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IG Poll: Stuck?

The data says it all: many buyers aren’t stuck because they’ve lost interest—they’re stuck because they’re not sure what to do next.

Cotality’s latest research found that only 7% described the buying process as straightforward. The rest hit moments of doubt, kept questions to themselves, and moved forward without full clarity. Sometimes they didn’t know who to ask. Sometimes they felt they should already know.

That’s why this poll works. It gives buyers a low‑pressure way to say, “Yep, I’m unsure.” And once they do, you have an open door to guide them—turning uncertainty into momentum, and curiosity into conversations.

How to avoid buyer’s remorse

The housing market runs on speed. But buyers? They run on timing.

That’s the gap we uncovered digging into Cotality’s latest research on “Who (really) owns the homebuyer?” The process is faster than ever: instant alerts, same‑day offers, mounting competition, but most buyers say they still feel overwhelmed. Readiness hasn’t caught up with market velocity.

And here’s the problem: most agents respond by pushing harder. More urgency. More “act now.” That may get an offer written, but it doesn’t build trust.

This campaign flips that script. It positions you as the agent who slows the process down just enough for buyers to feel informed, prepared, and confident. That’s how you stand apart—and how you turn first‑time conversations into long‑term clients.

A deal that’s hard to find in [City]

The Deal of the Week strategy isn’t a nice‑to‑have, it’s a weekly marketing habit worth locking into your SOPs. Simple. Repeatable. Highly effective.

This style of email has helped generate thousands of conversations within our community. Why? Because it’s built to get a response. It sparks curiosity, creates urgency, and makes it easy for people to raise their hand.

But the real win? This email is just the starting point. Repurpose it into an Instagram poll. Turn it into a quick SOI text. Now you’re taking one proven campaign and multiplying its reach, its impressions, and its opportunities.

Not sure which listing to feature?

Start here:

  • Filter for new listings (within the last 7 days)
  • Focus on your target price point
  • Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s the listing with heat behind it.

This and…

“This and…” works because it pulls people straight into a dreamstate. Two words are all it takes for them to picture a life they want: morning coffee in the sunroom, golden‑hour dinners on the deck, a run through the park. It’s not about selling a feature; it’s about letting them feel it.

That’s why this viral hook stops the scroll. It’s simple, fast, and ridiculously flexible, perfect for highlighting a listing, showcasing a neighborhood, or sharing a lifestyle moment. Below, you’ll find a list of ready‑made hooks to spark ideas, or use them as inspiration to create your own. Pair one with a short clip or photo, and you’re inviting people into a feeling they’ll want to step into.

Lead Activation Text

Every season gives you a reason to reach out to your clients. The shift into fall is one of the easiest—and most natural—times to do it.

This isn’t about pushing a listing or forcing a market update. It’s about opening a conversation. A quick, personal check‑in that reminds people you’re there, you’re paying attention, and you’re ready to help if real estate is on their mind.

This simple text does exactly that. It’s short, casual, and easy for anyone to respond to. Send it now, and you’ll spark conversations that you might not have otherwise.

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Pre-Foreclosure Video Script

Foreclosures are rising—here’s a video script to help you guide your clients.

The latest data from ATTOM reveals a 5% increase in foreclosure filings from the previous month, with 32,383 U.S. properties affected in February 2025. This uptick signals a shift in the market, and as a real estate professional, it's crucial to stay ahead.

Many homeowners don’t realize they have options before foreclosure happens. That’s where you come in. By recording and sharing this video, you can proactively educate your audience, position yourself as a trusted resource, and provide real solutions when they need them most.

This script is designed for you to easily record and post. It walks homeowners through:

Loan modification – Adjusting mortgage terms to make payments more manageable.
Forbearance – Temporarily pausing payments to regain financial stability.
Selling before foreclosure – Preserving equity and avoiding the foreclosure process.
Short sale – Selling the property for less than owed, with lender approval.

🎥 How to use this: Simply record yourself reading the script, personalize it with your insights, and upload it to your social platforms. To make it even easier, use the Canva template below as your video thumbnail to grab attention.

By sharing this message, you’re not just staying visible—you’re providing real value. And in a shifting market, that’s what sets top agents apart. Here’s the script to get started.

Expired Marketing - Call Script 7

This script shifts that belief. Instead of rehashing why their home didn’t sell, it focuses on what’s changed. More buyer activity. Homes like theirs moving again. A potential opportunity they didn’t realize existed.

By offering a simple, no-obligation home value update, you open the door to a fresh conversation—one that could lead to them reentering the market with you.

Expired Marketing - Call Script 6

This script challenges that old way of thinking. It introduces a proactive, strategic approach—one that attracts the right buyers instead of waiting for them to show up. By positioning yourself as the agent who has a better plan, you immediately stand out from the crowd.

Use this script to spark curiosity and start a conversation that leads to action.

Expired Marketing - Call Script 5

This script helps break through that hesitation. By offering a detailed market analysis—instead of a sales pitch—it gives sellers a way to understand what happened and what’s changed. Even if they’re not ready to relist today, this insight keeps you top of mind when they are.

Use this script to provide clarity, build trust, and make sure you’re the agent they turn to when they’re ready to move forward.

Expired Marketing - Call Script 4

This script works because it delivers value first. Instead of pushing them to relist, it offers a Professional Listing Review—a no-obligation analysis that pinpoints why their home didn’t sell and how to fix it. That kind of insight builds trust, creates curiosity, and makes it easier for sellers to take the next step.

Use this script to shift the conversation from frustration to solutions—and put yourself in position to win the listing.

[Your City] Propaganda I Am Absolutely Falling For

This Reel taps into a trend that’s everywhere right now (like here) — and for good reason.

It’s not just funny. It’s tribal. It’s us vs. them, but in the most charming, slightly unhinged, deeply relatable way.

“[Your City] Propaganda I Am Absolutely Falling For” is your chance to lovingly call out the oddly specific, wildly inaccurate, and completely accepted delusions your city lives by.

Think: overpriced habits, generational conditioning, chaotic seasonal rituals — all delivered like a late-night group chat that got out of hand (in the best way).

Why it works:

  • Builds instant connection with your local audience
  • Makes people laugh and feel seen
  • Reinforces that you're not just a local expert — you’re one of them

And best of all? It’s ridiculously easy to make. Swap in your city, riff on 15 local one-liners, hit post, and watch the comments roll in: “ALL OF THE ABOVE ❤️” “Felt way too seen 😭” “Okay but why is this actually true?”

Some will laugh, some will argue, and some will start adding their own. That’s when you know it’s working.

Every seller we work with has second thoughts right before we list. Here’s why →

We hear it all the time from top agents: "The marketing was so good, my sellers joked they didn’t want to move anymore."

That insight sparked this post.

We turned it into a carousel with a hook that sellers (and future clients) can’t ignore:

“Every seller we work with has second thoughts right before we list.”

Because this is your moment to show the sweat—to spotlight the prep, the polish, the vision-building that happens before a home ever hits the market.

This carousel helps you:

  • Show off your behind-the-scenes process
  • Explain why marketing matters
  • Make a confident call to action to DM when it’s time to sell

Smart. Emotional. Sharable.That’s the kind of marketing that sells homes and builds your brand.

Houses that sold with ________ in 2025 in [Area]

This Reel was inspired by a viral post from Lucky to Live Here:

“Houses that sold with the highest taxes in 2025 on Long Island.”

 It’s hyper-local, data-driven, and built for curiosity clicks.

We’ve turned that idea into a customizable Instagram Reel template for your market.

Pick the hook that fits your area best:
→ The steepest price cuts
→ The highest taxes
→ The longest or shortest days on market
→ The highest monthly payments

Then showcase 3–4 recent sales with that stat front and center. Quick to make, easy to engage—and a smart way to start conversations

What would you do with $200K in equity?

This one’s built to spark engagement—and get your clients thinking.

Homeowners pulled $25B in equity last quarter, the highest Q1 total since 2008. On average, they’re sitting on over $200K in tappable equity. (Source: ICE Mortgage Tech)

Use this poll to start a bigger conversation: What could your equity actually do for you?

It’s a soft entry point into deeper DMs—and a perfect opportunity to follow up with anyone who responds with an offer to prepare an updated equity report, no strings attached.

Have you received your 2024 home value report yet? (CA)

Nearly 30% of CMA request leads transact within 12 months, making home value reports one of the most effective tools for generating future business. This direct mail campaign captures attention with the hook, “Have you received your 2024 home value report yet?”—a question that implies homeowners should already have this information, encouraging them to reach out.

The direct mail postcard highlights the limitations of online tools, which often fail to capture market nuances and lead to inaccurate estimates. To strengthen the message, include a real example. Replace the placeholder $XX,XXX with a client story where an online estimate undervalued their home. Real-life proof builds credibility and reinforces the value of your expertise.

Pro-Tip: Print this as a MEGA postcard. A/B test both the letter and postcard version of this campaign in your market to see which performs better.

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