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IG Poll: Stuck?

The data says it all: many buyers aren’t stuck because they’ve lost interest—they’re stuck because they’re not sure what to do next.

Cotality’s latest research found that only 7% described the buying process as straightforward. The rest hit moments of doubt, kept questions to themselves, and moved forward without full clarity. Sometimes they didn’t know who to ask. Sometimes they felt they should already know.

That’s why this poll works. It gives buyers a low‑pressure way to say, “Yep, I’m unsure.” And once they do, you have an open door to guide them—turning uncertainty into momentum, and curiosity into conversations.

How to avoid buyer’s remorse

The housing market runs on speed. But buyers? They run on timing.

That’s the gap we uncovered digging into Cotality’s latest research on “Who (really) owns the homebuyer?” The process is faster than ever: instant alerts, same‑day offers, mounting competition, but most buyers say they still feel overwhelmed. Readiness hasn’t caught up with market velocity.

And here’s the problem: most agents respond by pushing harder. More urgency. More “act now.” That may get an offer written, but it doesn’t build trust.

This campaign flips that script. It positions you as the agent who slows the process down just enough for buyers to feel informed, prepared, and confident. That’s how you stand apart—and how you turn first‑time conversations into long‑term clients.

A deal that’s hard to find in [City]

The Deal of the Week strategy isn’t a nice‑to‑have, it’s a weekly marketing habit worth locking into your SOPs. Simple. Repeatable. Highly effective.

This style of email has helped generate thousands of conversations within our community. Why? Because it’s built to get a response. It sparks curiosity, creates urgency, and makes it easy for people to raise their hand.

But the real win? This email is just the starting point. Repurpose it into an Instagram poll. Turn it into a quick SOI text. Now you’re taking one proven campaign and multiplying its reach, its impressions, and its opportunities.

Not sure which listing to feature?

Start here:

  • Filter for new listings (within the last 7 days)
  • Focus on your target price point
  • Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s the listing with heat behind it.

This and…

“This and…” works because it pulls people straight into a dreamstate. Two words are all it takes for them to picture a life they want: morning coffee in the sunroom, golden‑hour dinners on the deck, a run through the park. It’s not about selling a feature; it’s about letting them feel it.

That’s why this viral hook stops the scroll. It’s simple, fast, and ridiculously flexible, perfect for highlighting a listing, showcasing a neighborhood, or sharing a lifestyle moment. Below, you’ll find a list of ready‑made hooks to spark ideas, or use them as inspiration to create your own. Pair one with a short clip or photo, and you’re inviting people into a feeling they’ll want to step into.

Lead Activation Text

Every season gives you a reason to reach out to your clients. The shift into fall is one of the easiest—and most natural—times to do it.

This isn’t about pushing a listing or forcing a market update. It’s about opening a conversation. A quick, personal check‑in that reminds people you’re there, you’re paying attention, and you’re ready to help if real estate is on their mind.

This simple text does exactly that. It’s short, casual, and easy for anyone to respond to. Send it now, and you’ll spark conversations that you might not have otherwise.

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Off-Market Strategy Carousel

In today’s market, finding the perfect home often means going beyond what’s listed online. Most buyers don’t realize that nearly 1 in 4 U.S. home sales happen off-market (Source: BatchService). This data point was surfaced by Lance Lambert, co-founder of ResiClub:

According to an analysis by BatchService, approximately 1.2 million U.S. home sales in 2024 were conducted off-market. Given that the National Association of Realtors reported about 5 million existing-home sales in 2024, this suggests that roughly 24% of home sales occurred off-market.

This carousel post is designed to show how you provide exclusive opportunities that others can’t—and how this strategy helps you connect with serious buyers who are ready to act.

It’s not just about homes—it’s about positioning yourself as the expert with a unique process for uncovering hidden opportunities. Customize the steps to reflect your own approach—whether it’s door knocking, direct mail, or tapping into your network—and emphasize the value you bring through your connections and expertise. By the final slide, you’ll inspire confidence and position yourself as the agent serious buyers trust to deliver results.

End with a clear call to action, encouraging buyers to DM you for access to your VIP list.

Downsizing Letter

The best marketing connects with your audience by addressing their unique situations and challenges. Customers aren’t one-size-fits-all—they’re a mix of life stages, from newlyweds to retirees, each with specific needs and motivations. The smartest agents know that niching down their message is the fastest way to drive up their revenue.

One niche you might be overlooking? Downsizers. A recent survey by Bright MLS found that 6% of homeowners over 60 plan to sell this year, with downsizing as their number one reason. By crafting messaging that speaks directly to their pain points—like rising costs, excess space, or the desire for simpler living—you can position yourself as the go-to agent for this high-potential market.

Downsizing Postcard

The best marketing connects with your audience by addressing their unique situations and challenges. Customers aren’t one-size-fits-all—they’re a mix of life stages, from newlyweds to retirees, each with specific needs and motivations. The smartest agents know that niching down their message is the fastest way to drive up their revenue.

One niche you might be overlooking? Downsizers. A recent survey by Bright MLS found that 6% of homeowners over 60 plan to sell this year, with downsizing as their number one reason. By crafting messaging that speaks directly to their pain points—like rising costs, excess space, or the desire for simpler living—you can position yourself as the go-to agent for this high-potential market.

We've included 4 different Canva templates for you to choose from (or A/B test).

Off-Market Sales

When it comes to re-engaging leads, the right question can make all the difference. Pair that with a relevant data point (in this case, off-market listings) and you have a powerful combination to start a conversation. The source of this data point is from BatchService and surfaced by Lance Lambert, co-founder of ResiClub:

According to an analysis by BatchService, approximately 1.2 million U.S. home sales in 2024 were conducted off-market. Given that the National Association of Realtors reported about 5 million existing-home sales in 2024, this suggests that roughly 24% of home sales occurred off-market.

“Has anyone ever walked you through…” is a great example. It positions you as a knowledgeable expert while keeping the tone soft and approachable.

Serious Buyers Only (CA)

‍If you want to attract serious buyers, your messaging needs to be clear, direct, and laser-focused on their goals. Think of this campaign as Part I of the Magic Buyer Strategy, which answers the critical question: How do you find serious buyers? 

If you sell a significant percentage of homes off-market, be sure to include that data point in the email.

This campaign’s goal is to get serious buyers to raise their hand by showing them you have access to opportunities they can’t find on their own.

To build credibility, include a recent buyer testimonial in the P.S. This reinforces your results and shows prospects the value of working with you.

What Most People Don't Know About the [Neighborhood] Market

This postcard is designed to hit at just the right time—when competition is fierce and sellers are starting to pay closer attention.

In many markets right now, demand is surging. Homes are selling over asking, often with multiple backup offers and no contingencies. But most homeowners don’t fully realize just how competitive things have gotten in their neighborhood.

That’s the power of this piece—it delivers hyper-local proof that now might be their moment.

Customize it with your latest market data. Plug in a recent win and testimonial. And make sure your call-to-action is easy to act on—because when sellers see what’s happening nearby, they’re more likely to raise their hand.

The Magic Number Text

Direct questions make people hesitate. Strategic statements make them lean in.

This campaign is built around the Elicitation Tactic—a psychology-backed approach where, instead of asking, you suggest. It’s subtle, but powerful. Because when people aren’t being pushed, they’re more likely to engage.

You’re not asking, “Would you sell?” You’re planting a thought:

“Wondering if there’s a number that would make the conversation worth having—even if selling wasn’t your plan for this year.”

It’s non-threatening. Emotionally intelligent. And perfect for sellers who aren’t raising their hand—but might be open, given the right offer.

Trying to make sense of this market? (CA)

This week’s email is grounded in insights from RBC’s latest housing report and recent coverage from The Globe and Mail. Together, they capture a clear mood in the market: caution.

National resales fell nearly 10% in February—the sharpest monthly drop in years. But that stat alone doesn’t tell the whole story.

Because in a cautious market, people don’t stop moving. They just move differently.

This email helps you communicate that nuance—to show up as a calm, informed resource in a time when many are feeling uncertain.

Trying to make sense of this market?

This week’s email pulls from two of the most respected sources in housing data—Altos Research and ATTOM. Together, they paint a picture that’s more complex than the headlines suggest.

It’s a national view—but one that helps you frame local conversations with more clarity and confidence.

Because even when your market behaves differently, buyers and sellers are still hearing national narratives. Your job is to bring perspective.

Here’s what the latest numbers show—and how to use them to educate, inform, and stay relevant.

This template also includes a direct-response P.S. designed to surface potential sellers—so you can spark the right conversations at the right time.

Exclusive Open House Invite for Past Guests

Smart agents know that one Open House can lead to the next. Every buyer who walks through the door—whether they loved that home or not—is a lead who’s actively searching. So why not use that connection to keep them engaged?

This email works because it feels personal. It’s not a generic “Come to my Open House” blast—it’s an intentional, direct invitation. And by using the Deal of the Week strategy, you create curiosity without giving everything away. No full address. No full listing. Just enough intrigue to make them reply.

Use this as a simple but effective way to turn past Open House visitors into future clients. If they’re serious about buying, they’ll want the details.

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