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Coming Soon: Skip the Waitlist

Telling someone they can’t have something? Still one of the fastest ways to make them want it.That’s the psychology behind this coming soon email, and why it starts with a line most agents would never dare send:“I really shouldn’t share this listing with you…”No price. No exact location. Just a few vivid details, a sense of exclusivity, and a clear call-to-action:Text “VIP” to your number for more info.It’s short. It’s unexpected. And it works, because instead of broadcasting a new listing, you’re creating  demand before it hits the market.

The secret to getting a lowball offer accepted

You don’t need to shout to stand out. You need to say the thing buyers are already wondering, and answer it better than anyone else.

This campaign does exactly that.

“Can I make a low offer?”

It’s a question your audience might be asking. Now you get to be the one who answers with clarity, strategy, and calm authority.

It’s timely, relevant, and built to meet the market where it is—while positioning you as the professional who knows how to work it.

A stat I didn’t expect in today’s market

According to ATTOM’s latest U.S. Home Sales Report, the average homeowner who sold last quarter walked away with a 50% profit.

While it’s true that margins are down from their peak and some markets are cooling, it’s also true that many sellers, especially those who’ve owned for 8+ years, are still walking away with sizable equity gains.

This campaign helps you bring that nuance to the surface. It gives you a reason to educate, recalibrate, and start meaningful conversations with the people in your database who may be unsure what today’s market means for them.

IG Reel: Homes sold in July under $ in [Area]

This is your plug-and-play July market update. Short. Visual. Crazy effective.

We’ve seen this exact format rack up thousands of views across top-performing creators, and for good reason. It’s fast to build, easy to watch, and delivers exactly what buyers and sellers want: real numbers, real sales, and real context about what homes are actually going for.

This reel template is fully customizable. Drop in your local sold data, adjust the price ceiling, and update the neighborhoods. In under 10 minutes, you’ve got a scroll-stopping post that builds authority without having to say a word.

IG Carousel: Renovate first or sell as-is?

A lot of sellers assume they need to renovate before they list. It feels like the “smart” thing to do. The responsible thing.

But in today’s market? That instinct doesn’t always pay off.

This Instagram carousel gives you a sharp, scroll-stopping way to challenge the assumption. You’re not saying don’t renovate. You’re showing them that not every project delivers a return, and some can even turn buyers off completely.

Because when you help them avoid expensive mistakes, you earn the right to guide their next move.

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Latest Campaigns
This just happened…but buyer demand still grew?

When you see a stat like this—

Mortgage demand is up 18% year-over-year, even with rates at their highest since January—that’s your green light to hit send. (Source: CNBC)

Because now, you’re not just emailing to stay in touch.

You’re emailing with relevance and value.

And if you imagine sitting across from a thoughtful, financially savvy client—the kind who tracks headlines but appreciates real context—this is exactly the kind of timely information they’re counting on you to deliver.

This campaign gives you the perfect entry point to re-engage your buyers, reframe the opportunity for sellers, and remind your database that you’re the one watching the trends—and making sense of what they actually mean.

Reasons Why People Are Selling This Summer

This letter is built for one purpose: to help you start meaningful conversations with homeowners as we head into the summer season.

It’s an updated variation of Reasons Why People Are Selling This Summer—the campaign Gretchen Coley used to generate a $2.1M listing that sold in just two weeks.

The message is timely, relevant, and direct. It speaks to what sellers are actually thinking about right now: rates, timing, uncertainty, and whether it’s still a good time to sell.

Use this version to establish a new farm—or re-engage an existing one.
Just don’t forget to personalize:

  • Include your local days on market
  • Add real data about home values or recent activity
  • Keep the call to action clear and simple

Direct mail doesn’t need 12 months to work. It just needs the right message at the right time.

Lead Activation Text (Summer Edition)

Every season is a reason to touch base with your database.

This simple text not only allows you to nurture these relationships, it also positions you as a proactive advisor in their real estate plans.

Don't overthink it—send this text today. 👇

“I started to think about selling but stopped because…”

Most agents overthink lead generation.

They build funnels. Hire videographers. Try to automate trust.

But sometimes? The highest-converting strategy is just… asking a smart question.

That’s what this campaign does.

It worked on social—because it’s personal. Disarming.

So we brought it to email, too.

Here’s why it works:

  • It meets sellers where they are—in hesitation, not decision.
  • It’s frictionless—easy to answer.
  • It starts a conversation you can actually convert.
$100M Text

You don’t need a perfect script. You need a reason to reach out.

This text gives you one.

It’s inspired by The $100M Email, reworked to feel personal—because it is. One-to-one. Low pressure. High relevance.

Here’s why it works:

  • It frames the offer around them—not your listing pipeline.

  • It normalizes the ask by referencing what “a lot of clients” are doing.

  • It positions you as someone who helps, not sells.

Don’t overthink it. Send it to 100 people today to start some conversations.

The Economic Impact Text

In times like these, most people freeze.

Consumer confidence just hit a 12-year low. Headlines are loud. Predictions are all over the place. And your clients? They’re unsure, overwhelmed, and waiting for clarity that may never come.

But here’s what hasn’t changed—we’re still selling over 12,000 homes a day.

This text campaign is about meeting the moment. It’s not a hard sell. It’s a soft nudge. A simple, timely check-in that opens the door to a bigger conversation—one rooted in trust, relevance, and leadership.

Just Sold: Before/After Photos

Here’s a pro tip that can transform your listing pitch—and your lead gen.

Every time you walk into a new listing, snap a few iPhone photos. The worse, the better. When the pro shots come back, you’ll have a clean before-and-after—same angle, same room, completely different story.

Then? Turn it into an email campaign like this one.

Because when sellers see the difference prep and presentation make, they stop asking about price—and start asking how you got that result. This is how you turn one win into your next three listings.

What the Bank of Canada’s rate hold really means (CA)

The Bank of Canada hit pause—holding the policy rate at 2.75% for the first time in a year.

That move might seem small. But for your clients, it creates a big question mark. Rates didn’t drop. Confidence didn’t return. And headlines didn’t get any clearer.

Which means your role just got more important.

Right now, buyers and sellers are waiting for someone to help them interpret what this actually means. Use this campaign to do exactly that—to be the voice of calm, clarity, and next steps in a market full of mixed signals.

Control the Narrative

A brand-new survey from Realtor.com, released April 14, reveals something surprising: 70% of potential sellers still believe it’s a good time to sell. 

On the surface, that might seem disconnected from reality—especially with consumer confidence at a 12-year low and recession fears looming. 

But sellers aren’t waiting for perfect conditions. They’re driven by life events, equity gains, and the urgency to move forward. 

Even now, we’re selling over 12,000 homes a day. 

This campaign helps you speak directly to that motivated seller—the one who needs clarity. 

Keep your head in the game. The consumer needs you more than ever.

Pre-Foreclosure Letter

Most people think pre-foreclosure means the end of the road. You know better—it’s the start of a conversation.

Right now, foreclosures are rising across the country. And while headlines spark panic, your role is to bring clarity. This letter is designed to do exactly that:

• Bust common myths that prey on vulnerable homeowners
• Reframe pre-foreclosure as a moment for informed decisions—not rushed ones
• Position you as a steady, experienced guide with real solutions

Use this campaign to offer what most won’t: options, empathy, and a way forward that protects your clients' peace of mind—and their equity.

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