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Trying to make sense of this market? (CA)

This week’s email is grounded in insights from RBC’s latest housing report and recent coverage from The Globe and Mail. Together, they capture a clear mood in the market: caution.

National resales fell nearly 10% in February—the sharpest monthly drop in years. But that stat alone doesn’t tell the whole story.

Because in a cautious market, people don’t stop moving. They just move differently.

This email helps you communicate that nuance—to show up as a calm, informed resource in a time when many are feeling uncertain.

Trying to make sense of this market?

This week’s email pulls from two of the most respected sources in housing data—Altos Research and ATTOM. Together, they paint a picture that’s more complex than the headlines suggest.

It’s a national view—but one that helps you frame local conversations with more clarity and confidence.

Because even when your market behaves differently, buyers and sellers are still hearing national narratives. Your job is to bring perspective.

Here’s what the latest numbers show—and how to use them to educate, inform, and stay relevant.

This template also includes a direct-response P.S. designed to surface potential sellers—so you can spark the right conversations at the right time.

Exclusive Open House Invite for Past Guests

Smart agents know that one Open House can lead to the next. Every buyer who walks through the door—whether they loved that home or not—is a lead who’s actively searching. So why not use that connection to keep them engaged?

This email works because it feels personal. It’s not a generic “Come to my Open House” blast—it’s an intentional, direct invitation. And by using the Deal of the Week strategy, you create curiosity without giving everything away. No full address. No full listing. Just enough intrigue to make them reply.

Use this as a simple but effective way to turn past Open House visitors into future clients. If they’re serious about buying, they’ll want the details.

Open House Follow Up Text

Most follow-up texts fail because they feel like a sales pitch. This one works because it does the opposite—it gives the lead control.

“Should I contact you if…” is a powerful phrase. It shifts the conversation from pushing a sale to seeking permission. And that matters because people are more likely to engage when they feel like they’re choosing to.

But here’s the key: make it feel local. If they toured a home in [Neighborhood], reference it. If there are similar listings coming soon, hint at them. The goal isn’t just to follow up—it’s to keep the conversation open and position yourself as the agent they want to hear from.

Use this text to re-engage buyers without sounding pushy.

This is a good sign for homebuyers (CA)

A new report just dropped, and it’s the perfect opportunity to reach out to your database with valuable, timely information.

BNN Bloomberg just covered National Bank’s latest Housing Affordability Monitor, which shows that affordability in Canada improved for the fourth consecutive quarter. Rising incomes and lower mortgage rates are helping offset higher home prices, bringing mortgage payments to their lowest level as a percentage of income in nearly three years.

That’s a shift your audience needs to know about.

This email gives buyers a reason to re-evaluate their options and helps sellers understand what this means for demand. It positions you as the go-to resource for market insights while staying relevant and data-driven.

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The secret to getting a lowball offer accepted

You don’t need to shout to stand out. You need to say the thing buyers are already wondering, and answer it better than anyone else.

This campaign does exactly that.

“Can I make a low offer?”

It’s a question your audience might be asking. Now you get to be the one who answers with clarity, strategy, and calm authority.

It’s timely, relevant, and built to meet the market where it is—while positioning you as the professional who knows how to work it.

A stat I didn’t expect in today’s market

According to ATTOM’s latest U.S. Home Sales Report, the average homeowner who sold last quarter walked away with a 50% profit.

While it’s true that margins are down from their peak and some markets are cooling, it’s also true that many sellers, especially those who’ve owned for 8+ years, are still walking away with sizable equity gains.

This campaign helps you bring that nuance to the surface. It gives you a reason to educate, recalibrate, and start meaningful conversations with the people in your database who may be unsure what today’s market means for them.

IG Reel: Homes sold in July under $ in [Area]

This is your plug-and-play July market update. Short. Visual. Crazy effective.

We’ve seen this exact format rack up thousands of views across top-performing creators, and for good reason. It’s fast to build, easy to watch, and delivers exactly what buyers and sellers want: real numbers, real sales, and real context about what homes are actually going for.

This reel template is fully customizable. Drop in your local sold data, adjust the price ceiling, and update the neighborhoods. In under 10 minutes, you’ve got a scroll-stopping post that builds authority without having to say a word.

IG Carousel: Renovate first or sell as-is?

A lot of sellers assume they need to renovate before they list. It feels like the “smart” thing to do. The responsible thing.

But in today’s market? That instinct doesn’t always pay off.

This Instagram carousel gives you a sharp, scroll-stopping way to challenge the assumption. You’re not saying don’t renovate. You’re showing them that not every project delivers a return, and some can even turn buyers off completely.
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Because when you help them avoid expensive mistakes, you earn the right to guide their next move.

The last time we talked…

There’s one phrase that reopens doors faster than just about anything else: “The last time we talked…”

It’s disarming. It’s personal. And according to behavioral researcher Vanessa Van Edwards, it taps directly into one of the most powerful social triggers we have: being remembered.

When someone recalls a detail you shared months (or even years) ago, it hits differently. It signals care, credibility, and emotional intelligence, without needing to sell a thing. And for leads who’ve gone quiet, it gives them the perfect on-ramp back into the conversation.

This text campaign puts that principle into action. We’ve provided 10 conversation starters - each one built to spark a reply based on something they once shared with you. You only need one. But you do need to personalize it.

Pro tip: Go back through your email threads, DMs, and CRM notes. Look for that small detail, what they said about rates, renovations, location, timing. That’s your opening.

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