Buying a home in 2025 might be on a lot of people’s minds—but what’s holding them back? Price? Timing? Selling first? You won’t know unless you ask.

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That’s what this poll is built for. It’s an easy, low-commitment way for buyers to tell you what’s really standing in their way—without feeling pressured. Every response gives you a reason to reach out, start a conversation, and position yourself as the agent who understands their situation.

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Use this poll to spark engagement, uncover hesitation, and find your next client.

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My friend, Nik Shewmaker send out 80 letters and has already received 2 Come List Me calls.

80 letters. 2 come list me calls.

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Do I need to say more?

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Ok, I will :)

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This is a campaign known as the ZMA letter. It’s a simple, but highly effective marketing campaign that helps you start a conversation with prospective sellers. 

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Now, the 10% doesn’t matter. It could be 2%, 7.5% or would you sell at this number?

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It’s all designed to create a conversation with the seller. 

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Keri White is a rockstar agent out of LA who just signed a $1.295M listing leveraging the Zillow vs. Agent strategy we’ve developed.

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This campaign works because it create a curiosity gap in the mind of the consumer that they have a desire to fill. 

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The key takeaway is you can do this for ANY listing in your market, doesn’t have to be just your sales. If you pair this with the ZVA call script, you’re going to get listings.

The #1 reason why your clients won't sell their current home might be because they have a great interest rate. But as rates drop, they might be more open to the idea of making a move.

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Let's take the opportunity of rates dropping below 7% to engage your SOI and find your next listing.

Inspired by Kate Howard’s Instagram Reel, this campaign gives you three simple, but often overlooked, mistakes sellers make that can quietly kill deals. Use it to educate your audience, position yourself as the expert who knows what works, and spark conversations with homeowners who want to get it right.

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If you hate being on camera, you’re going to love this Reel.

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It taps into the growing Faceless Creator trend—where agents build trust, grow their brand, and generate leads without ever showing their face. It’s perfect if you want to reduce the pressure of being on camera or just work faster.

With new listings surging across Canada—an 11% jump in January alone, the biggest supply increase since the 1980s—buyers have more options than they’ve seen in years (Financial Post). But more inventory doesn’t mean an easier search. It means competition, faster-moving deals, and the need to act decisively when the right home appears.

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This campaign gives you a simple, strategic way to guide buyers through the three key steps that separate those who hesitate from those who close. Use it to position yourself as the expert who helps buyers move with confidence.

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