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Latest Campaigns
A quick breakdown of last week’s rate decision (CA)

The Bank of Canada held its key rate steady last week—keeping prime at 4.95% and leaving variable-rate borrowers unchanged for now.

But what happens next isn’t as clear. Markets are now expecting just one cut by year-end. Fixed rates are inching up. And depending on how inflation, jobs, and trade unfold this summer, mortgage rates could land anywhere from the low 3s to the high 4s.

This campaign helps you bring that uncertainty into focus. To offer clients real context, timely insight, and the kind of steady, informed guidance they’re looking for right now.

Unsolicited CMA (CA)

More Canadian homeowners are tapping into their equity this year—driven by rising renewal volumes, increased HELOC usage, and a growing need to make smart financial decisions without giving up a low-rate mortgage.

That makes this the perfect time to bring back a strategy that’s worked exceptionally well: the unsolicited CMA.

Reach out to 5–10 people in your sphere or past clients with a quick, personalized equity update—no ask, no pressure, just timely insight.The text below helps you start the conversation—and positions you as the steady, informed guide they want in their corner.

Houses that sold with the highest taxes in 2025 in [Area]

This Reel was inspired by a viral post from Lucky to Live Here:

“Houses that sold with the highest taxes in 2025 on Long Island.”

 It’s hyper-local, data-driven, and built for curiosity clicks.

We’ve turned that idea into a customizable Instagram Reel template for your market.

Pick the hook that fits your area best:
→ The steepest price cuts
→ The highest taxes
→ The longest or shortest days on market
→ The highest monthly payments

Then showcase 3–4 recent sales with that stat front and center.
Quick to make, easy to engage—and a smart way to start conversations

How to customize this Instagram Reel template (step-by-step):

  1. Pick your hook.
    Decide which theme fits your market best—price cuts, taxes, days on market, or monthly payments. Choose the one that feels most interesting or relevant right now.

  2. Look up 3–4 recent sold listings.
    Use your MLS or preferred source to find homes that match the hook. For example:

    • If you choose “highest taxes,” find 3–4 homes with the largest annual tax bills.

    • If you choose “steepest price cuts,” look for listings that sold well below the original list price.

  3. Gather the details for each home.
    For each listing, write down:

    • The neighborhood or area

    • The final sale price

    • The stat you're highlighting (e.g., annual taxes, price reduction amount, DOM, etc.)

    • A photo or video from the listing (you can screen record from MLS or save the media if allowed)

  4. Click the Canva template link.
    The template will open in your browser. If you don’t have a Canva account, you’ll be prompted to create a free one.

  5. Replace the text on each slide.
    Click into each text box and update it with your listing info. Use this format:
    • 📍 [Neighborhood Name]

    • 💰 Sold for: $[Sold Price]

    • 📊 [Label]: [Data Point] (e.g., Property Taxes: $31,500)

  6. Add your listing photos or videos.
    On each slide, replace the placeholder with a real image or short clip from the listing. To upload:

    • Click “Uploads” on the left-hand menu in Canva

    • Drag and drop your media in

    • Then drag it into the design to replace the existing content

  7. Customize your brand (optional).
    You can add your logo, brand colors, or contact info if you’d like. Keep it clean and focused on the content.

  8. Download the video.
    Click the “Share” button in the top right corner of Canva, then select “Download.” Choose MP4 as the file type and save it to your device.

Post it as an Instagram Reel.
Open Instagram, tap the “+” icon, and choose “Reel.” Upload your video, write a short caption (you can ask a question like “Would you have guessed this?”), and hit post.

Neighborhood Domination

When you’ve sold a few homes in the same neighborhood, something shifts. You don’t just know the market—you know the buyers, the timing, and what it takes to get a deal done.

This postcard is designed to capitalize on that kind of momentum.

It opens with a confident question—Why are so many of your neighbors hiring me?—then delivers proof: multiple nearby sales, strong results, and a compelling offer that flips the usual listing pitch.

It’s direct, credible, and built to spark conversations.

Pro tip: Follow up with a Magic Buyer Letter for anyone who shows interest—include real numbers, real stories, and a reason to call you back.

What would you do with $200K in equity?

This one’s built to spark engagement—and get your clients thinking.

Homeowners pulled $25B in equity last quarter, the highest Q1 total since 2008. On average, they’re sitting on over $200K in tappable equity. (Source: ICE Mortgage Tech)

Use this poll to start a bigger conversation: What could your equity actually do for you?

It’s a soft entry point into deeper DMs—and a perfect opportunity to follow up with anyone who responds with an offer to prepare an updated equity report, no strings attached.

Step-by-Step: How to Post the “$200K in Equity” Poll on Instagram Using Canva

1. Click the Canva Template Link
Open the Canva link provided above to access your customizable Instagram Story template.

2. Customize the Design
Update the text to reflect your local market or audience (e.g., swap in your city or region if applicable).
Optional: Add your logo, Instagram handle, or brand colors to stay on-brand and recognizable.

3. Download the Design
Once your design is ready, click “Share” → “Download.”
Choose PNG or JPG format, then save it to your phone or desktop.

4. Open Instagram and Create a Story
Open the Instagram app.
Tap the “+” icon and select “Story.”
Upload the image you just saved from Canva.

5. Add the Poll Sticker
Tap the sticker icon (a square smiley face at the top of your screen).
Select the Poll sticker.

Use this poll question:
“What would you do with $200K in equity?”

Answer options:
→ Renovate
→ Pay off debt
→ Help family
→ Sell + make a move

(You can rotate the options or run it multiple times with different pairs.)

6. Post the Story
Tap “Your Story” to publish it—and you’re live.

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Latest Campaigns
A quick breakdown of last week’s rate decision (CA)

The Bank of Canada held its key rate steady last week—keeping prime at 4.95% and leaving variable-rate borrowers unchanged for now.

But what happens next isn’t as clear. Markets are now expecting just one cut by year-end. Fixed rates are inching up. And depending on how inflation, jobs, and trade unfold this summer, mortgage rates could land anywhere from the low 3s to the high 4s.

This campaign helps you bring that uncertainty into focus. To offer clients real context, timely insight, and the kind of steady, informed guidance they’re looking for right now.

Unsolicited CMA (CA)

More Canadian homeowners are tapping into their equity this year—driven by rising renewal volumes, increased HELOC usage, and a growing need to make smart financial decisions without giving up a low-rate mortgage.

That makes this the perfect time to bring back a strategy that’s worked exceptionally well: the unsolicited CMA.

Reach out to 5–10 people in your sphere or past clients with a quick, personalized equity update—no ask, no pressure, just timely insight.The text below helps you start the conversation—and positions you as the steady, informed guide they want in their corner.

Houses that sold with the highest taxes in 2025 in [Area]

This Reel was inspired by a viral post from Lucky to Live Here:

“Houses that sold with the highest taxes in 2025 on Long Island.”

 It’s hyper-local, data-driven, and built for curiosity clicks.

We’ve turned that idea into a customizable Instagram Reel template for your market.

Pick the hook that fits your area best:
→ The steepest price cuts
→ The highest taxes
→ The longest or shortest days on market
→ The highest monthly payments

Then showcase 3–4 recent sales with that stat front and center.
Quick to make, easy to engage—and a smart way to start conversations

How to customize this Instagram Reel template (step-by-step):

  1. Pick your hook.
    Decide which theme fits your market best—price cuts, taxes, days on market, or monthly payments. Choose the one that feels most interesting or relevant right now.

  2. Look up 3–4 recent sold listings.
    Use your MLS or preferred source to find homes that match the hook. For example:

    • If you choose “highest taxes,” find 3–4 homes with the largest annual tax bills.

    • If you choose “steepest price cuts,” look for listings that sold well below the original list price.

  3. Gather the details for each home.
    For each listing, write down:

    • The neighborhood or area

    • The final sale price

    • The stat you're highlighting (e.g., annual taxes, price reduction amount, DOM, etc.)

    • A photo or video from the listing (you can screen record from MLS or save the media if allowed)

  4. Click the Canva template link.
    The template will open in your browser. If you don’t have a Canva account, you’ll be prompted to create a free one.

  5. Replace the text on each slide.
    Click into each text box and update it with your listing info. Use this format:
    • 📍 [Neighborhood Name]

    • 💰 Sold for: $[Sold Price]

    • 📊 [Label]: [Data Point] (e.g., Property Taxes: $31,500)

  6. Add your listing photos or videos.
    On each slide, replace the placeholder with a real image or short clip from the listing. To upload:

    • Click “Uploads” on the left-hand menu in Canva

    • Drag and drop your media in

    • Then drag it into the design to replace the existing content

  7. Customize your brand (optional).
    You can add your logo, brand colors, or contact info if you’d like. Keep it clean and focused on the content.

  8. Download the video.
    Click the “Share” button in the top right corner of Canva, then select “Download.” Choose MP4 as the file type and save it to your device.

Post it as an Instagram Reel.
Open Instagram, tap the “+” icon, and choose “Reel.” Upload your video, write a short caption (you can ask a question like “Would you have guessed this?”), and hit post.

Neighborhood Domination

When you’ve sold a few homes in the same neighborhood, something shifts. You don’t just know the market—you know the buyers, the timing, and what it takes to get a deal done.

This postcard is designed to capitalize on that kind of momentum.

It opens with a confident question—Why are so many of your neighbors hiring me?—then delivers proof: multiple nearby sales, strong results, and a compelling offer that flips the usual listing pitch.

It’s direct, credible, and built to spark conversations.

Pro tip: Follow up with a Magic Buyer Letter for anyone who shows interest—include real numbers, real stories, and a reason to call you back.

What would you do with $200K in equity?

This one’s built to spark engagement—and get your clients thinking.

Homeowners pulled $25B in equity last quarter, the highest Q1 total since 2008. On average, they’re sitting on over $200K in tappable equity. (Source: ICE Mortgage Tech)

Use this poll to start a bigger conversation: What could your equity actually do for you?

It’s a soft entry point into deeper DMs—and a perfect opportunity to follow up with anyone who responds with an offer to prepare an updated equity report, no strings attached.

Step-by-Step: How to Post the “$200K in Equity” Poll on Instagram Using Canva

1. Click the Canva Template Link
Open the Canva link provided above to access your customizable Instagram Story template.

2. Customize the Design
Update the text to reflect your local market or audience (e.g., swap in your city or region if applicable).
Optional: Add your logo, Instagram handle, or brand colors to stay on-brand and recognizable.

3. Download the Design
Once your design is ready, click “Share” → “Download.”
Choose PNG or JPG format, then save it to your phone or desktop.

4. Open Instagram and Create a Story
Open the Instagram app.
Tap the “+” icon and select “Story.”
Upload the image you just saved from Canva.

5. Add the Poll Sticker
Tap the sticker icon (a square smiley face at the top of your screen).
Select the Poll sticker.

Use this poll question:
“What would you do with $200K in equity?”

Answer options:
→ Renovate
→ Pay off debt
→ Help family
→ Sell + make a move

(You can rotate the options or run it multiple times with different pairs.)

6. Post the Story
Tap “Your Story” to publish it—and you’re live.