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IG Poll: Stuck?

The data says it all: many buyers aren’t stuck because they’ve lost interest—they’re stuck because they’re not sure what to do next.

Cotality’s latest research found that only 7% described the buying process as straightforward. The rest hit moments of doubt, kept questions to themselves, and moved forward without full clarity. Sometimes they didn’t know who to ask. Sometimes they felt they should already know.

That’s why this poll works. It gives buyers a low‑pressure way to say, “Yep, I’m unsure.” And once they do, you have an open door to guide them—turning uncertainty into momentum, and curiosity into conversations.

How to avoid buyer’s remorse

The housing market runs on speed. But buyers? They run on timing.

That’s the gap we uncovered digging into Cotality’s latest research on “Who (really) owns the homebuyer?” The process is faster than ever: instant alerts, same‑day offers, mounting competition, but most buyers say they still feel overwhelmed. Readiness hasn’t caught up with market velocity.

And here’s the problem: most agents respond by pushing harder. More urgency. More “act now.” That may get an offer written, but it doesn’t build trust.

This campaign flips that script. It positions you as the agent who slows the process down just enough for buyers to feel informed, prepared, and confident. That’s how you stand apart—and how you turn first‑time conversations into long‑term clients.

A deal that’s hard to find in [City]

The Deal of the Week strategy isn’t a nice‑to‑have, it’s a weekly marketing habit worth locking into your SOPs. Simple. Repeatable. Highly effective.

This style of email has helped generate thousands of conversations within our community. Why? Because it’s built to get a response. It sparks curiosity, creates urgency, and makes it easy for people to raise their hand.

But the real win? This email is just the starting point. Repurpose it into an Instagram poll. Turn it into a quick SOI text. Now you’re taking one proven campaign and multiplying its reach, its impressions, and its opportunities.

Not sure which listing to feature?

Start here:

  • Filter for new listings (within the last 7 days)
  • Focus on your target price point
  • Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s the listing with heat behind it.

This and…

“This and…” works because it pulls people straight into a dreamstate. Two words are all it takes for them to picture a life they want: morning coffee in the sunroom, golden‑hour dinners on the deck, a run through the park. It’s not about selling a feature; it’s about letting them feel it.

That’s why this viral hook stops the scroll. It’s simple, fast, and ridiculously flexible, perfect for highlighting a listing, showcasing a neighborhood, or sharing a lifestyle moment. Below, you’ll find a list of ready‑made hooks to spark ideas, or use them as inspiration to create your own. Pair one with a short clip or photo, and you’re inviting people into a feeling they’ll want to step into.

Lead Activation Text

Every season gives you a reason to reach out to your clients. The shift into fall is one of the easiest—and most natural—times to do it.

This isn’t about pushing a listing or forcing a market update. It’s about opening a conversation. A quick, personal check‑in that reminds people you’re there, you’re paying attention, and you’re ready to help if real estate is on their mind.

This simple text does exactly that. It’s short, casual, and easy for anyone to respond to. Send it now, and you’ll spark conversations that you might not have otherwise.

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Latest Campaigns
4 ways to improve your rate without waiting for the Bank of Canada

The Bank of Canada may cut rates later this year—but buyers don’t need to wait on that to make progress. There are smart, practical ways to improve affordability right now.

The truth is, most consumers are leaving money on the table—simply because they haven’t been told what’s possible. As their agent, you can change that. You should change that.

Use this email to educate, empower, and move buyers off the sidelines with four proven rate strategies that work right now.

Buyers Love Off-Market Deals

Just because it’s off the market doesn’t mean it’s off the table.

This final campaign in The Summer Expired Series takes a direct-response approach—and it works because it’s simple, specific, and grounded in buyer behavior.

You’re not asking for a listing. You’re surfacing a possibility.

The message is straightforward: Buyers love off-market deals. And if the seller still has a number in mind, you have buyers who may be ready to act—without showings, Open Houses, or disruption.

This is the kind of outreach that feels less like a pitch, and more like a professional courtesy.

And while the tone is slightly different from the rest of the series—more casual, more direct—it’s still part of the same rhythm, building on the trust, clarity, and CTA repetition you’ve established all along.

The Reverse Offer Strategy

Sometimes the smartest move is the one no one’s expecting.

There’s one high-leverage play most agents never mention—and most sellers never consider.

The Reverse Offer Strategy in The Summer Expired Series flips the dynamic. Instead of waiting for buyers to make a move, you make the first one. With precision. With confidence. With a complete offer tailored to someone who already showed interest.

This campaign feels personal and consultative, like you're sharing a trade secret.

It’s especially effective for homeowners who feel close to giving up. Why? Because it introduces a bold strategy at the exact moment they think they’ve run out of options.

And just like every campaign in this series, it closes with the familiar CTA: a 15-minute Summer Strategy Call that builds trust through repetition and offers real next steps.

Advanced Tactics

Price isn’t always the problem. Exposure is.

Most sellers assume their home didn’t sell because it was priced too high. 

And sometimes, that’s true. But more often, it’s because their agent never got the home in front of the right buyers.

That’s what this campaign challenges head-on.

Campaign 4 of The Summer Expired Series introduces a set of high-leverage marketing strategies most sellers have never heard of—reverse prospecting, YouTube pre-roll, geo-fenced retargeting, and more. It’s not smoke and mirrors. It’s smart, targeted exposure.

And it does two things instantly:

  1. Reframes the seller’s thinking.
  2. Elevates your positioning.

The tone stays grounded, never hypey. The message: you have options beyond a price cut—and a partner who knows how to execute.

And once again, we repeat the same call-to-action—because repetition builds recognition, trust, and momentum.

This campaign is a powerful differentiator for any seller who thinks they’ve “tried everything.”

Before You Take the Summer Off…

When a listing doesn’t sell, it’s easy to hit pause—especially in the summer.

This campaign meets homeowners in that moment. It doesn’t push. It presents. Three timely, data-backed reasons to reconsider waiting: falling rates, motivated buyers with deadlines, and rising competition on the horizon.

We start with empathy. We follow with insight. And we close with the same clear CTA sellers have seen in Campaigns 1 and 2 of The Summer Expired Series—because repetition builds trust, reduces friction, and creates a sense of steady, strategic momentum.

Every campaign in this series drives toward the same action: A 15-minute Summer Strategy Call that positions you as the agent with a plan—not just a pitch.

Seller Lead Activation

Inspired by Ken Pozek’s Instagram Story, this is a perfect campaign to use when you want to convert through Instagram Stories—whether you have a Just Sold listing to promote or not.

The reason why this campaign is so effective is that it leans into the “herd mentality”—the idea that consumers tend to follow the actions and choices of a larger group, often driven by social proof and the perception that popular decisions are the safest or best.

If you’ve recently sold a home, use this campaign to showcase your listing. And if you haven’t recently sold a home, use it as an opportunity to showcase homes that have sold recently in a specific neighborhood for the same effect.

A Lot Of Clients Are Cashing Out Their Equity

Inspired by Ken Pozek’s Instagram Story, this is a perfect campaign to use when you want to convert through Instagram Stories—whether you have a Just Sold listing to promote or not.

The reason why this campaign is so effective is that it leans into the “herd mentality”—the idea that consumers tend to follow the actions and choices of a larger group, often driven by social proof and the perception that popular decisions are the safest or best.

If you’ve recently sold a home, use this campaign to showcase your listing. And if you haven’t recently sold a home, use it as an opportunity to showcase homes that have sold recently in a specific neighborhood for the same effect.

You Won’t Find This Info On Zillow…

Most buyers walk into a home and see potential. They see possibilities, aesthetics, the way the space feels. But as an agent, your job isn’t just to see what is—it’s to spot what could be a problem before it becomes a regret. That’s the difference between an emotional decision and a smart investment.

Inspired by Marie Lee’s viral Instagram Reel, this perspective shift will help your clients make sharper, more informed choices.

Canva Video Preview

How to Create Your Instagram Reel Using the Canva Video Template

We’ve made it super simple for you to create an engaging Instagram Reel! Follow these step-by-step instructions to get your reel live in minutes.

Option 1: Use the Canva Template As-Is

🔹 Step 1: Click the Canva template link we provided. This will open the template in your Canva account. (If you don’t have an account, sign up for free at www.canva.com).

🔹 Step 2: Click “Use template” to create your own copy of the design.

🔹 Step 3: Customize the text to match your brand and message:

  • Double-click any text to edit.
  • Update the fonts and colors if needed to match your branding.

🔹 Step 4: Add your logo (optional):

  • Click “Uploads” in the left toolbar.
  • Upload your logo and drag it onto the template.

🔹 Step 5: Download your video:

  • Click “Share” (top right corner).
  • Select “Download” → Choose MP4 format → Click Download.

🔹 Step 6: Post to Instagram Reels:

  • Open Instagram, tap the + button, and select Reel.
  • Upload your Canva video and add trending audio (optional).
  • Write a compelling caption and include relevant hashtags.
  • Tap Share – and you’re done! 🚀

Option 2: Use Your Own Video as the Background

Want to personalize your reel even more? Use your own video as the background while keeping the text animations and design elements from the Canva template.

🔹 Step 1: Record or select a video you want to use for the background. (Make sure it’s vertical for best results.)

🔹 Step 2: Open the Canva template and click “Use template” to make your own copy.

🔹 Step 3: Replace the background video:

  • Click on the existing video in the template.
  • Hit “Delete” or “Replace background”.
  • Upload your own video: Click “Uploads” > Drag & drop your video or click “Upload files”.
  • Drag your video into place to fit the frame.

🔹 Step 4: Adjust the text & design if needed:

  • Ensure the text is still visible and not covering key parts of your video.
  • Resize or move elements if necessary.

🔹 Step 5: Download your video:

  • Click “Share” (top right corner).
  • Select “Download” → Choose MP4 format → Click Download.

🔹 Step 6: Post to Instagram Reels:

  • Open Instagram, tap the + button, and select Reel.
  • Upload your customized video and add trending audio (optional).
  • Write a compelling caption and include relevant hashtags.
  • Tap Share – and you’re done! 🎉
Client Success Story: Worried about fixing up your home before you sell?

Most sellers assume they need to spend thousands fixing up their home before listing. But what if that’s not actually the case?

This Instagram carousel doesn’t just challenge that assumption—it proves it wrong with a real success story. Instead of pushing renovations, it walks homeowners through a real-life example of a seller who skipped the costly upgrades, found the right buyer, and walked away with $XX,XXX more than they would have made with an iBuyer.

By the end, the message is clear: before they spend a dime, they should DM you first. Real results, real strategy, and a CTA designed to start conversations. Let’s get it posted!

Worried about fixing up your home before you sell?

Most sellers assume they need to spend thousands fixing up their home before listing. But what if that’s not actually the case?

This Instagram carousel is designed to challenge that assumption. Instead of pushing renovations, it shifts the focus to what actually matters—buyer demand, strategic positioning, and connecting with the right buyers.

The slides walk homeowners through a counterintuitive insight: upgrades aren’t always necessary, and in many cases, skipping them can lead to a faster, more profitable sale. By the end, the CTA is clear—before they spend a dime, they should DM you first.

Simple, effective, and built to spark engagement. Let’s get it posted!

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