NEW Members-Only Masterclass: Learn how to get the most out of your ListingLeads.com membership.

Best YouTube Videos
Search Listing Leads
Latest Campaigns
IG Poll: Stuck?

The data says it all: many buyers aren’t stuck because they’ve lost interest—they’re stuck because they’re not sure what to do next.

Cotality’s latest research found that only 7% described the buying process as straightforward. The rest hit moments of doubt, kept questions to themselves, and moved forward without full clarity. Sometimes they didn’t know who to ask. Sometimes they felt they should already know.

That’s why this poll works. It gives buyers a low‑pressure way to say, “Yep, I’m unsure.” And once they do, you have an open door to guide them—turning uncertainty into momentum, and curiosity into conversations.

How to avoid buyer’s remorse

The housing market runs on speed. But buyers? They run on timing.

That’s the gap we uncovered digging into Cotality’s latest research on “Who (really) owns the homebuyer?” The process is faster than ever: instant alerts, same‑day offers, mounting competition, but most buyers say they still feel overwhelmed. Readiness hasn’t caught up with market velocity.

And here’s the problem: most agents respond by pushing harder. More urgency. More “act now.” That may get an offer written, but it doesn’t build trust.

This campaign flips that script. It positions you as the agent who slows the process down just enough for buyers to feel informed, prepared, and confident. That’s how you stand apart—and how you turn first‑time conversations into long‑term clients.

A deal that’s hard to find in [City]

The Deal of the Week strategy isn’t a nice‑to‑have, it’s a weekly marketing habit worth locking into your SOPs. Simple. Repeatable. Highly effective.

This style of email has helped generate thousands of conversations within our community. Why? Because it’s built to get a response. It sparks curiosity, creates urgency, and makes it easy for people to raise their hand.

But the real win? This email is just the starting point. Repurpose it into an Instagram poll. Turn it into a quick SOI text. Now you’re taking one proven campaign and multiplying its reach, its impressions, and its opportunities.

Not sure which listing to feature?

Start here:

  • Filter for new listings (within the last 7 days)
  • Focus on your target price point
  • Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s the listing with heat behind it.

This and…

“This and…” works because it pulls people straight into a dreamstate. Two words are all it takes for them to picture a life they want: morning coffee in the sunroom, golden‑hour dinners on the deck, a run through the park. It’s not about selling a feature; it’s about letting them feel it.

That’s why this viral hook stops the scroll. It’s simple, fast, and ridiculously flexible, perfect for highlighting a listing, showcasing a neighborhood, or sharing a lifestyle moment. Below, you’ll find a list of ready‑made hooks to spark ideas, or use them as inspiration to create your own. Pair one with a short clip or photo, and you’re inviting people into a feeling they’ll want to step into.

Lead Activation Text

Every season gives you a reason to reach out to your clients. The shift into fall is one of the easiest—and most natural—times to do it.

This isn’t about pushing a listing or forcing a market update. It’s about opening a conversation. A quick, personal check‑in that reminds people you’re there, you’re paying attention, and you’re ready to help if real estate is on their mind.

This simple text does exactly that. It’s short, casual, and easy for anyone to respond to. Send it now, and you’ll spark conversations that you might not have otherwise.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Unlock Exclusive Video
and Hook Strategies

Upgrade to the Creator Plan and gain access to powerful video marketing tools designed to enhance your listings and boost engagement.

Best YouTube Videos

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

No Results Found

We couldn’t find any properties matching your filters. Try adjusting your search to explore more options.

Search Listing Leads
Latest Campaigns
Off-Market Strategy Carousel

In today’s market, finding the perfect home often means going beyond what’s listed online. Most buyers don’t realize that nearly 1 in 4 U.S. home sales happen off-market (Source: BatchService). This data point was surfaced by Lance Lambert, co-founder of ResiClub:

According to an analysis by BatchService, approximately 1.2 million U.S. home sales in 2024 were conducted off-market. Given that the National Association of Realtors reported about 5 million existing-home sales in 2024, this suggests that roughly 24% of home sales occurred off-market.

This carousel post is designed to show how you provide exclusive opportunities that others can’t—and how this strategy helps you connect with serious buyers who are ready to act.

It’s not just about homes—it’s about positioning yourself as the expert with a unique process for uncovering hidden opportunities. Customize the steps to reflect your own approach—whether it’s door knocking, direct mail, or tapping into your network—and emphasize the value you bring through your connections and expertise. By the final slide, you’ll inspire confidence and position yourself as the agent serious buyers trust to deliver results.

End with a clear call to action, encouraging buyers to DM you for access to your VIP list.

Downsizing Letter

The best marketing connects with your audience by addressing their unique situations and challenges. Customers aren’t one-size-fits-all—they’re a mix of life stages, from newlyweds to retirees, each with specific needs and motivations. The smartest agents know that niching down their message is the fastest way to drive up their revenue.

One niche you might be overlooking? Downsizers. A recent survey by Bright MLS found that 6% of homeowners over 60 plan to sell this year, with downsizing as their number one reason. By crafting messaging that speaks directly to their pain points—like rising costs, excess space, or the desire for simpler living—you can position yourself as the go-to agent for this high-potential market.

Downsizing Postcard

The best marketing connects with your audience by addressing their unique situations and challenges. Customers aren’t one-size-fits-all—they’re a mix of life stages, from newlyweds to retirees, each with specific needs and motivations. The smartest agents know that niching down their message is the fastest way to drive up their revenue.

One niche you might be overlooking? Downsizers. A recent survey by Bright MLS found that 6% of homeowners over 60 plan to sell this year, with downsizing as their number one reason. By crafting messaging that speaks directly to their pain points—like rising costs, excess space, or the desire for simpler living—you can position yourself as the go-to agent for this high-potential market.

We've included 4 different Canva templates for you to choose from (or A/B test).

Off-Market Sales

When it comes to re-engaging leads, the right question can make all the difference. Pair that with a relevant data point (in this case, off-market listings) and you have a powerful combination to start a conversation. The source of this data point is from BatchService and surfaced by Lance Lambert, co-founder of ResiClub:

According to an analysis by BatchService, approximately 1.2 million U.S. home sales in 2024 were conducted off-market. Given that the National Association of Realtors reported about 5 million existing-home sales in 2024, this suggests that roughly 24% of home sales occurred off-market.

“Has anyone ever walked you through…” is a great example. It positions you as a knowledgeable expert while keeping the tone soft and approachable.

Serious Buyers Only (CA)

‍If you want to attract serious buyers, your messaging needs to be clear, direct, and laser-focused on their goals. Think of this campaign as Part I of the Magic Buyer Strategy, which answers the critical question: How do you find serious buyers? 

If you sell a significant percentage of homes off-market, be sure to include that data point in the email.

This campaign’s goal is to get serious buyers to raise their hand by showing them you have access to opportunities they can’t find on their own.

To build credibility, include a recent buyer testimonial in the P.S. This reinforces your results and shows prospects the value of working with you.

Zillow vs. Agent (ZVA 2025)

Inspired by my friend, Katie Lucie's campaign, we created a new sales letter you can send when you sell a home for above the Zestimate (or any online estimate).

Notably, we included two versions of this campaign.This version includes a tactic we call "Destroy The Objections."

Think about it this way....What are the reasons why someone would hesitate to reach out?

Address those concerns head on.

ZMA Text

Way too many agents are waiting for people to raise their hand to say they want to sell.

As a result, they're not getting the opportunities they're looking for and they're not hitting the goals they want to hit.

The ZMA strategy is so incredibly simple.

Here's how it works:

1. Every day, 2-3 times a day, choose someone from your database or someone in your SOI

2. Look up their home on Zillow

3. Click "Zestimate history & details"

4. Take a screenshot of their home value history

5. Send the following text message

That's it.‍

If you do 2-3 of these every day, that will turn into 2-3 conversations per day, which will likely lead to 1-2 listing appointments a week, which will likely lead to 2-3 listings a month.

That math just works.

This has got to be in your daily SOP.

Are you paying too much for your real estate taxes?

Most agents ignore tax season. Smart ones use it to spark conversation.

When those new assessment letters hit mailboxes, homeowners do one of two things: shrug it off—or wonder if they’re getting overcharged. This campaign is built for the second group.

It positions you as the local expert who can translate inflated tax values into real-world numbers—and potentially real savings.

Use it to:

  • Start value-based conversations without pushing a sale.
  • Offer a helpful, relevant service that builds trust fast.
  • Reconnect with past clients and neighbors in a way that feels timely and valuable.
Mortgage Renewals (CA)

Most agents wait for sellers to raise their hand. Top agents create the moment.

Right now, one of the most overlooked seller opportunities is hiding in plain sight: mortgage renewals. Thousands of homeowners are approaching renewal dates—and they’re quietly questioning whether staying put still makes financial sense.

This campaign meets them right there, in that moment of uncertainty.

Here’s how to use it to spark listing conversations:

  • Lead with service—offer personalized insight, not a generic sales pitch.
  • Frame the home equity report as a decision-making tool, not a valuation.
  • Open the door to bigger conversations about upgrading, downsizing, or refinancing.
Most Realtors wouldn’t share this with you…

Most agents default to “now is a great time to buy”—but savvy buyers aren’t buying it.

They’ve seen the headlines. They know affordability is out of whack. What they don’t know is how to make sense of it all—or how to apply it to their own timeline. That’s the gap this campaign is built to fill.

This isn’t about hype. It’s about helping your clients zoom out, think long-term, and make a smart move based on their goals—not market noise.

Use this message to reset the conversation:

  • Shift the narrative from timing to timeline.

  • Show them how national data actually supports their local decision.

  • Position yourself as the clear-thinking, truth-telling guide they’ve been looking for.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.