NEW Members-Only Masterclass: Learn how to get the most out of your ListingLeads.com membership.

Best YouTube Videos
Search Listing Leads
Latest Campaigns
The secret to getting a lowball offer accepted

You don’t need to shout to stand out. You need to say the thing buyers are already wondering, and answer it better than anyone else.

This campaign does exactly that.

“Can I make a low offer?”

It’s a question your audience might be asking. Now you get to be the one who answers with clarity, strategy, and calm authority.

It’s timely, relevant, and built to meet the market where it is—while positioning you as the professional who knows how to work it.

A stat I didn’t expect in today’s market

According to ATTOM’s latest U.S. Home Sales Report, the average homeowner who sold last quarter walked away with a 50% profit.

While it’s true that margins are down from their peak and some markets are cooling, it’s also true that many sellers, especially those who’ve owned for 8+ years, are still walking away with sizable equity gains.

This campaign helps you bring that nuance to the surface. It gives you a reason to educate, recalibrate, and start meaningful conversations with the people in your database who may be unsure what today’s market means for them.

IG Reel: Homes sold in July under $ in [Area]

This is your plug-and-play July market update. Short. Visual. Crazy effective.

We’ve seen this exact format rack up thousands of views across top-performing creators, and for good reason. It’s fast to build, easy to watch, and delivers exactly what buyers and sellers want: real numbers, real sales, and real context about what homes are actually going for.

This reel template is fully customizable. Drop in your local sold data, adjust the price ceiling, and update the neighborhoods. In under 10 minutes, you’ve got a scroll-stopping post that builds authority without having to say a word.

IG Carousel: Renovate first or sell as-is?

A lot of sellers assume they need to renovate before they list. It feels like the “smart” thing to do. The responsible thing.

But in today’s market? That instinct doesn’t always pay off.

This Instagram carousel gives you a sharp, scroll-stopping way to challenge the assumption. You’re not saying don’t renovate. You’re showing them that not every project delivers a return, and some can even turn buyers off completely.

Because when you help them avoid expensive mistakes, you earn the right to guide their next move.

The last time we talked…

There’s one phrase that reopens doors faster than just about anything else: “The last time we talked…”

It’s disarming. It’s personal. And according to behavioral researcher Vanessa Van Edwards, it taps directly into one of the most powerful social triggers we have: being remembered.

When someone recalls a detail you shared months (or even years) ago, it hits differently. It signals care, credibility, and emotional intelligence, without needing to sell a thing. And for leads who’ve gone quiet, it gives them the perfect on-ramp back into the conversation.

This text campaign puts that principle into action. We’ve provided 10 conversation starters - each one built to spark a reply based on something they once shared with you. You only need one. But you do need to personalize it.

Pro tip: Go back through your email threads, DMs, and CRM notes. Look for that small detail, what they said about rates, renovations, location, timing. That’s your opening.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Unlock Exclusive Video
and Hook Strategies

Upgrade to the Creator Plan and gain access to powerful video marketing tools designed to enhance your listings and boost engagement.

Best YouTube Videos

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

No Results Found

We couldn’t find any properties matching your filters. Try adjusting your search to explore more options.

Search Listing Leads
Latest Campaigns
Expired Marketing - Call Script 1

This script changes the approach. It validates their frustration and shifts the conversation from what went wrong to how to make it right. Instead of pushing, it opens the door to a real dialogue—one that positions you as the agent who actually understands their challenges.

Use this script to disarm objections, build trust, and start conversations that lead to listings.

This is how much you need to make if you wanted to buy…

Most buyers have no idea what it actually takes to afford a home. They scroll listings, see the price, and assume it’s out of reach—without ever running the numbers.

That’s why this post works. It doesn’t just show a home—it makes the math real. It answers the #1 question buyers have: Can I afford this?

Inspired by Selene Hanna’s viral Instagram Reel, we’ve turned her script into a high-performing carousel. The best part? You can use it to market your own listings—or someone else’s (with permission, of course).

Ready to start conversations with serious buyers? Let’s dive in.

The Emotion-Driven Just Sold

Most “Just Sold” posts focus on the numbers—sale price, days on market, multiple offers. But this? This is about the moment a seller realizes their home is officially sold. The relief. The excitement. The deep breath after weeks (or months) of waiting.

Inspired by Bridgette Harrington’s viral reel, this isn’t about data—it’s about the human side of real estate. The emotions, the milestones, the stories that make this job so rewarding.

This reel captures that moment. And trust me, it’s the kind of content people feel—which is exactly why it resonates.

How to Customize Your Instagram Reel Using Our Canva Template

We’ve created a plug-and-play Canva template to help you easily produce a professional Instagram Reel.

Option 1: Use the Canva Template with Stock Photos or Videos

🔹 Step 1: Open the Canva template link provided. This will open the design in your Canva account. (If you don’t have an account, sign up for free at www.canva.com.)

🔹 Step 2: Click “Use Template” to create your own editable copy.

🔹 Step 3: Customize the text:

  • Double-click any text box to edit.
  • Adjust fonts and colors to match your branding (optional).

🔹 Step 4: Add your logo (optional):

  • Upload your logo via “Uploads” and drag it onto the template.

🔹 Step 5: Download your video:

  • Click “Share” in the top right corner.
  • Select “Download” > Choose MP4 format > Click Download.

🔹 Step 6: Post to Instagram Reels:

  • Open Instagram and tap the + button, then select Reel.
  • Upload your customized video.
  • Add trending audio (optional), a compelling caption, and relevant hashtags.
  • Tap “Share” — and you’re done!
Option 2: Use Your Own Videos as the Background

Want to make your reel even more personal? Use photos or videos of your client's property as the background while keeping the text animations and design from our template.

🔹 Step 1: Record or select a vertical video.

🔹 Step 2: Open the Canva template link and click “Use Template” to create your editable copy.

🔹 Step 3: Replace the background videos:

  • Click on the existing video in the template.
  • Choose “Delete” or “Replace background.”
  • Upload your video via “Uploads” and drag it into the background frame.

🔹 Step 4: Adjust the text & design:

  • Ensure your text is still readable over your custom video.
  • Move or resize elements if needed.

🔹 Step 5: Download your video:

  • Click “Share” in the top right corner.
  • Select “Download” > Choose MP4 format > Click Download.

🔹 Step 6: Post to Instagram Reels:

  • Open Instagram and tap the + button, then select Reel.
  • Upload your video.
  • Add trending audio (optional), a caption (which is included below), and relevant hashtags.
  • Tap “Share” — and you’re done!
Why Pricing Your Home High Is A Risky Strategy

Pricing your home too high might feel like a smart move—you can always lower it later, right? But in reality, overpricing can do more harm than good.

The first week on the market is everything. That’s when serious buyers are searching, ready to make offers. But if your price is too high? You risk getting ignored, losing momentum, and ultimately selling for less than if you had priced it right from the start.

This carousel breaks down why overpricing is risky—and how to price strategically to attract strong offers.

Selling FSBO. How do I…

Most FSBO sellers think pricing is just about their home. But buyers don’t see it that way. They compare every listing in the market before making a move—and if a home doesn’t stack up, they scroll right past it.

That’s why this Reel works. Instead of telling FSBO sellers their price is wrong, it helps them see why pricing strategically matters. It gives them a buyer’s perspective, shifts their mindset, and naturally leads to the CMA offer as the solution.

The goal? Provide value first, spark awareness, and make it easy for them to take the next step.

The SOI Touch Text

Most agents only reach out when someone raises their hand to buy or sell. That’s a mistake. The key to long-term business? Staying relevant before they need you. Homeowners are naturally curious about the market—especially their home’s value—but they rarely take the initiative to ask. This script taps into that curiosity using a simple yet effective double-text technique—one message to spark interest, followed by a quick follow-up to prompt action. It’s an easy way to stay in front of your sphere without feeling pushy.

New listings up 14%

The latest research from Mike Simonsen, founder of Altos Research, reveals a major shift: new listings are up 14% year over year, the highest mid-March inventory levels since 2020. That’s data your database needs to hear.

When you consistently share market insights, you position yourself as the go-to expert—someone clients trust long before they’re ready to buy or sell. That’s why we’ve crafted this value-first email for you. It delivers key market trends in a way that’s easy to digest and keeps you top-of-mind.

Googling “homes for sale” is 📈

Most agents think trust is built in big moments—an incredible listing presentation, a perfectly staged home, a well-executed negotiation. But trust isn’t a switch you flip. It’s a slow burn. It’s built in the moments when you’re not selling, just showing up with value.

That’s what this email does. No push. No pressure. Just sharp market insights your clients will appreciate. Over time, these touchpoints add up. They create familiarity, confidence, and—when the time is right—a listing opportunity.

ListingLeads member Anthony Malafronte saw it firsthand:

"Three new listings are coming on in the next couple of weeks! All using these tools and tactics. One we cultivated through email only, the owner is hearing impaired (the best listing appointment I have ever been on), I'm not sure we'd have made it happen without this group. When we met, the owner felt comfortable with our commitment to the business, our knowledge of the market, and our ability to market his home. The consistency with which we shared info, and weren't annoying but smart and helpful. Was what he shared with us."

This email was inspired by a recent Redfin article highlighting a surge in homebuyer interest. Market activity is shifting, and staying in front of your clients with timely, relevant insights is how you build trust—long before they’re ready to make a move

What’s next? (CA)

Most agents think trust is built in big moments—an incredible listing presentation, a perfectly staged home, a well-executed negotiation. But trust isn’t a switch you flip. It’s a slow burn. It’s built in the moments when you’re not selling, just showing up with value.

That’s what this email does. No push. No pressure. Just sharp market insights your clients will appreciate. Over time, these touchpoints add up. They create familiarity, confidence, and—when the time is right—a listing opportunity.

ListingLeads member Anthony Malafronte saw it firsthand:

"Three new listings are coming on in the next couple of weeks! All using these tools and tactics. One we cultivated through email only, the owner is hearing impaired (the best listing appointment I have ever been on), I'm not sure we'd have made it happen without this group. When we met, the owner felt comfortable with our commitment to the business, our knowledge of the market, and our ability to market his home. The consistency with which we shared info, and weren't annoying but smart and helpful. Was what he shared with us."

This email was crafted by pulling insights from recent articles in The Financial Post, The Globe & Mail, and BNN Bloomberg. The Bank of Canada has cut rates seven times, yet demand hasn’t surged to match. Buyers are cautious, and the market is shifting in ways that create new opportunities.

Staying in front of your clients with timely, relevant insights is how you build trust—long before they’re ready to make a move.

Let’s get into it.

Tre Serrano's Magic Buyer x Just Sold

Here’s something most agents miss: The best time to market isn’t after the sale—it’s while the momentum is still building.

Recently, my buddy Tre sent me a DM that proves it. He wrote a simple letter for his agent to send out after an Open House. The result? 50 letters. 2 listings.

This approach blends two of the strongest strategies we use at ListingLeads.com—the Magic Buyer Letter and Storytelling Just Sold. When you combine urgency with a compelling story, people pay attention.

Here’s the letter. Use it. And more importantly—start treating every listing like a launching pad for the next one.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.