One of the challenges that comes with real estate marketing is finding thousands of different ways to ask the consumer: "Are you considering selling soon?"

The Social Proof Conversation Starter campaign leverages curiosity and social proof through personalized SMS

The Thoughtful Conversation Starter campaign uses personalized SMS to engage potential clients with genuine, relevant messages.

Introducing the 10-Word Cold Outreach Email.‍

Using Instagram carousel posts to showcase a successful sale can have a powerful impact on potential clients.

In real estate marketing, timeliness and relevance are crucial for capturing attention and driving engagement.

This letter is specifically crafted to appeal to non-owner occupied homeowners—those who own a second home or investment property...

Smart agents are investing their resources into generating seller leads through paid social and display advertising 

Felt like Expired letters needed a little love...so I wrote an all-new Expired letter script for you to use that's anything but just another sales pitch.

Charlie King got 5 phone calls in 1 week from this Magic Buyer Letter. And Jeremy Applebaum sent out 83 Magic Buyer Letters that resulted in 3 listing appointments. This campaign is a must-try.

In 2023, the FSBO market share hit an all-time low of 7% (Source: Clever).‍ This is an incredibly compelling hook to use as a postcard, start conversations, and provide value.

If you haven't tried the Neighbor Only Open House strategy, you 1000% should. Here's a letter you can use when you do.

Most agents don’t know that you can generate seller leads with Instagram Stories. ‍Here's an Instagram story template you can use to generate "inbound" IG leads.

Vanessa Reilly shared another Instagram strategy that she's using to start more conversations on social...there's magic here.

Your SOI is in your competition's database. ‍Act accordingly. This is the perfect conversation starter to send to your SOI.

If you're looking for an incredibly simple way to start conversations using IG polls, this is it.

The best agents don't wait for permission to be useful.‍ Here's a simple email campaign that you can send out today that proactively provides value.

We all know that a cash offer can be a viable option for a specific type of consumer, but it can feel predatory. Here's a different approach.

This is the all-new 2024 version of the proven ZMA text. Send this exact text 2-3 times per day to start more conversations.

If you have a qualified buyer, but nowhere for them to go, that's not a problem—it's an opportunity.‍ That's exactly what the 2024 Magic Buyer Letter is about.

Jason Wright brilliantly executed the Name Your Price direct mail campaign—his way. The results? 8+ listing appointments.

If a home is on the market for 30 days, 60 days, 90 days, 120 days—how much does it actually cost the consumer to have their property sit on the market? This is what potential sellers need to know.

The spring market might be the best time of year to touch base with your past clients. Don't overthink it—send this text today.

This multiple choice, direct response email is a proven strategy for starting conversations with your past clients, and getting potential sellers to raise their hand.

The Canadian version of the popular ZMA strategy—so incredibly simple and has got to be in your daily SOP.

This campaign is a great opportunity for you to communicate why your ability to sell a home quickly actually matters to the consumer.

This is a 🔥 social media tactic. Leverage IG polls or a Facebook post to ask an engaging question, then DM people who respond.

Repurpose your Deal of the Week email into an IG poll and an SOI text. Here's the text script.

Almost everyone has a prediction on where they think the market is headed. Use this 3-part text to start more conversations.

We all know that unsolicited CMAs work. What you need to do next is take your most marketable CMAs and turn them into IG stories to generate seller leads every week.

Here's how you can generate Instagram Seller Leads using the Zestimate.

The Deal of the Week strategy needs to be added to your weekly marketing SOPs. Here's how to repurpose it into an IG Poll.

Off of this one campaign, Will Draper generated 41 inbound responses of people saying, "I'm interested in new construction properties."

Vanessa Reilly shared with me an Instagram strategy she's using to start more conversations on social media. So far, she's engaged with 3 serious buyers from this one tactic.

Jason Cassity executed a fantastic Off-Market/Coming Soon campaign to generate leads and start more conversations.

Every time you sell a home, it's an opportunity to circle prospect around the neighborhood and execute what we call the Value-Based Voicemail strategy.

Take your most marketable CMA and turn it into an email campaign to generate seller leads every week.

The Deal of the Week strategy needs to be added to your weekly marketing SOPs. Starting with this email.

The people in your database may not be buying today but they know someone who is. The next time you have a listing to promote, send this email.

Prior to the home going on the market, this is the first email you should send.

When you have a Coming Soon listing and you hit the 24 hours before it goes live, send this email.

One of the smartest ways you can use your email marketing tool is to cross-promote your social media posts.

We like to tell the consumers that selling is easy, fast and simple. The problem is, it's not. So what should you do instead? Show the sweat.

Let's be honest—sometimes it can be easier to call your colleague's past client list than it is to call your own.‍ So why not switch it up?

This circle prospecting script landed Gretchen Coley a $3.4M listing opportunity.

This campaign alone has generated hundreds of listing opportunities. It's a simple, effective strategy to engage your past clients.

This campaign has generated millions of dollars in listing appointments—the infamous Name Your Price campaign.

Asking a hypothetical question is one of the best ways to start conversations and get sellers to raise their hand.

Asking permission is one of the smartest ways to build trust and uncover buyer and seller leads.

This is something that isn't talked about enough—how much the seller will actually walk away with after the sale.

To help you get more reviews, this is an email you can send to your past clients immediately after you help them complete the transaction.

For the leads in your database who are weighing the pros and cons of renting vs selling, send this email.

Curious to find out if any of your past clients are looking to make a move, but not sure how to ask? This email is your answer.

The thought "selling is a bad idea" has crossed the mind of nearly every seller at some point. That's why you should send this email.

One of the best ways to turn your recent sales into more listings is to use a technique we call: Market your marketing.

Every buyer is an opportunity to get a new seller. If you have a buyer who needs a home, send The Magic Buyer letter.

Don't stress about the market, your competition, or the economy—focus on what you can control.

This letter generated a $2,100,000 listing that sold in 2 weeks.

Want to reach the people who've been neglected by their agent? Send this letter.

There are probably people in your database who bought a house with a real estate agent who no longer carries a license. That's what this campaign is all about.

Just Sold Letters + Circle Dialing works. Just ask Gretchen Coley and Jordan Rossman.

We all know that unsolicited CMAs. This campaign takes it to the next level.

1 listing appointment, 120 letters sent. The ZMA Strategy just works.

This strategy is called Zillow vs Agent—and it should be an SOP every time you have a listing.

The Name Your Price strategy has generated hundreds of millions of dollars in listings. This is the Direct Mail version.

This direct mail campaign generated a $2M listing. The secret? A yellow letter.

There's power when you tell the truth in your marketing. That's what this campaign is all about.

If you're looking for something different than the generic "Just Sold" postcard, this could be it.

Most people don't know all their options when it comes to selling their home. That's why you should send this letter.

If you want more seller leads, you need to address the question: "Why should I sell now?"

"Show me that you know me." Highlight the top 5 reasons why homeowners in your area sell.

If buyer demand is on the rise in a particular neighborhood, this is a great campaign to send.

If you're looking for a strategy to build instant rapport with prospects, it's this one.

Nearly 1 in 4 homeowners are planning to sell their home in the next 3 years. That's an angle you should use.

Nearly 1 in 5 homeowners are planning on selling in the next 3 years. That's an angle you should use.

Sending this campaign is how you generate high-quality leads without paying a profit-crushing referral fee.

Professional agents study the market daily, but most don't do anything with that insight unless asked. This script changes that.

You've probably got a database full of clients who are never going to sell their house. That's why you should send this text.

Proactively sending CMAs is a killer strategy.‍ It's exactly what Ken Pozek and his team did to generate $80,000 in commission.

With this script, use Chris Voss' Accusation Audit to create space for an open dialogue with your prospect.

One of the ways you can find hidden sellers is by using the right script when you call your buyer leads. Like this one.

Asking for referrals can feel hard.‍ This script reframes the typical referral script.

Don’t wait until you secure the listing to start building relationships with the neighbors. Try this script instead.

This is a strategy that you should add to your SOP every time you sell a home.