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The secret to getting a lowball offer accepted

You don’t need to shout to stand out. You need to say the thing buyers are already wondering, and answer it better than anyone else.

This campaign does exactly that.

“Can I make a low offer?”

It’s a question your audience might be asking. Now you get to be the one who answers with clarity, strategy, and calm authority.

It’s timely, relevant, and built to meet the market where it is—while positioning you as the professional who knows how to work it.

IG Reel: Homes sold in July under $ in [Area]

This is your plug-and-play July market update. Short. Visual. Crazy effective.

We’ve seen this exact format rack up thousands of views across top-performing creators, and for good reason. It’s fast to build, easy to watch, and delivers exactly what buyers and sellers want: real numbers, real sales, and real context about what homes are actually going for.

This reel template is fully customizable. Drop in your local sold data, adjust the price ceiling, and update the neighborhoods. In under 10 minutes, you’ve got a scroll-stopping post that builds authority without having to say a word.

IG Carousel: Renovate first or sell as-is?

A lot of sellers assume they need to renovate before they list. It feels like the “smart” thing to do. The responsible thing.

But in today’s market? That instinct doesn’t always pay off.

This Instagram carousel gives you a sharp, scroll-stopping way to challenge the assumption. You’re not saying don’t renovate. You’re showing them that not every project delivers a return, and some can even turn buyers off completely.

Because when you help them avoid expensive mistakes, you earn the right to guide their next move.

A stat I didn’t expect in today’s market

According to ATTOM’s latest U.S. Home Sales Report, the average homeowner who sold last quarter walked away with a 50% profit.

While it’s true that margins are down from their peak and some markets are cooling, it’s also true that many sellers, especially those who’ve owned for 8+ years, are still walking away with sizable equity gains.

This campaign helps you bring that nuance to the surface. It gives you a reason to educate, recalibrate, and start meaningful conversations with the people in your database who may be unsure what today’s market means for them.

The last time we talked…

There’s one phrase that reopens doors faster than just about anything else: “The last time we talked…”

It’s disarming. It’s personal. And according to behavioral researcher Vanessa Van Edwards, it taps directly into one of the most powerful social triggers we have: being remembered.

When someone recalls a detail you shared months (or even years) ago, it hits differently. It signals care, credibility, and emotional intelligence, without needing to sell a thing. And for leads who’ve gone quiet, it gives them the perfect on-ramp back into the conversation.

This text campaign puts that principle into action. We’ve provided 10 conversation starters - each one built to spark a reply based on something they once shared with you. You only need one. But you do need to personalize it.

Pro tip: Go back through your email threads, DMs, and CRM notes. Look for that small detail, what they said about rates, renovations, location, timing. That’s your opening.

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Latest Campaigns
How to avoid losing $30,000 if you sell your home in 2025 (CA)

It seems like sellers everywhere want more than their home is worth right now.

Redfin just put numbers to what agents across North America have been saying for months: the typical seller is asking $39,000 more than buyers are willing to pay.

That’s the mindset we built this campaign to address.

Not by scaring people. But by walking them through a familiar (and avoidable) scenario: a high list price… a few quiet weeks… and eventually, a sale that costs them an extra $23K in holding costs they never planned for.

It’s a simple, clear way to illustrate why overpricing doesn’t just delay a sale—it eats away at their bottom line.

We based the $30K on a $700,000 home, factoring in two to three months of mortgage, taxes, insurance, and utilities. You can adjust the number to better reflect average home prices in your market.

How to avoid losing $23,000 if you sell your home in 2025

It seems like sellers everywhere want more than their home is worth right now.

Redfin just put numbers to what agents across North America have been saying for months: the typical seller is asking $39,000 more than buyers are willing to pay.

That’s the mindset we built this campaign to address.

Not by scaring people. But by walking them through a familiar (and avoidable) scenario: a high list price… a few quiet weeks… and eventually, a sale that costs them an extra $23K in holding costs they never planned for.

It’s a simple, clear way to illustrate why overpricing doesn’t just delay a sale—it eats away at their bottom line.

We based the $23K on a $500,000 home, factoring in two to three months of mortgage, taxes, insurance, and utilities. You can adjust the number to better reflect average home prices in your market.

Deal of the Week Email

The Deal of the Week strategy needs to be added to your weekly marketing SOPs. It's simple, repeatable, and highly effective.

Brad McCallum sent this email and got 20 replies.

The best part?

It wasn't their listing.

But here's the thing...

This email is just the beginning.

Repurpose your Deal of the Week into an IG poll and an SOI text.

This is how you can take a winning marketing campaign and maximize the impact.

4 ways to improve your rate without waiting for the Bank of Canada

The Bank of Canada may cut rates later this year—but buyers don’t need to wait on that to make progress. There are smart, practical ways to improve affordability right now.

The truth is, most consumers are leaving money on the table—simply because they haven’t been told what’s possible. As their agent, you can change that. You should change that.

Use this email to educate, empower, and move buyers off the sidelines with four proven rate strategies that work right now.

Buyers Love Off-Market Deals

Just because it’s off the market doesn’t mean it’s off the table.

This final campaign in The Summer Expired Series takes a direct-response approach—and it works because it’s simple, specific, and grounded in buyer behavior.

You’re not asking for a listing. You’re surfacing a possibility.

The message is straightforward: Buyers love off-market deals. And if the seller still has a number in mind, you have buyers who may be ready to act—without showings, Open Houses, or disruption.

This is the kind of outreach that feels less like a pitch, and more like a professional courtesy.

And while the tone is slightly different from the rest of the series—more casual, more direct—it’s still part of the same rhythm, building on the trust, clarity, and CTA repetition you’ve established all along.

Katie Day Direct Mail

The consumer is getting bombarded with marketing messages from agents that are overwhelming and confusing.

And worse - they all look the same.

We decided to do something different.

Simplicity and differentiation are key.

This campaign is designed to stand out in the mailbox and spark the consumers’ curiosity.

Don't Accept Lowball Offer

This postcard instills a sense of confidence in the consumer that you’re their advocate. 

They are getting bombarded with messages from cash offer companies like Opendoor and others who offer 25% below their market value with the promise of a fast closing with no showings. 

Unless you’re in distress, this isn’t a smart option for any seller. 

Champion their needs above all else and win the business. 

Seller Activation Postcard

Staying connected with your sphere of influence (SOI) is crucial in today’s market. The best way to do that is to keep them up to date with relevant information that impacts them. 

This campaign is designed to educated them and spark a conversation around selling their home. 

Should I Sell My Home This Summer

In real estate marketing, timeliness and relevance are crucial for capturing attention and driving engagement.

According to a study by HubSpot, personalized and timely messages can boost engagement rates by up to 200% compared to generic campaigns.

By sending marketing materials that address current market conditions and homeowners' immediate concerns, you demonstrate your expertise and provide valuable insights exactly when your clients need them most.

This approach not only builds trust but also positions you as the go-to resource in a rapidly changing market.

Compare Options: The Anti-Gimmick Approach

Words can develop a reputation.

And the "Cash Offer" has been abused.

We all know that it can be a viable option for a specific type of consumer, but it can feel predatory when it's pitched a certain way.

So, we've developed a new campaign. 

It's the anti-gimmick approach.

Here's why it works:

1. The front of the card grabs attention

2. The language takes the pressure off the consumer and puts you on the same side of the table

3. It includes social proof to prove that you're great at your job

4. It ends with a direct response CTA

See what you think. 👇

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