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Coming Soon: Skip the Waitlist

Telling someone they can’t have something? Still one of the fastest ways to make them want it.That’s the psychology behind this coming soon email, and why it starts with a line most agents would never dare send:“I really shouldn’t share this listing with you…”No price. No exact location. Just a few vivid details, a sense of exclusivity, and a clear call-to-action:Text “VIP” to your number for more info.It’s short. It’s unexpected. And it works, because instead of broadcasting a new listing, you’re creating  demand before it hits the market.

The secret to getting a lowball offer accepted

You don’t need to shout to stand out. You need to say the thing buyers are already wondering, and answer it better than anyone else.

This campaign does exactly that.

“Can I make a low offer?”

It’s a question your audience might be asking. Now you get to be the one who answers with clarity, strategy, and calm authority.

It’s timely, relevant, and built to meet the market where it is—while positioning you as the professional who knows how to work it.

A stat I didn’t expect in today’s market

According to ATTOM’s latest U.S. Home Sales Report, the average homeowner who sold last quarter walked away with a 50% profit.

While it’s true that margins are down from their peak and some markets are cooling, it’s also true that many sellers, especially those who’ve owned for 8+ years, are still walking away with sizable equity gains.

This campaign helps you bring that nuance to the surface. It gives you a reason to educate, recalibrate, and start meaningful conversations with the people in your database who may be unsure what today’s market means for them.

IG Reel: Homes sold in July under $ in [Area]

This is your plug-and-play July market update. Short. Visual. Crazy effective.

We’ve seen this exact format rack up thousands of views across top-performing creators, and for good reason. It’s fast to build, easy to watch, and delivers exactly what buyers and sellers want: real numbers, real sales, and real context about what homes are actually going for.

This reel template is fully customizable. Drop in your local sold data, adjust the price ceiling, and update the neighborhoods. In under 10 minutes, you’ve got a scroll-stopping post that builds authority without having to say a word.

IG Carousel: Renovate first or sell as-is?

A lot of sellers assume they need to renovate before they list. It feels like the “smart” thing to do. The responsible thing.

But in today’s market? That instinct doesn’t always pay off.

This Instagram carousel gives you a sharp, scroll-stopping way to challenge the assumption. You’re not saying don’t renovate. You’re showing them that not every project delivers a return, and some can even turn buyers off completely.

Because when you help them avoid expensive mistakes, you earn the right to guide their next move.

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Search Listing Leads
Latest Campaigns
TOTW: Cold Lead Activation Text

Engaging cold leads requires a concise, curiosity-driven approach that’s authentic and non-intrusive.

This text uses a timely market update to spark curiosity, referencing a rise in new listings. 

Localize the data—make it specific to your market so it feels more relevant and demonstrates your expertise. 

By asking a simple, low-pressure question, you’ll spark engagement and create a natural opening to reconnect with leads who might be ready to explore their options.

Why 2025 Might Be the Year to Buy A Home (CA)

“If you are considering buying, it is time to get busy.” Those are the words of Ted Rechtshaffen, President of TriDelta Financial, in a recent Financial Post article. His perspective highlights a key opportunity: today’s market conditions may offer buyers significant advantages that won’t last.

This email pulls data from The Canadian Real Estate Association (CREA) to explain why 2025 could be the year to make a move—and that’s where you come in.

As their trusted advisor, your expertise can guide them through every step of the process, from understanding the market to securing their dream home. This campaign emphasizes how your role is vital in helping buyers navigate the market and succeed this spring.

Spring Housing Demand

Is spring housing demand already starting?

According to HousingWire lead analyst Logan Mohtashami, the answer is yes.

In a recent article and interview with Yahoo Finance, Mohtashami highlighted a 2.2% rise in U.S. pending home sales in November—a strong signal that buyers are beginning to adapt to current market conditions and act earlier than usual.

While the traditional spring market may still feel a few months away, this trend underscores how critical it is for buyers to prepare now. Being ready with financing, pre-approval, and a solid strategy ensures they can act quickly when the perfect home comes along—and that’s where you come in.

As their trusted advisor, your expertise can guide them through every step of the process, from understanding the market to securing their dream home. This campaign emphasizes how your role is vital in helping buyers navigate the market and succeed this spring.

VOTW: 2025 Real Estate Predictions (CA)

Content that makes bold predictions typically drives higher engagement—and the real estate industry is no exception.

People want to know what’s coming next, and this Instagram Reel script gives you the perfect opportunity to:

✅ Leverage trending predictions to increase engagement 

✅ Establish yourself as the trusted market expert 

✅ Drive conversation by encouraging your audience to comment with their own thoughts

How to Create Your Instagram Reel

Step 1: Use our script to create your Instagram Reel

Step 2: Create or Upload Your Reel

Record a Reel using Instagram's camera or upload a pre-recorded video from your phone.

Step 3: Edit Your Reel

Add effects, music, and text as needed.

Step 4: Proceed to the Share Screen

Tap Next after editing your Reel to move to the final screen where you add captions and tags.

Step 5: Use the Canva template below to create your Instagram Reel cover

Use your brand colors to customize it to your unique brand. Save it to your camera roll.

Step 6: Select the Cover

On the Share Screen, look for the "Cover" option (usually beneath or near the preview of your Reel).

Tap "Cover" to open the editor.

Tap "Add from Camera Roll" to upload the image.

Step 7: Crop and Adjust (Optional)

Instagram lets you adjust the placement of the image for the grid preview (the square format seen on your profile). Use the grid view to ensure the most important part of the image is centered.

Step 8: Save and Post

Tap Done after selecting the cover. Add your caption, tags, and other details which are all provided below, then post your Reel.

VOTW: 2025 Real Estate Predictions

Content that makes bold predictions typically drives higher engagement—and the real estate industry is no exception.

People want to know what’s coming next, and this Instagram Reel script gives you the perfect opportunity to:

✅ Leverage trending predictions to increase engagement 

✅ Establish yourself as the trusted market expert 

✅ Drive conversation by encouraging your audience to comment with their own thoughts

How to Create Your Instagram Reel

Step 1: Use our script to create your Instagram Reel

Step 2: Create or Upload Your Reel

Record a Reel using Instagram's camera or upload a pre-recorded video from your phone.

Step 3: Edit Your Reel

Add effects, music, and text as needed.

Step 4: Proceed to the Share Screen

Tap Next after editing your Reel to move to the final screen where you add captions and tags.

Step 5: Use the Canva template below to create your Instagram Reel cover

Use your brand colors to customize it to your unique brand. Save it to your camera roll.

Step 6: Select the Cover

On the Share Screen, look for the "Cover" option (usually beneath or near the preview of your Reel).

Tap "Cover" to open the editor.

Tap "Add from Camera Roll" to upload the image.

Step 7: Crop and Adjust (Optional)

Instagram lets you adjust the placement of the image for the grid preview (the square format seen on your profile). Use the grid view to ensure the most important part of the image is centered.

Step 8: Save and Post

Tap Done after selecting the cover. Add your caption, tags, and other details which are all provided below, then post your Reel.

Off Market Opportunity Email

If you have an off-market opportunity, this is the perfect email to send to your list of buyers.

Scarcity creates demand. The moment something feels exclusive—something others can’t have—it becomes even more desirable. Off-market properties tap into this psychology, but only if you position them the right way. The mistake most agents make? They focus only on the property itself. But buyers don’t just want a home—they want an edge, too.

Better Than An iBuyer (Home Improvements)

Most sellers assume that making updates before listing is a must. But the truth? Some renovations add value—others just drain your wallet.

This direct mail sales letter challenges the idea that every home needs a facelift before hitting the market. Instead of pushing sellers toward costly upgrades, it positions you as a strategic advisor—someone who helps them make smart decisions based on real market data. The message is clear: before they waste time and money on unnecessary projects, they should talk to you first.

To make this even more compelling, the letter includes a visual graphic highlighting specific home improvements and their return on investment. This gives sellers a quick, digestible way to see which updates actually pay off.

Pro tip: Update the ROI data based on your local market insights. Customizing these numbers will make the letter even more relevant and persuasive for homeowners in your area.

Better Than An iBuyer (Sell As-Is)

This stat blew me away: Opendoor has purchased 30,000 homes over the last two years.

Now, why does this matter? As an agent who wants more listings, you need to identify underserved niches in the market and get the right message in front of them. 

When I look at Reddit and other forums, sellers who choose Opendoor often mention convenience, certainty, and speed—but overwhelmingly, the biggest reason is avoiding repairs. They don’t want the hassle of fixing up their home before selling.

That’s a huge opportunity. Homeowners who have lived in their homes for 20+ years likely have repairs to make, and many believe their only option is selling to an iBuyer. This direct mail campaign speaks directly to them, showing a better alternative—you

Use this letter to stop losing deals to companies like Opendoor and position yourself as the agent who knows how to get their home sold.

Unsolicited CMA: Comparison Text (CA)

Most agents play the long game with home value leads, waiting months—sometimes years—for them to convert. But if you want to fill your listing pipeline now, you need to focus on a different group: homeowners requesting CMAs.

Why? Because 18% of homeowners who request a CMA list their home within 12 months. (Source: Fello) That’s nearly 1 in 5. And while most agents chase colder leads, this strategy puts you in front of sellers who are already thinking about making a move.

This text is so effective because it challenges assumptions. Homeowners trust online estimates, but when they see how far off they can be, it sparks curiosity—and that curiosity turns into conversation.

Send this text to 25 people in your SOI today. The opportunities are out there. You just have to start the right conversation.

Unsolicited CMA: Comparison Text (US)

Most agents play the long game with home value leads, waiting months—sometimes years—for them to convert. But if you want to fill your listing pipeline now, you need to focus on a different group: homeowners requesting CMAs.

Why? Because 18% of homeowners who request a CMA list their home within 12 months. (Source: Fello) That’s nearly 1 in 5. And while most agents chase colder leads, this strategy puts you in front of sellers who are already thinking about making a move.

This text is so effective because it challenges assumptions. Homeowners trust online estimates, but when they see how far off they can be, it sparks curiosity—and that curiosity turns into conversation.

Send this text to 25 people in your SOI today. The opportunities are out there. You just have to start the right conversation.

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