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IG Poll: Stuck?

The data says it all: many buyers aren’t stuck because they’ve lost interest—they’re stuck because they’re not sure what to do next.

Cotality’s latest research found that only 7% described the buying process as straightforward. The rest hit moments of doubt, kept questions to themselves, and moved forward without full clarity. Sometimes they didn’t know who to ask. Sometimes they felt they should already know.

That’s why this poll works. It gives buyers a low‑pressure way to say, “Yep, I’m unsure.” And once they do, you have an open door to guide them—turning uncertainty into momentum, and curiosity into conversations.

How to avoid buyer’s remorse

The housing market runs on speed. But buyers? They run on timing.

That’s the gap we uncovered digging into Cotality’s latest research on “Who (really) owns the homebuyer?” The process is faster than ever: instant alerts, same‑day offers, mounting competition, but most buyers say they still feel overwhelmed. Readiness hasn’t caught up with market velocity.

And here’s the problem: most agents respond by pushing harder. More urgency. More “act now.” That may get an offer written, but it doesn’t build trust.

This campaign flips that script. It positions you as the agent who slows the process down just enough for buyers to feel informed, prepared, and confident. That’s how you stand apart—and how you turn first‑time conversations into long‑term clients.

A deal that’s hard to find in [City]

The Deal of the Week strategy isn’t a nice‑to‑have, it’s a weekly marketing habit worth locking into your SOPs. Simple. Repeatable. Highly effective.

This style of email has helped generate thousands of conversations within our community. Why? Because it’s built to get a response. It sparks curiosity, creates urgency, and makes it easy for people to raise their hand.

But the real win? This email is just the starting point. Repurpose it into an Instagram poll. Turn it into a quick SOI text. Now you’re taking one proven campaign and multiplying its reach, its impressions, and its opportunities.

Not sure which listing to feature?

Start here:

  • Filter for new listings (within the last 7 days)
  • Focus on your target price point
  • Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s the listing with heat behind it.

This and…

“This and…” works because it pulls people straight into a dreamstate. Two words are all it takes for them to picture a life they want: morning coffee in the sunroom, golden‑hour dinners on the deck, a run through the park. It’s not about selling a feature; it’s about letting them feel it.

That’s why this viral hook stops the scroll. It’s simple, fast, and ridiculously flexible, perfect for highlighting a listing, showcasing a neighborhood, or sharing a lifestyle moment. Below, you’ll find a list of ready‑made hooks to spark ideas, or use them as inspiration to create your own. Pair one with a short clip or photo, and you’re inviting people into a feeling they’ll want to step into.

Lead Activation Text

Every season gives you a reason to reach out to your clients. The shift into fall is one of the easiest—and most natural—times to do it.

This isn’t about pushing a listing or forcing a market update. It’s about opening a conversation. A quick, personal check‑in that reminds people you’re there, you’re paying attention, and you’re ready to help if real estate is on their mind.

This simple text does exactly that. It’s short, casual, and easy for anyone to respond to. Send it now, and you’ll spark conversations that you might not have otherwise.

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Latest Campaigns
[City 1] vs [City 2] | Which Market Is Better for Buyers & Sellers in 2025?

Side-by-side market comparisons are one of the easiest ways to create high-impact video content—and most agents overlook them.

This script isn’t just about [City 1] vs. [City 2]. It’s about helping your audience think like a buyer or seller in 2025.

When you contrast two markets:
– You simplify complex data
– You position yourself as the local expert
– You give buyers and sellers a decision-making framework

Even better? You don’t have to claim one market is “better.” You just have to show them how to choose based on their goals.

Use this script to lead with insight, build trust, and stay top of mind—because clarity is the new clickbait.

Just Sold IG Poll

Yes, your followers could look this up on Zillow. But they won’t—and they don’t want to.

That’s what makes this Instagram poll (inspired by Pip Haxby-Thompson) so effective. It’s simple: show one home that just sold for under [$] in a popular neighborhood, then ask, “Wanna see the other two?” with two easy responses:
→ Obviously
→ Yes please!

It’s low-effort for them, high-leverage for you. You create curiosity. They raise their hand. And just like that, you have a reason to DM, share a link, and start a real conversation.

Pro tip: Set up a landing page with a zoomed-in map showing the properties. It makes the whole thing feel exclusive—and positions you as the local expert who knows what’s selling, where, and for how much.

What do you think is missing in [Area]?

This simple Story question—used by Bill Olson to spark hundreds of replies—is a smart way to create two-way connection. It’s not just engagement for the sake of it. It’s data, dialogue, and content fuel all in one. Use it to:

• Surface what people actually care about in your area
• Kick off conversations that don’t feel salesy
• Crowdsource ideas for carousels, captions, or videos

Pro tip: Save the best answers and turn them into a shareable follow-up post like this one that garnered 452 comments (and counting).

8 HUGE Changes Coming to [Your City] in 2025

This script was inspired by Olga Moreno’s “8 HUGE Changes Coming to Las Vegas in 2025!!” video—which pulled in over 18,000 views. Not because she went viral. But because she nailed what so many agents miss: people want the big picture.

This isn’t a market update. It’s a narrative.

It gives context to all the local change your audience is seeing—but not fully understanding. It answers the question behind the question: What’s happening in this city, and what does it mean for me?

Here’s how to make it work:

  • Start strong—mention the city, the year, and why this matters now.
    Use stats or headlines sparingly—this is about momentum, not overload.
  • Think like a tour guide. You’re not just selling homes—you’re showing them what’s coming.

And remember: people don’t just want listings. They want to follow someone who’s plugged in, paying attention, and thinking ahead. This video positions you as exactly that.

Underrated Neighborhoods

Not every post needs to be a pitch. In fact, some of the most powerful content doesn’t sell—it connects.

This Story is about starting light, local conversations that build trust over time. You’re not pushing a property. You’re inviting people into your perspective—sharing the neighborhoods you love, and asking them to weigh in.

Here’s why it works:

  • It feels casual, not calculated.
  • It taps into local pride and curiosity.
  • It gives followers an easy reason to reply—without feeling like they’re walking into a sales convo.

Think of this as your “talk of the town” moment. Personal, relatable, and perfectly positioned to keep you top of mind.

The Equity Check Text

Many homeowners are feeling the weight of today's economic uncertainties. With concerns about rising prices and financial stability, understanding one's home equity becomes crucial. This script is crafted for personalized, one-on-one outreach to prospects, offering them clarity amidst the financial fog.​

By proactively addressing these economic concerns, you position yourself as a knowledgeable and trustworthy advisor, ready to guide clients through uncertain times.

Coming Soon: Know Someone?

A good Coming Soon campaign doesn’t just build anticipation—it builds connection.

This letter taps into something we see all the time in tight-knit neighborhoods: someone hears a home is hitting the market, and immediately thinks, “I wonder if [friend/family member] would want to live here…”

We designed this campaign to make that moment more powerful.

It gives neighbors first-look access plus insider prep details they won’t find online—creating a sense of trust, transparency, and exclusivity. It makes them feel like they’re in the loop, not just on the list. And if they know someone looking? You’re now the obvious person to call.

This isn’t just a teaser. It’s a hand-delivered reason to talk about your listing before it goes live. Use it to spark conversations and referrals.

Just Listed: High-Impact Improvements

Most Just Listed letters are forgettable. This one isn’t.

Because it doesn’t just announce a listing,it answers the one question every homeowner actually cares about: “Why should I care?”

This campaign leads with value: It highlights the specific, strategic improvements you made to prep the home, giving neighbors real ideas they can apply to their own property, whether they’re selling now or two years from now.

It does three things at once:
✔ Shows the caliber of work you do behind the scenes
✔ Educates homeowners on what buyers in their neighborhood really care about
✔ Keeps you top-of-mind as the expert who understands how to market a home, not just list one

It’s not just a listing announcement. It’s a positioning play.

How to avoid losing $23,000 if you sell your home in 2025

Right now, the typical homeowner wants $39K more than buyers are willing to pay. And too many agents are losing the conversation before it even starts, because they’re not showing the cost of a bad plan in real terms.

That’s what this campaign is built to do.

It takes sellers out of “let’s test the market” mode and shows them, clearly and calmly, how that mindset leads to a $23,000 mistake they never saw coming. Use this letter to reframe what smart pricing actually means in today’s market.

We based the $23K on a $500,000 home, factoring in two to three months of mortgage, taxes, insurance, and utilities. You can adjust the number to better reflect average home prices in your market.

Name Your Price Email

This campaign has generated millions of dollars in listing appointments. It's the incredibly popular Name Your Price campaign.

Here's a pro-tip: This tactic was originally designed to be an email campaign but really smart agents are leveraging it as a direct mail piece as well. 

When an idea works, extend it to other channels. 

Always double down on your winners.

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