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The secret to getting a lowball offer accepted

You don’t need to shout to stand out. You need to say the thing buyers are already wondering, and answer it better than anyone else.

This campaign does exactly that.

“Can I make a low offer?”

It’s a question your audience might be asking. Now you get to be the one who answers with clarity, strategy, and calm authority.

It’s timely, relevant, and built to meet the market where it is—while positioning you as the professional who knows how to work it.

A stat I didn’t expect in today’s market

According to ATTOM’s latest U.S. Home Sales Report, the average homeowner who sold last quarter walked away with a 50% profit.

While it’s true that margins are down from their peak and some markets are cooling, it’s also true that many sellers, especially those who’ve owned for 8+ years, are still walking away with sizable equity gains.

This campaign helps you bring that nuance to the surface. It gives you a reason to educate, recalibrate, and start meaningful conversations with the people in your database who may be unsure what today’s market means for them.

IG Reel: Homes sold in July under $ in [Area]

This is your plug-and-play July market update. Short. Visual. Crazy effective.

We’ve seen this exact format rack up thousands of views across top-performing creators, and for good reason. It’s fast to build, easy to watch, and delivers exactly what buyers and sellers want: real numbers, real sales, and real context about what homes are actually going for.

This reel template is fully customizable. Drop in your local sold data, adjust the price ceiling, and update the neighborhoods. In under 10 minutes, you’ve got a scroll-stopping post that builds authority without having to say a word.

IG Carousel: Renovate first or sell as-is?

A lot of sellers assume they need to renovate before they list. It feels like the “smart” thing to do. The responsible thing.

But in today’s market? That instinct doesn’t always pay off.

This Instagram carousel gives you a sharp, scroll-stopping way to challenge the assumption. You’re not saying don’t renovate. You’re showing them that not every project delivers a return, and some can even turn buyers off completely.

Because when you help them avoid expensive mistakes, you earn the right to guide their next move.

The last time we talked…

There’s one phrase that reopens doors faster than just about anything else: “The last time we talked…”

It’s disarming. It’s personal. And according to behavioral researcher Vanessa Van Edwards, it taps directly into one of the most powerful social triggers we have: being remembered.

When someone recalls a detail you shared months (or even years) ago, it hits differently. It signals care, credibility, and emotional intelligence, without needing to sell a thing. And for leads who’ve gone quiet, it gives them the perfect on-ramp back into the conversation.

This text campaign puts that principle into action. We’ve provided 10 conversation starters - each one built to spark a reply based on something they once shared with you. You only need one. But you do need to personalize it.

Pro tip: Go back through your email threads, DMs, and CRM notes. Look for that small detail, what they said about rates, renovations, location, timing. That’s your opening.

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Search Listing Leads
Latest Campaigns
Do homebuyers have more leverage now? (CA)

The market isn’t as chaotic as it used to be. And it’s giving buyers something they haven’t had in years: options.

Homes are sitting longer. Bidding wars are cooling. And buyers are starting to realize they have more room to breathe—and negotiate.

This campaign helps you reframe the narrative.

Not with hype. Not with urgency. But with insight.

The housing stat no one’s talking about

Bright MLS data shows nearly 40% of buyers found a home in under 30 days—and half only made one offer. 

That’s a massive shift from the chaos of the past few years.

This campaign helps you reframe the narrative.

Not with hype. Not with urgency. But with insight.

We Don’t Wait For Buyers

Inspired by top-producing agent Lourdes Maestres, this direct mail letter pairs a bold, singular claim with real-world proof. It showcases sold properties where every buyer was found online—through targeted digital campaigns, not open houses or yard signs.

Why it works:

  • The message is focused and fresh.
  • The proof is tangible—real homes, real numbers.
  • And the QR codes flip passive interest into active clicks, driving traffic to your marketing process in action.

Use this to position yourself as the agent who markets like it’s 2025—not 2005. Flip the letter, scan the code, and show them exactly how you do it.

Pro-Tip: Film a video where you clearly describe the marketing you do for properties and drive the QR code to your YouTube channel. See Lourdes' example here.

Cold Lead Activation

This text is for the leads who’ve been sitting on the sidelines—watching, waiting, and weighing their options.

It was sparked by a Redfin article noting a clear trend: buyers today aren’t settling. They’re skipping over homes that don’t check the right boxes—and holding out for the ones that do.

That’s exactly what this message leans into.

It’s a straightforward, no-pressure way to surface interest from people who might be ready to move—if the right home shows up. Use it to start the kind of conversation that leads somewhere.

This isn’t the spring market most people expected (CA)

This campaign was inspired by a recent Financial Post interview with veteran mortgage broker Ron Butler, who called this “maybe the softest spring market in decades.” Then he said something most people wouldn’t expect: “And that might actually be a good thing.”

That’s the opening we ran with.

Because slower doesn’t mean stalled—and soft doesn’t mean broken. This email gives your audience a clearer lens: one that helps them see today’s market as something to better understand.

Use it to reframe the conversation, bring steady perspective, and remind your database that strategy still wins—especially in markets like this.

Expired Marketing - Call Script 1

This script changes the approach. It validates their frustration and shifts the conversation from what went wrong to how to make it right. Instead of pushing, it opens the door to a real dialogue—one that positions you as the agent who actually understands their challenges.

Use this script to disarm objections, build trust, and start conversations that lead to listings.

This is how much you need to make if you wanted to buy…

Most buyers have no idea what it actually takes to afford a home. They scroll listings, see the price, and assume it’s out of reach—without ever running the numbers.

That’s why this post works. It doesn’t just show a home—it makes the math real. It answers the #1 question buyers have: Can I afford this?

Inspired by Selene Hanna’s viral Instagram Reel, we’ve turned her script into a high-performing carousel. The best part? You can use it to market your own listings—or someone else’s (with permission, of course).

Ready to start conversations with serious buyers? Let’s dive in.

The Emotion-Driven Just Sold

Most “Just Sold” posts focus on the numbers—sale price, days on market, multiple offers. But this? This is about the moment a seller realizes their home is officially sold. The relief. The excitement. The deep breath after weeks (or months) of waiting.

Inspired by Bridgette Harrington’s viral reel, this isn’t about data—it’s about the human side of real estate. The emotions, the milestones, the stories that make this job so rewarding.

This reel captures that moment. And trust me, it’s the kind of content people feel—which is exactly why it resonates.

How to Customize Your Instagram Reel Using Our Canva Template

We’ve created a plug-and-play Canva template to help you easily produce a professional Instagram Reel.

Option 1: Use the Canva Template with Stock Photos or Videos

🔹 Step 1: Open the Canva template link provided. This will open the design in your Canva account. (If you don’t have an account, sign up for free at www.canva.com.)

🔹 Step 2: Click “Use Template” to create your own editable copy.

🔹 Step 3: Customize the text:

  • Double-click any text box to edit.
  • Adjust fonts and colors to match your branding (optional).

🔹 Step 4: Add your logo (optional):

  • Upload your logo via “Uploads” and drag it onto the template.

🔹 Step 5: Download your video:

  • Click “Share” in the top right corner.
  • Select “Download” > Choose MP4 format > Click Download.

🔹 Step 6: Post to Instagram Reels:

  • Open Instagram and tap the + button, then select Reel.
  • Upload your customized video.
  • Add trending audio (optional), a compelling caption, and relevant hashtags.
  • Tap “Share” — and you’re done!
Option 2: Use Your Own Videos as the Background

Want to make your reel even more personal? Use photos or videos of your client's property as the background while keeping the text animations and design from our template.

🔹 Step 1: Record or select a vertical video.

🔹 Step 2: Open the Canva template link and click “Use Template” to create your editable copy.

🔹 Step 3: Replace the background videos:

  • Click on the existing video in the template.
  • Choose “Delete” or “Replace background.”
  • Upload your video via “Uploads” and drag it into the background frame.

🔹 Step 4: Adjust the text & design:

  • Ensure your text is still readable over your custom video.
  • Move or resize elements if needed.

🔹 Step 5: Download your video:

  • Click “Share” in the top right corner.
  • Select “Download” > Choose MP4 format > Click Download.

🔹 Step 6: Post to Instagram Reels:

  • Open Instagram and tap the + button, then select Reel.
  • Upload your video.
  • Add trending audio (optional), a caption (which is included below), and relevant hashtags.
  • Tap “Share” — and you’re done!
Why Pricing Your Home High Is A Risky Strategy

Pricing your home too high might feel like a smart move—you can always lower it later, right? But in reality, overpricing can do more harm than good.

The first week on the market is everything. That’s when serious buyers are searching, ready to make offers. But if your price is too high? You risk getting ignored, losing momentum, and ultimately selling for less than if you had priced it right from the start.

This carousel breaks down why overpricing is risky—and how to price strategically to attract strong offers.

Selling FSBO. How do I…

Most FSBO sellers think pricing is just about their home. But buyers don’t see it that way. They compare every listing in the market before making a move—and if a home doesn’t stack up, they scroll right past it.

That’s why this Reel works. Instead of telling FSBO sellers their price is wrong, it helps them see why pricing strategically matters. It gives them a buyer’s perspective, shifts their mindset, and naturally leads to the CMA offer as the solution.

The goal? Provide value first, spark awareness, and make it easy for them to take the next step.

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