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ZMA Text

Way too many agents are waiting for people to raise their hand to say they want to sell.

As a result, they're not getting the opportunities they're looking for and they're not hitting the goals they want to hit.

The ZMA strategy is so incredibly simple.

Here's how it works:

1. Every day, 2-3 times a day, choose someone from your database or someone in your SOI

2. Look up their home on Zillow

3. Click "Zestimate history & details"

4. Take a screenshot of their home value history

5. Send the following text message

That's it.‍

If you do 2-3 of these every day, that will turn into 2-3 conversations per day, which will likely lead to 1-2 listing appointments a week, which will likely lead to 2-3 listings a month.

That math just works.

This has got to be in your daily SOP.

This is a goood deal in [Neighborhood]

If your Story views are strong but engagement is flat—this is the format to fix it.

We’ve been testing all kinds of ways to bring the “Deal of the Week” to Stories—and this one's a keeper.

It’s visual. It’s clever. And it mimics a play we’re seeing everywhere from top influencers: tease the value, show a receipt (like listing views), then drop the link behind an emoji.

Why does it work? Because it builds curiosity before it asks for action.

You’re not shouting “BUY!”—you’re drawing attention to demand. That alone makes this feel less like an ad, more like a can’t-miss opportunity.

The best part? You only need one slide. A Zillow screenshot. A few strategic details. A clear price anchor. 

And everyone who clicks? That’s your follow-up list.

Not sure which listing to feature?

Start here:

  • Filter for new listings (within the last 7 days)
  • Focus on your target price point
  • Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s the listing with heat behind it.

Use this format to test urgency, stay visible with buyers, and stay top of mind.

Are you paying too much for your real estate taxes?

Most agents ignore tax season. Smart ones use it to spark conversation.

When those new assessment letters hit mailboxes, homeowners do one of two things: shrug it off—or wonder if they’re getting overcharged. This campaign is built for the second group.

It positions you as the local expert who can translate inflated tax values into real-world numbers—and potentially real savings.

Use it to:

  • Start value-based conversations without pushing a sale.
  • Offer a helpful, relevant service that builds trust fast.
  • Reconnect with past clients and neighbors in a way that feels timely and valuable.
Mortgage Renewals (CA)

Most agents wait for sellers to raise their hand. Top agents create the moment.

Right now, one of the most overlooked seller opportunities is hiding in plain sight: mortgage renewals. Thousands of homeowners are approaching renewal dates—and they’re quietly questioning whether staying put still makes financial sense.

This campaign meets them right there, in that moment of uncertainty.

Here’s how to use it to spark listing conversations:

  • Lead with service—offer personalized insight, not a generic sales pitch.
  • Frame the home equity report as a decision-making tool, not a valuation.
  • Open the door to bigger conversations about upgrading, downsizing, or refinancing.
Most Realtors wouldn’t share this with you…

Most agents default to “now is a great time to buy”—but savvy buyers aren’t buying it.

They’ve seen the headlines. They know affordability is out of whack. What they don’t know is how to make sense of it all—or how to apply it to their own timeline. That’s the gap this campaign is built to fill.

This isn’t about hype. It’s about helping your clients zoom out, think long-term, and make a smart move based on their goals—not market noise.

Use this message to reset the conversation:

  • Shift the narrative from timing to timeline.

  • Show them how national data actually supports their local decision.

  • Position yourself as the clear-thinking, truth-telling guide they’ve been looking for.
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Search Listing Leads
Latest Campaigns
ZMA Text

Way too many agents are waiting for people to raise their hand to say they want to sell.

As a result, they're not getting the opportunities they're looking for and they're not hitting the goals they want to hit.

The ZMA strategy is so incredibly simple.

Here's how it works:

1. Every day, 2-3 times a day, choose someone from your database or someone in your SOI

2. Look up their home on Zillow

3. Click "Zestimate history & details"

4. Take a screenshot of their home value history

5. Send the following text message

That's it.‍

If you do 2-3 of these every day, that will turn into 2-3 conversations per day, which will likely lead to 1-2 listing appointments a week, which will likely lead to 2-3 listings a month.

That math just works.

This has got to be in your daily SOP.

This is a goood deal in [Neighborhood]

If your Story views are strong but engagement is flat—this is the format to fix it.

We’ve been testing all kinds of ways to bring the “Deal of the Week” to Stories—and this one's a keeper.

It’s visual. It’s clever. And it mimics a play we’re seeing everywhere from top influencers: tease the value, show a receipt (like listing views), then drop the link behind an emoji.

Why does it work? Because it builds curiosity before it asks for action.

You’re not shouting “BUY!”—you’re drawing attention to demand. That alone makes this feel less like an ad, more like a can’t-miss opportunity.

The best part? You only need one slide. A Zillow screenshot. A few strategic details. A clear price anchor. 

And everyone who clicks? That’s your follow-up list.

Not sure which listing to feature?

Start here:

  • Filter for new listings (within the last 7 days)
  • Focus on your target price point
  • Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s the listing with heat behind it.

Use this format to test urgency, stay visible with buyers, and stay top of mind.

Are you paying too much for your real estate taxes?

Most agents ignore tax season. Smart ones use it to spark conversation.

When those new assessment letters hit mailboxes, homeowners do one of two things: shrug it off—or wonder if they’re getting overcharged. This campaign is built for the second group.

It positions you as the local expert who can translate inflated tax values into real-world numbers—and potentially real savings.

Use it to:

  • Start value-based conversations without pushing a sale.
  • Offer a helpful, relevant service that builds trust fast.
  • Reconnect with past clients and neighbors in a way that feels timely and valuable.
Mortgage Renewals (CA)

Most agents wait for sellers to raise their hand. Top agents create the moment.

Right now, one of the most overlooked seller opportunities is hiding in plain sight: mortgage renewals. Thousands of homeowners are approaching renewal dates—and they’re quietly questioning whether staying put still makes financial sense.

This campaign meets them right there, in that moment of uncertainty.

Here’s how to use it to spark listing conversations:

  • Lead with service—offer personalized insight, not a generic sales pitch.
  • Frame the home equity report as a decision-making tool, not a valuation.
  • Open the door to bigger conversations about upgrading, downsizing, or refinancing.
Most Realtors wouldn’t share this with you…

Most agents default to “now is a great time to buy”—but savvy buyers aren’t buying it.

They’ve seen the headlines. They know affordability is out of whack. What they don’t know is how to make sense of it all—or how to apply it to their own timeline. That’s the gap this campaign is built to fill.

This isn’t about hype. It’s about helping your clients zoom out, think long-term, and make a smart move based on their goals—not market noise.

Use this message to reset the conversation:

  • Shift the narrative from timing to timeline.

  • Show them how national data actually supports their local decision.

  • Position yourself as the clear-thinking, truth-telling guide they’ve been looking for.
Did you hear about [123 Main Street]?

Most agents send a Just Sold once—right after the deal closes. Then they move on.

But here’s the truth: you can send it weeks (even months) later and still spark listing appointments. Why? Because what sellers need isn’t just a headline—they need to see how you got the result.

This email campaign does exactly that. It walks readers through the full story of the sale: why the sellers reached out, how you prepped the home, the pricing strategy, marketing plan, negotiation, and final outcome. Step by step. Real. Relatable. Strategic.

When you show the work behind the win, you don’t just get credit—you get calls.

Did you hear about your neighbor?

The “Did you hear about your neighbor?” postcard keeps it simple on the front, then delivers the punch on the back: a clear, concise timeline showing exactly how you helped a seller navigate uncertainty, prep their home, and secure a great outcome.

Walk them through the full story: why your clients called you, how you prepped the home, the pricing strategy, the marketing, the negotiation, the result. When neighbors see the work behind the win, you don’t just get credit for the sale—you earn their trust for the next one.

The Economic Impact Text

In times like these, most people freeze.

Consumer confidence just hit a 12-year low. Headlines are loud. Predictions are all over the place. And your clients? They’re unsure, overwhelmed, and waiting for clarity that may never come.

But here’s what hasn’t changed—we’re still selling over 12,000 homes a day.

This text campaign is about meeting the moment. It’s not a hard sell. It’s a soft nudge. A simple, timely check-in that opens the door to a bigger conversation—one rooted in trust, relevance, and leadership.

Just Sold: Before/After Photos

Here’s a pro tip that can transform your listing pitch—and your lead gen.

Every time you walk into a new listing, snap a few iPhone photos. The worse, the better. When the pro shots come back, you’ll have a clean before-and-after—same angle, same room, completely different story.

Then? Turn it into an email campaign like this one.

Because when sellers see the difference prep and presentation make, they stop asking about price—and start asking how you got that result. This is how you turn one win into your next three listings.

What the Bank of Canada’s rate hold really means (CA)

The Bank of Canada hit pause—holding the policy rate at 2.75% for the first time in a year.

That move might seem small. But for your clients, it creates a big question mark. Rates didn’t drop. Confidence didn’t return. And headlines didn’t get any clearer.

Which means your role just got more important.

Right now, buyers and sellers are waiting for someone to help them interpret what this actually means. Use this campaign to do exactly that—to be the voice of calm, clarity, and next steps in a market full of mixed signals.

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