“Can I make a low offer?”

It’s a question your audience might be asking. Now you get to be the one who answers with clarity, strategy, and calm authority.

It’s timely, relevant, and built to meet the market where it is—while positioning you as the professional who knows how to work it.

A stat I didn’t expect in today’s market

According to ATTOM’s latest U.S. Home Sales Report, the average homeowner who sold last quarter walked away with a 50% profit.

While it’s true that margins are down from their peak and some markets are cooling, it’s also true that many sellers, especially those who’ve owned for 8+ years, are still walking away with sizable equity gains.

This campaign helps you bring that nuance to the surface. It gives you a reason to educate, recalibrate, and start meaningful conversations with the people in your database who may be unsure what today’s market means for them.

IG Reel: Homes sold in July under $ in [Area]

This is your plug-and-play July market update. Short. Visual. Crazy effective.

We’ve seen this exact format rack up thousands of views across top-performing creators, and for good reason. It’s fast to build, easy to watch, and delivers exactly what buyers and sellers want: real numbers, real sales, and real context about what homes are actually going for.

This reel template is fully customizable. Drop in your local sold data, adjust the price ceiling, and update the neighborhoods. In under 10 minutes, you’ve got a scroll-stopping post that builds authority without having to say a word.

IG Carousel: Renovate first or sell as-is?

A lot of sellers assume they need to renovate before they list. It feels like the “smart” thing to do. The responsible thing.

But in today’s market? That instinct doesn’t always pay off.

This Instagram carousel gives you a sharp, scroll-stopping way to challenge the assumption. You’re not saying don’t renovate. You’re showing them that not every project delivers a return, and some can even turn buyers off completely.

Because when you help them avoid expensive mistakes, you earn the right to guide their next move.

The last time we talked…

There’s one phrase that reopens doors faster than just about anything else: “The last time we talked…”

It’s disarming. It’s personal. And according to behavioral researcher Vanessa Van Edwards, it taps directly into one of the most powerful social triggers we have: being remembered.

When someone recalls a detail you shared months (or even years) ago, it hits differently. It signals care, credibility, and emotional intelligence, without needing to sell a thing. And for leads who’ve gone quiet, it gives them the perfect on-ramp back into the conversation.

This text campaign puts that principle into action. We’ve provided 10 conversation starters - each one built to spark a reply based on something they once shared with you. You only need one. But you do need to personalize it.

Pro tip: Go back through your email threads, DMs, and CRM notes. Look for that small detail, what they said about rates, renovations, location, timing. That’s your opening.

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Latest Campaigns
Magic Buyer: Investment Opportunity

This campaign is a spin on the proven Magic Buyer strategy—specifically tailored for your clients who are looking for an investment opportunity.

You’re still leveraging real buyer demand to spark off-market conversations, but the message is tailored to homeowners that have properties that need to be renovated.

Tiffany Vasquez sent 88 Magic Buyer Letters and got 15 responses, 10 interested homeowners, and 5 potential listings.

Tre Serrano sent 50 and walked away with 2 listings.

This letter delivers the same results by focusing on what works: a real buyer and a message that feels personal, specific, and low-pressure.

Unsolicited CMA (CA)

More Canadian homeowners are tapping into their equity this year—driven by rising renewal volumes, increased HELOC usage, and a growing need to make smart financial decisions without giving up a low-rate mortgage.

That makes this the perfect time to bring back a strategy that’s worked exceptionally well: the unsolicited CMA.

Reach out to 5–10 people in your sphere or past clients with a quick, personalized equity update—no ask, no pressure, just timely insight.The text below helps you start the conversation—and positions you as the steady, informed guide they want in their corner.

A quick breakdown of last week’s rate decision (CA)

The Bank of Canada held its key rate steady last week—keeping prime at 4.95% and leaving variable-rate borrowers unchanged for now.

But what happens next isn’t as clear. Markets are now expecting just one cut by year-end. Fixed rates are inching up. And depending on how inflation, jobs, and trade unfold this summer, mortgage rates could land anywhere from the low 3s to the high 4s.

This campaign helps you bring that uncertainty into focus. To offer clients real context, timely insight, and the kind of steady, informed guidance they’re looking for right now.

Neighborhood Domination

When you’ve sold a few homes in the same neighborhood, something shifts. You don’t just know the market—you know the buyers, the timing, and what it takes to get a deal done.

This postcard is designed to capitalize on that kind of momentum.

It opens with a confident question—Why are so many of your neighbors hiring me?—then delivers proof: multiple nearby sales, strong results, and a compelling offer that flips the usual listing pitch.

It’s direct, credible, and built to spark conversations.

Pro tip: Follow up with a Magic Buyer Letter for anyone who shows interest—include real numbers, real stories, and a reason to call you back.

Unsolicited CMA: $25B in Equity

$25 billion in equity was pulled last quarter—the highest Q1 total since 2008, according to ICE Mortgage Technology. And the average U.S. homeowner is now sitting on over $200K in tappable equity.

That makes this the perfect time to bring back a strategy that’s worked time and time again: the unsolicited CMA.

Reach out to 5–10 people in your sphere or past clients with a quick, personalized equity update.

The text below makes it easy to start the conversation—and reminds them exactly why they trust you.

The Reverse Offer Strategy

Sometimes the smartest move is the one no one’s expecting.

There’s one high-leverage play most agents never mention—and most sellers never consider.

The Reverse Offer Strategy in The Summer Expired Series flips the dynamic. Instead of waiting for buyers to make a move, you make the first one. With precision. With confidence. With a complete offer tailored to someone who already showed interest.

This campaign feels personal and consultative, like you're sharing a trade secret.

It’s especially effective for homeowners who feel close to giving up. Why? Because it introduces a bold strategy at the exact moment they think they’ve run out of options.

And just like every campaign in this series, it closes with the familiar CTA: a 15-minute Summer Strategy Call that builds trust through repetition and offers real next steps.

Advanced Tactics

Price isn’t always the problem. Exposure is.

Most sellers assume their home didn’t sell because it was priced too high. 

And sometimes, that’s true. But more often, it’s because their agent never got the home in front of the right buyers.

That’s what this campaign challenges head-on.

Campaign 4 of The Summer Expired Series introduces a set of high-leverage marketing strategies most sellers have never heard of—reverse prospecting, YouTube pre-roll, geo-fenced retargeting, and more. It’s not smoke and mirrors. It’s smart, targeted exposure.

And it does two things instantly:

  1. Reframes the seller’s thinking.
  2. Elevates your positioning.

The tone stays grounded, never hypey. The message: you have options beyond a price cut—and a partner who knows how to execute.

And once again, we repeat the same call-to-action—because repetition builds recognition, trust, and momentum.

This campaign is a powerful differentiator for any seller who thinks they’ve “tried everything.”

Before You Take the Summer Off…

When a listing doesn’t sell, it’s easy to hit pause—especially in the summer.

This campaign meets homeowners in that moment. It doesn’t push. It presents. Three timely, data-backed reasons to reconsider waiting: falling rates, motivated buyers with deadlines, and rising competition on the horizon.

We start with empathy. We follow with insight. And we close with the same clear CTA sellers have seen in Campaigns 1 and 2 of The Summer Expired Series—because repetition builds trust, reduces friction, and creates a sense of steady, strategic momentum.

Every campaign in this series drives toward the same action: A 15-minute Summer Strategy Call that positions you as the agent with a plan—not just a pitch.

Home Sale Scorecard

Every seller wants a better result—but few stop to assess what actually went wrong.

That’s what makes this campaign in The Summer Expired Series different.

Instead of jumping into a new plan or pushing for a price drop, we hand the homeowner a mirror. The Home Sale Scorecard invites them to evaluate their last listing like a pro would—with clear, direct questions about pricing, prep, marketing, and exposure.

It’s simple, disarming, and incredibly effective. Because once a seller sees the gaps, they’re far more open to a better strategy—and a better agent.

This isn’t about assigning blame. It’s about creating clarity.

And clarity builds confidence.

A self-assessment that resets the conversation—and sets the stage for a smarter relist strategy.

5 Ways to Instantly Attract More Buyers

Don’t ask for the listing. Earn their attention first.

When a seller feels burned by the process, the last thing they want is another pitch.

What they do want? Proof that you're different. That you're helpful before you're hired. That you see details others overlook.

That’s why Campaign 1 in The Summer Expired Series leads with value.

Instead of telling homeowners how to “boost curb appeal” or “increase value,” we flip the script—Here’s how to instantly attract more buyers…without a major reno.

This first postcard sets the tone: generous, strategic, and persuasive. It meets sellers where they are—hesitant, but still hopeful—and gives them quick wins they can trust.

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