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Homes that sell vs Homes that sit (CA)

When sellers price for the market they remember - not the one they’re in - homes sit, prices drop, or listings disappear.

This email helps you name that disconnect and start the kind of conversation that leads to smarter pricing, stronger positioning, and fewer surprises. We also added a soft P.S. for buyers—because in this market, some well-priced homes are absolute steals.

IG Reel: What do buyers really want right now?

This IG reel is fast, visual, and ridiculously easy to execute, but it’s also backed by real data from Zillow, NAHB, and HomeLight on what today’s buyers are actually looking for.

Post as-is or update any of the ten points to reflect what you’re seeing in your market.

IG Poll: What’s the chance…

Inspired by a killer reel from Rick J Lee, and built around the same psychology behind our “What’s the chance?” text, we’re lowering the bar and opening the loop.

“Getting back in the market” feels casual. The options feel safe. But the insight you get? Game-changing.

This one’s short, strategic, and built for engagement.

What’s the chance…

Most scripts put people on defense. This one opens the door.

In a market full of hesitation, your message has to do more than inform - it has to disarm.

That’s why we built this text around three words I picked up from a Lewis Howes video: What’s the chance? It’s playful, non-threatening, and it bypasses the part of the brain wired to shut down salesy conversations.

Instead of pressure, it invites possibility. And for buyers who’ve felt sidelined the last two years, that’s exactly the kind of nudge that gets them to re-engage.

Homes that sell vs Homes that sit

When sellers price for the market they remember - not the one they’re in - homes sit, prices drop, or listings disappear.

That’s the story behind two new reports from Realtor.com and Clever, and the reason we built this campaign.

The data is clear: 72% of future sellers think they’ll get over asking. Only 42% of recent sellers actually did. Nearly half had to cut their price. And delistings? Up 47% year-over-year.

This email helps you name that disconnect and start the kind of conversation that leads to smarter pricing, stronger positioning, and fewer surprises. We also added a soft P.S. for buyers because in this market, some well-priced homes are absolute steals.

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Trying to make sense of this market? (CA)

This week’s email is grounded in insights from RBC’s latest housing report and recent coverage from The Globe and Mail. Together, they capture a clear mood in the market: caution.

National resales fell nearly 10% in February—the sharpest monthly drop in years. But that stat alone doesn’t tell the whole story.

Because in a cautious market, people don’t stop moving. They just move differently.

This email helps you communicate that nuance—to show up as a calm, informed resource in a time when many are feeling uncertain.

Trying to make sense of this market?

This week’s email pulls from two of the most respected sources in housing data—Altos Research and ATTOM. Together, they paint a picture that’s more complex than the headlines suggest.

It’s a national view—but one that helps you frame local conversations with more clarity and confidence.

Because even when your market behaves differently, buyers and sellers are still hearing national narratives. Your job is to bring perspective.

Here’s what the latest numbers show—and how to use them to educate, inform, and stay relevant.

This template also includes a direct-response P.S. designed to surface potential sellers—so you can spark the right conversations at the right time.

Exclusive Open House Invite for Past Guests

Smart agents know that one Open House can lead to the next. Every buyer who walks through the door—whether they loved that home or not—is a lead who’s actively searching. So why not use that connection to keep them engaged?

This email works because it feels personal. It’s not a generic “Come to my Open House” blast—it’s an intentional, direct invitation. And by using the Deal of the Week strategy, you create curiosity without giving everything away. No full address. No full listing. Just enough intrigue to make them reply.

Use this as a simple but effective way to turn past Open House visitors into future clients. If they’re serious about buying, they’ll want the details.

Open House Follow Up Text

Most follow-up texts fail because they feel like a sales pitch. This one works because it does the opposite—it gives the lead control.

“Should I contact you if…” is a powerful phrase. It shifts the conversation from pushing a sale to seeking permission. And that matters because people are more likely to engage when they feel like they’re choosing to.

But here’s the key: make it feel local. If they toured a home in [Neighborhood], reference it. If there are similar listings coming soon, hint at them. The goal isn’t just to follow up—it’s to keep the conversation open and position yourself as the agent they want to hear from.

Use this text to re-engage buyers without sounding pushy.

This is a good sign for homebuyers (CA)

A new report just dropped, and it’s the perfect opportunity to reach out to your database with valuable, timely information.

BNN Bloomberg just covered National Bank’s latest Housing Affordability Monitor, which shows that affordability in Canada improved for the fourth consecutive quarter. Rising incomes and lower mortgage rates are helping offset higher home prices, bringing mortgage payments to their lowest level as a percentage of income in nearly three years.

That’s a shift your audience needs to know about.

This email gives buyers a reason to re-evaluate their options and helps sellers understand what this means for demand. It positions you as the go-to resource for market insights while staying relevant and data-driven.

Silver Tsunami Success Story Letter

This is a story-driven campaign built for Silver Tsunami sellers who are quietly weighing their next move — but haven’t said it out loud yet.

It uses real numbers and real-life perspective to highlight what many longtime homeowners are starting to feel: rising maintenance, aging systems, and lifestyle costs that no longer make sense. And instead of pushing for urgency, it reframes the move as a thoughtful decision that can lead to more freedom — not just less house.

Use this letter to help them see that downsizing isn’t just about square footage. It’s about clarity, confidence, and cost of living.

Silver Tsunami Prospecting Script

For Silver Tsunami sellers, cost of living isn’t just a number — it’s a trigger. A reason to reconsider. A lens through which every next move gets evaluated.

This script uses real-life social proof to start that conversation in a way that feels natural and non-threatening. You’re not asking them to sell. You’re sharing what’s possible — and planting the idea that a smarter, more affordable next chapter might already be within reach. Sometimes, all it takes is the right example to shift someone’s perspective.

Silver Tsunami: Seller Seminar Invitation

Seller seminars are one of the most effective ways to earn trust and generate high-quality listing opportunities — especially with longtime homeowners who value education over urgency.

This campaign uses a common pain point (surprise tax bills) to open the door. It positions you as the guide who brings clarity, not pressure. And the best part? If hosting a seminar isn’t your thing, this works just as well as a 1:1 value offer.

Whether you deliver it to a room or over a phone call, the message is the same: avoid costly mistakes—and sell smarter.

Just Listed: Seller Activation

Most "Just Listed" postcards are designed to find buyers. This one is built to activate sellers.

Use this postcard when your goal isn’t just to market a property—it’s to spark conversations with homeowners who are starting to think about their next move.

By highlighting real equity gains, fast sales, and local demand, you position yourself as the agent who understands where the market is heading—and how to help them take advantage of it.

If you want your listings to turn into more listings, this is the play.

More price cuts—should we panic?

More listings are getting price cuts this spring—but what that means depends entirely on how you explain it.

Look at the data in your local market to figure out how many homes took a price cut last month. Plug that into this template.

The stat is important. But the story you tell around it? That’s what builds trust.

This isn’t about panic—it’s about how you coach clients through the shift:
— Show them why price cuts don’t always signal weakness
— Reframe expectations around timing, negotiation, and demand
— Be the calm in the chaos

This campaign gives you the data—and the script—to do exactly that.

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