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IG Reel: Homes sold in July under $ in [Area]

This is your plug-and-play July market update. Short. Visual. Crazy effective.

We’ve seen this exact format rack up thousands of views across top-performing creators, and for good reason. It’s fast to build, easy to watch, and delivers exactly what buyers and sellers want: real numbers, real sales, and real context about what homes are actually going for.

This reel template is fully customizable. Drop in your local sold data, adjust the price ceiling, and update the neighborhoods. In under 10 minutes, you’ve got a scroll-stopping post that builds authority without having to say a word.

IG Carousel: Renovate first or sell as-is?

A lot of sellers assume they need to renovate before they list. It feels like the “smart” thing to do. The responsible thing.

But in today’s market? That instinct doesn’t always pay off.

This Instagram carousel gives you a sharp, scroll-stopping way to challenge the assumption. You’re not saying don’t renovate. You’re showing them that not every project delivers a return, and some can even turn buyers off completely.

Because when you help them avoid expensive mistakes, you earn the right to guide their next move.

A stat I didn’t expect in today’s market

According to ATTOM’s latest U.S. Home Sales Report, the average homeowner who sold last quarter walked away with a 50% profit.

While it’s true that margins are down from their peak and some markets are cooling, it’s also true that many sellers, especially those who’ve owned for 8+ years, are still walking away with sizable equity gains.

This campaign helps you bring that nuance to the surface. It gives you a reason to educate, recalibrate, and start meaningful conversations with the people in your database who may be unsure what today’s market means for them.

The last time we talked…

There’s one phrase that reopens doors faster than just about anything else: “The last time we talked…”

It’s disarming. It’s personal. And according to behavioral researcher Vanessa Van Edwards, it taps directly into one of the most powerful social triggers we have: being remembered.

When someone recalls a detail you shared months (or even years) ago, it hits differently. It signals care, credibility, and emotional intelligence, without needing to sell a thing. And for leads who’ve gone quiet, it gives them the perfect on-ramp back into the conversation.

This text campaign puts that principle into action. We’ve provided 10 conversation starters - each one built to spark a reply based on something they once shared with you. You only need one. But you do need to personalize it.

Pro tip: Go back through your email threads, DMs, and CRM notes. Look for that small detail, what they said about rates, renovations, location, timing. That’s your opening.

Homes that sell vs Homes that sit (CA)

When sellers price for the market they remember - not the one they’re in - homes sit, prices drop, or listings disappear.

This email helps you name that disconnect and start the kind of conversation that leads to smarter pricing, stronger positioning, and fewer surprises. We also added a soft P.S. for buyers—because in this market, some well-priced homes are absolute steals.

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IG Poll: Let’s find some deals

This Story poll is a simple way to turn views into conversations.

By offering specific options (price, feature, location), you give buyers an easy, non-intrusive way to raise their hand.

It works because it feels like help, not a sales pitch.

Customize the options based on what buyers in your market are actually searching for, then post.

When responses come in, check your DMs and follow up with confidence.

See below for recommended follow-up scripts to keep the convo going.

Referral Script

This referral text is simple but strategic.

It’s based on research from Vanessa Van Edwards, a behavioral expert who studies how warmth, trust, and status drive responses.

Here’s what makes it work:
1. It opens with a high-warmth cue—“You’re so well-connected”—which triggers trust and makes the person feel seen.
2. It keeps the ask mutual, not transactional. You’re not selling—you’re inviting them into something valuable.
3. It uses power + warmth language to describe the listing. Instead of underselling it (“might be a good fit…”), you’re quietly signaling urgency and quality.

Send it now if you’ve got a great listing to a contact who knows everyone.

Stuck?

We call this a “fast ball” email because it’s quick, clean, and built to get replies.

It leads with empathy. It sounds personal, even off-the-cuff. And it mirrors the exact conversations many agents are already having right now, where people want to move but feel frozen by uncertainty.

The format is simple on purpose: A short, genuine note that puts a few common scenarios on the table and invites the reader to raise their hand. That’s it.

Let’s get it out there.

Hypothetical Offer (Current Buyers)

Most buyers struggle to answer the question: “Where exactly do you want to live?”

They feel overwhelmed by choices—or afraid to commit too early.

That’s where this text comes in.

It’s low-pressure, conversational, and just hypothetical enough to get them thinking more clearly about what they actually want.

And once they do? You’ve got the clarity you need to go hunt down the right opportunities—on or off market—and send the Magic Buyer Letter.

Use this text script to unlock those specifics… and set yourself up for smarter prospecting right after using this Circle Prospecting Phone Script.

Do homebuyers have more leverage now? (CA)

The market isn’t as chaotic as it used to be. And it’s giving buyers something they haven’t had in years: options.

Homes are sitting longer. Bidding wars are cooling. And buyers are starting to realize they have more room to breathe—and negotiate.

This campaign helps you reframe the narrative.

Not with hype. Not with urgency. But with insight.

Open House Social

Marketing an Open House isn’t just about posting a flyer and hoping people show up. It’s about creating a moment—something people feel like they need to be part of. And social media is where that moment starts.

Use the Canva template below as a starting point for marketing your Open House on your Instagram Stories.

Pro-Tip: After you share the template that includes the Open House information, take a couple behind-the-scenes shots of the home or neighborhood to post on your Instagram Stories in addition to the template.

Pre-Foreclosure Video Script (CA)

Rising costs, job loss, unexpected financial struggles—homeowners are feeling the pressure. When mortgage payments start slipping, panic sets in. But here’s the truth: foreclosure isn’t inevitable. There are options, and as a real estate professional, your role isn’t just about transactions—it’s about helping people navigate tough situations.

This script is designed to do exactly that. It delivers real, actionable guidance for homeowners who may be facing pre-foreclosure or Power of Sale—before it’s too late. By sharing this message, you position yourself as a trusted resource, not just another agent chasing a deal.

Pre-Foreclosure Video Script

Foreclosures are rising—here’s a video script to help you guide your clients.

The latest data from ATTOM reveals a 5% increase in foreclosure filings from the previous month, with 32,383 U.S. properties affected in February 2025. This uptick signals a shift in the market, and as a real estate professional, it's crucial to stay ahead.

Many homeowners don’t realize they have options before foreclosure happens. That’s where you come in. By recording and sharing this video, you can proactively educate your audience, position yourself as a trusted resource, and provide real solutions when they need them most.

This script is designed for you to easily record and post. It walks homeowners through:

Loan modification – Adjusting mortgage terms to make payments more manageable.
Forbearance – Temporarily pausing payments to regain financial stability.
Selling before foreclosure – Preserving equity and avoiding the foreclosure process.
Short sale – Selling the property for less than owed, with lender approval.

🎥 How to use this: Simply record yourself reading the script, personalize it with your insights, and upload it to your social platforms. To make it even easier, use the Canva template below as your video thumbnail to grab attention.

By sharing this message, you’re not just staying visible—you’re providing real value. And in a shifting market, that’s what sets top agents apart. Here’s the script to get started.

Expired Marketing - Call Script 7

This script shifts that belief. Instead of rehashing why their home didn’t sell, it focuses on what’s changed. More buyer activity. Homes like theirs moving again. A potential opportunity they didn’t realize existed.

By offering a simple, no-obligation home value update, you open the door to a fresh conversation—one that could lead to them reentering the market with you.

Expired Marketing - Call Script 6

This script challenges that old way of thinking. It introduces a proactive, strategic approach—one that attracts the right buyers instead of waiting for them to show up. By positioning yourself as the agent who has a better plan, you immediately stand out from the crowd.

Use this script to spark curiosity and start a conversation that leads to action.

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