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Latest Campaigns
Homes that sell vs Homes that sit

x

Best value I’ve seen in [Area] this week

The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.‍

Brad McCallum sent this email and got 20 replies.

The best part?

It wasn't their listing.

But here's the thing...

This email is just the beginning.

Repurpose your Deal of the Week into an IG poll and an SOI text.

This is how you can take a winning marketing campaign and maximize the impact.

Not sure which listing to feature?

Start here:

  • Filter for new listings (within the last 7 days)
  • Focus on your target price point
  • Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s the listing with heat behind it.

Zillow vs. Agent (ZVA 2025)

Inspired by my friend, Katie Lucie's campaign, we created a new sales letter you can send when you sell a home for above the Zestimate (or any online estimate).

Notably, we included two versions of this campaign.This version includes a tactic we call "Destroy The Objections."

Think about it this way....What are the reasons why someone would hesitate to reach out?

Address those concerns head on.

Zillow vs. Agent (ZVA 2025) v2

Inspired by my friend, Katie Lucie's campaign, we created a new sales letter you can send when you sell a home for above the Zestimate (or any online estimate).

Notably, we included two versions of this campaign.This version is a tighter, more direct version of this one.

It’s time to replace the boring “Just Sold” postcards with some ListingLeads.com magic. :)

Old Expireds

Targeting "Old Expireds" is a smart way to uncover hidden opportunities where no one else is looking.

This campaign works because it’s not generic—it’s laser-focused, empathetic, and backed by compelling data. By highlighting your research and showing genuine investment in their situation, you establish trust while opening the door for conversation.

The letter uses proven psychological techniques, like Chris Voss’s "no-oriented question," to lower resistance and make engagement feel safe.

Build your list, personalize your outreach, and position yourself as the expert they’ve been waiting for.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
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Best YouTube Videos

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13:28
>
14x
Airbnb Is Dead? The New Real Estate Strategy Making 10x More in 2024!

In this video, I had Jack Selby from Ice Coffee Hour, who I'm partnering with on this deal, flew out. We walked the property and I talked about what the game plan is.

🔍
Curiosity
👑
Authority
👥
Social Proof
(+)
27:48
>
7.5x
Why Canadians Are Breaking Their Mortgages in 2024 (And Saving Thousands)

There's an argument that Canadians should be breaking their mortgage.

🔍
Curiosity
⚡
Controversy
❤️
Emotional Appeal
(+)
10:14
>
4.8x
Big Changes Coming to Orlando Florida

You know, it's been a while since I've updated you on some major projects going on here, in the Orlando area, the greater Orlando area.

🔍
Curiosity
👑
Authority
🧑‍🎨
Personalization
(+)
38:06
>
3x
AFFORDABLE Brand New Homes Alert - Starting at $288K WITH 4.875 FIXED Rates

Hey family, welcome back to a new video. And in today's video we're at another Community here in McDonald, Georgia, I want to talk to you about it.

👥
Social Proof
👍
Liking
🔍
Curiosity
(+)
29:51
>
7.6x
Inventory Surges 200% as SELLERS SLASH Prices! | Davenport Housing Update | Orlando Fl

There are incredible changes unfolding in the Southwest part of the Central Florida marketplace, here in the Orlando metro.

🔍
Curiosity
👑
Authority
❤️
Emotional Appeal
(+)
14:54
>
4.5x
The Market Is Cooling? - Seattle Area Real Estate September 2024

Is the Seattle real estate market already starting to slow down?

🔍
Curiosity
😱
FOMO (Fear of Missing Out)
❤️
Emotional Appeal
(+)
8:28
>
5.4x
BREAKING: California Homebuyer $50K FREE Grant Program

If you're considering buying a home in Southern California, a new loan program is looking to put $20,000 in your pocket for free, without ever having to pay it back.

🔍
Curiosity
⏰
Scarcity
❤️
Emotional Appeal
(+)
11:21
>
2.7x
Trudeau Doubles Down On Housing Meltdown - New Mortgage Rules

If you thought the sky-high level of housing prices was bad, well, it just got worse.

😨
Fear
🔍
Curiosity
💔
Loss Aversion
(+)
39:47
>
40x
Indulge in this NEW Modern Luxury MASTERPIECE - Gated & NO HOA - Atlanta Homes For Sale

What's up family? Welcome back to another amazing property tour. In today's property tour, we will take a look at this luxurious brand new modern home for sale in Atlanta, Georgia.

👥
Social Proof
👍
Liking
🔍
Curiosity
(+)
13:24
>
1.8x
San Diego Neighborhoods ALL Buyers Want (& Where They Actually End Up!)

Do you want to live in one of the hottest neighborhoods around San Diego County? No, you probably don't. Let me explain.

🔍
Curiosity
❤️
Emotional Appeal
😱
FOMO (Fear of Missing Out)
(+)
14:48
>
5.9x
This $5,990,000 LUXURY New Construction is Insane

Welcome back to beautiful Keystone, Colorado. Today, we have this five bed, 7 bath, 6200 sq ft home in Durham's Dash, brand new development, here in Keystone, Colorado.

⏰
Scarcity
👥
Social Proof
👑
Authority
(+)
22:26
>
39x
Why People Hate Living In Seattle

So, just recently I made a video released it on my channel here and it was titled: "The Seattle Washington suburbs that everyone is leaving."

🔍
Curiosity
👥
Social Proof
😱
FOMO (Fear of Missing Out)
(+)
13:45
>
5.2x
Refinance NOW or Wait For Lower Interest Rates!

Interest rates have dipped, but is now the best time to refinance, or should you wait for even lower rates?

🔍
Curiosity
😱
FOMO (Fear of Missing Out)
⏰
Scarcity
(+)
37:10
>
4.8x
$50K PRICE CUTS as UNSOLD INVENTORY SURGES 116%!! | Orlando Real Estate Update

Hey friends, welcome back to the channel! We have major changes unfolding in the Osceola County housing market.

👍
Liking
🔍
Curiosity
👑
Authority
(+)
17:24
>
27x
Utah's HOTTEST New Developments: What's Coming in 2025

So, what is it like living in Utah right now in 2024, and more importantly, what is coming in 2025.

🔍
Curiosity
😱
FOMO (Fear of Missing Out)
⚓
Anchoring
(+)
21:39
>
35x
Seattle, WA Suburbs Everyone Is Moving To

Today, I'm going to go over the top 10 Seattle suburbs that people are moving to.

🔍
Curiosity
🔢
Specificity
👑
Authority
(+)
8:11
>
3.4x
How to BEST Prepare For The 2025 Real Estate CRASH | Ben Mallah

So, what do you think is going to be happening to the residential real estate market?

🔍
Curiosity
👑
Authority
❤️
Emotional Appeal
(+)
7:48
>
2x
Rates Come Down & LIES GO UP | Canada Real Estate

Well, mortgage rates are falling. Pre-approvals are coming. Lies, lies are rising fast.

🔍
Curiosity
😨
Fear
❤️
Emotional Appeal
(+)
17:08
>
2.6x
LUXURY Tour of a $3,725,000 New Construction in The Mountains

Today, we're at the Chalets on 2nd Street here in Frisco, Colorado.

🔍
Curiosity
🔢
Specificity
❤️
Emotional Appeal
(+)
13:03
>
100x
The "Central Park" Of The West Coast

New York Central Park might just be the most iconic Urban green space in the entire world.

👑
Authority
👍
Liking
🔍
Curiosity
(+)

No Results Found

We couldn’t find any properties matching your filters. Try adjusting your search to explore more options.

Search Listing Leads
Latest Campaigns
The Magic Number Text

Direct questions make people hesitate. Strategic statements make them lean in.

‍This campaign is built around the Elicitation Tactic—a psychology-backed approach where, instead of asking, you suggest. It’s subtle, but powerful. Because when people aren’t being pushed, they’re more likely to engage.

You’re not asking, “Would you sell?” You’re planting a thought:

“Wondering if there’s a number that would make the conversation worth having—even if selling wasn’t your plan for this year.”

It’s non-threatening. Emotionally intelligent. And perfect for sellers who aren’t raising their hand—but might be open, given the right offer.

Trying to make sense of this market? (CA)

This week’s email is grounded in insights from RBC’s latest housing report and recent coverage from The Globe and Mail. Together, they capture a clear mood in the market: caution.

National resales fell nearly 10% in February—the sharpest monthly drop in years. But that stat alone doesn’t tell the whole story.

Because in a cautious market, people don’t stop moving. They just move differently.

This email helps you communicate that nuance—to show up as a calm, informed resource in a time when many are feeling uncertain.

Trying to make sense of this market?

This week’s email pulls from two of the most respected sources in housing data—Altos Research and ATTOM. Together, they paint a picture that’s more complex than the headlines suggest.

It’s a national view—but one that helps you frame local conversations with more clarity and confidence.

Because even when your market behaves differently, buyers and sellers are still hearing national narratives. Your job is to bring perspective.

Here’s what the latest numbers show—and how to use them to educate, inform, and stay relevant.

This template also includes a direct-response P.S. designed to surface potential sellers—so you can spark the right conversations at the right time.

Exclusive Open House Invite for Past Guests

Smart agents know that one Open House can lead to the next. Every buyer who walks through the door—whether they loved that home or not—is a lead who’s actively searching. So why not use that connection to keep them engaged?

This email works because it feels personal. It’s not a generic “Come to my Open House” blast—it’s an intentional, direct invitation. And by using the Deal of the Week strategy, you create curiosity without giving everything away. No full address. No full listing. Just enough intrigue to make them reply.

Use this as a simple but effective way to turn past Open House visitors into future clients. If they’re serious about buying, they’ll want the details.

Open House Follow Up Text

Most follow-up texts fail because they feel like a sales pitch. This one works because it does the opposite—it gives the lead control.

“Should I contact you if…” is a powerful phrase. It shifts the conversation from pushing a sale to seeking permission. And that matters because people are more likely to engage when they feel like they’re choosing to.

But here’s the key: make it feel local. If they toured a home in [Neighborhood], reference it. If there are similar listings coming soon, hint at them. The goal isn’t just to follow up—it’s to keep the conversation open and position yourself as the agent they want to hear from.

Use this text to re-engage buyers without sounding pushy.

Homes that sell vs Homes that sit

x

Best value I’ve seen in [Area] this week

The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.‍

Brad McCallum sent this email and got 20 replies.

The best part?

It wasn't their listing.

But here's the thing...

This email is just the beginning.

Repurpose your Deal of the Week into an IG poll and an SOI text.

This is how you can take a winning marketing campaign and maximize the impact.

Not sure which listing to feature?

Start here:

  • Filter for new listings (within the last 7 days)
  • Focus on your target price point
  • Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s the listing with heat behind it.

Zillow vs. Agent (ZVA 2025)

Inspired by my friend, Katie Lucie's campaign, we created a new sales letter you can send when you sell a home for above the Zestimate (or any online estimate).

Notably, we included two versions of this campaign.This version includes a tactic we call "Destroy The Objections."

Think about it this way....What are the reasons why someone would hesitate to reach out?

Address those concerns head on.

Zillow vs. Agent (ZVA 2025) v2

Inspired by my friend, Katie Lucie's campaign, we created a new sales letter you can send when you sell a home for above the Zestimate (or any online estimate).

Notably, we included two versions of this campaign.This version is a tighter, more direct version of this one.

It’s time to replace the boring “Just Sold” postcards with some ListingLeads.com magic. :)

Old Expireds

Targeting "Old Expireds" is a smart way to uncover hidden opportunities where no one else is looking.

This campaign works because it’s not generic—it’s laser-focused, empathetic, and backed by compelling data. By highlighting your research and showing genuine investment in their situation, you establish trust while opening the door for conversation.

The letter uses proven psychological techniques, like Chris Voss’s "no-oriented question," to lower resistance and make engagement feel safe.

Build your list, personalize your outreach, and position yourself as the expert they’ve been waiting for.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.