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Email Campaigns
Telling someone they can’t have something? Still one of the fastest ways to make them want it.That’s the psychology behind this coming soon email, and why it starts with a line most agents would never dare send:“I really shouldn’t share this listing with you…”No price. No exact location. Just a few vivid details, a sense of exclusivity, and a clear call-to-action:Text “VIP” to your number for more info.It’s short. It’s unexpected. And it works, because instead of broadcasting a new listing, you’re creating demand before it hits the market.
You don’t need to shout to stand out. You need to say the thing buyers are already wondering, and answer it better than anyone else.
This campaign does exactly that.
“Can I make a low offer?”
It’s a question your audience might be asking. Now you get to be the one who answers with clarity, strategy, and calm authority.
It’s timely, relevant, and built to meet the market where it is—while positioning you as the professional who knows how to work it.
According to ATTOM’s latest U.S. Home Sales Report, the average homeowner who sold last quarter walked away with a 50% profit.
While it’s true that margins are down from their peak and some markets are cooling, it’s also true that many sellers, especially those who’ve owned for 8+ years, are still walking away with sizable equity gains.
This campaign helps you bring that nuance to the surface. It gives you a reason to educate, recalibrate, and start meaningful conversations with the people in your database who may be unsure what today’s market means for them.
When sellers price for the market they remember - not the one they’re in - homes sit, prices drop, or listings disappear.
This email helps you name that disconnect and start the kind of conversation that leads to smarter pricing, stronger positioning, and fewer surprises. We also added a soft P.S. for buyers—because in this market, some well-priced homes are absolute steals.
When sellers price for the market they remember - not the one they’re in - homes sit, prices drop, or listings disappear.
That’s the story behind two new reports from Realtor.com and Clever, and the reason we built this campaign.
The data is clear: 72% of future sellers think they’ll get over asking. Only 42% of recent sellers actually did. Nearly half had to cut their price. And delistings? Up 47% year-over-year.
This email helps you name that disconnect and start the kind of conversation that leads to smarter pricing, stronger positioning, and fewer surprises. We also added a soft P.S. for buyers because in this market, some well-priced homes are absolute steals.
The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.
Brad McCallum sent this email and got 20 replies.
The best part?
It wasn't their listing.
But here's the thing...
This email is just the beginning.
Repurpose your Deal of the Week into an IG poll and an SOI text.
This is how you can take a winning marketing campaign and maximize the impact.
Not sure which listing to feature?
Start here:
- Filter for new listings (within the last 7 days)
- Focus on your target price point
- Stay in your ideal neighborhood or farm area
That should give you a pool of 50–70 listings.
From there, zero in on the one with the highest saves or views—that’s the listing with heat behind it.
With new listings surging across Canada—an 11% jump in January alone, the biggest supply increase since the 1980s—buyers have more options than they’ve seen in years (Financial Post). But more inventory doesn’t mean an easier search. It means competition, faster-moving deals, and the need to act decisively when the right home appears.
This campaign gives you a simple, strategic way to guide buyers through the three key steps that separate those who hesitate from those who close. Use it to position yourself as the expert who helps buyers move with confidence.
With more inventory sitting on the market, a lot of buyers are circling. This campaign is intended to help you start conversations with those buyers, and also engage serious buyers with a direct response P.S.
This campaign gives you a simple, strategic way to guide buyers through the three key steps that separate those who hesitate from those who close. Use it to position yourself as the expert who helps buyers move with confidence
The #1 reason why your clients won't sell their current home might be because they have a great interest rate. But as rates drop, they might be more open to the idea of making a move.
Let's take the opportunity of rates dropping below 7% to engage our SOI and find our next listing.
Your clients want to time the market. The perfect moment to sell. The lowest rate to buy. It feels like the smart move—like they’re outmaneuvering everyone else.
But here’s the uncomfortable truth you need to help them see: trying to time the market often costs more than it saves.
The pros—like you—know the market isn’t something to predict; it’s something to work with.
Your job is to shift their focus: does making a move this year align with their life and goals? This email will help you start that conversation.
Your clients want to time the market. The perfect moment to sell. The lowest rate to buy. It feels like the smart move—like they’re outmaneuvering everyone else.
But here’s the uncomfortable truth you need to help them see: trying to time the market often costs more than it saves.
The pros—like you—know the market isn’t something to predict; it’s something to work with.
Your job is to shift their focus: does making a move this year align with their life and goals? This email will help you start that conversation.
If you have an off-market opportunity, this is the perfect email to send to your list of buyers.
Scarcity creates demand. The moment something feels exclusive—something others can’t have—it becomes even more desirable. Off-market properties tap into this psychology, but only if you position them the right way. The mistake most agents make? They focus only on the property itself. But buyers don’t just want a home—they want an edge, too.
Most sellers assume they need to spend thousands fixing up their home before they can sell. But here’s the truth: They might not need to.
This email is so effective because it challenges that assumption with real results. If you recently worked with a client who had an outdated home, needed big-ticket repairs, and believed a traditional sale wasn’t worth the hassle, this is your chance to shift their perspective. Instead of pouring money into renovations or taking a lowball offer from an iBuyer, they leaned on your network of buyers. The result? A sale that netted them significantly more than an instant offer.
The key takeaway: Selling as-is isn’t a last resort—it’s a strategy. And when sellers have the right expert in their corner, they don’t have to choose between convenience and maximizing their profit.
One of the biggest misconceptions sellers have? That listing with an agent means weeks of expensive repairs, dealing with contractors, and endless headaches. Companies like Opendoor have capitalized on that fear, selling the promise of certainty, convenience, and speed. And guess what? It’s worked—over 30,000 homes bought in just two years.
But here’s the truth: Many of these sellers are leaving real money on the table. They might not need to renovate to sell. They might just need access to the right buyer.
This email is so effective because it challenges the seller’s assumptions. Most believe they have to fix up their home to attract buyers, but is there a different story? Not every buyer is looking for perfect—many prioritize location, potential, and value. And with your extensive network of buyers, you can connect sellers with the right match, without forcing them into costly renovations.
Pro tip: Strengthen this email by adding a local stat on buyer demand. Show sellers that homes—even ones that need work—are still moving fast in your market. The more relevant the data, the more powerful your message.
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Your clients look to you for real market insights—not headlines, not hearsay. Whenever you have a marketable moment—a real success story like a client selling above their online estimate or above ask—it’s a prime opportunity to send an email like this.
When homeowners see others achieving impressive results, they naturally start wondering, “Could that be me?” That’s herd mentality in action—people are influenced by what others around them are doing, especially in uncertain times.
This email taps into that psychology, using a compelling example to shift homeowners from curiosity to action.
Customize the opening sentence with any stat from your client’s experience that demonstrates strong demand in your market.
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Your clients look to you for real market insights—not headlines, not hearsay. Whenever you have a marketable moment—a real success story like a client selling above their online estimate or above ask—it’s a prime opportunity to send an email like this.
When homeowners see others achieving impressive results, they naturally start wondering, “Could that be me?” That’s herd mentality in action—people are influenced by what others around them are doing, especially in uncertain times.
This email taps into that psychology, using a compelling example to shift homeowners from curiosity to action.
Customize the opening sentence with any stat from your client’s experience that demonstrates strong demand in your market.
Real momentum happens when you stop waiting for perfect market conditions and start meeting people where their worries already are. And right now, borrowers are second-guessing everything - from their rates to their monthly payments to whether their loan still makes sense at all.
This is your cue to step in with clarity, not pressure. When you position yourself as the agent who connects clients to real answers - not sales pitches - you elevate trust faster than any market update ever could. People don’t want noise. They want someone who knows who to turn to and why.
That’s exactly why this campaign exists: to help you open that door, introduce your go-to loan officer, and guide your clients toward confident next steps with zero friction. Here’s how to put it into play.
This message positions you as the trusted advisor who helps homeowners make sense of what’s happening — not just another agent pushing for a listing. It’s empathetic, data-driven, and designed to spark conversations with people who may have been thinking about selling but hit pause.
Just personalize the closing line and send it to your past clients, sphere, or homeowners in your farm. It’s an easy, high-trust touchpoint that can turn into your next listing opportunity.
This message positions you as the trusted advisor who helps homeowners make sense of what’s happening — not just another agent pushing for a listing. It’s empathetic, data-driven, and designed to spark conversations with people who may have been thinking about selling but hit pause.
Just personalize the closing line and send it to your past clients, sphere, or homeowners in your farm. It’s an easy, high-trust touchpoint that can turn into your next listing opportunity.
Most agents wait for homeowners to think about selling before they talk about home value. Big mistake.
Lower rates are back in the news, activity is ticking up, and homeowners in your database might be wondering what it means for their home.
This campaign removes the biggest objection right out of the gate (“but I’m not selling”) and makes it easy for homeowners to say yes to a simple, valuable update.
Home equity emails have always been top performers - but paired with today’s lower-rate momentum, they become even more powerful.
Use this campaign to reengage your database, deepen trust, and create new listing opportunities.
Most agents wait for homeowners to think about selling before they talk about home value. Big mistake.
Lower rates are back in the news, activity is ticking up, and homeowners in your database might be wondering what it means for their home.
This campaign removes the biggest objection right out of the gate (“but I’m not selling”) and makes it easy for homeowners to say yes to a simple, valuable update.
Home equity emails have always been top performers - but paired with today’s lower-rate momentum, they become even more powerful.
Use this campaign to reengage your database, deepen trust, and create new listing opportunities.
The real test in today’s market isn’t how fast you can land a deal...it’s how well you can hold it together once it’s on paper.
Inspections, financing, shifting buyer confidence… there are a hundred little moments where a deal can wobble. And that’s exactly where experience shows up.
This campaign leans into that truth. It spotlights the underrated (but absolutely essential) skill sellers are looking for right now: an agent who can keep the deal steady, calm the chaos, and see it through to closing.
We're using a technique in the subject line that we call "qualifying through copy." If they open the email, it signals some level of interest.
Follow up tomorrow with everyone who opens this email and send them this text.
Redfin just reported that 15% of home sales were canceled last month. That’s one in six. They crumbled during inspection negotiations, paperwork errors, and poor communication between parties.
That’s the real test right now: not how fast you can land a contract, but how well you can protect it once it’s signed.
This campaign leans into that truth. It spotlights the underrated (but absolutely essential) skill that sellers want in an agent right now: the ability to keep a deal together.
We're using a technique in the subject line that we call "qualifying through copy." If they open the email, it signals some level of interest.
Follow up tomorrow with everyone who opens this email and send them this text.
Right now, homes are sitting longer. Buyers see “60 days on market” and assume something’s off.
This campaign helps you reset that narrative. It gives buyers a smarter lens - one that separates true red flags from real opportunities.
Use this email to shift perception, build trust, and position yourself as the calm, data-driven guide every buyer needs (especially now).
Follow up tomorrow with everyone who opens this email and send them this text.
Nearly 1 in 5 listings took a price cut last month, according to Realtor.com.
That shift gives us the perfect opening for a direct response email with something timely and relevant.
Normally, you might spend hours digging through MLS data to spot those price drops and flag the best buys. But we’re doing something counterintuitive here:
Don’t do the work upfront. Instead, frame it as an invitation: I'm going to review all the recent price reductions. Once I've got my list, do you want me to send it to you right away?
If people respond, then you do the work. It’s efficient, intentional, and it taps the endowment effect, which is that subtle pull that makes people want what already feels like it’s theirs.
Anyone who opens this email? Follow up with them tomorrow with this 1:1 text.
A lot of buyers are waiting for prices to drop before making a move. The subject line teases the two questions they need to ask themselves.
If they open the email, you know there’s a strong chance they’re serious enough to be wrestling with the decision, not just browsing listings for fun.
Most agents wouldn’t tell you this… disarms the reader, setting you apart as the advisor who tells the truth. Then the P.S. drives urgency with a clear next step to anyone who wants to know their options.
Follow up tomorrow with everyone who opens this email and send them this text.
Rates don’t have to fall far to shake things up.
If the 30-year fixed dropped to 6%, NAR’s chief economist says it would make homeownership possible for 5.5 million more households. About 10% of those people would likely buy within the next year. That’s 550,000 buyers suddenly in the game.
And that kind of shift would push home sales up by 13%.
Here’s why this campaign matters for you: it’s built to qualify through copy. If someone clicks into an email like this, they’re curious about rates, about timing, about opportunity. In other words, they’re already paying close attention. The P.S. gives sellers a gentle way to raise their hand too.
Everyone who opens this email? Follow-up with this text tomorrow.
Rates that start with a “3” carry more weight than most people realize.
That’s the story we’re telling with this campaign. CREA’s chief economist is already pointing to a shift: sales are climbing, five months in a row, and buyers see sub-4% as a return to “normal.”
Here’s why this campaign matters for you: it’s built to qualify through copy. If someone clicks into an email asking what happens when mortgages fall into the 3s, they’re telling you they’re tuned in. They’re curious about timing, opportunity, and the market’s next move. The P.S. then gives sellers a gentle way to raise their hand, keeping the door open for listing conversations too.
Everyone who opens this email? Send them this follow-up text tomorrow.
It’s post–Labour Day, and like clockwork, new listings are flooding the market.
That changes the game.
This week, we’re focusing on purely education: a value-based email with no hard pitch and a soft CTA in the P.S.
The subject line does the qualifying for you. If they open it, chances are they’re already thinking of selling. That’s a lead. Add them to your call list.
Your job here is to guide. Use this as a moment to share your expert ideas. Show them how you would approach the sale if it were your home: how you'd study the comps, price it smart, build momentum before it hits the market, and tailor the marketing to the right buyer.
This is how you become the obvious choice before they even raise their hand.
There are 518,000 more home sellers than buyers right now. (Redfin)
That changes the game.
This week, we’re focusing on purely education: a value-based email with no hard pitch and a soft CTA in the P.S.
The subject line does the qualifying for you. If they open it, chances are they’re already thinking of selling. That’s a lead. Add them to your call list.
Your job here is to guide. Use this as a moment to share your expert ideas. Show them how you would approach the sale if it were your home: how you'd study the comps, price it smart, build momentum before it hits the market, and tailor the marketing to the right buyer.
This is how you become the obvious choice before they even raise their hand.
The Bank of Canada’s decision on September 17 is a true marketable moment, and your job is to get in front of it. When rates shift, timelines shift.
We’re using qualify-through-copy right in the subject line to surface intent before you lift the phone. Send this email to your full database today. Watch who opens - that’s your short list. Tomorrow, text those openers with this script to turn curiosity into conversations.