This is your plug-and-play July market update. Short. Visual. Crazy effective.

We’ve seen this exact format rack up thousands of views across top-performing creators, and for good reason. It’s fast to build, easy to watch, and delivers exactly what buyers and sellers want: real numbers, real sales, and real context about what homes are actually going for.

This reel template is fully customizable. Drop in your local sold data, adjust the price ceiling, and update the neighborhoods. In under 10 minutes, you’ve got a scroll-stopping post that builds authority without having to say a word.

We already know unsolicited CMAs work. But the agents who consistently generate seller leads don’t stop there—they turn their best CMAs into social content that drives action. That’s why this IG poll is one of our top-performing shareables at ListingLeads.

Here’s the play: run 5–10 CMAs a week, pick the one that grabs attention, and post it as a story. Lead with the gap—“their Zestimate was off by $39,000”—because that’s the hook that makes people lean in. Then close with the poll. Two easy, obvious options that get people to raise their hand without hesitation.

From there, the strategy is simple: DM everyone who engages and turn curiosity into listing conversations.

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When something works, don’t reinvent the wheel. Sam Reifman-Packett (who you should all follow on IG) ran this exact story and walked away with 70 leads.

The formula is simple: hit your audience with a stat they can’t ignore - price reductions in their area this week - and then ask the question that matters: “What’s holding you back from buying?”

That’s it. Don’t overthink it. Don’t over-design it.

Just post it.

Give people a peek behind the curtain.

This Story works because it feels insider. You’re literally showing your MLS screen (something most buyers never see) and using it to highlight all the recent price reductions in your area. That “backstage access” creates a powerful psychological trigger: people love feeling like they’re seeing what others can’t.

Then you keep it simple with a poll.

Sometimes your best content ideas don’t come from other agents, they come from the creators outside our industry who are racking up millions of views.

That’s exactly where this Reel started. We found a viral post from @emilymacleodwellness that’s been viewed 3M times, and rebuilt the format for you.

Here’s why it works:

• “Innocent looking” hits harder than “common mistakes.”
• It speaks directly to homeowners, and taps into a shared fear: no one wants their home to feel cheap.
• It’s a clean listicle. Ten finishes. Scannable. Watchable. Easy to share.

The best part? You don’t have to film anything. We’ve designed this as a text-based Reel, all the content lives in the caption. Just post as-is, or swap in a background photo (or video) of yourself, a listing, or a local scene to make it feel more like you.

This IG reel is fast, visual, and ridiculously easy to execute, but it’s also backed by real data from Zillow, NAHB, and HomeLight on what today’s buyers are actually looking for.

Post as-is or update any of the ten points to reflect what you’re seeing in your market.

If you want more leads, this IG Story series is the play. Tom and Jimmy built these slides for one reason: they get people talking.

Here’s why it works: every question is easy to answer, a little personal, and designed to draw buyers and sellers into a real conversation.

We even included three recommended follow-up scripts so you’re never stuck wondering what to say next.

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You’ve likely seen these videos everywhere lately - and for good reason. They rack up views, spark debate, and get people talking. This format works because everyone has an opinion about neighborhoods. When you rank them, people can’t resist chiming in.

This template was directly inspired by Austin Klar’s video “I Ranked San Francisco’s BEST Neighborhoods (Tier List),” which pulled in 27,000 views. We studied his approach, broke down what made it work, and built this version so you can easily apply it in your own market.

The result? A high-energy, proven format that not only drives views but also starts conversations in the comments and positions you as the local expert. All you need to do is plug in your neighborhoods, your details, and hit record. When you’re ready to upload, we’ve even included a YouTube title and description you can copy-paste to maximize reach.

Looking to fill your pipeline with real, ready buyers before the year wraps? This poll makes it simple.

It’s built around a format that consistently performs: lead with a relevant market insight (“We’re seeing a big jump in buyer activity in [Area]”) then invite your audience to identify themselves. The follow-up question (“Which best describes your situation?”) turns passive scrollers into active prospects.

Use this poll to start real conversations with buyers who are already thinking about making a move before 2026.

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If it doesn’t already, the “Deal of the Week” should live in your weekly SOPs. Every week, find the hottest new listing in your market - whether it’s yours or someone else’s (always get the listing agent’s permission first) - and turn it into a reason for people to stop, share, and engage.

This week, the hook is a simple POV line: “You’re not planning to move but then this comes on the market in [Area].” Notice what’s missing too: we’re not dropping the price. Just beds, baths, and location with a clean grid of photos.

Then comes the closer: a poll. Two light, obvious choices that keep it playful while opening the door to DMs and follow-up conversations.

The formula is simple, but the impact compounds. Hook them with curiosity, multiply reach with the share trigger, and let the poll carry you straight into real conversations with buyers.

Not sure which listing to feature?

• Filter for new listings (within the last 7 days)
• Focus on your target price point
• Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s your Deal of the Week.

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If it doesn’t already, the “Deal of the Week” should live in your weekly SOPs. Every week, find the hottest new listing in your market - and turn it into a reason for people to stop, share, and engage.

We know: you can’t always get the listing agent’s permission to share the photos of your Deal of the Week. That’s why we created this template.

Follow the instructions below on how to edit the template in Canva and post to Instagram.

Not sure which listing to feature?

• Filter for new listings (within the last 7 days)
• Focus on your target price point
• Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s your Deal of the Week.

The data says it all: many buyers aren’t stuck because they’ve lost interest—they’re stuck because they’re not sure what to do next.

Cotality’s latest research found that only 7% described the buying process as straightforward. The rest hit moments of doubt, kept questions to themselves, and moved forward without full clarity. Sometimes they didn’t know who to ask. Sometimes they felt they should already know.

That’s why this poll works. It gives buyers a low‑pressure way to say, “Yep, I’m unsure.” And once they do, you have an open door to guide them—turning uncertainty into momentum, and curiosity into conversations.

Everyone’s talking about how expensive your market’s gotten. But few agents are showing buyers where value still exists — and that’s your edge.

This campaign was inspired by two standout San Francisco creators, Austin Klar and Ruth Krishnan (specifically this video and this video) who are both masters at turning local insight into authority-building content.

That’s exactly what this YouTube script helps you do. It positions you as the go-to expert who knows not only where the best homes are, but why they’re smart buys in today’s market.

Use this video to shift the conversation from “everything’s overpriced” to “here’s where opportunity still lives.”

“Goodbye [Area]” videos keep popping up, and they seem to always blow up. Thousands of views, tons of comments. People can’t look away.

This template was inspired by two standout videos on that theme by Nicholas Miele and Kyle Talbot to help you talk about the shift in a way that’s real and useful. You’re not fear-mongering or chasing clicks. You’re showing what’s actually happening, how it impacts buyers and sellers, and what smart moves look like right now.

An FHFA study found the lock-in effect kept 1.3 million homeowners from selling between Q2 2022 and Q4 2023. Now with rates dropping, we could see more buyers and sellers re-enter the market.

That’s why this Instagram story series works: it builds the narrative step by step, grounding your audience in data, then connecting it to what’s happening right now. By the third slide, you’re not asking a yes-or-no question about moving - you’re meeting people where they are with a softer entry: At what rate would you consider re-entering the market?

It’s low-friction, easy to engage, and a natural segue into conversation. And with the included follow-up script below, you’re equipped to turn story interactions into meaningful one-on-one chats.

If it doesn’t already, the “Deal of the Week” should live in your weekly SOPs. Every week, find the hottest new listing in your market - and turn it into a reason for people to stop, share, and engage.

We know: you can’t always get the listing agent’s permission to share the photos of your Deal of the Week. That’s why we created this template.

Follow the instructions below on how to edit the template in Canva and post to Instagram.

Not sure which listing to feature?

• Filter for new listings (within the last 7 days)
• Focus on your target price point
• Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s your Deal of the Week.

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If it doesn’t already, the “Deal of the Week” should live in your weekly SOPs. Every week, find the hottest new listing in your market - and turn it into a reason for people to stop, share, and engage.

We know: you can’t always get the listing agent’s permission to share the photos of your Deal of the Week. That’s why we created this template.

Follow the instructions below on how to edit the template in Canva and post to Instagram.

Not sure which listing to feature?

• Filter for new listings (within the last 7 days)
• Focus on your target price point
• Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s your Deal of the Week.

Hidden towns drive outsized attention - and action.

Eric Meldrum proved it: his “7 Detroit-ish Towns Locals LOVE” pulled 55× more views than his average video. That’s not luck. It’s a format buyers can’t scroll past and locals can’t resist sharing. And with more buyers re-entering the market as rates ease, this is the moment to spotlight the places that don’t make the glossy lists.

Your role: be the guide. Lead with a bold promise, anchor it in simple lifestyle wins, and let the “locals-only” angle do the heavy lifting. We built a plug-and-play template so you can move fast, stay credible, and convert attention into calls.

Use this to film your own “underrated towns” video - swap in your markets, hit record, and go.

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Slow market or not, life doesn’t hit pause.

People are still growing, downsizing, changing jobs, or just dreaming about a fresh start. This poll taps into that in a quick, low-key way to see who’s thinking about a move.

Don’t overthink it. Post it to your story today.

This script is a positioning tool. The hook gets attention because it taps into the question everyone’s asking: what happens if rates fall further? That curiosity is your opening to share insights that matter.

The strength of this video is in how it frames the numbers. You’re not dumping stats, you’re connecting them to real decisions buyers and sellers are weighing right now: affordability, confidence, and timing. That’s what makes you the trusted guide, not just another voice repeating headlines.

Bottom line: use this video to show authority, spark conversations, and keep yourself top of mind when people start making moves.

This one’s a quick poll with a clear purpose.

You’re pairing a timely market stat with a forward-looking “If this, then I will…” prompt so it feels relevant and personal. That combo works (we’ve tested it).

Use it to surface hand raisers without asking anyone to commit. Just curiosity, timing, and intent.

Easy for them to answer. Valuable for you to track.

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When Levi Lascsak’s price-cut video went viral with 149K views, it proved just how much attention this kind of content commands. The good news? You don’t need to walk through every home to make it work. This template gives you the same impact powered by market data and your own voice.

Price reductions are hitting across the board right now. Use them to spotlight motivation, highlight opportunity, and start more conversations.

If it doesn’t already, the “Deal of the Week” should live in your weekly SOPs. Every week, find the hottest new listing in your market - and turn it into a reason for people to stop, share, and engage.

We know: you can’t always get the listing agent’s permission to share the photos of your Deal of the Week. That’s why we created this template.

Follow the instructions below on how to edit the template in Canva and post to Instagram.

Not sure which listing to feature?

• Filter for new listings (within the last 7 days)
• Focus on your target price point
• Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s your Deal of the Week.

Generic “market update” videos fall flat. What gets views - and leads - are hyper-specific comparisons that answer the exact questions buyers are already asking.

That’s why these neighborhood vs. neighborhood breakdowns perform so well. When Chris Colgan ran this style of video, it pulled in over 8,200 views, because it combined three things: a compelling hook, hyper-local data, and genuine educational value.

That’s what makes this format so powerful: it turns you into the local guide who helps buyers see past the price tag and into the real trade-offs that shape their lives.

This template gives you the structure. Plug in your local neighborhoods, your stats, and your perspective, and you’ll have a video that not only attracts views, but also positions you as the advisor buyers trust when it’s time to choose.

This one’s all about access.

The goal is to make it feel like you just pulled out your phone and started recording: quick and casual.

Below you'll find the Instagram Reel script. The idea here is to turn the camera around (similar to what Jimmy does in this IG Reel) to show your MLS screen like, “Hey, look what I’m seeing right now.” That behind-the-scenes glimpse creates instant credibility and curiosity. People feel like they’re getting insider info they normally wouldn’t see.

End with a clear CTA to have them send you a DM if they want the list.

Stop guessing what spooks sellers. Ask them. This story poll is a one-tap filter. It trades long DMs for quick signal and surfaces real hand-raisers without pressure. The question is simple on purpose. Multiple choice. Easy to answer. You’ll learn what feels most risky and you’ll know who to follow up with first.

We’ve even included the follow-up script so you know exactly what to say when someone responds. Post the poll, watch the votes, and start the right conversations with the right people.

This one’s a quick poll with a clear purpose.

You’re pairing a timely market stat with a forward-looking “If this, then I will…” prompt so it feels relevant and personal. That combo works (we’ve tested it).

Use it to surface hand raisers without asking anyone to commit. Just curiosity, timing, and intent.

The stat leads: “There are now 518,801 more home sellers than homebuyers in the U.S.”
Then the question: “If more homes come on the market, I will…”

→ Consider buying in 2025
→ Look for investment property
→ Wait until 2026

Easy for them to answer. Valuable for you to track.

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If it doesn’t already, the “Deal of the Week” should live in your weekly SOPs. Every week, find the hottest new listing in your market - and turn it into a reason for people to stop, share, and engage.

We know: you can’t always get the listing agent’s permission to share the photos of your Deal of the Week. That’s why we created this template.

Follow the instructions below on how to edit the template in Canva and post to Instagram.

Not sure which listing to feature?

• Filter for new listings (within the last 7 days)
• Focus on your target price point
• Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s your Deal of the Week.

Sam RP - 70 leads 

1. Open the Canva Template
Use the customizable Canva template we’ve provided. It’s pre‑formatted with the poll question: “I just did an equity report for my clients. Their Zestimate was off by $XX,XXX.”

• Swap in your real variance (e.g., $39,000)
• Add your brand colors or logo

2. Download Your Slide
Once your edits are done, click:
→ Share
→ Download
→ File type: PNG or JPG
Save the slide to your phone.

3. Start a New Story on Instagram
Open Instagram → Tap the “+” → Select Story
Upload your customized slide.

4. Add the Poll Sticker
Tap the Sticker icon (square smiley face at the top)
Select the Poll sticker

Update the 2 response options to:
→ Yes!
→ Absolutely

5. Post Your Story
Tap Your Story to publish.

6. Follow Up with Poll Responders

Check your poll results in your viewer list

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If it doesn’t already, the “Deal of the Week” should live in your weekly SOPs. Every week, find the hottest new listing in your market - and turn it into a reason for people to stop, share, and engage.

We know: you can’t always get the listing agent’s permission to share the photos of your Deal of the Week. That’s why we created this template.

Follow the instructions below on how to edit the template in Canva and post to Instagram.

Not sure which listing to feature?

• Filter for new listings (within the last 7 days)
• Focus on your target price point
• Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s your deal of the week.

This is a low-effort, high-engagement play and it works because it taps into pure curiosity.

We borrowed the structure from a Ladder post and repurposed it for real estate. The goal isn’t to explain or analyze. It’s to surface activity and let people self-identify interest without asking them to raise their hand publicly.

How to run it:

• Slide 1: Drop a clean list of recent price reductions in your area. No commentary. No opinions. Let the volume speak for itself.
  
  
• Slide 2: Run a simple poll: Want the full list?
  → Yes!
  → Send it

That’s it. Simple wins here.

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If it doesn’t already, the “Deal of the Week” should live in your weekly SOPs. Every week, find the hottest new listing in your market - and turn it into a reason for people to stop, share, and engage.

We know: you can’t always get the listing agent’s permission to share the photos of your Deal of the Week. That’s why we created this template.

Follow the instructions below on how to edit the template in Canva and post to Instagram.

Not sure which listing to feature?

• Filter for new listings (within the last 7 days)
• Focus on your target price point
• Stay in your ideal neighborhood or farm area

That should give you a pool of 50–70 listings.

From there, zero in on the one with the highest saves or views—that’s your deal of the week.

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This YouTube template exists because this time of year brings a surge of “should I wait?” conversations and most of the advice buyers hear is either too national, too generic, or too obsessed with rates. Inspired by a recent Jeb Smith video that crossed 12K views, this structure shifts the conversation to something far more useful: decision-making clarity.

The goal isn’t to predict the market or push urgency. It’s to slow buyers down and walk them through a framework that holds up in any market - especially a noisy one. Life stability. Local conditions. Time horizon. Those don’t change with headlines.

This video positions you as the calm, credible guide buyers are looking for right now.

This email gives you a calm, credible way to translate the Bank of Canada update without pretending to be a lender. It positions you as the professional who helps people think ahead, understand timing, and protect options, before urgency sets in.

This campaign sets that tone and naturally opens the door to thoughtful, low-pressure conversations grounded in preparation, not panic.

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Your sellers are seeing the same headlines you are, and without guidance, they’ll jump to the wrong conclusion fast.

This campaign was written to help you slow the conversation down and regain control. It reframes the data without dismissing it. It explains why cancellations are up, what’s actually changed in buyer behavior, and how smart pricing and market intelligence still win, even now.

The subject line does the qualifying for you - if they open the email, they’re at least somewhat interested in what’s happening in the market. That opens the door for you to reach out with this 1:1 text tomorrow.